Fresh Thoughts Blog

Quickly Create Social Videos from Your Blog Posts with Adobe Spark

John Maver — Fri, 27 Jul 2018 04:00:00 GMT

After putting all that effort into writing a great blog post, wouldn't it be nice if you could publish a video based on that same content? Video can dramatically increase reach and exposure, generating 1,200% more shares than text and images combined, so being able to quickly and easily create good quality videos is critical. But, how can you fit building these videos into your team's already busy schedule?

This is the third in my series of posts about using different tools (Lumen5, Content Samurai, Adobe Spark) to create a video based on a blog post. For each tool, I will document the time, process, and cost associated with it, as well as showcase the videos themselves.

The tool I am working with in this post is Adobe Spark, which offers a simple interface and a large library of content to work with.

Let's get to it.

Quickly Create Social Videos from Your Blog Posts with Content Samurai

John Maver — Tue, 24 Jul 2018 04:00:00 GMT

After putting all that effort into writing a great blog post, wouldn't it be nice if you could publish a video based on that same content? Video can dramatically increase reach and exposure, generating 1,200% more shares than text and images combined, so being able to quickly and easily create good quality videos is critical. But, how can you fit building these videos into your team's already busy schedule?

This is the second in my series of posts about using different tools (Lumen5, Content Samurai, Adobe Spark) to create a video based on a blog post. For each tool, I will document the time, process, and cost associated with it, as well as showcase the videos themselves.

The tool I am working with in this post is Content Samurai, which uses AI and a simple interface to enable you to quickly build videos with minimal effort. It is similar to Lumen5 in overall approach, but ends up being a different experience. Let's get to it.

Quickly Create Social Videos from Your Blog Posts with Lumen5

John Maver — Thu, 19 Jul 2018 04:00:00 GMT

After putting all that effort into writing a great blog post, wouldn't it be nice if you could publish a video based on that same content? Video can dramatically increase reach and exposure, generating 1,200% more shares than text and images combined, so being able to quickly and easily create good quality videos is critical. But, how can you fit building these videos into your team's already busy schedule?

In my next series of posts, I will use several different tools (Lumen5, Content Samurai, Adobe Spark) to create a video based on a blog post I published in the past. For each tool, I will document the time, process, and cost associated with it, as well as showcase the videos themselves.

The first tool I will use is Lumen5, which uses AI and a simple interface to enable you to quickly build videos with minimal effort. Let's get to it.

The Ultimate Guide To Facebook Pages For Business

John Maver — Mon, 26 Mar 2018 04:00:00 GMT

Why Your Business Needs a Facebook Page

Your Customers ARE on Facebook

According to Facebook's latest stats, there are over 2 billion people who are active each month on Facebook across the globe. Of that, over 1.4 billion people log in daily for an average of 20 minutes per visit to share photos and interact with posts from friends and businesses.

The End of Organic Reach and What to Do About It

John Maver — Mon, 29 Jan 2018 05:00:00 GMT

Since Facebook announced their latest News Feed change in January, there has been a lot of debate about what it means for organic reach and for Facebook Pages in general. This post highlights some of the best insights and takeaways from around the web.

What the Heck Is the January Facebook News Feed Change?

John Maver — Thu, 11 Jan 2018 05:00:00 GMT

"What the Heck is...?" is our series about the most important updates and changes in social media and how it will affect YOUR goals, presence and ranking.

Making Social Relevant Again

Facebook just announced their latest change to the News Feed, and this time it is a return to its roots as a social network for friends and family to communicate with each other.

How To Build An Effective Digital Marketing Team

John Maver — Tue, 08 Aug 2017 04:00:00 GMT

Most of digital marketing success begins before you craft your first blog post or publish your first tweet. The most critical part is your team and the environment they work in.

Facebook News Feed Update: Slow Pages Penalized

John Maver — Thu, 03 Aug 2017 04:00:00 GMT

As the Facebook News Feed continues to be optimized to produce a better user experience, paying attention to these updates is critical to ensure your carefully crafted Facebook posts are seen and engaged with.

How to Create a Semi-Automated Table of Contents in PowerPoint

John Maver — Wed, 02 Aug 2017 04:00:00 GMT

Sometimes you get so used to a feature in one application, you expect it to be the there in all the other applications you use, especially when the applications are in the same suite, like Microsoft Office.

Your Ultimate Guide to LinkedIn Matched Audiences: Account Matching

Cappy Popp — Tue, 16 May 2017 18:49:00 GMT

Account-based marketers just got a huge gift from LinkedIn.

LinkedIn recently launched its Matched Audiences advertising targeting product to the public. Unlike LinkedIn’s targeting templates, which allow you to build and save audiences using their built-in demographic targeting tools (rich though they may be), LinkedIn matched audiences allow you to build saved advertising audiences from your own, "first-party" data—things like email lists, website traffic, and lists of high-value accounts. It's that last one that's relevant here. We're going to show you how LinkedIn can create anonymized segments containing people from lists of companies you specifiy—no email addresses required—that you can use to target (or exclude) specific companies from your LinkedIn digital advertising.