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	<title>A Little Britten at The Times</title>
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	<link>http://blogs.thetimes.co.za/britten</link>
	<description>Where adland meets real life...</description>
	<pubDate>Thu, 04 Jun 2009 11:59:13 +0000</pubDate>
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		<title>When address and job function match beautifully</title>
		<link>http://feedproxy.google.com/~r/thetimes/britten/~3/ciVCiWxJeqU/</link>
		<comments>http://blogs.thetimes.co.za/britten/2008/11/17/when-address-and-job-function-match-beautifully/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 09:52:39 +0000</pubDate>
		<dc:creator>Sarah Britten</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Spit-Road-Dental]]></category>

		<guid isPermaLink="false">http://blogs.thetimes.co.za/britten/2008/11/17/when-address-and-job-function-match-beautifully/</guid>
		<description><![CDATA[Sometimes a business address and a job description match almost perfectly:


This photo was taken on Spit Road in Mosman, Sydney - Spit Road is of course named after the geographic spit, not the one associated with oral hygiene. One can only hope that this dentist puts up a more professional sign and does a bit [...]]]></description>
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		<item>
		<title>An ad you’ll want to watch over and over again</title>
		<link>http://feedproxy.google.com/~r/thetimes/britten/~3/RQg_Lem389w/</link>
		<comments>http://blogs.thetimes.co.za/britten/2008/11/11/an-ad-youll-want-to-watch-over-and-over-again/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 01:32:25 +0000</pubDate>
		<dc:creator>Sarah Britten</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Transport-of-London]]></category>

		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://blogs.thetimes.co.za/britten/2008/11/11/an-ad-youll-want-to-watch-over-and-over-again/</guid>
		<description><![CDATA[It&#8217;s easy to make an ad that people enjoy watching once or twice. The challenge is to make an ad that&#8217;s so engaging you&#8217;ll want to watch it again and again (though, in this case, possibly with the sound turned down).
This ad for Transport for London to raise awareness of cyclists on the road is a superb [...]]]></description>
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		<item>
		<title>The Congress of the People, analysed from a branding point of view</title>
		<link>http://feedproxy.google.com/~r/thetimes/britten/~3/_x1GLCcaadM/</link>
		<comments>http://blogs.thetimes.co.za/britten/2008/11/07/the-congress-of-the-people-analysed-from-a-branding-point-of-view/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 04:58:17 +0000</pubDate>
		<dc:creator>Sarah Britten</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[In the news]]></category>

		<category><![CDATA[ANC]]></category>

		<category><![CDATA[Congress-of-the-People]]></category>

		<category><![CDATA[DA]]></category>

		<category><![CDATA[Indian-National-Congress]]></category>

		<category><![CDATA[Lekota]]></category>

		<category><![CDATA[Mercedes-Benz]]></category>

		<category><![CDATA[PAC]]></category>

		<category><![CDATA[Shilowa]]></category>

		<guid isPermaLink="false">http://blogs.thetimes.co.za/britten/2008/11/07/the-congress-of-the-people-analysed-from-a-branding-point-of-view/</guid>
		<description><![CDATA[When selecting a name for your new brand, you should ask yourself a couple of questions.
Is it differentiated? Is it memorable? Is it meaningful? Does it fit your brand image? Does it roll easily off the tongue? If it were to be shortened or altered in some way, such as in the form of an acronym, would this [...]]]></description>
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		<item>
		<title>South African artist designs for Dell</title>
		<link>http://feedproxy.google.com/~r/thetimes/britten/~3/GZReLhPrUZs/</link>
		<comments>http://blogs.thetimes.co.za/britten/2008/11/07/south-african-artist-designs-for-dell/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 03:48:32 +0000</pubDate>
		<dc:creator>Sarah Britten</dc:creator>
		
		<category><![CDATA[Brands]]></category>

		<category><![CDATA[Corporate Social Investment]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[In the news]]></category>

		<category><![CDATA[Shopping]]></category>

		<category><![CDATA[Social responsibility]]></category>

		<category><![CDATA[Barack-Obama]]></category>

		<category><![CDATA[Bruce-Mau]]></category>

		<category><![CDATA[Dell]]></category>

		<category><![CDATA[Faceboo]]></category>

		<category><![CDATA[Joseph-Amédokpo]]></category>

		<category><![CDATA[PRODUCT-(RED)]]></category>

		<category><![CDATA[Siobhan-Gunning]]></category>

		<guid isPermaLink="false">http://blogs.thetimes.co.za/britten/2008/11/07/south-african-artist-designs-for-dell/</guid>
		<description><![CDATA[Dell is launching three new designs for its laptops in time for the Christmas shopping season, and one of them is by South African graphic artist Siobhan Gunning. It&#8217;s part of an initiative, not only to drive sales for Dell, but to raise funds for African Aids education projects through PRODUCT (RED).
The other two new [...]]]></description>
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		<item>
		<title>Dear President-elect Obama</title>
		<link>http://feedproxy.google.com/~r/thetimes/britten/~3/8mzNyez53_0/</link>
		<comments>http://blogs.thetimes.co.za/britten/2008/11/07/dear-president-elect-obama/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 01:17:45 +0000</pubDate>
		<dc:creator>Sarah Britten</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[In the news]]></category>

		<category><![CDATA[Barack-Obama]]></category>

		<category><![CDATA[Pedigree]]></category>

		<category><![CDATA[TBWA-Chiat-Day]]></category>

		<guid isPermaLink="false">http://blogs.thetimes.co.za/britten/2008/11/07/dear-president-elect-obama/</guid>
		<description><![CDATA[Please adopt a shelter dog. Click here to see a brilliant tactical ad from TBWA Chiat Day and Pedigree. This ad is especially well-timed, given Barack Obama&#8217;s now famous promise to his daughters to get them a puppy for the White House. And because Pedigree has been running an adopt-a-shelter-dog drive anyway, this feels like a [...]]]></description>
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		<item>
		<title>Really dof marketing idea: tell people Coke doesn’t rot your teeth</title>
		<link>http://feedproxy.google.com/~r/thetimes/britten/~3/yjwWjppQxfc/</link>
		<comments>http://blogs.thetimes.co.za/britten/2008/10/15/really-dof-marketing-idea-tell-people-coke-doesnt-rot-your-teeth/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 04:58:56 +0000</pubDate>
		<dc:creator>Sarah Britten</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Food and drink]]></category>

		<category><![CDATA[Australian-Dental-Association]]></category>

		<category><![CDATA[Coca-Cola]]></category>

		<guid isPermaLink="false">http://blogs.thetimes.co.za/britten/2008/10/15/really-dof-marketing-idea-tell-people-coke-doesnt-rot-your-teeth/</guid>
		<description><![CDATA[Even the world&#8217;s biggest brands get it wrong from time to time. While this might not be on the scale of New Coke, it&#8217;s hard to imagine how this idea managed to see the light of day.
Coca-Cola has come under attack for running an ad that purports to debunk the &#8220;myth&#8221; that Coke rots your [...]]]></description>
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		<item>
		<title>Is it just me or does this ad remind you of Jacob Zuma?</title>
		<link>http://feedproxy.google.com/~r/thetimes/britten/~3/BHkk8zZReKk/</link>
		<comments>http://blogs.thetimes.co.za/britten/2008/10/07/is-it-just-me-or-does-this-ad-remind-you-of-jacob-zuma/#comments</comments>
		<pubDate>Mon, 06 Oct 2008 22:36:08 +0000</pubDate>
		<dc:creator>Sarah Britten</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Jacob-Zuma]]></category>

		<category><![CDATA[Spring-Valley]]></category>

		<guid isPermaLink="false">http://blogs.thetimes.co.za/britten/2008/10/07/is-it-just-me-or-does-this-ad-remind-you-of-jacob-zuma/</guid>
		<description><![CDATA[
Another execution in the creepy Spring Valley campaign I blogged about a couple of weeks ago.
]]></description>
		<wfw:commentRss>http://blogs.thetimes.co.za/britten/2008/10/07/is-it-just-me-or-does-this-ad-remind-you-of-jacob-zuma/feed/</wfw:commentRss>
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		<item>
		<title>Does this campaign really help sell fruit juice?</title>
		<link>http://feedproxy.google.com/~r/thetimes/britten/~3/KPRAyZe3FxY/</link>
		<comments>http://blogs.thetimes.co.za/britten/2008/09/22/does-this-campaign-really-help-sell-fruit-juice/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 04:13:25 +0000</pubDate>
		<dc:creator>Sarah Britten</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Food and drink]]></category>

		<category><![CDATA[Save-Your-Sensible]]></category>

		<category><![CDATA[Spring-Valley]]></category>

		<guid isPermaLink="false">http://blogs.thetimes.co.za/britten/2008/09/22/does-this-campaign-really-help-sell-fruit-juice/</guid>
		<description><![CDATA[The other day, while out walking in the CBD,  I spotted this faintly disturbing image:

This creature, which resembles a combination between a penis and an animated tumour, is presumably related to this one:

Both represent the mythical &#8220;sensible&#8221; of Spring Valley&#8217;s Save Your Sensible campaign. If you click on the link, you&#8217;ll be taken through a [...]]]></description>
		<wfw:commentRss>http://blogs.thetimes.co.za/britten/2008/09/22/does-this-campaign-really-help-sell-fruit-juice/feed/</wfw:commentRss>
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		<item>
		<title>Bullshitology</title>
		<link>http://feedproxy.google.com/~r/thetimes/britten/~3/U4v7zIb0ILw/</link>
		<comments>http://blogs.thetimes.co.za/britten/2008/09/18/bullshitology/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 05:43:54 +0000</pubDate>
		<dc:creator>Sarah Britten</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Cars]]></category>

		<category><![CDATA[Astrology]]></category>

		<category><![CDATA[Ford]]></category>

		<category><![CDATA[Golf-GTI]]></category>

		<category><![CDATA[Holden]]></category>

		<guid isPermaLink="false">http://blogs.thetimes.co.za/britten/2008/09/18/bullshitology/</guid>
		<description><![CDATA[Two examples of members of the public adding their own spin to ads in the public domain. Here&#8217;s the first, spotted on the noticeboard at the Mosman Bay wharf:
 
And the second, spotted on a small outdoor hoarding in Martin Place in the Sydney CBD:

The objection to astrology in the case of the first example is fairly [...]]]></description>
		<wfw:commentRss>http://blogs.thetimes.co.za/britten/2008/09/18/bullshitology/feed/</wfw:commentRss>
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		<item>
		<title>Is Jerry Seinfeld the Sarah Palin of Microsoft?</title>
		<link>http://feedproxy.google.com/~r/thetimes/britten/~3/eGWL7LFjT2w/</link>
		<comments>http://blogs.thetimes.co.za/britten/2008/09/08/is-jerry-seinfeld-the-sarah-palin-of-microsoft/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 03:36:07 +0000</pubDate>
		<dc:creator>Sarah Britten</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Apple]]></category>

		<category><![CDATA[Jerry-Seinfeld]]></category>

		<category><![CDATA[Microsoft]]></category>

		<category><![CDATA[Sarah-Palin]]></category>

		<guid isPermaLink="false">http://blogs.thetimes.co.za/britten/2008/09/08/is-jerry-seinfeld-the-sarah-palin-of-microsoft/</guid>
		<description><![CDATA[The new Microsoft brand campaign starring Jerry Seinfeld and Bill Gates debuted on US television over the weekend to largely negative responses. Thanks to the wonders of technology, you can view the ad on YouTube.
I&#8217;ve worked on Microsoft, I love Jerry Seinfeld and I&#8217;m a fan of Mac (on which I&#8217;ve typically used Microsoft for [...]]]></description>
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