blog – ThoughtOffice Brainstorming Software

Comedy. It’s Serious Business.

newAdmin — Wed, 01 Aug 2012 08:06:41 +0000

What is humor all about, anyway? What makes us laugh? There are a lot of comics and screenwriters out there, making a living by making us laugh. One of the tools they use is ThoughtOffice.

Does that surprise you? Why? One aspect of humor is that of relationships – sometimes polar opposites – one thin [...]

Can You Please Make My Ad VIRAL?…

MarkE — Sun, 18 Dec 2011 00:55:07 +0000

Great insight into the reproduction rate of an idea.

As an SEO/SEM online kinda’ guy, clients often naively asked to “create a viral campaign” or ad. Uh, yeah. Let me get back to you.

In reality, it takes great creative, critical timing, an existing base of potential watchers and reproducers (seeds) and luck, luck [...]

Creating the Perfect Ad Campaign

MarkE — Sat, 17 Dec 2011 03:10:44 +0000

With all the hoopla about Steve Jobs passing, I’ve seen dozens of “coming out” stories from people who knew him.

I didn’t. I studied him in granular detail: The Macintosh Way (Guy Kawasaki’s first work on how the Mac was developed and presold to the market). Steve Jobs’ [...]

Marsh Fisher IdeaFisher Interview

MarkE — Fri, 16 Dec 2011 20:00:22 +0000

Here’s a great interview with Marsh Fisher, just a few years before I met him. I was already a hardcore user of IdeaFisher at this point.

This post shares the process Marsh and Art Bartlett used to quickly scale Century 21 to [...]

IdeaFisher Retro7 Pre-release

MarkE — Thu, 03 Nov 2011 20:58:09 +0000

What a pleasant surprise.

Waking up to find our programming team presenting a Blast from the Past.

In this case, it’s the geeks getting IdeaFisher to run fast and furious on Windows 7. (And I do mean FAST…)
We’re not quite ready to ship this week. We’ve been slowly (sometimes quickly) [...]