Threeminds

Another Victory for Social Media Justice

2009-07-09T13:40:14Z

United Airlines is one of the latest corporations to be schooled in resolving a customer complaint before it is exposed publically. Musician Dave Carroll's guitar was damaged when he checked it on a flight. After months of trying to resolve the issue with United, Dave took his case to the court of social media in song. The challenge for the corporation is knowing when a customer complaint is...

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Do We Need Social Media Fishing Nets?

2009-07-08T17:13:09Z

Ever since Crispin Porter + Bogusky launched their new website, they have gotten a lot of positive feedback from the blogs and twittersphere. Their move away from the branded portfolio and to a social aggregation has been praised as a step in the right direction. kaseymarcum: Impressive! -- Crispin Porter + Bogusky's new site that puts social media ahead of their work MattFiedler: Out with...

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GDGT: It's Launched, It Here and It's Hawt

2009-07-07T19:06:11Z

I've been waiting for this one to launch for some time now and it's finally here. The guys behind Engadget and Gizmodo have teamed up to unleash what they are calling the biggest gadget database ( and hopefully community ) Ever. Known. I know I'll be using gdgt (pronounced simply as 'gadget') for years to come. Perhaps even as my main resource for reviews, discussions and just info for anything...

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Taking Inspiration From Bacteria, Survive By Networking

2009-07-07T14:11:40Z

Do you heart TED talks? Wonder how some of these folks come up with their inspiration? Check out Sputnik Observatory which is billed as an observatory for the study of contemporary culture. It is a beautifully executed "micro-TED" like experience. Filled with pointed 1-3 minute vignettes from much larger interviews it covers topics as broad as genetics, architecture, quantum foam, and bacteria. I...

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E3: Augmented Reality and Beyond

2009-07-06T14:21:10Z

A number of emerging technologies in the gaming space were revealed at the E3 Expo. The ones that seemed to generate the most buzz were offerings from Sony and Microsoft that both happened to be showcasing forms of augmented reality (AR) interaction. Wikipedia defines augmented reality as, "the combination of real-world and computer-generated data (virtual reality), where computer...

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Where Does Brand Experience Begin and End?

2009-07-02T12:30:06Z

We often think of user and brand experience in the online space. But what happens when that experience exits the digital realm? I recently came across two pieces of work by two distinctly different agencies that successfully took the user experience off the safe path. One was driven by the brand. The other by the consumers. Brand-Directed PathseView360 focuses on the reach of a brand...

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Does Your Lifestyle Match Your City?

2009-07-01T13:58:24Z

While checking out award-winning work, I came across a cool (no pun intended) financial management site: Mint. Mint is a free service and provides budgeting tools directly tied to all of your bank accounts. Once you set up your accounts, Mint will pull this information every time you log in, and categorize it by expense type. You can even add tags to expenses, like Reimbursable, Tax-related,...

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Buy on the tweet, sell on the fact

2009-06-30T15:10:55Z

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Let Ford Recycle Your Ride

2009-06-29T16:22:55Z

Ford is responding to the recent Cash for Clunkers legislation with a mini-site that provides information on the program. More importantly, they have a selector that will help you determine whether your current vehicle qualifies as a clunker. If it does qualify they display the Ford vehicles that will achieve MPG gains to get the $4500 and $3500 payouts. http://www.letfordrecycleyourride.com/...

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ThreeMinds Weekly Digest 06.26.09

2009-06-26T14:20:14Z

This week was the week of social media rumors. When the King of Pop died, Twitter's usefulness shined as links to the latest news stories were shared. So much conversation was going on that it consumed 30% of the tweets that hour. However, with the good information came the bad. All the sudden the twitter feed was filled with fake stories about the demise of other celebrities. Other...

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The Prototype Experience pulls your Facebook data... and pulls you in deep

2009-06-25T19:03:00Z

As the shimmering waters of Facebook, Twitter and other social spheres are opened, many marketers are diving in the shallow end head first and hoping that the API waterwings their social media guru has supplied will keep them afloat. I blogged about a few of these examples here, listing some brands gasping for air as their Twitter API "strategy" gets pulled from their lungs, and others just...

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Tweets, Volleys, and Layers: How Top Creatives Go Head To Head

2009-06-25T13:56:42Z

Have you heard of Layer Tennis? In short it's two creatives going head to head in battle of skills. The match involves both combatants swapping a single file back & forth in realtime with 15 minutes to complete their "volley". After each volley, commentary is provided by an independent 3rd party. Winners are determined by voting via Twitter by including the #LYT hastah + the contestant of choice....

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Hunch, A New Kind Of Search Engine

2009-06-24T14:00:02Z

Caterina Fake, who previously cofounded the photo-sharing site Flickr has cofounded a new search engine named Hunch, which launched Monday 6/15/09. What differentiates Hunch from other search engines is that rather than focusing on delivering an answer to specific questions (Where can I get Chinese takeout, 10018) Hunch seeks to deliver recommendations to less defined questions (What should I...

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Yahoo Mail Is Stepping It Up

2009-06-23T13:54:15Z

When new CEO Carol Bartz took the reign at Yahoo she promised to shake things up a bit and she held true to her promise. For the past several month, Yahoo has improved their UI and discontinued less popular services like the 'briefcase". Last week they launched access to "applications" right from your Yahoo inbox. I love the direction they are going. I have been using Yahoo Mail for as long as I...

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Your customers may not know what your product is - and they may not care

2009-06-22T06:59:19Z

This video by Google illustrates several issues that have been plaguing product and brand managers, UxDs (user-experience designers) and IAs (information architects) and most obviously, the general public. Google asks "What is a browser," only to find that less than 8% of those polled have an understanding of the term. (It is, by the way, "a software application for retrieving, presenting, and...

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Links for 2009-05-12 [del.icio.us]

2009-05-13T00:00:00-07:00

Did Microsoft Just Announce a Zune Phone on Twitter?
Mainly, it's the source of these rumors that bothers me. The info comes from a Twitter account that claims to be connected to Office 2010 The Movie, a Microsoft advertising page promoting the next version of MS Office.
Robot to create Facebook profile
Facebook could soon be helping bridge the divide between humans and robots. Researchers are giving a robot its own Facebook profile page to help foster meaningful relationships with people.
The Big-Screen Kindle: It's About Textbooks, Not Saving the Newspapers
According to a number of well-substantiated rumors, Amazon is set to debut a new, large-screen version of its Kindle eBook reader on Wednesday morning during a press conference at Pace University in New York City.
Twitter Mania: Google Got Shut Down. Apple Rumors Heat Up.
Twitter! Whether you use it or not, or understand it or not, it’s the hottest thing in Silicon Valley right now. It’s brought up in every conversation.
Microsoft Must Buy Twitter (MSFT)
Microsoft (MSFT) is about to finally consummate a search deal with Yahoo -- and that's great. But if Redmond really wants to carve into's Google search business over the next 10 years, it needs to offer whatever it takes -- $800 million? $1 billion? more? -- to buy Twitter right now.
Facebook Inches Towards Real-Time
We apparently can’t get our social information fast enough. In fact, it almost seems like a race for who can get information out the fastest.
Showing Its Twitter Envy, Facebook Gets Serious About SMS
It appears that over the past few weeks, Facebook has widely activated a feature that allows you to text Facebook to update your status, message your friends, or send a poke on the go.
Facebook Shuts Down RSS Feed App
The Facebook Newsfeed: so much juicy information, so little access to it. Last week we wrote about a new Facebook app that turned your newsfeed into an RSS feed you could subscribe to outside of Facebook. It was really useful and now it's gone.
Facebook Amps Up its Music Ambitions With The Jonas Brothers Live
Facebook may finally be making a power play into a world where they are not the market leaders: online music.
Apple proposes iTunes kiosks for movie downloads on the go
Apple has put some effort into conceptualizing a family of next-generation wireless iTunes kiosks that can be placed just about anywhere, allowing users of its portable products to load their devices with a new full-length movie or audio album during travel, in areas where wireless networks may be unavailable.
Facebook Connect Comes to Digg
Digg (Digg reviews) has just rolled out its long anticipated integration of Facebook Connect. The move allows non-Digg users to sign into the social news site using their Facebook (Facebook reviews) credentials, while enabling current Digg users to connect their account with the social network.
Twitter Search To Become Real Search
The fact that Twitter (Twitter reviews)’s search is now often faster and more relevant than any other search engine out there is not a secret anymore.
10 Ways to Change the World Through Social Media
Our children will inherit a world profoundly changed by the combination of technology and humanity that is social media. They’ll take for granted that their voices can be heard and that a social movement can be launched from their laptop.
Hulu iPhone App Coming Soon, 'Badass'
Hulu is in the process of developing an app for Apple's (AAPL) iPhone and iPod touch, we have learned from a plugged-in industry executive.

Links for 2008-10-24 [del.icio.us]

2008-10-25T00:00:00-07:00

Confirmed: Obama Is Campaigning on Xbox 360!
Last week we noted unconfirmed sightings of an “Obama for President” billboard in the Xbox 360 racing game Burnout Paradise. Today we’re able to report that it is, in fact, an official advertisement placed by the senator’s campaign team.
Everything Old Is New Again: Google AdWords Launches Display Ads
Back in the day, online display advertisements used to be all the rage. And then Google AdWords came along and blew the lid off of online advertising with its simple text-based ads and its cost-per-click model.
MySpace Launches “My Ads” Self Serve Ad Platform: Is This Their Google Moment?
MySpace launches their self serve ad platform, called My Ads, tonight, which was first talked about a year ago. Like Facebook’s similar product, it allows anyone to quickly create a targeted ad and serve it on MySpace.
Study: Social Media Transforming Our Influences on What to Buy
For the last two years I have been running global research at Universal McCann that tracks the usage of social media. The results of which have clearly demonstrated the massive growth in usage that is occurring across the world.
Vimeo's Newest Feature: More Predictable Revenue Stream
As more and more Web users gain access to broadband connections, the ability to consume high-definition video becomes an option for more people. But where are they going to access that content?
Mint Leaves Beta, Brings A Bunch Of New Features With It
Mint, the personal finance startup that won last year’s TechCrunch 40, has launched a host of new features including investment tracking, 401k managment, and more flexible budget sheets.
Putting Social Media Monetization in “Context”
The Revolution Will Not Be Televised. It will be Widgetized. Fortunately, that revolution is already happening… it’s called widgets. and Facebook apps.
Facebook Music is getting its act together
Facebook is indeed working on a plan to deeply integrate streaming music into its site, I’ve learned. The details of a rumor published last week in the New York Post are, from my understanding, basically accurate.
Why Platforms Are Letting Us Down - And What They Should Do About It
The latest release of Facebook, which was released in July, makes it nearly impossible for new applications to take advantage of the network effect. Facebook has sent a clear message to developers - the platform is no longer a priority.
Rumor: Imeem Laying Off Staff and Looking for an Exit
According to PaidContent, Imeem, one of our favorite streaming music services, is starting to feel the pressure of the economic downturn and is planning to lay off a quarter of its workforce. According to this report, Imeem is also looking for a potential candidate to buy the company.
10 Reasons Why Joost's New Service Fails
Last week, the internet video service Joost relaunched as a Flash-based online portal, having finally ditched their downloadable player for good.
Blogs are so over, Wired magazine says
The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown out the authentic voices of amateur wordsmiths.
Let's Be Serious: Online Display Ads Will Fall Sharply In 2009
For a year, we've listened to analysts passionately explain how online ad spending will power through any broader economic and advertising weakness. Eyeballs are moving online, this story went (goes), ad dollars will follow.
Obama Wins! ... Ad Age's Marketer of the Year
ust weeks before he demonstrates whether his campaign's blend of grass-roots appeal and big media-budget know-how has converted the American electorate, Sen. Barack Obama has shown he's already won over the nation's brand builders. He's been named Advertising Age's marketer of the year for 2008.
The Facebook Platform is Dead
When speaking at the Facebook developer conference today in Berlin, Scott Rafer declared that Facebook platform dead. He posted statistics including one that I posted that suggests Facebook widgets are dead.