Choosing the right trade show that attracts your target audience is crucial.

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New products at trade shows. According to trade show research, over 76% of visitors to a trade show are there to see "what's new." In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, walks you through her "new & improved" formula to display your products/services.

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Exhibitors at CES insist on making common exhibiting mistakes. Successful selling at CES depends, not only on innovative products and services, but more importantly, on how well the booth staffers represent them.

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In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, explains how to use trade show giveaways effectively. They should be a token of appreciation. A way to say "thank you" to your prospect for visiting your booth.

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First impressions matter, virtually or in-person. "Your appearance, makeup, hair and clothes are as important as your smile. When you project an image of confidence, you are more likely to succeed in business and social relationships." Discover 7 trips to dress for cyberspace success.

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In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, shares the most important points every exhibitor needs to know on how to prepare their people to work a trade show.

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This article shares information about three senses of the six senses or aptitude, empathy, play, and meaning (Daniel Pink's "A Whole New Mind), and how these relate to your trade show experience.

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This is about taking Daniel Pink's six aptitudes, design, story, symphony, empathy, play, and meaning (from his book "A Whole New Mind"), and relating them to trade show exhibiting. How to think differently, and translating this difference into Pink's six aptitudes.

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Spring is a time when we brush off the winter blahs and just feel the urge to be active. It's a time when we wake up our body, mind and spirit. The question is how often do you exercise your exhibiting muscles? Do you have a regular workout designed to increase your trade show dexterity and boost results? Whether you’re looking for strength training to increase your competitive edge, flexibility to improve your marketing strategy, or just general overall fitness, a regular workout program is a must. Find your level of fitness training in the following three levels:

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It's easy to be invisible on the trade show floor. Many exhibitors blend into nothingness because they all look the same. Here are three ways to avoid being invisible.

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