Tricycle - The Trike Show with Justin Foster and John Hardesty

EVENT: Staying Relevant?

Tricycle Brand Management — Thu, 05 Nov 2009 20:47:51 +0000

Change Happens Fast, Are You Staying Relevant?

On a quarterly basis George Fox University’s Boise Center hosts an event that opens a dialogue regarding pressing issues and solutions of our day. These events are open to the community and are supported by the university’s alumni and friends. At each event, we honor an outstanding leader, or panel of leaders, from business to serve as distinguished speakers on topics of pressing concern.

GFU-Boise Center’s next speaker series event will host Justin Foster!

Justin will be presenting “Relevance 2.0 - Five Must-Know Trends to Stay Relevant.” This thought-provoking, insightful presentation highlights trends such as the influence of Gen Y on business, how everyone is now part of “The Media”, the rise of personal brands, how social media is redefining networking and relationships, and the 6 must-have technical tools for business professionals. This presentation will inspire the audience to embrace change, continue learning, and use these trends to create a competitive edge.

Justin Foster is the co-founder of Tricycle, a Boise, Idaho-based firm that works with organizations to build bold, creative, and disciplined brands. Justin consults and speaks on branding and marketing trends; with expertise in generational shifts, personal branding, social media and creating customer-driven brands. Justin has conducted more than 250 workshops as far away as Kuala Lumpur, Malaysia. In addition to consulting and speaking, Justin is a husband, dad, and football coach.

Please join us on November 6th, from 7:30 - 9:00 am at the Courtyard Marriott hotel in Meridian.

Trike Show: M. Young

Tricycle Brand Management — Thu, 22 Oct 2009 18:09:12 +0000

In this episode of the Trike Show podcast, Justin had the special privilege to sit down with Maryanna Young. Maryanna is a professional business coach who has worked with clients all over the world. In addition, she is a former finalist for the 1984 woman’s Olympic basketball team, one of the first female sports agents, and a published author. Justin and Maryanna talk at length about what successful people have in common - plus Justin gets some on-air coaching about creating structure to help him stay focused. Lots to learn from the conversation, so listen in!

Note:

Just a reminder that Justin will be George Fox University’s guest speaker on November 6 from 7:30 - 9:00 am at the Courtyard Marriott on Eagle Road in Meridian. Justin’s presentation is called “Relevance 2.0: 5 Must-Know Trends to Stay Relevant”. For more information and to RSVP, go to: George Fox.

Trike Show: J. Hunsperger

Tricycle Brand Management — Mon, 19 Oct 2009 22:38:53 +0000

Justin sat down with Jason Hunsperger, founder/President of The Imagery Lab. Jason is a professional videographer/photographer who has worked with some of the top organizations in the Boise area. Justin and Jason go inside the process of shooting video, first impressions, dealing with client requests, etc. In addition, they talk about Jason’s “written handshake” contract … and Jessica Biel.

Note:

Just a reminder that Justin will be George Fox University’s guest speaker on November 6 from 7:30 - 9:00 at the Courtyard Marriott on Eagle Road in Meridian. Justin’s presentation is called “Relevance 2.0: 5 Must-Know Trends to Stay Relevant”. For more information and to RSVP, go to: http://www.georgefox.edu/business/series.html?source=ABSM

2010 Branding Trends

Tricycle Brand Management — Wed, 07 Oct 2009 17:36:12 +0000

We came across this excellent article on MarketingCharts.com. The article lays out 10 branding trends for 2010; with the great line, "Value is the New Black". Be sure to read the article for yourself, but here is a re-cap of the 10 trends.

Value is the new black.
Brands are increasingly a surrogate for value.
Brand differentiation is brand value.
“Because I said so” is over.
Consumer expectations are growing.
Old tricks don’t - and won’t - work anymore.
Consumers won’t need to know a brand to love it.
It’s not just buzz.
Consumers talk with each other before talking with brands.
Engagement is not a fad; It’s the way today’s consumers do business.

We agree with everything mentioned in the article. These trends serve as a punch-list of what to do - or what to stop doing. These trends also serve as a warning to brands (and the people that market them) that we are not just in an economic downturn, but in a transition that is transforming branding and marketing.

If business models are changing to adapt to economic conditions and consumer trends, doesn't it make sense that marketing and branding should too?

Posted by:

Justin Foster
Twitter:http://twitter.com/brandmilitia
Facebook: http://www.facebook.com/JustinFoster
LinkedIn: http://www.linkedin.com/in/agencyunderground

Posted via email from Tricycle’s Lifestream

Trike Show: Dan Long

Tricycle Brand Management — Tue, 29 Sep 2009 22:02:45 +0000

The Trike Show with Special Guest: Dan Long

Justin sits down with Dan Long, small business specialist with Price Associates, to talk about going from the outhouse to the White House, turning sacred cows in to hamburger, the 3 Ds that business owners need to remember, and much more. For those that don’t know Dan, he is the founder of A1 Plumbing and the recipient of the 2008 Idaho Small Business Person of the Year. Justin and Dan also have a frank, passionate discussion about the current state of small business, the economy, and the American Dream.

Disclaimer: If topics like religion, politics, and ideology make you uncomfortable, you have been warned!

Links:

http://thinkingoutsidethetoilet.com/

http://www.price-associates.com/

http://thetricycle.com/

About Tricycle

The true purpose of branding is to inspire people to fall in love with you. When you inspire people to love your brand, you will have greater customer retention, higher marketing ROI, and a legacy that changes lives. Tricycle, a modern branding firm, was created to provide the expertise and systems required to communicate your brand with boldness, creativity, and discipline.

Trike Show: J. Eberharter

Tricycle Brand Management — Sat, 19 Sep 2009 22:45:40 +0000

The Trike Show with Special Guest Jerome Eberharter!

If you live in Idaho you have probably purchased one of Jerome Eberharter’s products whether you know it or not. As a co-founder of Moxie Java, Jerome understands the advantage of being first to the market and the advantages it has. Currently, Jerome is the CEO of White Cloud Coffee and the CEO of Lifefoods International. Holding both national and international companies, Jerome has a vast amount of experience under his belt and a strong passion for business. Listen in as Justin and Jerome discuss Jerome’s newest venture Lifefoods, the impact of entrepreneurship and network marketing.

Trike Show: John Foster

Tricycle Brand Management — Fri, 11 Sep 2009 21:40:33 +0000

The Trike Show with special guest John Foster!

In this episode of the “The Trike Show“, Justin is joined by John Foster . John is a political hack for Walt Minnick, the Congressman for Idaho’s 1st District. John has lived all over the world, worked in journalism and politics and is an entrepreneur at heart. Helping to aid and guide the brand of Congressman Minnick, John is very talented. Listen in as Justin and John discuss Idaho and national politics, the new role of journalism and protecting the brand of Walt Minnick.

5 Branding Lessons at CPK

Tricycle Brand Management — Thu, 03 Sep 2009 17:11:33 +0000

AdvertisingAge has a great interview with Sarah Grover, CMO of California Pizza Kitchen (CPK). The restaurant industry is often the most affected by a downturn in the economy. Ms. Grover gives some great insights on how they have adapted - and grown - during the recession.

Read the article here.

Here are 5 lessons we took from the article:

Listen to your employees - in the right culture, they will give you great data
Be truly different - in any economy, it is foolish to try to compete as a commodity. Even more so in a recession.
Thank your customers - this is a "no duh" that many companies forget to do.
Be part of the community - again, a basic blocking-and-tackling concept but difficult for many companies to grasp.
Stay true to your original idea - this doesn't mean to not be innovative; it means staying true to the original purpose of why your brand exists.

Favorite quote:

"Premium brands don't discount. It doesn't build loyalty; it just denigrates the brand over time. It's a quick fix, and then you have to comp it the next year."

Lessons here for every brand …

Posted by Justin Foster

Posted via email from Tricycle’s Lifestream

Trike Show: Thomas Golden

Tricycle Brand Management — Fri, 28 Aug 2009 20:41:32 +0000

The Trike Show with special guest Thomas Golden!

In this episode of the “The Trike Show“, Justin is joined by one of Tricycle’s own, Thomas Golden. This is a special inside look into the Trike garage and a behind the scenes look. Thomas recently graduated from Boise State University in May of 2009. In July, he began working with Tricycle as a brand coordinator. As a BC, Thomas focuses on both internal and external projects. Justin and Thomas discuss what a marketing education actually looks like, phasing out of mass media marketing and personal branding.

Trike Show: Ben Quintana

Tricycle Brand Management — Wed, 26 Aug 2009 22:00:31 +0000

The Trike Show with special guest Ben Quintana!

In this episode of the “The Trike Show“, Justin is joined by special guest Ben Quintana, Director of Public Relations and Leadership Development at Boise Metro Chamber of Commerce. Listen for a great discussion about the leadership in Boise, recommended readings, who you should know, networking and a variety of subjects.