In 2025, we proudly mark 20 years in business, a milestone that has seen our website evolve and transform multiple times. Yet, much like the “cobbler’s children with no shoes,” we’ve occasionally let our own marketing and online presence take a backseat.

In mid-2024, we embarked on a journey to revamp our website, exploring a wide range of concepts before embracing a bold, unconventional “out-of-the-box” design.

Not every business can throw caution to the wind, but when it comes to envisioning your website—your most powerful marketing asset for 2025—no idea should be off the table. Take a look at our newly redesigned site at thinairweb.com for inspiration.

Where do you see your business in five years? Are you laying the groundwork now to reach that goal? Dive into our Website Questionnaire, gather your team, and spark a conversation about how your business can strategically position itself for the future.

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Our business thrives on personal referrals and our long-standing presence in the community, which account for the majority of our clientele. While some clients stumble upon us by chance, the bulk of our loyal customers have been referred to us by existing clients or connections we’ve made throughout our years of traveling and conducting business.

The Bona Team, a dynamic duo of brothers working as real estate agents in Gunnison and Crested Butte, Colorado, sought our services due to our established relationships and clientele within the real estate industry. Real estate professionals often require tailored website plugins to effectively manage the MLS/IDX systems specific to their region.

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Three small mountain chambers of commerce decided to combine into one community chamber of commerce and wanted to update a tourism website to reflect their area better. They also wanted a custom business directory highlighting members throughout the North Fork Valley.

The new website better reflects the area and the organization with updated lifestyle and community photos, an updated Business Directory, and tourism suggestions.

NorthForkValley.net is built on our proprietary software platform, CompleteSite. This platform hosts more than 100 websites and is easy to learn and make updates to your website yourself. Customizations can be made for small businesses, community organizations, and real estate professionals to make your website one-of-a-kind.

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Even though Canyon Creek Builders had outstanding photos of its custom-built homes, the simple website they had did not reflect well on their excellence.

Thin Air Web developed a new more dynamic website that showcases customized homes, as well as the introduction of the owner to potential clients.

One of the best enhancements you can do for your website is to remember that one reason digital visitors stay on your website is the visual components you offer. Remember to have quality photos and graphics, as well as clear and concise content that showcases the excellence of your business.

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Thin Air has a long history of supporting nonprofit organizations with services and donations. One such nonprofit is the Center for Children in Grand Junction Colorado. The Center helps children who have been sexually abused and the various enforcement agencies who deal with the child and system.

The Center’s website needed to be welcoming, comforting, and full of information for family members or community members who are searching for help. 

Over the years, the website has been redesigned and developed for more interactive information (e.g. videos and donation portals), keeping the dignity and caring of the end-user in mind.

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What are the technical requirements for ADA Compliance?

• Photos, images video and audio files on your website must have ALT Tags – every photo should have a tag (it can be hidden and hovered over to read) that describes what the photo is. This allows users with disabililties to read or hear the description of the file.
• Video and audio files should have text transcripts to help hearing impaired users understand content.
• Be sure the website language is identified in the header code. This allows text readers to use the language set for the website.
• Use color contrasts to assist those with visual impairments, but don’t rely just on color.
• Also use consistent easily-readable font sizes – not too many sizes or colors, which can be confusing for those with low-vision challenges.
• Offer alternative recommendations should a user with a disability encounter a problem.
• Organize your navigation, links and buttons throughout the website so a user can easily find their way throughout the entire site. (This is just best-practice for ALL websites!)

What are you recommending we do to address these compliance issues?

We are now partners with UserWay, which currently provides ADA compliance tools to over a million websites.  We’ve been researching this issue for nearly two years, and really wanted a robust solution we could offer all our clients. We are offering this package for an additional charge to your monthly or annual Support Care Plan.

This package includes:

• Coverage for unlimited website pages
• A $10K pledge to cover awarded damages if accessibility is ever questioned
• Accessibility Statement
• Remediations based on ADA, Section 508, AODA, EN 301 549, WCAG 2.1 AA & 2.2
• Continuous updates to include new pages and content
• Works on local and 3rd party website content

What compliance certifications are included?

Are There Tax Credits Available?

There also are tax credits available to small businesses to help cover the cost of implementing ADA compliance. You may receive a 50% tax credit on any expenditures (up to $10,250) if your business has fewer than 30 employees and less than one million in annual revenue. It is explained well in this article:  https://userway.org/blog/ada-tax-credit/

How do I address Privacy and Cookies?

In addition to the ADA compliance offerings, we are pairing a reputable Privacy Manager, which includes Privacy and Cookie Policies, Opt-in/Out out popup and many other features. This is the standard best practice for websites today, especially because so many website visitors are now international. Privacy policies and acknowledgements are required in Europe and many other nations around the world.

What’s next?

It is in your best interest to consider this package of compliance tools for your website, and to give potential customers the best experience while visiting your website. You can view these tools in action on our website: thinairweb.com, look for the blue icon in the lower right corner of each page.

Call us today for a detailed discussion, and costs to implement.

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When the cost of using a national training software platform became too great, Curtis, owner of OSHA Training, decided to create a proprietary platform for training videos, that could be managed by him from anywhere.

OSHA training is highly regulated; only a few nationwide training companies are certified to provide online and credentialed classes. Since Curtis is an approved company for training, he wanted to control his own training videos and certifications, rather than pay a third-party for access.

Curtis came to Thin Air Web with a detailed list of items and functions he desired, and we provided those items, as well as many other functions over time.

Training videos are recorded by Curtis, and uploaded to a cloud-managed website management system, which allows potential students to create an account and pay online to participate, test, and receive a certificate of completion.

The online system has layers of security to assure privacy and also allows for a Management Level to allow an HR professional or teacher to enroll several students for courses and certification under one account. The teacher/HR professional can track the progress of students and receive copies of the certificates to submit for verification or class credit.

Many of the courses require several modules for completion and are verified by the Department of Labor with a printable card for employer verification.

One of the specific perks of the online training courses is the ‘self-guided’ pace and the opportunity to log in and out of the system to complete modules at your schedule.

Subscribing to the OSHA Training blog gives the user an updated schedule for trainings and reminders of refresher courses needed to keep certification current.

Thin Air Web has continued to refine and update the training platform, allowing Curtis to change his videos as regulations change.

Thin Air Web has created other proprietary training platforms for other clients, and create a custom platform to meet your specific needs.

Do you need custom web-based applications for your business? Call us to start a conversation!

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With trends in website user experience, Look Buildings was looking for a website company who could produce a complex function of ‘color picking’ for their proprietary metal buildings in western Colorado. After looking at several options, they contacted Thin Air to program a Color Selector on their existing website.

While working with Look Buildings, we have been able to help improve other functions of their website, as well as showcase their patented Sturdi-Lok® Walls.

Whether looking for a residential barndominium, a commercial garage, or agricultural barn, Look Buildings can provide it for you – check the Color Selector option!

Read what Look Buildings has to say about working with Thin Air Web & Software:

When you contacted Thin Air, you were initially skeptical about using a virtual company and preferred an in-person company. How did you overcome your initial hesitation and choose Thin Air to take over the design and programming of your website? 

We were mostly skeptical about a virtual company by making the assumption that if they weren’t someone we could physically sit down with and talk to, that they would be more inclined to put us on ‘the back burner’ so to speak and not fully understand what were looking for. So, the communication and support we would receive was a high expectation alongside great work. We originally met with Marc who was able to answer all our questions about what Thin Air could provide for us, along with assuring they are here to support us when we needed. 

Look Buildings wanted a custom function built into its website – a true-color Selector that website users could ‘see’ the various combinations of your customized buildings. How was the process of working with Thin Air to get that functionality working on your website? 

The process started out quicker and smoother than I thought it would. It seemed like a difficult function to add, but Thin Air got right on it and completed it sooner than I thought it would take them. We understand matching colors was a little difficult, but they even shipped our physical color chart to their location for the designer to see the colors in person and make sure they could match it the best they could. It took a couple of attempts for us to all agree on the color matching, but Thin Air didn’t hesitate to keep working with us until we were pleased. They didn’t make us feel like we were a bother to make some slight changes which was really pleasing as this function was really important to us. 

How is working with Thin Air for ongoing availability and changes to your website? Are they responsive to your needs? 

Thin Air has proven to be as responsive as they promised us from the beginning. They have not disappointed us at all in regards to a great product, understanding what we want to achieve, providing opinions and options, and communicating promptly without any misunderstandings! All changes or updates they have done for us have been done very quickly. 

How do you value your website as part of the overall marketing plan for your business, and what recommendations do you have for a small business looking for a website partner for their needs? 

As a small business our website is very crucial for us to help our customers fully understand our business and visualize our product. This has been a starting point between some of our customers and us to help them find what they’re looking for. Thin Air has helped improve our website’s professional look, content that improves our SEO, and added a great function that improves our customers confidence in their final look of the product. For a small business, I believe your website is more important than trying to create local ads. Consumers of all generations are using the web more and more, and will search for your company directly or use the search engine to find companies like yours to choose from. Your website has become your image, and Thin Air is great to work with as they give you their full attention to what you want to represent on your site for your image, and give helpful feedback or opinions to create it. Plus, they do it in a very timely fashion! 

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