About a year ago I wrote an article about the rise of PR as evidenced by a statistic from the department of labor. According to their research, the number of working PR pros outnumbered journalists 4:1. Not only did this statistic point to a shockingly uneven gap between the people pitching a story and those […]
Type the words “customer journey” into a Google Image search, and what you’ll see is a collage that looks like board games. In each journey, boxes, lines and circles form a path, and little cartoon customers follow it to a purchase. The ‘touchpoints’ along the way are just like the dice and cards that transport […]
It’s no surprise that smartphones have become virtual enemies with brick-and-mortar stores given the fierce competition for shopping dollars. But retail and mobile can be besties if retailers embrace the digital features consumers want before they even set foot in a store and while there. In fact, 71% of smartphone users who research products inside […]
"Marketers have much to gain by including sales in the content marketing mix. Get to it!"
—Marc Cowlin
"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "
—Jason Falls
Today’s consumers are used to being in control of their online brand experiences. And brand marketers are actively encouraging this engagement with their online and omni-channel marketing strategies. It’s no surprise that these consumer expectations bleed into the B2B experience. Buyers crave B2B engagement opportunities in the same way they crave engagement with B2C brands. […]
Separate signal from the noise with these outlandish approaches We keep beating the drum that content marketing success requires making your content stand out. There are many ways to do this, but two favorites are using humor/drama to enhance the emotional triggers of content, and using celebrities/major brands, to co-op an audience. I’m partial to […]
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Queen of content marketing wants marketers to stop wasting their customer’s time “Those of you who think you are not writers, you’re wrong,” Ann Handley proclaims, regularly. The Chief Content Officer at MarketingProfs is on a mission to convince not just every marketer, but every businessperson, that they are indeed writers. Her new book Everybody Writes is […]
"A UGC hashtag campaign without ROI is indeed DOA!"
—Dan Kimball