Threeminds

Where Can I Get Tacos And The Google?

2008-07-24T20:36:10Z

Image Credit: dro!d (Puerto Morelos, Quintana Roo, Mexico) Neatorama posted a fun article today about the Strangest Internet Cafes From Around the World. While the growth of cyber cafes is declining in some parts of the world, others are seeing internet access pop-up in more interesting locations and with "unique" branding. I guess everybody needs a hook. Marta Strickland...

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Chipping Away At The Garden Wall

2008-07-24T19:55:17Z

Facebook just had their annual developers' conference and announced a few interesting changes to their empire. The New York Times reported on a few of these that are especially interesting - Facebook Connect and the Great Apps program.Facebook Connect makes Facebook users' credentials and their friends portable. This is pretty powerful in that it allows small companies and opportunity...

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Google Maps Adds Walking Directions

2008-07-23T13:05:41Z

Yesterday, Google launched a beta feature called "walking directions" on Google Maps. While the directions are limited to routes shorter than 6.2 miles (or 10 kilometers), they provide a few useful advantages for walkers over regular driving directions. First, the walking directions ignore the direction of one-way streets. Second, it supposedly takes into account terrain, giving pedestrians a...

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If fonts were people!!

2008-07-22T21:56:50Z

CollegeHumor A bit of Tuesday afternoon fun. If fonts were people and there was a "font conference" this is what it would be. Enjoy! Baron Conway...

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Wine Tastings Are Now Just A Tweet Away

2008-07-22T19:21:38Z

I'm a big fan of wine and would love to say that I spend my free time jetting off to the various regions of Italy, Spain and France to taste the latest offerings from the wine producers there. In fact, I would love to say that I spend my free time just making it to a tasting somewhere here in NYC. Unfortunately, my schedule mostly doesn't permit it. If you find yourself in a similar situation at...

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Future Apps Will Be Sticky Notes And Filing Cabinets

2008-07-22T13:26:02Z

Every day, the web sees the announcement of another avenue for communication. It could be a new social network, a new microblogging tool, or a new aggregation platform that allows you to start wrangling your social content stream into one space. Even with the move towards more aggregation, the sheer amount of information available is overwhelming. Just thinking about my own digital lifestream in...

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Social Trendcasting For the Web In-Crowd

2008-07-21T17:37:31Z

It's Digg meets Yahoo! Answers. It's IdeaStorm meets Wii's Everybody Votes. Sure, Edopter is taking from a lot of things that already exist, but that is part of what makes it so easy to use. Placing themselves in a new bucket called social trendcasting, Edopter claims to "combine your insight and worldwide buzz to tap into the next big thing. Create and follow trends, share and discuss them -...

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Is Reading Safe for Girls?

2008-07-21T14:50:35Z

There was an interesting article in the New York Times about how there has been a shift in new teen romances, "brands are more important than romantic relationships to the female protagonists' popularity." Dr. Naomi Johnson, a communication professor at Longwood University in Virginia wrote her dissertation on female characters' obsession with being pretty, thin and stylish. She did this by...

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Changes at ThreeMinds

2008-07-18T21:30:46Z

As some readers of this blog know, I am stepping down as Editor-in-Chief of ThreeMinds. Today is my last day at Organic.It's been a great five year run. In many ways my career here took off as I became more involved with ThreeMinds. There are amazing synergies between coalescing my random thoughts into cogent posts and bringing a strong point of view on digital marketing to...

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Is Your Photo Museum-Worthy?

2008-07-17T18:21:29Z

image credit regelzam0ra (Flickr) Searching for "street photography" in flickr groups returns 6,497 groups. It appears people around the world are drawn to capturing the urban lifestyle. In a similar fashion, Blurb, an online book publisher, recently hosted a photography book contest. Anyone can use Blurb's site to put together books using their own photos. Sure, anyone can take photos. But has...

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The Cult of Joss Whedon Working for the Greater Good

2008-07-17T15:11:28Z

While I don't understand the craze behind Joss Whedon, I have to respect the major Web 2.0 embracing that is demonstrated in his latest project, Dr. Horrible's Sing Along Blog. This is not another viral video, this is not another web sitcom. It's an event, a moment in time, a quickfire community assembled around valued content. Dr. Horrible a three part series releasing every two days and then...

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My First iPhone App Will Be...

2008-07-16T15:10:19Z

image credit gizmodo The decision to get an iPhone might seem like an easy choice to most people. The fact that this decision has been so hard and so long coming (since February) has more to do with how much I use my phone, strangely, and not how little. I would rather hold out with my frustrating, but familiar Motorola Q for the right phone, than jump into another 2 year contract with the wrong...

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Book Review: Buying In

2008-07-15T16:27:56Z

I have been looking forward to the release of Rob Walker's new book for months. Walker writes the Consumed column for the New York Times Magazine and is one of the few journalists to write critically about popular culture and consumer trends rather than simply chronicling the ad industry as a business. And unlike your typical marketing guru, he isn't hawking consulting services, his...

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Alinea Mosaic

2008-07-14T21:38:47Z

Grant Achatz received a standing ovation at this year's James Beard ceremony after winning the Best Chef US award. He is most known for his work at Chicago restaurant, Alinea, within the realm of molecular gastronomy. Since then, he is scheduled to release an "impressive and epic" book this fall. As a precursor, he has launched Alinea Mosaic, an online companion for those...

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Loopt Your iPhone

2008-07-14T21:20:06Z

Did you leave early last Friday to get your Iphone? Uh-huh~ So now you have you iPhone in hand, and finally got it activated, let's put some cool apps on it.Loopt provides a cellphone-based GPS sharing system with the goal of providing an innovative social mapping tool that allows friends to visualize one another using their cell phones and share information about interesting places.Loopt's...

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Links for 2008-07-01 [del.icio.us]

2008-07-02T00:00:00-05:00

Microsoft Seeks Path Beyond Gates’s Legacy
Mr. Gates has been an animating force behind the personal computer revolution, helping to build a huge global industry and engineer blockbuster products like Windows and Office, used every day in offices and homes around the world.
HBO 'Voyeur' Collaborator Calls Cannes Prizes Unfair - Advertising Age - Special Report: Cannes 2008
Big Spaceship CEO Says Shop Deserves More Credit
John McCain Is Way Behind Online
The GOP candidate trails Barack Obama in Web fund-raising and vote-getting. Now McCain's campaign is scrambling to catch up
Google and Creator of ‘Family Guy’ Strike a Deal
In September, Seth MacFarlane, creator of “Family Guy” on television, will unveil a carefully guarded new project called “Seth MacFarlane’s Cavalcade of Cartoon Comedy.” Unlike “Family Guy,” which is broadcast on Fox, this animation series w
Wal-Mart Plans New Logo to Update Image
Wal-Mart Stores Inc. is about to change one of the most familiar logos in corporate America.
Few Shops Practice Paid Search Skills
Adweek found that few of the 56 agencies assessed in this year's Report Card evaluation have bought sponsored links tied to their names on Google. In fact, just five-- AKQA, Campbell-Ewald, DraftFCB, iCrossing and JWT -- have sponsored links on Google.
Converse Puts Distributed Twist on Microsite
Sweet Stumble-Upon inspired site for Converse by Anomaly.

Links for 2008-06-16 [del.icio.us]

2008-06-17T00:00:00-05:00

Profile: Colleen DeCourcy
In a few years, the International Advertising Festival in Cannes may not even include a Cyber category, predicts Colleen DeCourcy, jury president of that competition at this year's event.
MySpace Might Have Friends, but It Wants Ad Money - NYTimes.com
The social networking site has grown — to 118 million worldwide users — and the flirtations have not stopped. But the cash is not coming in as quickly as the company had hoped
New IPhone Also Brings New Way of Mobile Marketing - Advertising Age - Digital
"What's going to work in mobile is applications over advertising," said Chad Stoller, director-emerging platforms at Organic. "You have to provide utility and use. But it's one thing to build it, another to get distribution."
Will Cannes Make the Leap?
Cannes, like the industry it celebrates, continues to change, with its far greater emphasis on digital and integration, an influx of clients and agency executives, and the creeping in of success metrics as judging criteria.
How This Lot Got $155M Mitsubishi Account - Advertising Age - Agency News
How is it the unknown, 6-month-old independent with virtually no clients managed to walk away with the automaker's $155 million account last week?

Links for 2008-06-13 [del.icio.us]

2008-06-14T00:00:00-05:00

Ad Accord for Yahoo and Google - NYTimes.com
Google and Yahoo said Thursday that they had reached an agreement under which Google would deliver ads next to some of Yahoo’s search results and on some of its Web sites in the United States and Canada.

Links for 2008-06-11 [del.icio.us]

2008-06-12T00:00:00-05:00

New iPhone's business model is tough on unlockers
The new iPhone and the way it will be sold look set to shut down a small industry that arose to make the first version of the iconic phone available around the world.
Fictional Stars Get a 21st Century Facelift
An unusually large number of classic characters for children are being freshened up and reintroduced — on store shelves, on the Internet and on television screens — as their corporate owners try to cater to parents’ nostalgia and children’s YouTub

Links for 2008-06-09 [del.icio.us]

2008-06-10T00:00:00-05:00

Hummer Bummer: GM Wants Out of Guzzler Game - Advertising Age - News
Today it has become an economic, environmental and brand liability for the company -- a fact not lost on GM Chairman-CEO Rick Wagoner, who looks like he wants the off-roader off the books

Links for 2008-06-04 [del.icio.us]

2008-06-05T00:00:00-05:00

Guitar Hero Looks to Book Metallica Next
With "Guitar Hero: Aerosmith" weeks away from release, the much-rumored Metallica version of the game appears imminent. An analyst at Wedbush Morgan Securities found reference to the upcoming, but still-unannounced game in a recent SEC filing by Activisio

Links for 2008-06-03 [del.icio.us]

2008-06-04T00:00:00-05:00

Google Search Ads Rile Its Big Customers
The problem is a tactic known as "piggybacking," in which smaller advertisers use major players' brand names, slogans or other trademarked words in the text of search ads to lure Web surfers to their own sites.