Thundercast Staff http://thundertech.com Thundercast - The Official Thunderbolt Games Podcast The Thundercast is the official Thunderbolt Games podcast, where we talk about happenings in the game industry, the latest titles, and interact with the gaming community. An entertaining podcast that covers marketing and advertising trends and topics. The team reviews the latest industry news headlines, debates some controversial topics and discusses which new marketing trends are here to stay and which will come and go faster than a flash mob at the mall. Along with their guests, our hosts provide useful and often humorous insights designed for marketers from any industry or company size. From the latest innovations in advertising and web design to the ever-changing world of social media, thunder::tech offers insights that help marketers stay on top of this fast-paced world. en-us Copyright 2008 Thundercast no gaming,ps3,console,sony,microsoft,xbox,xbox,live,xbl,wii,games,pc,fps,rts,arcade,thundercast,thunderbolt,gamesptcoakley@gmail.comThundercast Staff thunder::tech New year, same podcast hosts with a new special guest and returner. In the first episode of 2017, our co-hosts Craig Israel and Eric Crilow interview thunder::tech’s Social Media Team members Madison Letizia and newcomer Hana Steinker. While everyone else appears to be setting personal resolutions, our Social Media Team wanted to focus on the goals that brands can set for their social media pages. Whether it’s making a plan for content or carving out some extra cash for Facebook ads, this podcast has you covered if you’re interested in learning how to do better in the social media sphere. Grab a notepad, your pages login credentials and enjoy a smattering of insight from our experts. Wed, 11 Jan 2017 00:00:00 EST 00:27:25 no thunder::cast, thundertech, marketing, social media, communications, 2017 goals, new year, content marketing, marketing strategy ptcoakley@gmail.com (Thundercast Staff) thunder::tech Join us for a wide-ranging conversation with renowned chef and one of Cleveland’s favorites, Jonathon Sawyer. We talk about how modern restaurateurs have to do far more than simply cook great food and offer outstanding hospitality. Instead, today’s diners are looking to connect with brands in deeper ways that support their lifestyle. Chef Sawyer talks about building the Team Sawyer brand, which now encompasses six restaurants, a line of artisanal vinegars, a new cookbook for kids, TV programing and other super-secret projects still in the works. We also discuss the “Summer of Invincibility” in Cleveland, where our city has thrive in the spotlight of a national championship, the Republican National Convention and much more. Tue, 13 Dec 2016 00:00:00 EST 00:23:18 no thunder::cast, thundertech, marketing, trends, chef, food and beverage, restaurants, Cleveland, Cleveland pride, RNC, Jonathon Sawyer, Cleveland food, brand, lifestyle, Chopped ptcoakley@gmail.com (Thundercast Staff) thunder::tech One of the seven-part series of podcasts connected to our 2017 TRENDS publication. We all want instant gratification on the go. Be it directions, sports updates or restaurant recommendations, today’s consumers rely on their smartphones for the solution and are becoming more comfortable than ever talking to their phone. In this episode, our Optimization Specialists, Maggie Babuder and Michael Laskowski, stop by the thunder::cast studio to discuss how advancements in artificial intelligence are impacting how consumers seek out information, how search results are displayed and how they make purchases. Mon, 7 Nov 2016 00:00:06 EST 00:21:22 no thunder::cast, thunder::tech, marketing, voice search, e-commerce, artificial intelligence, local search, SEO ptcoakley@gmail.com (Thundercast Staff) thunder::tech One of the seven-part series of podcasts connected to our 2017 TRENDS publication. There’s more to video than meets the eye. It is common knowledge that multimedia content receives higher engagement than other content formats, but are you using video to its full potential? Our Manager of Multimedia Services, Matt Stevens, shares insight into why it is imperative to include multimedia in your content marketing strategy. He further explains how to maximize production efficiency, as well as discusses how emerging technology, like drones, can give you an edge over your competitors. Mon, 7 Nov 2016 00:00:05 EST 00:19:31 no thunder::cast, thunder::tech, multimedia content, dynamic video, aerial footage, drone, multimedia, video ptcoakley@gmail.com (Thundercast Staff) thunder::tech One of the seven-part series of podcasts connected to our 2017 TRENDS publication. Today’s consumers have growing expectations to not only be informed, but to also be entertained. This shift in content consumption is setting the bar even higher for marketers who seek new, innovative ways to connect with and engage their audiences. thunder::cast co-host Eric Crilow discusses the growing popularity of interactive content, which requires participants’ active engagement with the content they consume, rather than simply passively reading or watching. This trend provides an opportunity for brands to capitalize on consumers’ desire to be entertained, by serving up real-time, hyper-relevant content in exchange for their information, which can be used to inform marketing efforts. Mon, 7 Nov 2016 00:00:04 EST 00:16:09 no thunder::cast, thunder::tech, marketing, interactive content, active participation, customer engagement ptcoakley@gmail.com (Thundercast Staff) thunder::tech One of the seven-part series of podcasts connected to our 2017 TRENDS publication. Historically e-commerce has been dominated B2C companies, but a major shift is happening. More than half of all B2B buyers expect to be able to conduct purchases online in three years, and B2B companies are taking notice and getting on board. Our Senior Director of Development Bruce Williams explains the importance of reevaluating your B2B business model, taking advantage of available technology and implementing e-commerce strategies to create effective online experiences. Your willingness to adopt e-commerce could mean the difference between increasing your company’s growth and limiting your ability to compete in the marketplace. Mon, 7 Nov 2016 00:00:03 EST 00:24:22 no thunder::cast, thunder::tech, marketing, B2B, e-commerce, customer experience ptcoakley@gmail.com (Thundercast Staff) thunder::tech One of the seven-part series of podcasts connected to our 2017 TRENDS publication. The digital advertising world is becoming increasingly more competitive due to a variety of factors from ad blocking to shorter consumer attention spans to FCC regulations to a shift in TV viewing habits. In this episode, Media Buying Specialist J.P. Krainz and Social Media Team Manager Madison Letizia offer suggestions for reevaluating marketing goals, aligning goals with brand messaging and creating more compelling ad content to help your brand overcome the evolving advertising landscape. Mon, 7 Nov 2016 00:00:02 EST 00:26:34 no thunder::cast, thunder::tech, marketing, digital advertising, ad blocking, social media, FCC regulations, unlock the box, ditch the box ptcoakley@gmail.com (Thundercast Staff) thunder::tech One of the seven-part series of podcasts connected to our 2017 TRENDS publication. We all want instant gratification on the go. Be it directions, sports updates or restaurant recommendations, today’s consumers rely on their smartphones for the solution and are becoming more comfortable than ever talking to their phone. In this episode, our Optimization Specialists, Maggie Babuder and Michael Laskowski, stop by the thunder::cast studio to discuss how advancements in artificial intelligence are impacting how consumers seek out information, how search results are displayed and how they make purchases. Mon, 7 Nov 2016 00:00:01 EST 00:23:18 no thunder::cast, thunder::tech, marketing, customer experience, customer experience, customer loyalty, customer journey, customer service ptcoakley@gmail.com (Thundercast Staff) thunder::tech One of the seven-part series of podcasts connected to our 2017 TRENDS publication. It is not enough to act on instinct or gut feelings. The most successful marketers rely on the facts to work smarter and more efficiently, and your company may unknowingly be sitting on a gold mine of data. This episode delves into “Business Intelligence,” the process of using collected data to inform decision-making across an organization. By breaking down the silos between marketing and sales and sharing information, businesses can connect key data points to identify new engagement touch points, uncover new revenue stream opportunities and improve the customer experience. Discover how to close the loop by leveraging your company’s data Mon, 7 Nov 2016 00:00:00 EST 00:20:32 no business intelligence, thunder::cast, thunder::tech, marketing, customer journey, data, marketing automation ptcoakley@gmail.com (Thundercast Staff) thunder::tech We’re celebrating Halloween with a spooktacular episode of thunder::cast! In this episode, we talk with Ryan Pluta, owner of the Carnival of Horrors in Cuyahoga Falls, Ohio. Ryan tells us about his 26-year journey as a haunted house proprietor, how he keeps people scared every year and how he packs a punch into his limited marketing window. We’ll give you a hint, it takes lots of guts! Find out how he uses the customer’s own mindset to scare them, how he gets feedback and his strategy of getting people through the door. We won’t lie; you might need to listen to this one with a friend. Mon, 31 Oct 2016 00:00:00 EST 00:25:01 no thunder::cast, thundertech, marketing, Halloween, Haunted Houses ptcoakley@gmail.com (Thundercast Staff) thunder::tech It’s a bird! It’s a plane! It’s ... a drone? That’s right. On August 28, 2016, the Federal Aviation Administration (FAA) handed down new regulations governing the use of commercial drones. thunder::tech’s Manager of Multimedia Services, Matt Stevens, stopped by the thunder::cast studio to discuss his recent blog post “Commercial Drone Regulation Explained for Marketers.” Matt breaks down the new requirements in Part 107 of the Federal Aviation Regulations covering small unmanned aircraft systems, the remote pilot certification process, drone operation limits and compliance concerns, and the potential economic impact of drone technology. So how are these new guidelines impacting marketers and revolutionizing the way we serve consumers? You don’t want to miss this insightful conversation that just might help keep your company out of hot water with the FAA. Wed, 12 Oct 2016 00:00:00 EST 00:18:39 no thunder::cast, thundertech, marketing, Cleveland, FAA requirements, Part 107, commercial drone, drone regulations, aerial photography ptcoakley@gmail.com (Thundercast Staff) thunder::tech The regular thunder::cast crew is joined by thunder::tech’s Senior Director of Development Department, Bruce Williams, to discuss his recent blog post entitled “How to Get the Most Out of Your CRM.” Bruce outlines some useful tips for anyone considering investing in a customer relationship management (CRM) system or those who already have one up and running. Businesses big and small can maximize their investment and benefit greatly from a CRM to increase leads, boost closing rates and deliver superior customer service. A CRM is a unanimous purchase for most operations, so you should make every effort to get the entire team on board with your CRM and ensure that it’s customized to suit the needs of everyone from the legacy sales force to brand new customer service reps. You don’t want to miss this conversation covering CRM, ROI and other exciting TLAs (three-letter acronyms). Thu, 08 Sep 2016 00:00:01 EST 00:21:24 no thunder::cast, thundertech, marketing, trends, CRM, ROI, sales department, customer service, sales leads, blog post ptcoakley@gmail.com (Thundercast Staff) thunder::tech In this episode, we talk with Mike Conley, Vice President of Digital for the Cleveland Cavaliers and their related organizations. In addition to bringing home two championships in 2016 (shout out to the Lake Erie Monsters!), Mike was Co-Chair of Digital Tools for the Republican National Convention in August—it was a busy year. Mike shares how he focuses on solving problems by aligning teams with partners to develop creative campaigns that deliver a strong ROI. Mike delivers insight into how to leverage technology, build a strong team and manage it well so it can grow and remain agile—all the while continuing to deliver the outstanding experience fans demand. Thu, 08 Sep 2016 00:00:00 EST 00:30:57 no thunder::cast, thundertech, marketing, Cleveland, Cleveland Cavaliers, Cavs, championship, technology, ROI, team building, agile, leadership, management, sport marketing, fan loyalty, VR, virtual reality ptcoakley@gmail.com (Thundercast Staff) thunder::tech We sit down with entrepreneur, speaker, author, podcaster and chief evangelist Joe Pulizzi to talk about how “content marketing” has fundamentally changed the way brands are connecting with their customers. What started as a few advocates in big companies has now become an established interdisciplinary strategy embraced by companies of all sizes. We explore how middle market companies are well suited to adopt content marketing strategies because they aren’t burdened with layers of momentum-killing bureaucracy and look at the long-term strategy. Pulizzi also gives us a preview of Content Marketing World 2016, the event he helped build from modest beginnings to a paradigm shifting spectacle that draws more than 3,500 attendees from 60 countries, including representatives from 40 Fortune 100 companies. Thu, 10 Aug 2016 01:00:00 EST 00:40:07 no thunder::cast, thundertech, marketing, trends, content marketing, Content Marketing Institute, Content Marketing World, Cleveland, Joe Pulizzi, brand, Cleveland Pride, Fortune 100 ptcoakley@gmail.com (Thundercast Staff) thunder::tech In this episode, we explore the craze that’s sweeping the nation, Pokémon GO! Eric and Craig talk to two of thunder::tech’s in-house PokéExperts to explore the hows and whys of the new augmented reality game that’s created the perfect storm of nostalgia, additive gameplay, competition and community. Most importantly, we discuss how smart businesses are tapping into the craze to turn the hordes of cellphone wielding fans into new customers. If you don’t know a Pokéball from a Pikachu, then this podcast will get you up to speed and maybe even motivate you to “catch ‘em all” for yourself. Thu, 10 Aug 2016 00:00:00 EST 00:23:30 no thunder::cast, thundertech, marketing, Pokémon Go, trends, augmented reality, game, Niantic, Pokéball, apps ptcoakley@gmail.com (Thundercast Staff) thunder::tech One of the 5-part series of podcasts connected to our 2016 Trends Summer Reader publication. This episode discusses how brands can get more out of their digital proprieties by using an iterative design philosophy. Senior Director of the Development Department, Bruce Williams, and thunder::tech President, Jason Therrien, talk about commonsense ways in which companies can avoid the typical build/bust cycle. That is, getting out of the habit of building a website, ignoring it until it becomes obsolete, tearing it down and starting all over. Instead, plan on building a website that can easily be edited and tweaked over time to end up with a better functioning site developed with a smaller investment. Thu, 07 Jul 2016 04:00:00 EST 00:23:02 no thunder::cast, thundertech, marketing, iterative design, website design, design, email, middle market, investment ptcoakley@gmail.com (Thundercast Staff) thunder::tech One of the 5-part series of podcasts connected to our 2016 Trends Summer Reader publication. In this episode, Social Media Team Manager Madison Bender discusses how the always-on nature of social media can perfectly support real-world events. By preparing carefully and leveraging FOMO (fear of missing out), you can dramatically increase engagement with your audience before, during and after the event itself. Bender also discusses how and why to create a social media command center by sharing her experiences in building the #ASKCLE Social Media headquarters to support visitors, delegates and other attendees of the 2016 Republican National Convention in Cleveland. Thu, 07 Jul 2016 03:00:00 EST 00:23:14 no thunder::cast, thundertech, marketing, social media, dynamic engagement, FOMO, connected world, social media command center, RNC, real time engagement, always on marketing ptcoakley@gmail.com (Thundercast Staff) thunder::tech One of the 5-part series of podcasts connected to our 2016 Trends Summer Reader publication. This episode discusses how personalization and relationship marketing can use data from a variety of sources to create a truly engaging and motivating experience for your customers. Our Marketing Automation Specialist, Kyle Coughlin, and our Senior Director of Development Department, Bruce Williams, lead a discussion that covers everything from collecting data points across platforms to connecting offline behavior with online engagement to how to get personal with your marketing without getting TOO personal with your marketing. Thu, 07 Jul 2016 02:00:00 EST 00:20:08 no thunder::cast, thundertech, marketing, personalization, relationship marketing, data-driven marketing, personalized marketing, connections, offline behaviors, online engagement ptcoakley@gmail.com (Thundercast Staff) thunder::tech One of the 5-part series of podcasts connected to our 2016 Trends Summer Reader publication. This episode outlines “Moment Marketing,” an approach to engaging with customers that is as much a philosophy as it is a tactical execution. By connecting with your customer at the exact point in time when they have a specific need and are willing to do something about it, you can improve engagement, further the customer relationship and provide solutions that satisfy customers’ needs. This wide ranging conversation covers how Moment Marketing goes beyond digital and can include traditional advertising formats like direct mail, print and point of sale, as well as how to get the most out of your marketing budget. Thu, 07 Jul 2016 01:00:00 EST 00:23:43 no thunder::cast, thundertech, marketing, moment marketing, marketing in the moment, media buys, customer conversations, marketing philosophy ptcoakley@gmail.com (Thundercast Staff) thunder::tech One of the 5-part series of podcasts connected to our 2016 Trends Summer Reader publication. This episode outlines the whens, whys and hows that brands should consider when approaching either an evolution to their brand (a slight change or escalating changes over time) or a revolution (a completely new look, feel or approach). Using examples such as Starbucks, Federal Express, Lube Stop and our own agency brand to illustrate the point, we interview thunder::tech’s Creative Director, Craig Israel, who provides ideas and insight fueled by his nearly 20 years of marketing experience. Thu, 07 Jul 2016 00:00:00 EST 00:21:47 no thunder::cast, thundertech, marketing, brand, logo, design, brand evolution, identity, company brands ptcoakley@gmail.com (Thundercast Staff) thunder::tech In this episode, we sit down and talk middle market with Thomas Stewart, executive director of the National Center for the middle market. This segment of the economy is composed of businesses with $10 million to $1 billion in annual revenue and is a full one-third of the entire American economy… yet it’s largely ignored by the media, politicians and people in general. This wide-ranging conversation explores why the middle market doesn’t get more love, why it should and how The National Center for the middle market is helping these hard working business owners spend less time working IN their business and more time working ON their business. Thu, 26 May 2016 00:00:00 EST 00:24:21 no thunder::cast, thundertech, marketing, middle market, government, private sector, job creators, job growth, small business, entrepreneurs, research. ptcoakley@gmail.com (Thundercast Staff) thunder::tech In this episode we discuss the dos and don’ts for hiring a professional to produce your next video. When can you do it on your own and when should you seek professional expertise? The team discusses the topic with our senior multimedia specialist, Christian Daugstrup. We also explore when it makes sense to use internal team members on camera and when a professional production company can help you find the right talent for your message. Also, it’s important to know your legal rights to videos produced on behalf of your brand. Thu, 12 May 2016 00:00:00 EST 00:20:34 no thunder::cast, thundertech, marketing, video, video production, multimedia, fiverr, voice-over talent, thunder::tech ptcoakley@gmail.com (Thundercast Staff) thunder::tech This episode we tackle the topic of people as brands. What makes a person a brand vs. just a spokesperson? What happens if the person behind the brand damages their reputation and the brand’s by association? From Oprah to Lance Armstrong, we cover them all and finally we wrap up our episode with the top 10 celebrity spokespeople. Thu, 28 Apr 2016 00:00:00 EST 00:30:30 no Oprah, People as brands, Lance Armstrong, Branding, Jared Fogle, Subway, Spokesperson, Kanye West, Jay-Z, Kim Kardashian, Advertising, Donald Trump, Duck Dynasty, thunder::tech ptcoakley@gmail.com (Thundercast Staff) thunder::tech More brands seem to be turning to nostalgia to support their marketing efforts lately. Is this trend an attempt to evoke emotion from consumers or something more? Is nostalgia marketing always a good idea or are there select brands or categories that can effectively use it? We discuss recent examples of this tactic that include Geico, Snickers, M&Ms, Spotify and more. Thu, 14 Apr 2016 00:00:00 EST 00:22:36 no Geico, Ickey Woods, Brady Bunch, Snickers, Nostalgia Marketing, M&Ms, Candy Man, NeverEnding Story, Spotify Marketing, Advertising, thunder::tech ptcoakley@gmail.com (Thundercast Staff) thunder::tech In this episode the team welcomes Madison Bender, Social Media Team Manager here at thunder::tech, to discuss the state of social media now. We discuss new advances in social advertising, how new algorithms affect your audience reach, channels like Instagram moving to advertising models and much more. Craig takes the opportunity to ask Madison about some ads that have been plaguing his social channels. Oh, and it wouldn’t be one of our podcasts without a random discussion, this time involving silver fox Mark Harmon and his disturbing portrayal of Ted Bundy. Thu, 31 Mar 2016 00:00:00 EST 00:22:35 no Marketing, Apple, Kraft, The Oscars, Advertising, thunder::tech. ptcoakley@gmail.com (Thundercast Staff) thunder::tech In this episode we discuss brands making headlines in the world of marketing and advertising news. Listen as we discuss the latest on Apple vs. the government, changes coming to Starbucks loyalty program, as well as why Kraft changed the recipe on your favorite blue box and didn’t tell you! The team also talks Oscar advertising vs. Super Bowl ads and why the former doesn’t command similar ad spend to the latter. Thu, 17 Mar 2016 00:00:00 EST 00:24:21 no Marketing, Apple, Kraft, The Oscars, Advertising, thunder::tech. ptcoakley@gmail.com (Thundercast Staff) thunder::tech Our hosts welcome Kyle Coughlin, Marketing Automation Specialist, to answer questions about marketing automation. Does it work for any size business? How complicated is it to set up? Will it replace a company’s sales team? We tackle these questions and more in our latest episode. Thu, 03 Mar 2016 00:00:00 EST 00:16:34 no Marketing Automation, Marketing, Strategy, in-bound Marketing, Content, Contact Nurturing, B to B Marketing, B2B Marketing, B to C Marketing, B2C Marketing, thunder::tech. ptcoakley@gmail.com (Thundercast Staff) thunder::tech In this episode, the thunder::tech team discusses how the media ad-buying landscape is changing and what factors are effecting that change. We also dig down on the topic of ad blocking. Is there a reason to be concerned? Should you change your online ad strategy? Are there benefits to ad blocking for the advertisers? We’ll give you our two cents. Thu, 18 Feb 2016 00:00:00 EST 00:33:06 no Advertising, Marketing, Ad blocking, Ad buying, Media buying, NBC, Netflix, Hulu, Amazon Prime, ratings, thunder::tech ptcoakley@gmail.com (Thundercast Staff) thunder::tech In this episode, the thunder::tech team welcomes Craig Lyndall from the independent sports website and podcast Waiting For Next Year to discuss this year’s Super Bowl ads. Just what is the reasoning behind spending so much money on one ad and is it worth it? Can they prove ROI? What brands have succeeded and which ones have been epic Super Bowl advertising failures? Tue, 02 Feb 2016 00:00:00 EST 00:34:32 no Advertising, Marketing, Ad buying, Media buying, Super Bowl ads, thunder::tech, WFNY, Waiting For Next Year, Nationwide, Coke, Progressive Insurance, Budweiser. ptcoakley@gmail.com (Thundercast Staff) thunder::tech In this episode, the thunder::tech team explores crowdsourcing as a means to create new marketing campaigns. Our hosts weigh in with their thoughts on efforts from Doritos, Lays potato chips and the Cleveland Cavaliers as well as a cautionary tale about how this tactic can go horribly wrong…we’re looking at you Mountain Dew. Thu, 21 Jan 2016 00:00:00 EST 00:34:32 no Advertising, Marketing, Crowdsourcing, Doritos, Lays Potato Chips, Cleveland Cavaliers, thunder::tech ptcoakley@gmail.com (Thundercast Staff) thunder::tech In this episode, Eric and Craig discuss the worst marketing scandals of 2015 and the best commercials. We review lists compiled by INC and Ad Week and talk about which ones we agree with, which ones are way off base and which ones we’ve never even heard of. Thu, 07 Jan 2016 00:00:00 EST 00:32:45 no Advertising, marketing, Inc Magazine TV, commercials, Ad Week Magazine, Volkswagen, The Brady Bunch thunder::tech ptcoakley@gmail.com (Thundercast Staff) thunder::tech This episode, Eric and Craig talk product placement in TV and movies. Are certain categories more successful than others when it comes to this type of advertising? Will product placement grow as DVRs fast forward their way past millions of dollars in traditional television commercials? Tue, 15 Dec 2015 00:00:00 EST 00:25:03 no Advertising, marketing, zombies, TV, movies, product placement, Walking Dead, thunder::tech ptcoakley@gmail.com (Thundercast Staff) thunder::tech Featuring a revamped format and our new dynamic duo of Eric and Craig, the guys from thunder::tech tackle Playboy, Cracked Magazine and the concept of changing your brand’s model to attract a new audience. Craig also rants about user comments and their usefulness when they’re just downright rude. Tue, 01 Dec 2015 00:00:00 EST 00:19:34 no podcast, thunder::cast, marketing, branding, audience, Playboy, trends ptcoakley@gmail.com (Thundercast Staff) thunder::tech We talk all things email marketing in this thunder::cast episode. Our guest this time around is thunder::tech’s own Marissa Norris, who dives into why email is still a relevant and important means of marketing and what brands can do to keep their efforts fresh and stay ahead of the competition. Thu, 22 Oct 2015 00:00:00 EST 00:13:45 no podcast, thunder::cast, marketing, email, email marketing, template, mobile, gmail, trends ptcoakley@gmail.com (Thundercast Staff) thunder::tech thunder::tech Optimization Team Manager Dave Crader joins the show to discuss Google’s new targeting options for advertisers, including Customer Match and Universal App Campaigns. While these tools will help brands create smarter campaigns, are they going too far in encroaching on users’ privacy? Fri, 09 Oct 2015 00:00:00 EST 00:17:05 no podcast, thunder::cast, marketing, Google, advertising, AdWords, targeting, remarketing, Customer Match, Universal App Campaigns, Gmail, privacy ptcoakley@gmail.com (Thundercast Staff) thunder::tech Tom Valentino and Craig Israel discuss how the Dollar Shave Club has turned the razor industry on its head (and what legacy brands in other industries can learn from this), and how ad blocking apps in iOS 9 are the latest in a line of obstacles for advertisers to overcome. Wed, 23 Sep 2015 00:00:00 EST 00:21:31 no podcast, thunder::cast, marketing, Dollar Shave Club, Gillette, legacy brands, iOS 9, Apple, ad blocking, advertising, publishing ptcoakley@gmail.com (Thundercast Staff) thunder::tech Let’s go to the headlines! Tom Valentino and Craig Israel go around the horn, diving into the marketing industry stories that have captured their attention in the past couple weeks. Tue, 08 Sep 2015 00:00:00 EST 00:21:55 no podcast, thunder::cast, Trends Summer Reader, content marketing, marketing, owned media, print media, digital media, marketing trends ptcoakley@gmail.com (Thundercast Staff) thunder::tech In this edition of thunder::cast, Craig Israel, Tom Valentino and Jason Therrien go behind the scenes on the creation of Trends Summer Reader, a mid-year magazine our agency published in July as a complement to our annual Marketing Trends book. Mon, 24 Aug 2015 00:00:00 EST 00:21:29 no podcast, thunder::cast, Trends Summer Reader, content marketing, marketing, owned media, print media, digital media, marketing trends ptcoakley@gmail.com (Thundercast Staff) thunder::tech With less than a month until Content Marketing World comes to the Cleveland Convention Center, Joe Pulizzi, founder of the Content Marketing Institute, visited thunder::tech to preview the big event and also share some thoughts on issues that marketers at middle-market organizations face daily. For more information on Content Marketing World, visit: ContentMarketingWorld.com Mon, 10 Aug 2015 00:00:00 EST 00:24:22 no podcast, thunder::cast, Joe Pulizzi, content marketing, Content Marketing Institute, Content Marketing World, Cleveland, Cleveland Convention Center, marketing, brand storytelling ptcoakley@gmail.com (Thundercast Staff) thunder::tech Our resident experts on digital advertising sat down to discuss what’s new in PPC, social media and digital display. This podcast is featured in our Trends Summer Reader, a mid-year publication covering how brands have successfully implemented marketing trends for their businesses. Fri, 10 Jul 2015 00:00:00 EST 00:25:41 no digital advertising, PPC, social media, digital display, advertising, marketing, thundertech, thunder, thundercast, podcast, digital display advertising, outdoor advertising, digital, trends, integrated marketing ptcoakley@gmail.com (Thundercast Staff) thunder::tech Our Manager of Account Services and president sit down to chat with us about how B2B marketing has changed and what we can expect for the future. Tue, 07 Jul 2015 00:00:00 EST 00:22:17 no B2B, marketing, thundercast, business, business-to-business, podcast, marketing podcast, thundertech, thunder::tech, thunder, ptcoakley@gmail.com (Thundercast Staff) thunder::tech Our Multimedia Manager recently went to the NAB Show in Las Vegas. He chats with the gang about his experience including learning how to fly drones, SNL skits and industry technology in this episode. Thu, 07 May 2015 00:00:00 EST 00:22:17 no NAB, 2015, marketing, multimedia, video, drones, thunder::tech, Las Vegas, tech, podcast, ptcoakley@gmail.com (Thundercast Staff) thunder::tech Recently we had Dave Gilbert in for our Thinkers and Drinkers event to talk about all the buzz in Cleveland. Our crew sits down to recap on the event and give their take on this inspiring conversation on the city we love in this latest thunder::cast. Thu, 30 Apr 2015 00:00:00 EST 00:19:51 no Cleveland, Dave Gilbert, Thinkers and Drinkers, thunder::tech, happy hour, CLE, RNC, marketing, development, downtown, event marketing, sports marketing, 2015 ptcoakley@gmail.com (Thundercast Staff) thunder::tech We know that content is king, but brand journalism takes it one step farther and combines content marketing with traditional media relations. Our Communications Specialist joins the gang to discuss brand journalism and where you can get started. Tue, 14 Apr 2015 00:00:00 EST 00:15:03 no brand journalism, thundertech, thundercast, marketing, media relations, brand, journalism, PR, public relations, content, journalism, content marketing, 2015 ptcoakley@gmail.com (Thundercast Staff) thunder::tech You may be familiar with the idea of integrating multiple marketing tools to better understand your customer and get the most from your data. Our Manager of User Experience chats with President Jason Therrien and our Development Department Director on how the marketing stack works and where they see it going in the future. Thu, 02 Apr 2015 00:00:00 EST 00:16:43 no marketing, podcast, ptcoakley@gmail.com (Thundercast Staff) thunder::tech National Cereal Day is Saturday, March 7 but we celebrated early at the thunder::tech office. So what goes behind the marketing of the sugary sweet goodness known as cereal? Listen in as our Creative Director, Manager of User Experience and our in-house cereal enthusiast all discuss how marketing has shaped the cereal industry. Fri, 06 Mar 2015 00:00:00 EST 00:18:33 no Cereal Day, cereal, holiday, marketing, branding, podcast, cereal marketing, Kellogg’s, general mills, advertising, breakfast ptcoakley@gmail.com (Thundercast Staff) thunder::tech What is the fold? Where is the fold? Our Creative Director and Manager of User Experience discuss this highly debated topic in our new thunder::cast marketing podcast. Tue, 17 Feb 2015 00:00:00 EST 00:14:55 no marketing, web design, podcast, thundertech, thunder tech, fold, the fold, user experience, web development, website ptcoakley@gmail.com (Thundercast Staff)