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	<title type="text">Threeminds » channels</title>
	<subtitle type="text">Covering Digital Marketing Since 2005</subtitle>

	<updated>2012-05-16T22:32:02Z</updated>
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		<author>
			<name>Steve Kerho</name>
					</author>
		<title type="html"><![CDATA[Lessons From The Very First Digital Newfront]]></title>
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		<id>http://threeminds.organic.com/?p=19986</id>
		<updated>2012-05-16T22:32:02Z</updated>
		<published>2012-05-16T22:32:02Z</published>
		<category scheme="http://threeminds.organic.com" term="Beyond the Brief" /><category scheme="http://threeminds.organic.com" term="digital newfront" /><category scheme="http://threeminds.organic.com" term="digital video" /><category scheme="http://threeminds.organic.com" term="media fragmentation" /><category scheme="http://threeminds.organic.com" term="Media Life Magazine" /><category scheme="http://threeminds.organic.com" term="online video" /><category scheme="http://threeminds.organic.com" term="Steve Kerho" /><category scheme="http://threeminds.organic.com" term="tv" /><category scheme="http://threeminds.organic.com" term="upfronts" />		
		<content type="html" xml:base="http://threeminds.organic.com/2012/05/lessons-from-the-very-first-digital-newfront.html">Media Life Magazine sat down with Steve Kerho, SVP of Strategy, Media &amp;#38; Analytics about the future of the digital newfront. The original interview was published here.

By Diego Vasquez
Last month...&lt;br/&gt;
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		<entry>
		<author>
			<name>Threeminds Admin</name>
					</author>
		<title type="html"><![CDATA[Pinterest?]]></title>
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		<id>http://threeminds.organic.com/?p=19976</id>
		<updated>2012-05-15T00:05:02Z</updated>
		<published>2012-05-15T00:03:40Z</published>
		<category scheme="http://threeminds.organic.com" term="Grey Matter" /><category scheme="http://threeminds.organic.com" term="Infographic Articles" />		
		<content type="html" xml:base="http://threeminds.organic.com/2012/05/pinterest.html">&lt;br/&gt;
&lt;br/&gt;
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		<entry>
		<author>
			<name>Threeminds Admin</name>
					</author>
		<title type="html"><![CDATA[Does Your Agency Need A “Mobile Lead”?]]></title>
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		<id>http://threeminds.organic.com/?p=19931</id>
		<updated>2012-05-08T23:33:30Z</updated>
		<published>2012-05-09T15:00:26Z</published>
		<category scheme="http://threeminds.organic.com" term="View Source" /><category scheme="http://threeminds.organic.com" term="campaign management" /><category scheme="http://threeminds.organic.com" term="consumer behavior" /><category scheme="http://threeminds.organic.com" term="digital marketing agency" /><category scheme="http://threeminds.organic.com" term="mobile" /><category scheme="http://threeminds.organic.com" term="Rachel Pasqua" /><category scheme="http://threeminds.organic.com" term="strategy" />		
		<content type="html" xml:base="http://threeminds.organic.com/2012/05/does-your-agency-need-a-%e2%80%9cmobile-lead%e2%80%9d.html">As a writer and speaker on mobile, there are a few questions I get over and over again. For instance, “Is the iPad a mobile device?” and, “Can’t I just send tablet users to my desktop site?”
Most of...&lt;br/&gt;
&lt;br/&gt;
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		<entry>
		<author>
			<name>Nick Cawthon</name>
					</author>
		<title type="html"><![CDATA[Book Review: Bit Literacy by Mark Hurst]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/threeminds/~3/ywmB9nkgaG8/book-review-bit-literacy-by-mark-hurst.html" />
		<id>http://threeminds.organic.com/?p=19926</id>
		<updated>2012-05-08T18:04:30Z</updated>
		<published>2012-05-08T18:04:30Z</published>
		<category scheme="http://threeminds.organic.com" term="Creative Sensibility" /><category scheme="http://threeminds.organic.com" term="bit literacy" /><category scheme="http://threeminds.organic.com" term="user experience" />		
		<content type="html" xml:base="http://threeminds.organic.com/2012/05/book-review-bit-literacy-by-mark-hurst.html">I stumbled upon reference to this book when looking at requirements listed around a User Experience Designer position on Craigslist (not for me &amp;#8211; a colleague&amp;#8217;s posting, I swear). The...&lt;br/&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/threeminds/~4/ywmB9nkgaG8" height="1" width="1"/&gt;</content>
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		<entry>
		<author>
			<name>Steve Kerho</name>
					</author>
		<title type="html"><![CDATA[Untangling The Complex Relationship Between Media Spend And Sales]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/threeminds/~3/ho0ULAXEZPo/untangling-the-complex-relationship-between-media-spend-and-sales.html" />
		<id>http://threeminds.organic.com/?p=19948</id>
		<updated>2012-05-07T19:39:38Z</updated>
		<published>2012-05-07T15:42:06Z</published>
		<category scheme="http://threeminds.organic.com" term="Conversation Starters" /><category scheme="http://threeminds.organic.com" term="Strength in Numbers" /><category scheme="http://threeminds.organic.com" term="Fast Company" /><category scheme="http://threeminds.organic.com" term="Granger Causality" /><category scheme="http://threeminds.organic.com" term="media" /><category scheme="http://threeminds.organic.com" term="positive feedback" /><category scheme="http://threeminds.organic.com" term="sales" /><category scheme="http://threeminds.organic.com" term="Steve Kerho" />		
		<content type="html" xml:base="http://threeminds.organic.com/2012/05/untangling-the-complex-relationship-between-media-spend-and-sales.html">Anyone who&amp;#8217;s been in marketing long enough can relate to the following scenario: It&amp;#8217;s the monthly leadership meeting for your company and the agenda includes a review of last month’s...&lt;br/&gt;
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		<entry>
		<author>
			<name>Threeminds Admin</name>
					</author>
		<title type="html"><![CDATA[Connecting Data to Brand Health]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/threeminds/~3/XY1ckZYLYB0/connecting-data-to-brand-health.html" />
		<id>http://threeminds.organic.com/?p=19913</id>
		<updated>2012-05-02T16:23:23Z</updated>
		<published>2012-05-01T19:50:00Z</published>
		<category scheme="http://threeminds.organic.com" term="Strength in Numbers" /><category scheme="http://threeminds.organic.com" term="algorithm" /><category scheme="http://threeminds.organic.com" term="brand manager" /><category scheme="http://threeminds.organic.com" term="Connection Index" /><category scheme="http://threeminds.organic.com" term="Granger Causality" /><category scheme="http://threeminds.organic.com" term="marketing intelligence" /><category scheme="http://threeminds.organic.com" term="mix model" /><category scheme="http://threeminds.organic.com" term="silo" />		
		<content type="html" xml:base="http://threeminds.organic.com/2012/05/connecting-data-to-brand-health.html">Silos Brimming with Data
Since the dawning of the information age, Brand Managers have been inundated with reporting from a myriad of different agencies and independent data vendors.  Intuitively,...&lt;br/&gt;
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		<entry>
		<author>
			<name>Anna Banks</name>
						<uri>http://threeminds.organic.com</uri>
					</author>
		<title type="html"><![CDATA[Reaching the continually connected: Marketing to Gen C]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/threeminds/~3/cN3UuVPMK_E/reaching-the-continually-connected-marketing-to-gen-c.html" />
		<id>http://threeminds.organic.com/?p=19902</id>
		<updated>2012-04-25T21:26:23Z</updated>
		<published>2012-04-25T21:26:23Z</published>
		<category scheme="http://threeminds.organic.com" term="Beyond the Brief" /><category scheme="http://threeminds.organic.com" term="4th screen" /><category scheme="http://threeminds.organic.com" term="connected generation" /><category scheme="http://threeminds.organic.com" term="Gen C" /><category scheme="http://threeminds.organic.com" term="millenials" /><category scheme="http://threeminds.organic.com" term="Pinterest" /><category scheme="http://threeminds.organic.com" term="social landscape" /><category scheme="http://threeminds.organic.com" term="Social Technographics" /><category scheme="http://threeminds.organic.com" term="Tumblr" /><category scheme="http://threeminds.organic.com" term="Venture Beat" />		
		<content type="html" xml:base="http://threeminds.organic.com/2012/04/reaching-the-continually-connected-marketing-to-gen-c.html">We’ve seen endless articles about how to market to Millennials. But how about the younger cohort right behind them, Gen C, the “connected generation”? This is the group (those born after 1998) that...&lt;br/&gt;
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		<entry>
		<author>
			<name>Nick Cawthon</name>
					</author>
		<title type="html"><![CDATA[OUI Brave a NUI World]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/threeminds/~3/2Lmoemz6CoQ/oui-brave-a-nui-world.html" />
		<id>http://threeminds.organic.com/?p=19823</id>
		<updated>2012-04-09T22:05:55Z</updated>
		<published>2012-04-09T22:05:55Z</published>
		<category scheme="http://threeminds.organic.com" term="Creative Sensibility" /><category scheme="http://threeminds.organic.com" term="apple" /><category scheme="http://threeminds.organic.com" term="August De Los Reyes" /><category scheme="http://threeminds.organic.com" term="Experience Architecture" /><category scheme="http://threeminds.organic.com" term="GUI" /><category scheme="http://threeminds.organic.com" term="information architecture" /><category scheme="http://threeminds.organic.com" term="iphone" /><category scheme="http://threeminds.organic.com" term="IxDA" /><category scheme="http://threeminds.organic.com" term="kinect" /><category scheme="http://threeminds.organic.com" term="Natural User Interface" /><category scheme="http://threeminds.organic.com" term="Organic User Interface" /><category scheme="http://threeminds.organic.com" term="Rachel Hinman" /><category scheme="http://threeminds.organic.com" term="Siri" />		
		<content type="html" xml:base="http://threeminds.organic.com/2012/04/oui-brave-a-nui-world.html">This past weekend saw a great turnout for the Interaction Designers Association REDUX – a recap of talks originally presented in Dublin, Ireland in early February. The San Francisco chapter of the...&lt;br/&gt;
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		<entry>
		<author>
			<name>Steve Kerho</name>
					</author>
		<title type="html"><![CDATA[Social Utility: A New Imperative For Social Content]]></title>
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		<id>http://threeminds.organic.com/?p=19810</id>
		<updated>2012-05-09T17:39:44Z</updated>
		<published>2012-03-29T17:35:36Z</published>
		<category scheme="http://threeminds.organic.com" term="Beyond the Brief" /><category scheme="http://threeminds.organic.com" term="Conversation Starters" /><category scheme="http://threeminds.organic.com" term="advocacy" /><category scheme="http://threeminds.organic.com" term="always-on" /><category scheme="http://threeminds.organic.com" term="customer journey" /><category scheme="http://threeminds.organic.com" term="Fast Company" /><category scheme="http://threeminds.organic.com" term="social utility" /><category scheme="http://threeminds.organic.com" term="Steve Kerho" />		
		<content type="html" xml:base="http://threeminds.organic.com/2012/03/social-utility-a-new-imperative-for-social-content.html">Social media is fundamentally different from other marketing channels. Everyone recognizes that it is a conversation, a dialogue with current and future customers. Perhaps what is less recognized is...&lt;br/&gt;
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		<entry>
		<author>
			<name>Threeminds Admin</name>
					</author>
		<title type="html"><![CDATA[A Refresh of a Coke Classic]]></title>
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		<id>http://threeminds.organic.com/?p=19851</id>
		<updated>2012-04-17T19:00:00Z</updated>
		<published>2012-03-15T15:00:27Z</published>
		<category scheme="http://threeminds.organic.com" term="Creative Sensibility" /><category scheme="http://threeminds.organic.com" term="coca-cola" /><category scheme="http://threeminds.organic.com" term="google" /><category scheme="http://threeminds.organic.com" term="Harvey Gabor" /><category scheme="http://threeminds.organic.com" term="Project Re:Brief" /><category scheme="http://threeminds.organic.com" term="sxsw" />		
		<content type="html" xml:base="http://threeminds.organic.com/2012/03/a-refresh-of-a-coke-classic.html">From SXSW Interactive -
After the torrential rain finally cleared up in Austin, I decided to venture across the street from the convention center towards Google Village and take in a few talks on...&lt;br/&gt;
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