At York we have something called the PGCAP – it’s basically certification all new academics have to go through, the Postgraduate Certificate in Academic Practice. The Library runs one of the classes the academics can take, and this year I delivered it. The brief was to talk about what we do to make our students information literate, but actually what the academics on the course wanted to talk about was how THEY could become information literate… Luckily I’d put a little bit about this into the presentation – some useful tools for digital literacy.

Here’s the presentation I used – this, incidentally, took me not much time because it’s a Prezi template. They’ve put in a LOT of actually-quite-useful templates in of late, so have a look if you’ve not checked them in a while. It’s officially now much quicker to make a nice Prezi than it is to make a nice PowerPoint.

It turned out to be quite an enjoyable session – very informal and with lots of discussion (going both ways – I was soliciting their views as well as telling them mine / the Library’s). The feedback was very good, up a lot on the previous version of this session I’d been involved in. But I was really struck by how much the academics wanted to know about the tools themselves (when I described my ’6 essential tools to make your academic life easier‘ class I run for my 1st years, a few of the academics said that basically they needed to go on something like that) so as part of my role on the University-wide Learning and Teaching Forum, I’ve set up a workshop called ‘#EdTech: 9 useful educational tools, to engage, communicate and keep up to date in the academic environment’. That’s happening on Monday, so I’ll report back on how it goes.

It really does seem like the time is ripe for Library’s to run these kinds of sessions – the academic world is ready for it and understanding of how useful it might potentially be for them…

I’m always banging on about Slideshare.net to anyone who’ll listen – I think it’s the great underrated social network, the secret weapon of communication. And people do listen – whether it’s librarians on presentation skills or social media courses, or academics on web 2.0 / edtech courses, people are amazed at the reach Slideshare can provide. An example I like to give is of a presentation I created a couple of years back called The Time For Libraries Is Now - it’s essentially pro-library propaganda packaged up in such a way that non-librarians will hopefully look at it. I’ve only given that presentation once to a room full of people, but it’s been viewed around 70,000 times online – that’s the equivalent of my having presented at Wembley Stadium! It’s more or less the same amount of effort, for hundreds of times the audience and reach, and that makes Slideshare invaluable. People LOVE to share presentations, they tweet links to them, they talk about them on Facebook, they embed them on their own blogs and sites - and they view them a lot more readily than they’ll read an article or a blogpost. It’s all about packaging up a message for maximum impact; I’ve said before on this blog, that if I have something really important to say, I’ll say it with slides.  Here’s my Slideshare profile.

Anyhow, Slideshare have just started emailing users with updates on how their decks are doing. This week I got this:

What struck me (apart from the fact that the Tweets / FB stats are wrong for some reason) is the sheer number of views per week – for things I’ve already done, and don’t update or even regularly add to. Around 2 thousand views a week! This blog gets around 2,500 views a week (unless I actually write a blog post in a given week, in which case hopefully it goes up a bit…) and that’s with an archive of 100s of posts for Google to find – Slideshare only has about 25 of my presentations on and yet that many people are receiving the messages I’ve put out there. (Plus, only four of my blogposts have had over 10,000 views, let alone 50 or 70,000.)

So, information professionals with something to say – make a nice slidedeck and get it on Slideshare. Libraries with key messages for users and potential users – by all means use all the usual channels, but use Slideshare as well! Got some new facilities? Make a slide deck about it, full of nice pictures of those facilities, and embed it on your library homepage. Got some new courses coming up? Create a PowerPoint with what the courses are, why they’ll benefit the users, and some quotes from previously satisfied customers – stick it on Slideshare and embed it on your bookings page. Teaching information skills? Put the PowerPoint on Slideshare afterwards so your students can refer back to it.

In terms of getting your message to stick, and generally making slide decks which are nice enough to get shared a lot on Slideshare (and perhaps picked up and featured on their homepage, which guarentees a huge amount of exposure), here’s some tips I’ve previously posted on here – on a slidedeck of course!

And if you’re interested and haven’t seen it, here’s the Time For Libraries Is Now deck I mentioned at the top of the piece.

Click the image to read the article

I’ve recently become a columnist for Library Journal, along with several others, as part of an Advocates Corner feature all about library marketing and advocacy. Here’s where you can read the first of my columns, about the increasingly important practice of marketing with video. The second one went online last week – you can read it here.

It’s about creating ambient awareness of the Library as authoritative source – the reason it doesn’t say that in the article itself is that it’s a much better way of putting it than I could come up with myself! The particular phrase comes from Valarie Kingsland, as part of this tweet responding to the article (see more response below).

The central tenet of the article is something I first grasped when Terry Kendrick explained it to me – that it’s very hard to get anyone to take an action as a result of any one-off piece of marketing, and that it is this unrealistic expectation which leaves so many library marketers disappointed. You really have to build an awareness of what you do over time, so you’re the first thing people thing of when they DO need your services – rather than expecting them to drop what they’re doing and run to the Library when they see your tweet / poster / email / leaflet or whatever… Hence the title of the column – marketing libraries is like marketing mayonnaise, in that no one sees an ad for Hellman’s Mayo and rushes out to buy some, but when it comes to the time when they need mayonnaise, Hellman’s are foremost in their minds because they see so many ads and promotions. Read the article to see what I’m on about!

The reaction to the piece was fantastic, and I’m really pleased to see how many people really ‘got’ it. I’ve documented a small selection of it on Storify.