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and Earth Fare, the healthy supermarket. OF course if anybody wants to call these stores to REQUEST or DEMAND they carry our stuff..that would be awesome.
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Remember to comment, and tell me your thoughts, this podcast is my opinion, not a lecture or sermon. Also please help spread the word about the show. Also remember you can call in your questions and comments to <strong>828-649-7751</strong> … you might hear yourself on the air.

In order to help things sell online, we are now offering a  Taste Guarantee. If you try the sauce and do not love it, simply let us know and we will refund your purchase price and shipping cost, making trial risk-free.  Of course we could never do this if we did not have total confidence in the quality of our products.

We are sure you will love these sauces.  Included in your order will be a few info cards becuase you will want to share these products with friends and family.

So go ahead and try our sauces..you have nothing to lose.

Thanks!

Chef Keith Snow

Thoughtful Harvest

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Update-so far the internet sales have been much slower then anticipated. I bet people are hesitant to try a new product without tasting it. Because of that we now offer a taste guarantee. Total satisfaction or your money back. We can do this because we’re so confident because about 100 people have tried the sauce and all freaked out.

The great news is people are buying sauce once they try it. Zero hesitation on the price. They try-they buy. Very gratifying. Also of note people are looking for a third and possibly 4th flavor. they want a basic tomato and an alfredo. I want to make sure these sauces are selling before offering more products.

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1. Sun Dried Tomato & Rosemary
2. Flame Roasted Red Pepper

Our first run went very well although our yields varied slightly from my kitchen formulation mainly due to the size of the kettles and the evaporation that is normal with such a wide area. So I need to slightly adjust my expected yield so I know how much each kettle will produce.

Overall my flavor objectives were met. These are sauces that are brimming with high-quality, flavorful ingredients, lots of them. Many sauces on the market “say” they have this or that in the jar, and you will find these ingredients, but in very small quantities.

Our competitors sauces are not awful, just the value is not equal to ours. A few big brands that sell millions of jars per year have very little in them. For instance, one flavor that comes to mind is “tomato & basil”  made by a big chef. Inside you’ll find 1-2 small pieces of basil in the who jar…and it does not taste like basil.

Om the other hand, our sauces have loads of the “signature” ingredients present. Just look at these photos here….

Sauce on the left is Sun Dried Tomato the other Flame Roasted Red Pepper. See the difference in color? The Sun Dried Tomato has a very dark, burgundy red color from all the sun dried tomatoes in the sauce. Again, I aim for a flavor explosion and a value added sauce that “is what I say it is”. No skimping here. Plenty, I mean plenty of taste.

One thing that may wind up changing is the caps, they are silver with a saftey button. This button works fine at or near sea level, but go west into CO, WY, NE, UT and other high-dessert states and the button will not be depressed. This causes concern for consumers but the sauce is perfectly sealed and has the exact same shelf like (1 year) as jars where the button is depressed. the only diffrence is the altitude.

To solve this we have to switch to a gold colored cap that does not have a button. We wanted silver, but cannot find it in silver without the button.

Gold looks nice..but not as slick as the silver cap. In the near future when sales increase we will customize the cap to include our branding elements.

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We we finally have product made, it’s been a fairly long road that at some points seemed hopeless. Whether it was artwork challenges, waiting on the FDA, getting in touch with small farms who were not used to have companies buy direct, you name it we waited on it.

Our packing partner proved to be an honorable gent with great management procedures in place, conscientious staff, well maintained facilities and the ability to make huge amounts of product as we grow.

We now are at the point where we need to market sauce. So that’s where we need your help. Things you can do to help:

1. Buy some sauces!!
2. Tell a friend about the brand
3. if you know a good store that might carry the brand let us know where to send pricing and samples
4. Visit our Facebook Page and like it, and contribute and share it

These things can help us get this brand off the ground..we appreciate your support very much!

Marketing:
We are approaching food bloggers to have them review the products and hold give away contests etc. also we are sending review samples to media outlets such as gourmet type magazines, food editors of local newspapers and large newspapers etc. We are currently sending review samples to bloggers who might be interested in reviewing the products.

New Products:

Once we see some sell thru, we plan on launching several varieties of Thoughtful Harvest Salsa, first up California Green Olive & Cilantro. This salsa is luxury on a chip, really great on scrambled egg burritos or a grilled pork chop. We hop to have it out before the end of September.

We may also have a new hot sauce, one that is used a few drops at a time. Made with all-natural ingredients minus the citric acid, gums and preservatives most others use.

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Listener Feedback Line: (864) 492-1499 Call with questions and comments.

On this weeks show we discussed the regulations required to get an FDA process authority letter needed to process acidified foods. I will be attending the pickle school at NC State University to get my certification when the next class if offered.

We chatted about gettign a Facebook vanity url liek the one we have at Facebook for thoughtful Harvest

Also discussed a potential new vendor called The Grande cheese Company from Wisconsin. I am meeting with the rep this week to pick up samples for testing.

Here is a link to the new Thoughtful Harvest label proof.

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Click image for a larger view of the image….thoughts?

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