Question by: Ashley

Voracious Interest in the Latest

"Innovation in social media continues to be created, so seek out a social media director who is extremely passionate about the ecosystem. A great social media director will be interested in knowing about the latest tools and social media sites. Even better if the social media director then has an eye for how to strategically implement initiatives with those tools or platforms that bolster business."

- Doreen Bloch | CEO / Founder, Poshly Inc.

Can You Handle the Community?

"Tools and platforms will change and grow rapidly, so find the person who will invest in and develop the community, no matter where the technology takes you. Keep the high level vision of social media as an avenue to deepen relationships and take service to the next level and the rest will fall into place."

- Kelly Azevedo | Founder, She's Got Systems

Personality Matters Most

"Managing and building a social media presence online is a fight for your users' attention. How do you keep them engaged? Have a personality that connects with them and keeps them interested in your brand. The best social media directors have a great real-life personality, which then translates into their tone and approach with your community. This will make your users feel at home and connected."

- Warren Jolly | Co-founder, Affiliate Marketing

Follow @warrenjolly

The Ability to Talk to Absolutely Anyone

"Online or off, a social media director has to be able to make connections. You need to find someone who can connect with anyone, no matter how she happens to be communicating. Networking events are a great test to see if a prospect has what it takes to be a great social media director. You'll need to eliminate the wallflowers, but if someone comes away with plenty of new friends, keep her."

- Thursday Bram | Consultant, Hyper Modern Consulting

Follow @ThursdayB

Recruit a Lifelong Learner

"A social media director should have a good knowledge of the tech space. Choosing someone who keeps up with the changing landscape of the online industry is key. A lot of people tend to get into a rut with social media -- they figure out what works once and they stick with it which can make your social media plan look outdated. Your director should be interested in the space itself, not platforms."

- Caitlin McCabe | Founder & CEO, Real Bullets Branding

Follow @caitlinmc

Go Beyond Social Media

"Social media is an excellent medium to identify those that are most passionate about your brand. A social media director needs to understand and strategize on how to best incorporate those individuals in your marketing and new product development in order to further strengthen and grow your brand."

- Benjamin Leis | Founder, Sweat EquiTees

Follow @sweatequitees

Don't Follow Corporate Requirements

"Corporations are requiring over six years of experience for a social medical directors. Really? The truth is that social media truly took off less than six years ago, with Twitter, Facebook, etc. Look for someone young who can connect with your customers. Having exceptional communication skills, free thinking, and a creative independent master of your product is a must."

- George Mavromaras | Founder and President, Mavro Inc. | Praetor Global LLC.

Incomparable Follow Through

"Most social media campaigns are not direct response, so you need someone who can stay focused and follow through without direct metrics for success. This is not easy to do!"

- Roger Bryan | Managing Partner, ROI Marketing Department

Complete Organization

"These days, a social media director must keep track of a vast universe of social networks such as Facebook, Twitter, Pinterest, LinkedIn, etc. Organization is key."

- Josh Weiss | Founder and President, Bluegala

Spelling and Grammar, Seriously

"Even if the social media director position isn't the individual posting the updates directly, someone with authority should always be able to edit and revise the brand's message accordingly. Even the smallest of spelling and grammar errors can have a negative impact on a brand. Correct verbiage and writing skills need to trickle down from the director at the top."

- Logan Lenz | Founder / President, Endagon

Follow @loganlenz

Intellectual Curiosity

"A great social media director must be interesting. If you wouldn't want to chat with the social media director in real life, then you probably wouldn’t want to interact with him online."

- Brent Beshore | Owner/CEO, AdVentures

Follow @BrentBeshore

Manage the Multitasking

"A great social media director must also be great at multitasking. He or she must be able to run and effectively control several different social media platforms at once. This takes dedication and commitment to the task while staying focused."

- John Hall | CEO, Influence & Co.

Ridiculous Creativity

"Let's be honest, it takes a special person to sit in front of a computer all day and tweet and pin and whatever, especially if they aren't a founder of the business. That's why you need to hire someone for the position who is ridiculously creative. They can turn mundane topics, like 'taxes and accounting' into amusing and worthwhile content. In fact, use that as a test when hiring."

- Matthew Ackerson | Founder, Saber Blast

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

Some entrepreneurs believe that calculating their costs is all about listing and tallying their cash outlays. This is an essential step, of course, but calculating startup costs is much more than a simple exercise in addition. Equally important is to set some milestones and build your financial plan around hitting these goals.

Here’s how:

#1: Identify your milestones.

To determine the major milestones for your company, you need to assess where you are and where you want to be. You can’t begin to identify your costs until you know what you want to accomplish. What are the important milestones for your company to achieve? Some possible milestones could be to get out a beta product, get a first product, or to gain a solid understand your market. Try to create discrete milestones rather than bundle them together.

#2: Determine what you need to do to accomplish your milestones.

Once you’ve identified your milestones, you need to think about the resources necessary to hit these milestones. Consider the following costs:

• Human resources. This is often the greatest startup expense. Figure out who you will need to build your company, and then calculate their projected salaries and wages (depending on whether you hire employees or outsource). Remember to include recruiting, benefits, taxes, and other related HR costs.
• Operational costs. These are the day-to-day costs of keeping your business running, including such things as your internet service and office supplies, and other inventory and equipment expenses.
• Professional services. You’ll need to include costs for essential professional services, such as an accountant or attorney. Also consider what permits or licenses you may need.
• Facilities. Determine, what, if anything, you will need in terms of facilities or office space.
• Marketing. Your company won’t be very successful if nobody’s heard of it! Consider the cost of marketing materials, your Google AdWords campaign, or other marketing costs.

#3: Consider funding sources.

Next you need to determine if you are going to bootstrap the entity or if you want to/need to/can raise funds. To do this, calculate your burn rate (the amount of capital you will go through every month), using your total expense calculation. If you realize that you will need to raise money to cover your monthly costs, decide what potential funding source you’re going to target: friends and families, angel investors, or venture capitalists.

#4: Establish your funding goal.

There are pros and cons to each funding source, but there is no right source for all companies. It depends on your company niche, what stage your company is in, and what else you are looking for — and not looking for — in a funding partner. And, of course, it depends on how much money you need.

You may think more money is better, but this is actually a mistake. Use your expense calculations as a baseline for how much funding you will need. Add in a bit of a cushion, since it’s common for startups to underestimate their cost — but don’t add in too much. Raising what you need (and no more) is called capital efficiency– and it’s a much more telling indicator of your company’s success that your capital access.

#5: Balance your milestones against your funds.

Once you have determined what you need to hit your milestones, you need to go back and balance that against your funds. Balance your way between what you can do and what you can afford in order to reach each milestone. This isn’t a one-time process; you’ll find yourself constantly dancing between these two points.

Admittedly there will be surprises as you launch and grow – that’s why you don’t want to start with a five-year financial plan; it’s just not possible to accurately project that far out. Instead, you just want to calculate your initial costs and create a budget, and update that budget, on a quarterly basis. If you can start with a reasonable estimate of your projected costs, you’ll be better prepared to write your business plan — and positioned to build a successful company.

David Ehrenberg is the founder and CEO of Early Growth Financial Services, a financial services firm providing a complete suite of financial services to companies at every stage of the development process. He’s a financial expert and startup mentor, whose passion is helping businesses focus on what they do best. Follow David @EarlyGrowthFS.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

Thomas Kjeldgaard is an online entrepreneur who co-founded Pagemodo, which was acquired by Webs in 2011. Since then, he founded and is the CEO of SplashPost, a tool that helps Facebook Pages turn ‘likes’ into sales. Thomas is publicly known for his conference lectures and addiction to designing UI and UX.

Who is your hero? 

Steve Jobs.

What’s the single best piece of business advice that helped shape who you are as an entrepreneur today, and why?

Develop something that you can sell over and over again. Create a business that is not dependent on you!

What’s the biggest mistake you ever made in your business, and what did you learn from it that others can learn from too?

Holding back with marketing. Marketing starts day one. As soon the idea is on the table the marketing process starts — not when the product is ready!

What do you do during the first hour of your business day and why?

First, I get an overview of the day and handle any crucial user issues. Customer service is crucial to success and many businesses don’t realize that.

What’s your best financial or cash-flow related tip for entrepreneurs just getting started?

Develop something scalable based on a recurring subscription model. This puts money in your pocket each month = cash flow.

Quick: What’s ONE thing you recommend ALL aspiring or current entrepreneurs do right now to take their biz to the next level?

Focus. Track everything in your business to know where you make money and what costs you money. Understanding your users and customers is crucial for success.

What’s your definition of success? How will you know when you’ve finally “succeeded” in your business?

When users tell you they are happy with your product, you know you are making a positive difference in their life. They will then be happy to pay you — and if you’re lucky, you make a nice exit from your company and cash in on that.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab , a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

These people can be hard to spot in advance, but when you have one working for you, you know it right away. At ReWork, we’ve found that these indispensable employees tend to share eight common traits. Here they are, along with some advice on how you can uncover them.

1. Resourcefulness

The ability to (quickly) find, unlock, and mobilize resources (i.e. money, expertise, skills, support) in order to plan, pivot, evaluate, execute, or scale a project.

The information age has been upon us for sometime now. Anything we could ever hope to know is at our fingertips, including best practices, trouble-shooting guides, top-10 lists, and the Twitter handles of people who are far more experienced than we are. But not everyone can access this information equally.  Most are still overwhelmed in this sea of knowledge.

If I asked you to conduct a feasibility study on effective conservation techniques to protect the rare aquatic pygmy sloths of Panama, how quickly could you find a template for such a study? How long before you would be in touch with a niche conservation biologist who studies those animals to help advise you?

If your answer is anything over two hours, you’ve got room for improvement (seriously).

How to uncover it:

• Ask for specific examples of times that they found critical information or resources quickly. This includes fundraising and coalition building, as well as smaller stuff (like “How-To” lists) that helped a project move forward faster.
• Tell them you want to do an obscure project and need help. Ask them to conduct a feasibility study on something like the pygmy sloths examples above. See how quickly they can find a template for such a study, or the contact information for the niche biologist who studies those animals and may be able to serve as an advisor.

2. Resiliency

The ability to work well under uncertainty, and to continue after (substantial) setbacks.

Most organizations are now experiencing increased instability and uncertainty, and thus, using shorter planning horizons. Teams in all functional areas are seeing more tumultuous work streams with changing goals and deadlines. Some people have a strong tendency to mentally lock-up under those conditions. The results aren’t good: decreased performance, irritability, fear, and tensions with other team members. Resiliency is the ability to maintain smooth sailing through those situations.

How to uncover it:

• Ask for evidence of grit. This could be times they narrowly averted disaster, took a huge risk and had it pay off, or came back from a stunning defeat to achieve victory in the end.

3. Confidence

A healthy esteem for one’s abilities and approach to life; an innate knowledge that “I can handle it.”

The line between confidence and arrogance is fine, as we all know. Nobody wants to work with people who think they are always right. But there is no substitute for someone who truly, with good reason, believes in his or her ability to handle any situation and figure it out.

How to uncover it:

• See if the person is willing to say “I don’t know.” Ask a question (perhaps about your organization) that: A.) has a right and wrong answer, and B.) is highly unlikely that this person knows the answer. See if they admit not knowing, or if they dodge or BS an answer, or try to guess. If they do any of those things, beware. That is not cool.
• Listen to how they speak. Confident people tend to speak more slowly, take pauses before answering, and don’t backpedal their answers.

4. Coachability

The trait of not only being able to accept constructive criticism, but of actively seeking out consistent feedback and mentorship; the trait of intentionally cultivating a beginner’s mind; the essence of a learner.

Especially for those early in their careers, this is key. Nobody knows everything, and there are lots of people who’ve been there and done that, with failure and success. Having a genuine interest in learning from them–even when it’s hard–is incredibly useful.

How to uncover it:

• Ask for examples of times when they pursued or engaged in mentorship opportunities, and how their mentors helped improve their professional abilities over time or when it mattered most.

5. Versatility

The ability to bring one’s full range of skills and strengths to bear in different and new situations, including both on teams and in individual settings.

This is pretty straightforward. Managers need to know that they can re-shuffle and re-allocate people as needed. Sometimes, that means logistical changes and deadlines shifts. Other times, it means entirely new workflow compared to the status quo. The more adaptable the person, the wider a range of settings he or she can be sent into.

How to uncover it:

• Ask for evidence that they’ve excelled in wildly different work settings, and ask about their process for handling the transitions.

6. Industriousness

The ability to work your a** off; good old-fashioned hard work.

Similar to confidence, there is nothing like a dose of serious hard work. Can they crank for 8 hours straight when push comes to shove? Can they pull an all-nighter if they have to? Do they complain when mind-numbing tasks are required, or do they just do them, and do them well?

How to uncover it:

• Ask them to explain what it means to hustle, in their own words. You’ll know right away whether they like that word–their eyes will light up, they’ll smile, and they’ll fondly recount tales of intense times. Everyone has that spark that let’s them rise to the occasion. Give them the chance to let their spark shine a bit.

7. Loyalty

The ability and willingness to develop a long-term relationship with a team, organization, or cause.

As careers fragment further and further (current college grads will, on average, work for 14 different employers before they retire), the days of long-term work relationships seem to be fading fast. And truthfully, they probably are. But that doesn’t mean people like to work with others who’ll take off at the first sign of trouble or greener pastures.

How to uncover it:

• Ask for examples of times when they chose loyalty over opportunity.
• Ask them what they are committed to in their life, and see if there is overlap in their answer and the mission of your company.

Note: Be careful with this one. Just because someone left a job (or jobs) in short time periods doesn’t mean they don’t have loyalty–it just means those places weren’t able to command their loyalty.

8. Principle

A sense of what is right and what is wrong, and choosing to act in accordance with what is right.

This one is another fine line situation. Being principled is relatively rare–but being judgmental is quite common. Principled doesn’t mean casting judgments left and right; it means being willing to speak up when something wrong is about to happen. Human beings have an instinctual urge to follow those who show a strong sense of ethical concern, and every manager can sleep better at night knowing they can trust their team with sensitive information, delicate situations, and brand equity. Hire people who live their values, and you’ll develop a fantastic company culture.

How to uncover it:

• This one is tough. It’s impossible to ask about this directly in any useful way. Keep your eyes open for someone speaking up about something they don’t agree with. You can ask about times that they’ve witnessed injustice and intervened, but that can be a difficult question to put someone on the spot with.

Find these eight traits in the talent you bring on, and your organization will be thanking you for years to come.

This post originally appeared on Technori.

Nathaniel Koloc is co-founder and Managing Partner of Strategy at ReWork, a Colorado-based start-up that matches exceptional professionals to jobs at for-impact companies. In this role Nathaniel is responsible for team coordination, strategic partnerships, brand evolution, and new service development. Nathaniel is an Unreasonable Fellow (’11) and a StartingBloc Fellow (’10), and holds a Masters of Science in Strategic Leadership toward Sustainability. 

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

Question by: Ashley

Go on Tour...a Blog Tour

"While some bloggers would jump at the chance to test out and review your product, others are just inundated, and don't have the time to try your product OR write up a review. Make their jobs easy. Pinpoint the top bloggers in your industry and offer to write up a guest post that would benefit their readers, or do a Q&A. Offer to do a giveaway as well."

- Steph Auteri | career coach, writer, and editor, Word Nerd Pro

Follow @stephauteri

Share a Trade Show Booth

"Trade shows are still a great way to allow people to touch and feel your product, but they can seem cost-prohibitive. Reach out to the organizers and ask for last-minute space or a smaller one at a discount. If they have nothing available, approach a company with a complementary product and see if they might consider sharing a booth space."

- Vanessa Nornberg | President, Metal Mafia

Go Where the Competition Isn't

"To catch people's attention, you simply must do something out of the ordinary. If you've written a book, try selling it in a coffee shop instead of a bookstore. If you've created a women's fashion blog, try promoting it at a nail salon. People notice when things are out of place. And your product will stand out."

- Michael Tolkin | CEO, Merchant Exchange

A Cold Call With Warmth

"Step out of your element and call a few entrepreneurs that have a successful launched their product(s) and have a significant number of users that support them on Facebook and Twitter. Simply request if they could share (multiple times) their opinion of your product/service to their friends on the social network, and help encourage people to view your content and potentially continue sharing."

- George Mavromaras | Founder and President, Mavro Inc. | Praetor Global LLC.

Give the Press What They Want

"The press loves young entrepreneurs with great ideas, and earned media is definitely the best way to get more exposure for your first product. I stress the word "earned" though, because having a product definitely doesn't guarantee you media attention. You have to put yourself in the publication's shoes and tell a story that is engaging to their audience specifically."

- Lauren Friese | Founder, TalentEgg

Give a Guest Contributions

"Build your personal and company brand by contributing guest posts to reputable publications online. The more authority and credibility you have in place for your first product, the easier it will be to get more exposure."

- John Hall | CEO, Influence & Co.

Start a Blog of Your Own

"Setting yourself up as the go-to expert on a given topic takes some work, but a blog is a manageable way to get the job done. If you dedicate some time to blogging and promoting what you've written, you can get a steady stream of traffic to your product. You do need to remember to blog on something very relevant to your customers' need for that product, though."

- Thursday Bram | Consultant, Hyper Modern Consulting

Follow @ThursdayB

Create a Promotional Video

"Videos that are educational, emotional and provide entertainment value are worth more than words alone. Posting a video on YouTube and leveraging your network to help spread your message will go a long way in getting exposure for your product. Keep in mind that people want to be entertained, not just sold to."

- Nathalie Lussier | Creator, The Website Checkup Tool

Have You Heard of Hacker News?

"Use Hacker News to get exposure. The community loves seeing new, innovative products. In just a few hours, the site can easily drive thousands of visits to your product."

- Ben Lang | Founder, Mapped In Israel

Follow @entrepreneurpro

Start Social Media Exchanges

"Start a social media "exchange" -- ask your visitors to give you a Facebook ‘Like’ or a tweet in exchange for access to unique content or another item of value (without giving away the farm, of course). This is enticing to users, and it ensures you're getting buy-in from people who actually want your products or services."

- Nicolas Gremion | CEO, Free-eBooks.net

Take to Twitter

"Befriend people on Twitter. It's incredible how many people will say something nice when they feel a connection with you. And if you don't get exposure for this specific product, you'll still have established contacts for the future."

- Brent Beshore | Owner/CEO, AdVentures

Follow @BrentBeshore

Spotlight Your Clients

"How are your customers using your product? WD40 has a fantastic blog where they feature their customer's creative applications and uses. You should do the same and ask your customers to send in videos and photos. You'll get great content, make your customers feel important and become inspired in the process."

- Benjamin Leis | Founder, Sweat EquiTees

Follow @sweatequitees

Try Video Marketing

"Video marketing is the least expensive way to get your product to market. Creating a compelling viral video can be done with a iPhone and can be posted to YouTube in a matter of minutes. By using your social networks to spread the word, you can instantly drive traffic and views. Also, currently you can buy traffic via Google AdWords for your video at a fraction of the cost of search."

- Roger Bryan | Managing Partner, ROI Marketing Department

Industry Publications

"While a new product may not warrant a spot in a national daily, there is publication somewhere that targets your core customer base. And that publication wants to talk about you, for free, to the people who are most likely to become the first movers on your product!"

- Peter Minton | Founder & President, Minton Law Group, P.C.

Get With Google AdWords

"AdWords is a relatively cheap and easy way to not just get exposure, but to also test out which keywords bring in traffic/conversions. This will guide your focus when running SEO campaigns."

- Josh Weiss | Founder and President, Bluegala

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

“For a while I thought there was something wrong with me, like I was on this crazy quest to find a career I was interested in,” Kathryn told The Grindstone.

This quest took Kathryn to internships in the U.N. and the U.S. State Department, to Rwanda and Malawi to introduce vaccines with the Clinton Health Access Initiative, and even to management consultancy work at McKinsey & Company. But like Goldilocks, finding the career path that was just right took some time.

In 2011, Kathryn left the relative safety and stability of these traditional jobs to co-found The Daily Muse, a website and career destination focused on professional women. Soon, The Daily Muse led to The Muse, a site helping professionals find and excel at their jobs.

But the path to success was far from smooth, especially in the male-dominated tech industry. Kathryn found herself in meetings where investors referred to the company as a “cute lifestyle business” or assumed she would be easily dissuaded because of her gender. At networking events, she was often assumed to be someone’s plus-one instead of a company CEO.

“I am the most determined person you will ever meet and every time someone says ‘but you’re so smart for a girl’ or something else ridiculous, I get that much more focused,” Kathryn told Ad:Tech Digital Digest.

This determination paid off, as The Muse now serves more than four million professionals worldwide. And that “cute lifestyle” site, The Daily Muse? Its readership is now 30 percent male.

Today, Kathryn is widely regarded as a thought leader, contributing writing to outlets such as The Wall Street Journal and Harvard Business Review. She’s a frequent professional speaker and has made television appearances on CNN and Fox.

Kathryn might have career-hopped early in her professional life, but she has certainly stuck the landing. She’s been named to Forbes’ 30 Under 30 for two years running and was named one of Inc.’s 15 Women to Watch in Tech

This Thursday at 3 PM Eastern is your chance to talk to Kathryn about her path to entrepreneurship, succeeding as a woman in the tech industry, and finding your perfect career during an hour-long #StartupLab live chat, presented by Citi.

Click here to RSVP>>

Yet many people view wellness as a privilege. Why do some companies create entire cultures around wellness, and others do not? What makes them special?

Healthy People = Better Business

Here are the facts: Healthier people work harder, are happier, help others and are more efficient.  Unhealthy workers are generally sluggish, overtired and unhappy, as the work is a symptom of their way of life.

According to Corporate Wellness Magazine, every $1 invested in employee wellness programs yields roughly $4 in savings through reduced sick days, higher productivity and decreased overall health costs.

It’s no wonder why: We live in a fast-paced, busy world, full of constant distractions. We’re constantly dialed in with technology and always on the move. Which is why it’s so refreshing to walk into a company where you feel the environment is different, one where people seem motivated, excited, inspired and really loving what they do.

My experience with corporate wellness leads me back to Google in Mountain View, CA (and how Google maintains its status as one of the top 100 best companies to work for year after year).  Google doesn’t just create jobs, they create a culture, one in which people are valued and appreciated every day. Google’s locations have full fitness facilities, daily classes and healthy food available throughout the day; as a result, employees feel cared for and valued.

Of course, not all companies are as lucrative or as large as Google, and perhaps resources are not as vast, but every company has the ability to place some type of wellness program in place. As healthcare costs continue to rise, and there is more demand to work around the clock, this is more important than ever.

Wellness in 4 Steps

So how do you install a wellness program that‘s efficient, smart, scalable and goal-oriented?  We have a four-step process to create this type of culture change — and the steps are simple enough for you to start taking right away, too:

1. Determine the needs of employer AND employee. First, we ask a simple question: What do employees need, and how do those needs fit with the goals of the employer? It’s impossible to answer these questions without assessing both sides. It is essential to understand the mindsets, challenges, and your audience first before laying out a framework for its path. This includes surveying not only the employees, but also the employer. A simple health risk assessment (which your insurance carrier may offer) followed by biometric screens is a good way to assess problem areas.
2. Analyze the data and create a plan. Based on our survey data, we try to determine what elements will work for the existing culture. Is it fitness classes that will motivate the employees, wellness workshops, individual health assessments, or some combination of the above? We always recommend combining wellness education with physical activity — otherwise, many employees will not take advantage of classes and programs they need to see real benefits.
3. Create a communication plan. A culture of wellness doesn’t happen without reinforcement. Employers must create a communication plan  that lays out the program’s framework and different methods (and times) to communicate the information to employees. This keeps wellness at the forefront.
4. Put an incentive plan in place. We have found, time and again, that rewarding employees for getting healthy and achieving results encourages the type of change needed to get a program off the ground and encourage a real shift in employee culture. However, because the required behavior changes are new, challenging, and difficult to sustain, programs must include incentives and rewards throughout the year in order to drive long-term engagement.

It takes time to break old habits and develop new ones; companies, like people, cannot approach wellness as a short-term or quick-fix solution. But getting started is easier than you think.

What about you — is your company taking wellness seriously yet?

Joshua Love is a passionate, motivated entrepreneur who seeks to create an impact in the corporate fitness/wellness industry. Driven by the will to succeed, he has worked with many of the top hotels and companies in Los Angeles and has created custom programs for employers that now have become standard practice for their culture. Joshua continues to open his network and expand Kinema Fitness to new markets.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

Miguel Ramirez is a serial entrepreneur who co-founded mediotiempo.com, the largest sports site in Mexico and one of the most relevant Internet success stories in Latin America. The company was acquired in 2010 by Time Warner. Today, Miguel is co-founder and CEO of soccerly.com, which was launched in January 2013 with the ambitious plan of becoming “the online destination for soccer fans in the U.S.” Miguel is also a partner at kiwilimon.com, a leading food/community site. Follow him @mrlombana.

Who is your hero?

My grandpa.

What’s the single best piece of business advice that helped shape who you are as an entrepreneur today, and why?

It is important to be humble. Always remember the day you started and where you come from; no matter how successful you become, it is important to have both feet on the ground and keep on working hard at all times. Successes and failures are just life episodes and should not change the way you act.

Also, being a good listener is a must — be close to your team and think of them as family, not employees.

What’s the biggest mistake you ever made in your business, and what did you learn from it that others can learn from too?

One of the biggest mistakes I remember making is when my partners and I decided to sell our stake in a company because at that point, we did not have the necessary time to devote to it; even though we did consider several options, I guess we were not wise enough to make the best decision. At the end, it not only cost us money but also a good opportunity for the future that we regret today.

We should have asked for advice from other people (mentors, family, etc.) — that might have had helped us to act in a different way, but unfortunately we didn’t. But every learning experience is valuable, and without mistakes there are no successes.

What do you do during the first hour of your business day and why?

I check my agenda and my “to dos” to set the best road map for the day. I like to be well-organized and do as many things as possible every day, as the following day is always loaded with new stuff and more unexpected things. It is essential to have an organized way to work in order to achieve tasks and objectives.

Define your priorities and never leave for tomorrow what you could do today.

What’s your best financial or cash-flow related tip for entrepreneurs just getting started?

Resources are always scarce, and it is always easier spending than saving. Focus only on those things that will bring you to the next level and cut unnecessary expenditures — even if they’re minimal, they could hurt you in the long run. The best of you is always there, within you, so use your brain first and then your wallet.

Quick: What’s ONE thing you recommend ALL aspiring or current entrepreneurs do right now to take their biz to the next level?

Work only with the right partners. Take whatever time you need to be 100 percent convinced of the partners you are bringing to a venture; work only with people that add value, balance and commitment.

What’s your definition of success? How will you know when you’ve finally “succeeded” in your business?

Success is not only about money. It’s about achieving personal goals, fulfilling society’s needs, generating employment for lots of people, making users happy and seeing others using your product; when most of these “achievements” are done, you will be happy and can toast your success.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

The Problem

Here’s a pretty typical scenario. One of my clients, who owns an Internet-based consulting firm, was hired to create a new website for a client a few months back. He received a $500 deposit for several thousands of dollars worth of work. Then he hired a web coder, with whom he had a good relationship, to handle certain aspects of the design. He and the coder completed the work, and guess what happened next?

The client stiffed him. And not only him, but also his colleague, because he didn’t have the money to pay the web coder out of his own pocket. This caused a strain in the relationship between the consultant and his coder, and a major strain on his pockets.

Several months later, the consultant hired me and I used my magical lawyer ways to collect all of the money from the client. (Note: magical lawyer ways = calling the client, announcing that I am a lawyer and demanding payment. Okay, okay, it was more complicated than that but, most importantly, it worked). He was happy to get fully paid, but the strain on the relationship could not be erased, he lost the time value of the money he was paid in January instead of August, he spent a lot of time chasing this guy instead of working on other projects, and he was out the attorney’s fees he had spent, too.

The Solution

How would this scenario have been different if the consultant had a contract for both relationships? First of all, in his initial strategy session with me, I would have advised him that his payment collection method wasn’t working and we would have set up a better payment system. Additionally, the client contract would have required the client to pay interest on late payments and court fees plus attorney’s fees if he wound up having to take him to court. This makes it really easy to sue and win.

With such a contract, the chances of getting an enforceable judgment (read: getting paid) jump sky-high — and it won’t cost you money, since the client has to pay your lawyer’s fees.

The lesson? When you show clients that you are professional and serious about your business, they will think twice before trying to stiff you.

Regarding his relationship with the developer, an independent contractor agreement that stated that the coder would get paid when the business owner gets paid would have eliminated the bad blood between the parties.

So, Do You Need a Contract?

I often tell my clients, “Everyone is an enemy to your business!” Your business partners, customers, vendors, employees, etc. all have the ability to screw your business over. So you have to treat everyone (and I mean EVERYONE) like an enemy on paper. Only then are you free to treat them like a friend in person.

How do you do that? By having a contract for every relationship your business enters into.

Here’s my rule of thumb that will protect your business from all manner of headaches, financial loss, emotional distress and yes, lawsuits as well: Have a contract for every single relationship your business enters into. You and your buddy starting a new business? Create a contract that governs that relationship. Selling your new widgets in that new widget store up the street? Draft an agreement between you and the widget store owner. Setting up a website to advertise and/or sell your services? Have a privacy policy and/or terms and conditions to govern your relationship with people who check out your website.

These contracts do not have to be complicated. In fact, they can be pretty simple, but they do need to protect you from all (or at least most) of the ways the relationship can go wrong. And please don’t forget the all-important boilerplate at the end of the contract, because it provides lots of protection and will save you money, time and headaches.

Once you have an agreement with your independent contractors, vendors, clients and business partners, you can go back to getting enough sleep at night because you know you’re well-protected in any situation.

Note: This article is a resource guide for educational and informational purposes only and should not take the place of hiring an attorney. No information in this article creates an attorney-client relationship between the author and the reader.

A version of this post originally appeared on the author’s blog.

Rachel Rodgers is a business lawyer for women and/or young entrepreneurs. She runs her practice, Rachel Rodgers Law Office, entirely online. In addition to practicing law, Rachel blogs about virtual law offices and teaches a popular workshop for women lawyers who want to practice law online through her website, Her Virtual Law Office.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

“There were two constants for me growing up: my dislike for school and my curiosity for business,” Jeff wrote in an article on Inc.com. “I was more interested in learning about entrepreneurs who noticed market opportunities and turned them into innovative companies.”

By 21, while most kids his age were celebrating hitting the legal drinking age, Jeff was celebrating his first investor funding.

Although KODA eventually shut its doors, instead of throwing in the towel, Jeff saw a new opportunity to use his passion and entrepreneurial skills as President of Digital Media at Universum Group. And the same lessons he learned running a recruiting startup served him well as the new CEO of employment site Doostang, which Universum acquired.

“I’ve been passionate about the recruiting industry since college,” Jeff told M.O.

Well before his 30th birthday, Jeff has already gone from college student, to entrepreneur, to CEO of a fast-growing company. It’s a path that takes most professionals years, if not decades, to travel.

“Turning an idea into a successful company is a tremendous challenge that needs both a little luck and great execution,” Jeff said on Inc.com.

Doostang, now a top employment resource for more than a million elite professionals, has continued to grow under Jeff’s leadership. Today, 25 percent of the site’s user base comes from the top 30 universities in the country. So it’s not surprising Jeff is also a thought leader in the career and employment space.

“The process of finding a job online is broken,” Jeff told M.O. “I’m excited about building Doostang into the premier employment network for young professionals seeking career advancement in major markets.”

This Tuesday at 3 PM Eastern is your chance to talk to Jeff about following your passion, finding the right position, and walking an unconventional career path during an hour-long #StartupLab live chat, presented by Citi. Don’t forget to bring a few questions to ask Jeff, live!

Click here to RSVP>>