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	<title>The Sustainable MBA</title>
	
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		<title>Dealing with Sustainability</title>
		<link>http://feedproxy.google.com/~r/TheSustainableMba/~3/8DiUaUAam1g/dealing-with-sustainability</link>
		<comments>http://www.thesustainablemba.com/dealing-with-sustainability#comments</comments>
		<pubDate>Mon, 30 Apr 2012 15:33:49 +0000</pubDate>
		<dc:creator>Giselle Weybrecht</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.thesustainablemba.com/?p=1328</guid>
		<description><![CDATA[Recently, a neighbour&#8217;s property was covered with leaves so they called someone to come to deal with the problem. The person they hired dealt with it &#8211; they brought in a leaf blower and blew the leaves off the neighbourbours lawn. No more problem right? Unfortunately, not quite. Now the other neighbours have leaves in [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-1329" title="leafblower" src="http://www.thesustainablemba.com/wp/wp-content/uploads/2012/04/leafblower-254x300.jpg" alt="" width="254" height="300" />Recently, a neighbour&#8217;s property was covered with leaves so they called someone to come to deal with the problem. The person they hired dealt with it &#8211; they brought in a leaf blower and blew the leaves off the neighbourbours lawn. No more problem right? Unfortunately, not quite. Now the other neighbours have leaves in their front yard because they were blown there. They now have a leaf problem so what do they do? They call someone to come and fix it. Another man with a leaf blower comes and blows the leaves off their lawn and into everyone else&#8217;s lawn. And so it continues, every day a new leaf blower. Funnily enough, no one seems to have thought of just raking up the leaves, then they would really solve the leaf problem and everyone would be happy. Instead they just pass the problem along.</p>
<p>The neighbourhood leaf blowing got me thinking about sustainability. Rather than just dealing with the problems, solving them properly the first time around, issues are too often thrown around, responsibility pushed from one group to the next. Businesses and organisations report about it on their websites, solutions are proposed and then when we feel the issue has been discussed enough, it disappears. The problem is, often it hasn&#8217;t actually been dealt with, just like these leaves, just because we don&#8217;t see it anymore, it doesn&#8217;t mean that it isn&#8217;t still there. </p>
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		<item>
		<title>BT Tower</title>
		<link>http://feedproxy.google.com/~r/TheSustainableMba/~3/x9SIagxdxP8/bt-tower</link>
		<comments>http://www.thesustainablemba.com/bt-tower#comments</comments>
		<pubDate>Tue, 24 Apr 2012 16:21:45 +0000</pubDate>
		<dc:creator>Giselle Weybrecht</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.thesustainablemba.com/?p=1305</guid>
		<description><![CDATA[The BT Tower is a communication tower in London, which not surprisingly is owned by BT. It is a major communication hub, and its tower covered with antennas has been a landmark for Londoners for years.
As of December 2011 the last antennas were removed. Why? Depending on who you ask you get different answers. Some [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1306" title="bt-tower-01" src="http://www.thesustainablemba.com/wp/wp-content/uploads/2012/03/bt-tower-01.jpg" alt="" width="346" height="259" />The BT Tower is a communication tower in London, which not surprisingly is owned by BT. It is a major communication hub, and its tower covered with antennas has been a landmark for Londoners for years.</p>
<p>As of December 2011 the last antennas were removed. Why? Depending on who you ask you get different answers. Some say it is because the antennas were old and provided a safety risks. Many others say that because the antennas haven’t actually been used for years (all that is now being done by subterranean fibre optics) and that BT was keeping them there for sentimental reasons and those reasons were just getting too expensive. So now the BT Tower is naked.</p>
<p>This got me thinking about how we have lots of things in our cities and communities that we get attached to, Old buildings, signs, corner stores. But when there is no obvious benefit to them anymore how do we keep them when they just cost a lot of money? Perhaps we should have funds through city government to pay for sentimental things that may seem useless but are important elements of the community. You could have members of the community submit proposals and then the public could vote on them. I’ve got a few things that I’d give my vote to.</p>
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		<title>London Cabs</title>
		<link>http://feedproxy.google.com/~r/TheSustainableMba/~3/iUf8a11HXAM/london-cabs</link>
		<comments>http://www.thesustainablemba.com/london-cabs#comments</comments>
		<pubDate>Mon, 16 Apr 2012 15:54:11 +0000</pubDate>
		<dc:creator>Giselle Weybrecht</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.thesustainablemba.com/?p=1303</guid>
		<description><![CDATA[I love London Cabs. I think that they are so well thought out and I wonder why the whole world doesn’t use this type of cab. Why? A London Cab is a very useful open space where you can fit 3 people but can also add 2 more with fold down seats. You can throw [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1314" title="Unknown" src="http://www.thesustainablemba.com/wp/wp-content/uploads/2012/03/Unknown.jpeg" alt="" width="274" height="184" />I love London Cabs. I think that they are so well thought out and I wonder why the whole world doesn’t use this type of cab. Why? A London Cab is a very useful open space where you can fit 3 people but can also add 2 more with fold down seats. You can throw all your bags, baby strollers and suitcases in with you. It is so much smarter than a traditional car where the space cannot be used in any other way than how it was originally designed.</p>
<p>It seems that there is a serious need at the moment to rethink the design of cars, a design that hasn’t changed much at all over the years. Why do we need a big long car if generally only one person is ever sitting in that car and hardly ever carrying any luggage or bags? What about having cars that come apart and clip together like lego, you only leave with the front part if you are driving alone and if you have your whole family or know you will be buying something big you clip on the back. I’ve just spent the past hour sketching ideas for new cars. Perhaps this will be my next career…</p>
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		<title>One rotten egg</title>
		<link>http://feedproxy.google.com/~r/TheSustainableMba/~3/H0IGk1ESB4Y/one-rotten-egg</link>
		<comments>http://www.thesustainablemba.com/one-rotten-egg#comments</comments>
		<pubDate>Mon, 09 Apr 2012 15:58:54 +0000</pubDate>
		<dc:creator>Giselle Weybrecht</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.thesustainablemba.com/?p=1299</guid>
		<description><![CDATA[Yesterday I was speaking with a group about sustainability. They said that they were very sceptical and went on to tell me one reason why. No matter what I told them they kept going back to that one specific example, one instance from one company that showed them that all of sustainability was a waste [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1322" title="images" src="http://www.thesustainablemba.com/wp/wp-content/uploads/2012/03/images1.jpeg" alt="" width="235" height="214" />Yesterday I was speaking with a group about sustainability. They said that they were very sceptical and went on to tell me one reason why. No matter what I told them they kept going back to that one specific example, one instance from one company that showed them that all of sustainability was a waste of time.</p>
<p>When it comes to sustainability, things don’t always turn out well. There are initiatives that work and others that don’t. But just because one egg in the dozen is rotten it doesn’t mean that the other eggs are. You have to take the time to open them to know if they are or not and if you just throw the whole bunch away because of one bad egg, you are missing opportunities….to make a pretty good omelette!</p>
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		<item>
		<title>Product Service Systems</title>
		<link>http://feedproxy.google.com/~r/TheSustainableMba/~3/8ZgS_umdFkw/product-service-systems</link>
		<comments>http://www.thesustainablemba.com/product-service-systems#comments</comments>
		<pubDate>Wed, 04 Apr 2012 13:17:11 +0000</pubDate>
		<dc:creator>Giselle Weybrecht</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.thesustainablemba.com/?p=1301</guid>
		<description><![CDATA[On a recent trip to Pau in France, I had the chance to walk through a beautiful park right in the centre of town. The park is a meeting place for all the kids in the neighbourhood, big and small. In the middle of the park I saw a white van surrounded by all sorts [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-1320" title="DSCF2835" src="http://www.thesustainablemba.com/wp/wp-content/uploads/2012/03/DSCF2835-300x225.jpg" alt="" width="300" height="225" />On a recent trip to Pau in France, I had the chance to walk through a beautiful park right in the centre of town. The park is a meeting place for all the kids in the neighbourhood, big and small. In the middle of the park I saw a white van surrounded by all sorts of different shapes and sorts of bikes. Parents can rent any of these bikes for their kids for minimal amounts of money. Kids grow out of bikes so fast that if you could borrow one you wouldn’t need to buy one. Every day kids can choose a different bike and test that out.</p>
<p>This is such a fantastic idea and one that we are seeing more and more. Many businesses are realising that rather than sell products they can rent them. Think of all the things that we buy that we either use only for short periods of time or have to replace often, both at work and in our daily lives. Sustainability presents unlimited opportunities for entrepreneurs!</p>
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		<item>
		<title>Look but don’t touch</title>
		<link>http://feedproxy.google.com/~r/TheSustainableMba/~3/Jv-KU1_F8nk/look-but-dont-touch</link>
		<comments>http://www.thesustainablemba.com/look-but-dont-touch#comments</comments>
		<pubDate>Mon, 26 Mar 2012 22:30:14 +0000</pubDate>
		<dc:creator>Giselle Weybrecht</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.thesustainablemba.com/?p=1304</guid>
		<description><![CDATA[Last week I was in Bilbao Spain and had the chance to visit the Guggenheim museum. I love the Guggenheim &#8211; there are some pieces I find really interesting and others I don’t get, but the place always gives me ideas and makes me think. As I walked around, the security guards were in a [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1311" title="serra-matteroftime" src="http://www.thesustainablemba.com/wp/wp-content/uploads/2012/03/serra-matteroftime.jpg" alt="" width="374" height="244" />Last week I was in Bilbao Spain and had the chance to visit the Guggenheim museum. I love the Guggenheim &#8211; there are some pieces I find really interesting and others I don’t get, but the place always gives me ideas and makes me think. As I walked around, the security guards were in a terrible mood. The reason? It seemed that there was a group of tourists that kept touching the pieces of art, which, if you look at the signs, they are of course not allowed to do.</p>
<p>The problem is I wanted to touch the art too. There are quite a few pieces that look like they are meant to be touched. We aren’t talking Van Gogh paintings on the wall. These are textured sculptures. One room is covered in light bulbs, another has what looks like a re-creation of a roman road. We experience the world around us through our senses, the more senses we can use the more connected we become with an object. In that sense, modern art galleries want us to connect with the art, but not completely. They want us to hear, smell, look … but not touch.</p>
<p>This had me thinking, as I often do, about sustainability. There are a lot of issues, a lot of problems, like climate change that are happening all over the world. We ask people to care but it is hard to really get engaged, to really understand if you can’t use your senses. We need to see it, to feel it, smell it, taste it. If it isn’t really affecting you in some way, it is more difficult to connect. So how do we do that?</p>
<img src="http://feeds.feedburner.com/~r/TheSustainableMba/~4/Jv-KU1_F8nk" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Really?</title>
		<link>http://feedproxy.google.com/~r/TheSustainableMba/~3/cuRSt1I146Q/really</link>
		<comments>http://www.thesustainablemba.com/really#comments</comments>
		<pubDate>Fri, 23 Mar 2012 15:45:25 +0000</pubDate>
		<dc:creator>Giselle Weybrecht</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.thesustainablemba.com/?p=585</guid>
		<description><![CDATA[
A standard feature of every elevator is a little metal sign which tells you how many people/how much weight can safely be put into the elevator. These guys did something a bit different. This is from the elevator at the The Hospital Club in London. I think it is great, a great conversation starter too. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.thesustainablemba.com/wp/wp-content/uploads/2010/04/IMG_0126.jpg"><img src="http://www.thesustainablemba.com/wp/wp-content/uploads/2010/04/IMG_0126-225x300.jpg" alt="" title="IMG_0126" width="225" height="300" class="alignleft size-medium wp-image-584" /></a></p>
<p>A standard feature of every elevator is a little metal sign which tells you how many people/how much weight can safely be put into the elevator. These guys did something a bit different. This is from the elevator at the <a href="http://www.thehospitalclub.com/">The Hospital Club</a> in London. I think it is great, a great conversation starter too. I wonder how you would even fit a horse into an elevator and I can think of better uses for 10,526 one pound coins.</p>
<p>It is an effective technique to communicate messages to the public, especially when the numbers get really big. For example, 3.3 billion liters of water is lost from pipes daily across Britain is the headline of an article that ran in the Telegraph. As the first sentence points out, that amount is the equivalent to more than 1,300 Olympic-sized swimming pools. Crazy. This isn&#8217;t a problem that is unique to Britain. In cities, towns, communities around the world, a lot of water is being lost because of leaky pipes. It is estimated that more than 45% of water in the US is lost through leaky pipes, A leak of only one drop per second represents a water loss of 10 000 litres per year. That&#8217;s a lot of water. </p>
<p>Its all about communication&#8230;</p>
<img src="http://feeds.feedburner.com/~r/TheSustainableMba/~4/cuRSt1I146Q" height="1" width="1"/>]]></content:encoded>
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		<title>0% Lemons</title>
		<link>http://feedproxy.google.com/~r/TheSustainableMba/~3/bxQDLMMVoCo/0-lemons</link>
		<comments>http://www.thesustainablemba.com/0-lemons#comments</comments>
		<pubDate>Mon, 20 Feb 2012 16:42:47 +0000</pubDate>
		<dc:creator>Giselle Weybrecht</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.thesustainablemba.com/?p=1207</guid>
		<description><![CDATA[I recently had a one week trip to Arizona. It was a fantastic week of mountain biking and hiking. While visiting the Grand Canyon I took this picture in one of the stores on site. It is for Minute Maid ‘Lemonade’, showing a couple of nice yellow lemons, and then clearly stating that it is [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.thesustainablemba.com/wp/wp-content/uploads/2011/11/GrandCanyon06-300x235.jpg" alt="" title="GrandCanyon06" width="300" height="235" class="alignleft size-medium wp-image-1208" />I recently had a one week trip to Arizona. It was a fantastic week of mountain biking and hiking. While visiting the Grand Canyon I took this picture in one of the stores on site. It is for Minute Maid ‘Lemonade’, showing a couple of nice yellow lemons, and then clearly stating that it is 0% juice. I was so amazed I had to take a picture. Is it really possible that you can call it “Lemonade” when it has 0% juice? Could they not have put in even 5%? A few weeks ago it was Honey, this week Lemonade.  What is this trend of food items that are not food at all?</p>
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		<title>Willing to pay</title>
		<link>http://feedproxy.google.com/~r/TheSustainableMba/~3/9F43qP_QlUM/willing-to-pay</link>
		<comments>http://www.thesustainablemba.com/willing-to-pay#comments</comments>
		<pubDate>Mon, 13 Feb 2012 15:56:13 +0000</pubDate>
		<dc:creator>Giselle Weybrecht</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.thesustainablemba.com/?p=1240</guid>
		<description><![CDATA[In Harbin, the tenth largest city in China, there are two parks that breed Siberian Tigers. Visitors to the park can purchase a variety of animals from a Chinese Duck ($5) to a whole cow ($330). But these aren&#8217;t to bring home. Once purchased tourists can watch their animals being fed to the tigers while [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.thesustainablemba.com/wp/wp-content/uploads/2012/02/Unknown.jpeg" alt="" title="Unknown" width="259" height="194" class="alignleft size-full wp-image-1270" />In Harbin, the tenth largest city in China, there are two parks that breed Siberian Tigers. Visitors to the park can purchase a variety of animals from a Chinese Duck ($5) to a whole cow ($330). But these aren&#8217;t to bring home. Once purchased tourists can watch their animals being fed to the tigers while snapping pictures (disturbing but true). This seems like a good win win situation to me, tourists pay to go into the park which helps support the parks operations, and then those same tourists pay to feed the cats!</p>
<p>To me this is a bit like plastic bags in stores. By not providing plastic bags for free, stores are now making a profit by selling something that had always been seen as their responsibility to provide. There are many studies around sustainability and what consumers are and are not willing to pay extra for. Generally people say they aren&#8217;t willing to pay more, but then they do. If a Siberian Tiger Park can get customers to pay to feed the cats, what else are we willing to spend out money on, in particular in sustainability, if marketed in the right way?</p>
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		<title>‘Taxi’washing</title>
		<link>http://feedproxy.google.com/~r/TheSustainableMba/~3/msZMMKfUEeg/taxiwashing</link>
		<comments>http://www.thesustainablemba.com/taxiwashing#comments</comments>
		<pubDate>Mon, 06 Feb 2012 15:59:18 +0000</pubDate>
		<dc:creator>Giselle Weybrecht</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[taxis]]></category>

		<guid isPermaLink="false">http://www.thesustainablemba.com/?p=1234</guid>
		<description><![CDATA[I&#8217;ve taken two taxis in the city of Houston, Texas in the past week. My experiences in both were pretty much exactly the same. I get into the taxi, tell the driver where I want to go, the driver turns on the meter, locks the doors and then says &#8220;so how do I get there&#8221;. [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.thesustainablemba.com/wp/wp-content/uploads/2012/01/taxis-300x240.jpg" alt="" title="taxis" width="300" height="240" class="alignleft size-medium wp-image-1236" />I&#8217;ve taken two taxis in the city of Houston, Texas in the past week. My experiences in both were pretty much exactly the same. I get into the taxi, tell the driver where I want to go, the driver turns on the meter, locks the doors and then says &#8220;so how do I get there&#8221;. Since I have no idea, this is the beginning of 5 minutes (which I am paying for) of the driver I&#8217;m guessing pretending now to recongnize any of the streets I mention and then asking me if I can take out my iphone and look for it on the map and show him. </p>
<p>I have taken my fair share of taxis around the world and to me the definition of a taxi is a car that has a driver in it that is knowledgeable about the roads in that particular location and that if you give them an address their primary job is to know where that address is (or find out themselves) and then get you there in the shortest amount of time possible. Seems that is not the case here in Houston.  In the world of sustainability if you look green, talk green, smell green but aren&#8217;t actually green in any way that is called greenwashing. So perhaps this is &#8216;taxi&#8217;washing?</p>
<p>Worst thing is that at the end he expected me to leave a much bigger tip than I was prepared to leave.  Paying extra for service that wasn&#8217;t rendered. Sounds a lot like greenwashing to me!</p>
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