Trade Show Booth Staff Training Expert, Susan Friedmann, CSP, The Tradeshow Coach

3 Reasons Why You Should Speak the Universal Tradeshow Language

Susan Friedmann — Thu, 11 Mar 2010 05:31:28 +0000

On the tradeshow floor, there are many gestures that communicate a host of different gestures both positive and negative. Some are offensive, and some misunderstood. However, a smile speaks to,...

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3 Ways to Avoid Social Media Suicide On Or Off The Tradeshow Floor

Susan Friedmann — Wed, 03 Mar 2010 13:26:26 +0000

Three lessons learned to avoid social media suicide on or off the trade show floor.

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Get Your Tradeshow Message Across in 10 Words or Less

Susan Friedmann — Tue, 23 Feb 2010 22:00:33 +0000

Are you part of a unique group who can share what you do in ten words or less? The one-liner, elevator speech, company pitch, call it what you want, nonetheless, it's a powerful way for you to...

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Prevent Virtual Event Nightmares: How Producers Prepare Speakers, Exhibitors & Attendees

Susan Friedmann — Fri, 19 Feb 2010 14:57:56 +0000

On February 23rd I'm going to experience another first. Dennis Shiao, Director of Marketing at InXpo, and I will be presenting together at the Virtual Edge Summit, to be held at the Santa Clara...

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7 Passionate Ways to Fall in Love With Your Tradeshows

Susan Friedmann — Sun, 14 Feb 2010 23:10:41 +0000

Instead of despising tradeshows, this blog post looks at how exhibitors can fall in love with the shows they attend. It offers seven ways to help you fall in love with your exhibiting events.

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7 Steps to Tradeshow Crisis Management

Susan Friedmann — Fri, 12 Feb 2010 14:38:20 +0000

Like this year's Winter Olympics, life on the trade show floor does not always run as smoothly and seamlessly as we would like. This blog post suggests seven steps to trade show crisis management.

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Scripting Your Way to Tradeshow Success

Susan Friedmann — Tue, 09 Feb 2010 15:08:36 +0000

Instead of leaving what your sales reps say on the trade show floor to chance, consider the importance of script writing.

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How to Tune into the Most Popular Tradeshow Radio Station: 3 Steps to Pump Up Your Success Volume

Susan Friedmann — Thu, 04 Feb 2010 17:05:50 +0000

WII-fm plays everywhere all the time, but on the tradeshow floor listenership is at its peak. WII-fm, better known as “What’s In It for me,” resonates loud and clear among tradeshow attendees as they...

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Five New Rules for Trade Show Technology

Susan Friedmann — Thu, 28 Jan 2010 21:26:27 +0000

This the fourth and final part of our Trends for 2010 tips. Today, I'm focusing on five rules to help you leverage technology to add to your trade show success.

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Tradeshow Training Minute: Effective Tradeshow Follow-Up Techniques

Susan Friedmann — Wed, 27 Jan 2010 23:45:51 +0000

In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, shares the essentials every exhibitor needs to follow up their tradeshow leads to turn them into sales. ...

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