Step #1: Start at the base of the lash line, and wiggle the wand left to right

Step #2: Still wiggling, move toward the tips. The wiggling separates the lashes, and ensures the product gets distributed on each lash.

Step #3: Apply one final coat to the top of lashes, starting at the base and moving up toward the tips.

Tip #1: Slow Down! One of my biggest pet peeves is to see someone rapidly applying. Slowing down will get you the most coverage, and you don’t have to worry about poking your eye out.

Tip #2: To combat clumping, Start with clean lashes. Residue from past applications, is a major culprit of clumping. Another cause of clumping is buildup on the wand. Remove excess mascara from the wand by wiping it on a tissue, or use a lash comb to get out any clumps.

Tip #3: Use an eyelash curler to widen and open up your eyes. Curling can be done before or after mascara application, just ensure the mascara is dry first. Give the curler a blast of hot air from your blow dryer for maximum curl.

Tip #4: Do not pump your wand. It will cause it to dry out sooner and introduces more bacteria.

CVS: Buy one, Get one 50% off L’Oreal

Walgreens: Buy one Get one 50% off: Covergirl, Almay, and L’Oreal

Rite Aid: Buy one Get on 50% off Loreal, Revlon and Wet nWild

Benefit: Free shipping on US orders over $50 with code PRETTY50,

Cherry Culture: Free shipping on orders over $40, Sinful colors eyeshadow buy 2 get one free. NYX long pencil eyeliner BOGO Free,

Bobbi Brown: Free travel size eye repair cream + Free shipping with ANY order using code SUMMER5 exp 7/29. Free full size metallic eyeshadow in Gold Dust with $65 purchase using code GOLD8, expires 9/30

NARS:Free shipping on order over $50. Free 2 Day shipping on orders over $150. Free shipping on orders of $25 or more with code 25FREESHIP. Free mini Laguna bronzer with $65+ order with code LAGUNASUMMER, expires 7/1.

Clinique:Free Summer Tote with order of any 2 Clinique SPF products. Use code SUNTOTE. Free tulip-patterned makeup bag with $35+ purchase with code FREEBAG  Free limited edition beach towel + free Standard Shipping with any $35 purchase with code BEACH. exp 6/30

ULTA: 20% off entire purchase using code 51194.

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BTW – The Covergirl Liquiline blast eyeliners have been getting rave reviews, so be sure to stop by Walgreens this week

Standing at the makeup counter or in the beauty isle can be intimidating to say the least. Especially when it comes to mascara. Most of us choose a formula to make up for what we lack, lengthening for longer lashes, volumizing for thickening etc; then move on to color. But what about waterproof vs regular formula?  and since no one wants runny mascara, why aren’t all mascaras waterproof?

Staying power is without a doubt waterproof mascaras most attractive feature, and what’s not to like about that? You can cry, swim, and even withstand the humidity without worrying about having raccoon eyes.  The downside is that waterproof formulas tend to be harsh on lashes and can even cause breakage. It is also harder to remove.

Lastly, some report that waterproof mascaras clump more than others, but I think that has more to do with application more so than formula.

Do you have a preference when it comes to waterproof mascara?

I’ve completely revamped the layout. I’m still working out some kinks, but overall everything seems to be working. In the mean time, browse around the Archives or connect with me on twitter.

I’m excited about the changes, and once all the bugs are worked out I will resume posting regularly.

To see more shows, and also to see video of the Swim wear collections: CLICK HERE

Black nail polish has won its way into our hearts and beauty drawers, but they may not be as welcome at your job. If your job requires that you dress business professional on a daily basis, then the answer is firmly no. Business casual environments may be more accepting of this, but you will know best, your office environment, and if this is acceptable. Hairstylist, make up artists, and other creative jobs get a full pass, not just with black but on all non pink or French mani nails

So, the final verdict on black nails in the work place is play it safe. If you have to question if this is appropriate it’s probably not. And should never be worn during an interview.

Decided that black polish is a go for you? Here are a few tips on how to wear it.

1. Always apply a base coat, and a top coat. The bast coat will prevent staining and the top coat will help combat chipping.
2. Keep your nails short
3. Apply multiple coats
4. Touch up any mistakes with a Q-tip dipped in nail polish remover

Frankie Sandford of the Saturday’swas seen out in London recently wearing a simple and chic outfit, that any girl can take inspiration from. Skinny’s + tank + vest + oversized bag + platforms = one hot ensemble. Recreate her look with these options.

Frankie Sandford by The Style Aficionado featuring Anya Hindmarch bags

DEBARDEUR LOUAN
135 EUR - zadig-et-voltaire.com
More cardigans »

Winter Kate Hudson Vest in Jet Black
$279 - shopthetrendboutique.com
More Winter Kate vests »

Stella Old Glory Skinny Denim
$229 - metroparkusa.com
More True Religion jeans »

Steve Madden ‘Caryssa’ Pump
$90 - nordstrom.com
More Steve Madden pumps »

ANYA HINDMARCH x BEN EINE Bag
230 EUR - colette.fr
More Anya Hindmarch tote bags »

Frankie Sandford
thestyleaficionado.com

Forever 21 has jumped on the designer collaboration bandwagon, and will debut their designer collaboration with Brian Lichtenberg on August 13. In case you’re wondering Brian is the mastermind behind this:

and stylist for many other celebs like Beyonce and M.I.A. The F21 collection will feature items for both men and women.

Urban Decay is having a crazy good sale. They’ve marked down 23 products to just $5!!!! 40% off other selected items like the smoke out kit, AND if that wasn’t good enough all of their vintage brushes are 50%. Visit the site and stock up!! pronto