Everybody likes a good story. So what’s better than a good story? Many good stories! Join Base for its first ever solo speaking engagement on the US soil. Spend an evening with Base founding partners Dimitri Jeurissen and Thierry Brunfaut for the tales behind why the studio consciously chose early on to “specialize in not specializing“. In a fireside chat environment that would do FDR proud, hear about the challenges of not specializing in a given field, opening multiple offices around the world, and what it takes to transform a five-person, familial partnership into a professional company.

Save The Date!
What: From Museums to Sex Shops by Base
When: March 14th, from 6.30 to 8.30PM
- Check-in  6:30-7:00PM
- Presentation 7:00-8:30PM
Where: Tishman Auditorium – Parsons (66 West 12th Street New York, NY 10016)

GET YOUR TICKETS: http://www.aigany.org/events/details/12P6/

For questions, please contact: Carol Juarez ~ carol@basedesign.com

Girls, it stands for something you definitely want!… Discover it on http://store.vplnyc.com/
Boys, it stands for something you’ll enjoy!

This NY story started with the must-have French toast and PJ Harvey’s album, “Let England Shake”. It was with their second track, “The last living Rose”, playing in the background and a lot of funky New Yorkers on the first row, that Victoria Bartlett presented her “VPL” Autumn Winter Collection last Saturday. The show was pretty inspiring!

Victoria’s collaboration with the Icelandic duo “Shoplifter“, aka Hrafnhildur Arnardottir & Etta Gusmundsdottir,  added a magic touch to the collection. Shoplifter performed the same day in a Chelsea gallery and created a half human, half lichen sculpture.

The day ended with Hannelore Knuts, Victoria’s muse and friend, and her imaginary friend created by Tom Friedman (at Luhring Augustine)! Good job Tom!

Base partner Dimitri Jeurissen reflects on 5 names to remember after his stay in NY!

——-

JANE
First and foremost… if you want a cheap place to crash in NY go to the Jane Hotel.
Cabines are cheap, fun, a bit claustrophobic, and the bar is great.

TIM
Tim Coppens presented his Fall Collection this week in NY.
He’s definitely an interesting and talented designer.
His collection was sharp, wearable, and a little dark, in the line of designers like Raf Simons… with a little bit of Leni Riefenstahl, Germany 1930 and a Ryan Gosling (Drive) haircut!

DURO
Duro Olowu, opened a pop-up shop at Salon 94 in Freeman’s alley.
A great curated selection of his collection, ceramics of Mathias Merkel Hess, images of Carlo Molino, Jackie Nickerson, Laurie Simmons and Juergen Teller, and beautiful objects from Ludovica Giosca, etc…

KELSO
Kelly and Sonya – Kelso Beer Company… good beer! And we’re rebranding it… We’ll keep you posted!

And last but not least… HOWARD!

2012 is a very special year for Kipling. A year full of hip hurrays, fêtes and special actions. Because this year Kipling celebrates its 25th anniversary.

For this very exciting birthday, Kipling asked Base Design to create a whole new visual identity. The past years, Kipling wanted to add an extra touch to their classic models by collaborating with young artists, for example Cathy Pill, Girls from Omsk but also the London duo behind Peter Pilotto. To kick-off their anniversary year, Base Design Brussels teamed up with 8 artists worldwide for a special bag remix project, ‘Play with Bags’. The idea is very simple.

© Vincent Gapaillard

We sent each artist a couple of the ‘Classics’ backpacks in blue and tangerine red. Our Base Brussels Art director, Pierre asked the artists to ‘play with the bags’, and let their imaginations on the loose. The act could be as straightforward as photographing the original bags in an unexpected setting, to adding an em-bellishment or even transforming the bags into a totally new object. Base Design selected the photographs which are displayed at the Kipling stores.
Tonight is the official celebration of their birthday in Antwerp and Base Brussels will be there, proud to present the identity and hoping to be in the Kipling-game for 25 more years!

Victoire Magazine featured our collaboration in this month’s issue. Find the French-speaking article here

In 2010, Base was brought in as Project’s brand consultancy of record. Held bi-annually in both New York and Las Vegas, Project is one of the leading contemporary fashion gatherings…we say “gathering” because it has become so much more than the trade show it used to be. Outside of the obvious commercial aspect, Project offers up trend installations, collaborations, philanthropic initiatives and more.

With Project’s rapid ascent, we decided to further develop their brand identity to better reflect the multi-faceted event they have become. The primary gesture, a tiling of the initial logo, reflects the community aspect of Project where all aspects of the fashion industry converge. As with the prior three seasons, we’ve designed all communications (from look books to show guides to invitations) and signage.

For years, The Children’s Museum of the Arts (one of the oldest children’s museums in the world… who knew?!) was located one block north of us on Lafayette St. We delighted in passing by during lunch breaks and seeing the kids at play.

Now in their new building on Charleton St, CMA is proving to be a huge success with the community, with some of Base’s kids having already attended numerous classes and birthday parties there. It’s amazing to see one’s work have this kind of real impact on the world around us. Great to hear kids point at the logo and say, “That looks like a kid!”. Great to see visitors know where they’re going when seeing our signage. Great to be a part of such a fantastic story.

El próximo miércoles, 1 de febrero, dará comienzo el XX Festival Bankia Flamenco, una cita muy esperada para los amantes de este género, que reúne a un buen número de los artistas más importantes del panorama nacional.

Para esta edición, Base ha diseñado la imagen del Festival, cuyas primeras piezas de comunicación ya pueden verse en la calle. Aquí os dejamos una muestra.

Fachada del Teatro Circo Price, en donde se celebran la mayoría de las actividades del Festival.

First launched in 2000 as an official project of the White House Millennium Council, the annual National Design Awards program celebrates design in various disciplines as a vital humanistic tool in shaping the world, and seeks to increase national awareness of the impact of design through education initiatives. The Awards are bestowed in recognition of excellence, innovation, and enhancement of the quality of life. First Ladies Michelle Obama, Laura Bush, and Hillary Clinton have all served as Honorary Patron of the Awards, celebrating the program with a luncheon ceremony at the White House.