KCG’s 2015 advertising campaign launched in March. Thinkso conceptualized, wrote, designed, and produced it. The tagline, “Advantage: you.” positions the global trading powerhouse as its clients’ advocate. The campaign is running in trade publications globally (digital and print), and ran in key locations on the MetroNorth railroad.

Thinkso is one of ten creative agencies listed in Graphic Design USA for our focus on responsible work, around the office, for our clients, and with our clients. Check out the article here.

It’s a wrap for the fifth annual Give a Brand! design sprint. This year, we rebranded the Max Warburg Courage Curriculum, providing the organization with a whole set of marketing tools, a new identity, and a new website to help them expand their courage curricula to children across the US and around the world. Check out the highlights from our design sprint!

Commercial real estate broker Ripco looked to Thinkso, its agency of record, to develop its first ever brand advertising campaign. To start off, we conceptualized, wrote, designed, and produced this ad with the headline “Best in show,” a reference to the brand’s canine mascot and to Ripco’s leading services. The ad ran in commercial real estate publications during the International Council of Shopping Centers’ RECon convention held annually in Las Vegas.

As Progreso Financiero approached its IPO, the high-growth lender that serves the credit needs of the Hispanic market selected Thinkso to rename and rebrand it. To help the company extend its reach beyond the Hispanic community, we introduced the name “Oportun,” a variation on the Spanish word “oportunidad” and the English word “opportune.” The name is easy to pronounce in both languages and reinforces the company’s commitment to helping its customers find and take advantage of financial opportunity.The visual identity preserves the brand’s bright green color, formalizes the color and typographic palettes, and features the “opportunity mark”—a symbol that represents the power and potential of financial opportunity.

Brigham Young University is celebrating half a century of fine arts, photography, design, and illustration by honoring select alumni in an exhibition entitled Every Polished Grace. Thinkso partner Brett Traylor contributed the photo above of a Boeing 777 in the paint scheme he designed for United Airlines in 2003, while at Pentagram.

On-Ramps is a leading executive search firm in the social sector. Thinkso designed the firm’s original identity and website back in 2007, and was brought in to refresh the site. To highlight the firm’s value proposition for both employers and recruits, we highlighted how On-Ramps was different from other recruiting firms and enticed candidates to go through the lengthy application process online.

Thinkso has its very own micro-exhibit, a single display fixture that beckons to be filled. Follow our Tumblr to find out what happens as we call upon our staff, clients, and friends to express themselves freely.

When BNY Mellon tasked Thinkso with designing a premium gift for their Japanese deal clients, we chose one that would reflect the company’s history as the oldest bank in the US—a Fugio Cent, the country’s first national coin. We presented the coin replica in a bespoke frame with a map of early Wall Street—where the firm was established—as the background to contextualize the gift and the company.

After Ripco Real Estate purchased a large shopping center in the Hamptons, they hired us to create a leasing package that would help the new space stand out and encourage top-tier retailers to move in. Because of the property’s layout and location, Thinkso recommended repositioning it as a destination shopping center, complete with a distinctive name, identity, microsite, and marketing collateral. As a nod to the town’s historical origins and in recognition of its central location, we named it “The Mill.” The visual identity features a hand-lettered logotype, a fresh, nautical color palette, and simple black-and-white photography with a wash of blue watercolor.