Trade Show Booth Staff Training Expert, Susan Friedmann, CSP, The Tradeshow Coach

Tradeshow Training Minute: How to Use Tradeshow Giveaways Effectively

Susan Friedmann — Tue, 18 Jan 2011 09:37:59 +0000

In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, explains how to use trade show giveaways effectively. They should be a token of appreciation. A way to say...

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Virtually Attired: 7 Tips to Dress for Cyberspace Success

Susan Friedmann — Wed, 25 Aug 2010 16:37:57 +0000

First impressions matter, virtually or in-person. "Your appearance, makeup, hair and clothes are as important as your smile. When you project an image of confidence, you are more likely to succeed in...

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Tradeshow Training Minute: Preparing Your People

Susan Friedmann — Thu, 22 Jul 2010 21:35:34 +0000

In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, shares the most important points every exhibitor needs to know on how to prepare their people to work a...

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Do You “Think Different” on the Trade Show Floor? Part 2

Susan Friedmann — Fri, 18 Jun 2010 00:09:05 +0000

This article shares information about three senses of the six senses or aptitude, empathy, play, and meaning (Daniel Pink's "A Whole New Mind), and how these relate to your trade show experience.

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Do You “Think Different” on the Trade Show Floor? Part 1

Susan Friedmann — Thu, 03 Jun 2010 17:50:29 +0000

This is about taking Daniel Pink's six aptitudes, design, story, symphony, empathy, play, and meaning (from his book "A Whole New Mind"), and relating them to trade show exhibiting. How to think...

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Benefitting from a Regular Trade Show Workout: 3 Fitness Levels Every Exhibitor Must Practice

Susan Friedmann — Thu, 20 May 2010 04:17:14 +0000

Spring is a time when we brush off the winter blahs and just feel the urge to be active. It's a time when we wake up our body, mind and spirit. The question is how often do you exercise your...

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3 Ways to Avoid Being Invisible on the Trade Show Floor

Susan Friedmann — Wed, 19 May 2010 00:49:05 +0000

It's easy to be invisible on the trade show floor. Many exhibitors blend into nothingness because they all look the same. Here are three ways to avoid being invisible.

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3 Trade Show Lifesavers When You’re Down to Your Last Brochure

Susan Friedmann — Thu, 06 May 2010 19:30:15 +0000

What do you do when you’re down to your last brochure? This blog gives you three trade show lifesavers to use.

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Are You Really Listening? 6 Trade Show Booth Staff Habits to Avoid

Susan Friedmann — Thu, 29 Apr 2010 20:45:34 +0000

Do your trade show booth staff know how to listen to visitors? Read about six habits that really upset visitors to your trade show booth.

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3 Ways to Overcome the Price Objection On the Trade Show Floor

Susan Friedmann — Thu, 22 Apr 2010 13:26:13 +0000

The question of price objection could come from any industry, and it's becoming increasingly common as a tightening economy makes buyers more price-conscious. However, the company that lives by price...

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