This is Remarkable!

Do schools today kill creativity? (Ken Robinson, TEDTalks)

noreply@blogger.com (Digado) — Tue, 30 Sep 2008 12:30:00 +0000

Syd Lieberman from The Call of Story

noreply@blogger.com (Digado) — Tue, 30 Sep 2008 10:37:00 +0000

Nokia understands the Story

noreply@blogger.com (Digado) — Mon, 29 Sep 2008 09:32:00 +0000

Nokia brand & design priorities

View SlideShare presentation or Upload your own. (tags: marketing design)

Aaron Koblin - Ten Thousand Cents

noreply@blogger.com (Digado) — Wed, 24 Sep 2008 19:59:00 +0000

A Digado Picasa Slideshow

noreply@blogger.com (Digado) — Sun, 24 Aug 2008 21:34:00 +0000

Problogger on blogging as a story

noreply@blogger.com (Digado) — Sun, 24 Aug 2008 20:01:00 +0000

We live in a world where we’re literally bombarded with information all day every day. There’s nothing wrong with information, or having a blog that is ‘informational’ in nature - but if you want to make an impression on people, be the type of blog that people tell their friends about, that people want to ‘journey’ with - you need something more and ’story’ is one element that can bring this.

In her introduction Annette introduces six types of stories that help if you want to influence others:

* “Who I Am” Stories
* “Why I Am Here” Stories
* “The Vision” Story
* “Teaching” Stories
* “Values-in-Action” Stories
* “I Know What You Are Thinking” Stories

Stories engage people in a completely different way to any other form of communication that I’ve come across and on blogs I find that they can be particularly powerful.

Rather than blogs degenerating into ’spin’ machines I encouraged people to think about injecting personality into them by sharing stories on a number of levels:

# Company or Business Story - every company has their own story. How it started, it’s evolution, it’s successes and failures, it’s lessons learnt and how it’s interacted within it’s industry.

# Product Stories - in a similar way, each product or service within a company has a story. How the idea was born, what needs it was designed to meet, what versions and evolutions it’s been through and how customers are using it.

# Employee Stories - a business is only ever as good as it’s employees and every one of them has their own story. These stories are important as they illustrate what the employees bring to the job that they do (experiences, passions, skills etc) but they also empower the employee and give a personal face to a company.

# Customer Stories - telling the stories of customers (with permission of course) can be a very powerful thing both internally and externally for a business. The interactions a company and customer have are great for learning and education of staff, they help to illustrate the values of a company and if done well can be incredibly empowering for a customer.

http://www.problogger.net/archives/2008/08/25/the-power-of-story-on-blogs/

http://www.problogger.net/archives/2006/08/29/using-stories-in-blogging/

Keane tells a story

noreply@blogger.com (Digado) — Fri, 15 Aug 2008 09:48:00 +0000

Seth Godin Redefines the 5 P

noreply@blogger.com (Digado) — Thu, 10 Jul 2008 15:06:00 +0000

clipped from sethgodin.typepad.com

Never mind the "P"s. Marketing has five elements:
Data
Stories
Products (services)
Interactions
Connection

STORIES define everything you say and do. The product has a myth, the service has a legend. Marketing applies to every person, every job, every service and every organization. That's because all we can work with as humans is stories. I want to argue that data and stories are the two key building blocks of marketing--the other three are built on these two.

Seth Godin: Go write a book

noreply@blogger.com (Digado) — Wed, 18 Jun 2008 08:29:00 +0000

First, he wrote a book. You should write a book, too. Publishing a book is easier than it appears (in some ways, like the typing, typesetting, printing, and distributing part) but more difficult in others (like the writing something worth reading part.) Writing a book forces you to be organized and passionate and persuasive. Isn't that worth trying?

http://sethgodin.typepad.com/seths_blog/2008/06/what-dave-just.html

tapbot, the immersive story engine

noreply@blogger.com (Digado) — Thu, 12 Jun 2008 10:22:00 +0000

clipped from tapbot.org

TapBot

Building an immersive story engine

Make AI and virtual world technologies accessible to artists so that they can create the future of immersive story entertainment

That's the Big Hairy Audacious Goal ("BHAG"). Of course a BHAG also has a 10-to-30-year timeline. A more immediate goal or milestone is to create an immersive story engine.

Immersive story

Immersive story is dramatic narrative for the metaverse. Immersive as in virtual world immersion - the state where you cease to be aware of your physical self. Basically, how can we use the same technology being developed forintelligent virtual agents and use it for entertainment.

UberVU Testpost

noreply@blogger.com (Digado) — Thu, 12 Jun 2008 06:40:00 +0000

Weeee?

Last post didnt get trough on blogger did it?

mylifebrand.com

justingibbs.com

Great Insights

noreply@blogger.com (Digado) — Fri, 06 Jun 2008 18:55:00 +0000

| View | Upload your own

Adobe Experience Design

noreply@blogger.com (Digado) — Tue, 03 Jun 2008 20:06:00 +0000

http://www.adobe.com/cfusion/xd/inspire/story.cfm?s=25&p=145&c=781

http://en.wikipedia.org/wiki/Experience_design

Keho : the virtual place for Presence Research

noreply@blogger.com (Digado) — Tue, 03 Jun 2008 18:22:00 +0000

Presence is:

"acting/behaving in the VR world as in the real world"

Presenccia Project

"the subjective experience of being in one place or environment even when one is physically situated in another"

Witmer and Singer (1998)

"the illusion of non-mediation"

Lombard and Ditton (1997)

http://keho.pbwiki.com/

Lorraine Twohill, Danny Rimer, Mattias Miksche- Zeitgeist08

noreply@blogger.com (Digado) — Wed, 28 May 2008 11:51:00 +0000

A Table of Economies

noreply@blogger.com (Digado) — Wed, 28 May 2008 07:51:00 +0000

Clipped from http://wadatripp.wordpress.com/2007/02/18/second-life-experience-economy-platform/

clipped from wadatripp.wordpress.com

For years I have been teaching MBAs about Gilmore and Pine’s notion of the Experience Economy and how it could well become the primary source of value creation in the future.

Here is how the authors characterize the difference between the Agrarian, Industrial, Service and Experience Economies:

I Share therefor I Am

noreply@blogger.com (Digado) — Wed, 28 May 2008 07:46:00 +0000

The Coffee Bean Experience

noreply@blogger.com (Digado) — Wed, 28 May 2008 07:26:00 +0000

The coffeebean price: $0.01 - $0.02 cents per cup
Grinded beans price: $0.05 - 0.25 cents per cup
Processed beans at coffee corner or McDonalds: $0.50 - $1.00
Processed beans at diner or starbucks: $2.00 - $5.00

http://www.amazon.com/gp/reader/0875848192/ref=sib_dp_pt#reader-link

The Adidas Exprience

noreply@blogger.com (Digado) — Wed, 28 May 2008 07:25:00 +0000

Video Games and Storytelling

noreply@blogger.com (Digado) — Tue, 27 May 2008 18:06:00 +0000

Video Games and Sex

noreply@blogger.com (Digado) — Tue, 27 May 2008 18:05:00 +0000

Fabric of Folly on Collaborative Storytelling

noreply@blogger.com (Digado) — Mon, 26 May 2008 21:22:00 +0000

Storytelling is not only one of the oldest art forms in the world (it's probably a photo-finish with cave/body painting and dance), it has also proven instrumental in the adoption of almost all forms of modern mass media. Books, Newspapers, Radio, Cinema, Television; all were swift to embrace the narrative arc as their dominant format. Whilst the internet is still a comparatively young medium, its usage has thus far been dominated by more task-oriented behaviours such as e-mail, search, banking, shopping, research and, of course, the unholy vanguard of so much consumer-facing technology adoption; gambling and pornography.

Sketching the Future of Marketing

noreply@blogger.com (Digado) — Sun, 25 May 2008 08:50:00 +0000

Failure to Launch (SL marketing failures)
http://coolinsights.blogspot.com/2008/05/future-of-marketing-in-age-of-social.html

There is no Business not like Show Business (Advertising is entertaining)
http://books.google.com.sg/books?id=kcUheqdgbcEC&pg=PT13&lpg=PT13&dq=bernd+show+business&source=web&ots=MN6IxwwgxG&sig=DqMXE1T0WbTomyH_exHtIC23FQA&hl=en

Culturenet
http://www.wired.com/techbiz/media/magazine/16-06/st_15th_eno
http://www.twistimage.com/blog/archives/internet-and-culture/

Blurring the Lines
http://www.ibelieveinharveydent.com/
I liked the example of how The Dark Knight was advertised with a "I Believe in Harvey Dent" campaign. What happened was that posters were put up everywhere prior to the movie launch, which called for the public to "vote" for Harvey (a fictitious character) to become a District Attorney. The campaign also had a website, an ongoing series of videos, and a developing blog that slowly unfurls as the day approaches. Reminds me of another online/offline campaign approach called The Art of the Heist by Audi/Mckinney.

Agents in Second Life: A First Step

noreply@blogger.com (Digado) — Thu, 22 May 2008 15:20:00 +0000

Zeitgeist Europe 2008 - Highlights

noreply@blogger.com (Digado) — Thu, 22 May 2008 12:56:00 +0000