ThinkCRM - Redefine Customer Relationship Management

tag:blogger.com,1999:blog-75720454619888390042024-10-04T19:08:56.939-07:00ThinkCRM - Redefine Customer Relationship ManagementThinkCRM - Customer relationship management (CRM) is a term applied to processes implemented by a company to handle its contact with its customers. CRM software is used to support these processes, storing information on customers and prospective customers. Information in the system can be accessed and entered by employees in different departments, such as sales, marketing, customer service, training, professional development, performance management, human resource development, and compensation.Santosh VAhttp://www.blogger.com/profile/02121845349644075949noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-7572045461988839004.post-25664416514059645232008-09-09T02:33:00.000-07:002008-09-09T02:44:46.122-07:00Why CRM Implementations has not so Success?

Lack of a clear business case and objectiveLack of active sponsorshipIT-driven project Thinking of CRM as a systemLack of organizational readiness for CRMUnrealistically wide project scope Insufficient change management resourcesPerform gap analysisOrganizational change and company politicsAbsence of a proper operational pilotPoor data qualityDefine and document your existing business

Santosh VAhttp://www.blogger.com/profile/02121845349644075949noreply@blogger.com0tag:blogger.com,1999:blog-7572045461988839004.post-6973822467471220292008-09-01T02:42:00.001-07:002008-09-02T12:20:11.767-07:00CRM market share

Customer relationship management (CRM) software revenue is projected to surpass $8.9 billion in 2008, a 14.2 percent increase from preliminary 2007 revenue estimates of $7.8 billion, according to Gartner, Inc. The market is poised for healthy growth through 2012 when revenue is forecast to reach $13.3 billion.Market structureList of top CRM software vendors in 2006-2007 with figures in millions

Santosh VAhttp://www.blogger.com/profile/02121845349644075949noreply@blogger.com0tag:blogger.com,1999:blog-7572045461988839004.post-9117214920120637112008-08-30T11:09:00.000-07:002008-09-02T00:27:01.399-07:00CRM in a Nutshell

Customer relationship management - what exactly is it? Is it way of computerizing your business? Is it series of tools and techniques? Is it marketing tool to attract customer loyalty? Is it just terminology that every company should spell?CRM in a nutshell – We are not here to know the meaning of Customer relationship management (CRM) or Types/Variations/Tools/Vendors/Technology of CRM.Customer

Santosh VAhttp://www.blogger.com/profile/02121845349644075949noreply@blogger.com3