Inside The Atlantic: How One Magazine Got Profitable by Going ‘Digital First’

His problem is the opposite — this vision, from an interaction perspective, is not visionary. It’s a timid increment from the status quo, and the status quo, from an interaction perspective, is actually rather terrible.

This matters, because visions matter. Visions give people a direction and inspire people to act, and a group of inspired people is the most powerful force in the world. If you’re a young person setting off to realize a vision, or an old person setting off to fund one, you really want it to be something worthwhile. Something that genuinely improves how we interact.

In this rant, he does not talk about human needs or technology. He talks about a neglected third factor that is human capabilities- what people can do, because if a tool isn’t designed to be used by a person, it can’t be a very good tool.

A Brief Rant on the Future of Interaction Design

Originally developed by the IDEO group (a learning design company) for rapid product development, the Deep-Dive technique is now widely and increasingly used for innovation not only in product development, but process improvement and customer service strategies. The method used by IDEO was documented by Andy Boynton and Bill Fischer (of International Institute of Management Development (IMD) business school), who latterly further enhanced the process and sold the rights to Deloitte Consulting in 2006.

What is the Deep-Dive Brainstorming technique?

However, in attempting to play both roles at once, he often finds that client companies keep these two disciplines locked up in separate silos—usability research within IT and marketing research within the Marketing Services department. This can have a serious impact on the sharing of information relating to customer experience.

Breaking Down the Silos: Usability Practitioners Meet Marketing Researchers

There are also some misconceptions about the process of deriving and applying taxonomies in SharePoint. The following are five areas of confusion that we have seen in our engagements and research.

• Myth 1: SharePoint now has taxonomy management
• Myth 2: Taxonomy is used as metadata and metadata is an IT problem. Therefore taxonomy is best left to the project’s technical resources
• Myth 3: Librarians are the best people to handle SharePoint taxonomies
• Myth 4: SharePoint taxonomies need to be comprehensive and finely grained
• Myth 5: Taxonomies managed in the in the term store can be used everywhere in the SharePoint application

Five Myths about Taxonomy and SharePoint

1. Social Brand Index
2. Vitrue Social Media Index
3. YourSocialMediaScore
4. Klout Score
5. PeerIndex Score
6. Social Media Reputation (SMR)
7. Social Business Index
8. Social Spam Index
9. TweetLevel
10. Social Business Maturity Level

The 10 best social business metrics for brands

The top 100 social brands

Sketchnote Army

Bad interviews can result in missing data, incomplete detail, misleading results, partial insights, and lost opportunities, so you need to ensure your research is the best it can be—that you get good interviews.

Developing Your Interviewing Skills, Part I: Preparing for an Interview & Developing Your Interview Skills, Part II: During the Interview

In this article, the author introduces you to six types of people who can potentially jeopardize the quality of the data you’re able to collect during interviews.

• The Chatterbox
• The Clam
• The Pollyanna
• The Unraveler
• The Distracted & Evasive
• The Attitude Problem

When Interviews Go Wrong