Online Marketing at Canada's Web Shop

I guarantee the #1 SEO position in Google…Really?

John McDonald — Tue, 29 May 2012 16:18:33 +0000

I am still amazed at how many SEO companies are out there trying to market their businesses by guaranteeing rankings in Google. I am equally amazed when a prospect talks about providing a number #1 position in Google like it is as easy as purchasing an ad in the yellow pages book (also known as [...]

Meet Joseph Ranseth, the Highlander of Online Marketing Strategy

@JosephRanseth — Thu, 24 May 2012 21:21:12 +0000

What does 600 years of marketing strategy experience look like? Exactly like this: For the uninitiated, it’s an inside joke at the Web Shop that Joseph (that’s me) has 600 years of online marketing strategy experience, and has been nicknamed The Highlander of Online Marketing Strategy. In recent posts, we introduced Meghan and Albertine [...]

Tips from Robin Sharma’s interview with Richard Branson

John McDonald — Wed, 23 May 2012 16:50:20 +0000

Hey John,I hope you’re great! Just finished an event with Richard Branson in Bucharest (a city known as the “Paris of The East”) and wanted to share my takeaways with you to help you take your career and life to its next level of wow.Richard was polite and larger than life. A pleasure to share time [...]

Who’s that new gal at Canada’s Web Shop?

albertinewatson — Tue, 22 May 2012 19:59:07 +0000

Hi, my name is Albertine. It’s a weird name, I know. You can call me Al if you prefer. Let’s chat: @littlebluerobot on Twitter. Joseph told me to write this article to introduce myself, so here it is. How I Made My Wildest Dreams Come True They say that time flies when you’re having fun, [...]

6 steps to creating an effective Infographic

John McDonald — Tue, 22 May 2012 13:25:47 +0000

Infographics are a very effective and very under utilized link baiting and social media signal generating tool. A detailed, graphically pleasing infographic can spice up even the most boring data and look good doing it! Follow these 6 steps to creating an effective infographic: Ideation: Research and select an idea you know will catch on [...]

How I landed my Dream Job at Canada’s Web Shop

meghantooley — Fri, 18 May 2012 14:42:59 +0000

I know I am not alone when I say that looking for a summer job can be frustrating and exhausting. Constantly tweaking resumes, seemingly endless cover letters and waves of anxiety during the interview process (if we’re lucky enough to get that far). In other words, job searching is not something I particularly look forward [...]

Meet The Winners of the Online Marketing Dream Job Contest

@JosephRanseth — Thu, 17 May 2012 21:14:24 +0000

If you’ve been following along lately, you’ll notice that we have been having a ton of fun offering an online marketing Dream Job to not just one lucky person, but two. We had room for a summer student and a full-time position, but instead of going the traditional route and asking applicants to submit a [...]

What a website is NOT (At least it shouldn’t be…)

@JosephRanseth — Wed, 16 May 2012 16:01:23 +0000

This article is Part 2 of a series on Strategic Web Design. Watch for the rest of the articles in coming weeks, or contact us about web design. In my last post, I talked about The most important question you should NEVER be asked by your web designer. It raised a lot of questions, caused a few [...]

The most important question you should NEVER be asked by your web designer

@JosephRanseth — Wed, 02 May 2012 19:22:42 +0000

This article is Part 1 of a series on Strategic Web Design. Watch for the rest of the articles in coming weeks, or contact us about web design. The most important question you should NEVER be asked by your web designer: “What do you want your site to look like?“ I know this may seem [...]

Is The Internet Destined to be Opinion based Information?

Kevin MacNeil — Mon, 30 Apr 2012 16:14:53 +0000

I had a professor in University that taught a class all about writing your opinion rather than regurgitating facts. Apparently he thought University students spent too much time buried in fact based text books and not enough time thinking for themselves. I won’t name the professor but his style of teaching would lend itself well [...]

Using Social Media To Find a Job at Winnipeg’s Online Marketing Agency: Canada’s Web Shop

@JosephRanseth — Thu, 26 Apr 2012 21:23:45 +0000

As Bob Dylan would say, The Times They Are a-Changin’, and this is just as true in the job search market as it is in online marketing. Statistics indicate that 89% of companies are using social media for recruiting but only 1 in 6 job seekers actually find work through social media. Why is that? [...]

Google officially rolls out its ‘webspam algorithm update’

Lee Waltham — Wed, 25 Apr 2012 15:58:38 +0000

Yesterday afternoon Google released it’s official statement in the form of a couple blog posts titled “Another step to reward high-quality sites”. Google released the official statement via their Inside Search and Webmaster Central Blogs. Google has begun to phase in a new search algorithm in an attempt to improve the user experience and cut [...]

Google Puts On A Zipper

@JosephRanseth — Tue, 24 Apr 2012 14:16:44 +0000

This morning Google surprised visitors with a zipper on their search page. The new doodle is in tribute to Gideon Sundback, who invented the zipper in 1913. The Swedish inventor was born exactly 132 years ago, on April 24th, 1880. While the new homepage graphic is likely to cause an uproar among the Amish, it [...]

Marketing Dream Job x2 (1 FT Position, 1 Summer Position)

@JosephRanseth — Mon, 23 Apr 2012 20:54:10 +0000

We are growing here at the Web Shop, and we’re looking for 2 more people to join the team! Could it be you? Plain & simple, this is an absolute dream job for someone who has studied or is studying Marketing or Creative Communications. Heck, it’s even a dream job for someone already recognized as [...]

Strategy has never been more important to your SEO plan.

Lee Waltham — Mon, 23 Apr 2012 13:52:54 +0000

It’s no secret that Google is constantly updating their algorithm and ranking factors to improve the quality of their search experience. More recently we’ve seen the emergence of social factors holding more and more weight and influence over Google’s rankings. There has been quite a buzz around the next big Google “update” ever since Matt [...]