Flodesk is the Best Email Marketing Platform

As a business owner, I have been using Flodesk for my email marketing since it launched. I have used the platform for several different scenarios where I needed to keep my audience connected to what I was doing. As a photographer, I use Flodesk to send updates to my potential clients, and to stay connected with current clients so I can share special offers when they become available.

I have used Flodesk to deliver strategic lead magnets that I shared here on my blog or platforms like Instagram and Pinterest. I have used Flodesk to sell out workshops and sell online courses and programs. Flodesk is such an intuitive, easy-to-use platform for building your email list, no matter what your specific goal is.

Email marketing is far from dead. Not only do I receive regular emails from brands and people I follow, which I look forward to opening, I notice that just seeing emails at the top of my inbox continues to build a familiarity with them. That brand and business stay front of mind, and isn’t that what every business owner desires?

Platforms like Instagram, TikTok, and YouTube are so powerful when you are building an audience. But it’s so important to remember that you don’t own your audience there. Any of those platforms could shut you out for any reason. It’s rented real estate. If you truly want to go to the next level, email marketing is key. It’s an effective way to share impactful stories, educational content, valuable inspiration, business updates and offers, and drive your sales. While I wish that every time I posted an update on Instagram all of my followers saw it, that’s just not how the algorithm works anymore, so it’s more important than ever to diversify how you market. Email is a direct connection with each and every subscriber.

I’ve been a massive fan of Flodesk from the beginning. Years later, I still haven’t changed my mind. I am still using it, and I even have plans for how I will continue to increase for some new things I’ve been working on behind the scenes. But you’re here for the features, right? You’re reading this because you want to know if email marketing is worth the setup, and if so, should you go with Flodesk or something else. So let me first share my TOP favorite features about Flodesk so you can make the best decision for you.

5 Top Reasons Why You Should Be Using Flodesk Right Now:

1. Flodesk is easy to use: One of my favorite things about Flodesk is how easy it is to use all of their amazing features. With Flodesk, you can quickly create beautiful, branded emails with custom graphics and fonts with just a few clicks. You don’t need any background experience in coding, tech, design, or even email marketing to get started.
2. Flodesk offers unlimited subscribers in their plan, and unlimited email sends: Years ago before Flodesk existed, I was using Convertkit for my email marketing. One of the first things about Flodesk to catch my attention was that it was one low price (seriously way lower than I was paying for Convertkit!), and the price has never changed no matter how many subscribers I have gained. Many email marketing platforms charge you a higher price the more email subscribers you gain. It’s sort of like you have to continuously upgrade to a higher pricing tier the more you grow. When you are building your business, especially at the beginning, not only does every email subscriber matter, but every dollar matters too. Flodesk stays affordable and doesn’t penalize me with additional costs.
3. Flodesk has ready-to-use email templates: While the custom options for the look of your emails are endless, maybe you just want to get an email out to your list quickly to let them know about a new offer, a big sale, or even a new podcast episode or YouTube video. You can easily save templates from previous emails or grab a new one from their library! Few of us are graphic designers, so I let Flodesk do the heavy lifting for me in ensuring my brand still looks professional and on point.

   

4. Flodesk Landing Pages: Maybe you’re in the process of building your business right now and you don’t have a website, but you know how CRUCIAL it is to build your email list as soon as possible. Flodesk has form templates that can serve as landing pages, allowing you to create and deliver an opt-in (also known as a lead magnet) quickly and easily. Start building that list by delivering your valuable content even if your website isn’t ready yet! Genius.
   
5. Easily create automated sequences: Whether you’re planning to launch your brand-new online course, launch a new product, or welcome someone new to your tribe, Flodesk makes creating automated sequences so simple. Flodesk sets your marketing strategy up for success and makes it easy for you to plan your next launch or offer with their professional automation options.

Flodesk has Brand New Form Types that are Grabbing Attention

New Link in Bio Forms are now available! You can now create a link landing page that highlights up to six of your links, plus an opt-in form! Remember when everyone was using Linktree in their business Instagram profile to get their top website links in front of their audience? This is 100 times better and a faster, more effective way to build your list!

Video Opt-in Forms! When you use a video form, you have the option of embedding a video from YouTube or Vimeo directly onto the form. The possibilities for using this type of form are endless! This allows you to share a sales or promo video when you launch a new product or offer, or share a welcome video telling your audience all the awesome things they can expect by signing up to that list.

This is a free template you can customize right inside your account with just a few clicks!

New Spinner Forms: Ok, this feature is so new that I haven’t even had the chance to try it yet. (This is also something I love about Flodesk: they are always looking for new ways to make you love using them. They are dropping new features all the time!) Flodesk spinner forms have a fun visual wheel that “spins” to offer your audience a special coupon or offer. These marketing strategies, paired with a unique brand experience, cause you to stand out from the crowd. Long gone are the days where people see only a boring header that says “Join My Weekly Newsletter.”

Flodesk isn’t just for business owners, because email marketing isn’t just for business owners. Maybe you’re writing a book and you want to build your audience by delivering valuable weekly content right to their inbox. Maybe you’re looking to build a personal connection to your podcast listeners. Maybe you’re on YouTube and know that one of the greatest strategies to generate revenue is linking to offers that serve your audience in the description. Flodesk allows people from all ranges of marketing experience, whether beginner or seasoned, to build their own audience through the communication of email.

If you want to give it a try, you can do so for free! When you use THIS LINK, or just my name as the promo code, “TIFFANY”, you can then save 50% off for your first year. It’s that easy to get started.

The post Affordable Email Marketing Platform for Content Creators appeared first on Tiffany Farley.

I loved how classic and timeless this session came out. That is always my number one goal as a newborn photographer. I always want to create timeless, nostalgic photographs that will be a family’s greatest treasure for years and even generations to come.

Here are some of my favorites from their newborn portrait session on medium-format film.

ARE YOU AN EXPECTING MOTHER WHO IS LOOKING FOR A NEWBORN PHOTOGRAPHER?

I am now local to Coral Springs, Florida, and travel often for the clients I work with. While based in South Florida I travel often to Boston, NYC, Connecticut, and Coastal Maine for maternity and newborn sessions.

Click HERE to learn more about what a newborn session with me includes.
Click HERE to contact me and receive detailed booking and pricing information for newborn pictures.

The post At Home Newborn Photography on Film in Parkland Florida appeared first on Tiffany Farley.

“I think I am pretty speechless. We absolutely LOVE the memories you captured for us and we are eternally grateful for you! I knew the images were going to be beautiful. Seeing these images only makes us even more excited for her 1 year photos!

THANK YOU from the bottom of our hearts for your God-given talents and creating these stunning images. We enjoyed our session with you. Especially enjoyed getting to chat with you and getting to know you a little better. I’m pretty sure your our photographer for life so you’ll be seeing more of us!”

ARE YOU AN EXPECTING MOTHER WHO IS LOOKING FOR A NEWBORN PHOTOGRAPHER?

I am now local to Coral Springs, Florida, and travel often for the clients I work with. While based in South Florida I travel often to Boston, NYC, Connecticut, and Coastal Maine for maternity and newborn sessions.

Click HERE to learn more about what a newborn session with me includes.
Click HERE to contact me and receive detailed booking and pricing information for newborn pictures.

The post At Home Newborn Pictures Near State College, PA appeared first on Tiffany Farley.

I met this new mom years ago when I photographed new headshots for her photography business. I was so excited for her when she reached out to tell me she was expecting! I traveled to Connecticut for both her maternity session and her newborn session in her home. Her baby had the fullest head of hair! Here are just a few of my favorites photographed on medium format film.

ARE YOU AN EXPECTING MOTHER WHO IS LOOKING FOR A NEWBORN PHOTOGRAPHER?

I am now local to Coral Springs, Florida, and travel often for the clients I work with. While based in South Florida I travel often to Boston, NYC, Connecticut, and Coastal Maine for maternity and newborn sessions.

Click HERE to learn more about what a newborn session with me includes.
Click HERE to contact me and receive detailed booking and pricing information for newborn pictures.

The post At Home Newborn Pictures in Norwalk Connecticut appeared first on Tiffany Farley.

ARE YOU AN EXPECTING MOTHER WHO IS LOOKING FOR A NEWBORN PHOTOGRAPHER?

I am now local to Coral Springs, Florida, and travel often for the clients I work with. While based in South Florida I travel often to Boston, NYC, Connecticut, and Coastal Maine for maternity and newborn sessions.

Click HERE to learn more about what a newborn session with me includes.
Click HERE to contact me and receive detailed booking and pricing information for newborn pictures.

The post Cherry Hills Village, Colorado Family Photography on Black and White Film appeared first on Tiffany Farley.

Recently I had the honor of photographing one of my favorite families on the beach in Jupiter, Florida. I have flown to the San Francisco area to photograph them along the coast there, as well as in their home. They were in the area visiting family and booked a maternity session while here in Florida.

I don’t often photograph with color film as black and white film is always my preference and the style I’m known for, however the light and colors were so incredibly breathtaking that night, I decided to take a couple rolls and was so glad I did. I’ll soon be returning to California to photograph their second little one. Here are just a few favorite images from our time together in Jupiter!

ARE YOU AN EXPECTING MOTHER WHO IS LOOKING FOR A NEWBORN PHOTOGRAPHER?

I am now local to Coral Springs, Florida, and travel often for the clients I work with. While based in South Florida I travel often to Boston, NYC, Connecticut, and Coastal Maine for maternity and newborn sessions.

Click HERE to learn more about what a newborn session with me includes.
Click HERE to contact me and receive detailed booking and pricing information for newborn pictures.

The post Jupiter Florida Maternity Film Photography appeared first on Tiffany Farley.

I recently met this family in Cape Elizabeth, Maine for family portraits on black and white film. I first photographed them in their home in Boston for their at-home newborn session, and we met again to celebrate their daughter turning a year old. I love offering my Motherhood Collective package that allows for two sessions just like this. Here are a few of my favorite images taken on medium format black and white film.

ARE YOU LOOKING FOR FAMILY PHOTOGRAPHS ON BLACK AND WHITE FILM?

I am now local to Coral Springs, Florida, and travel often for the clients I work with. While based in South Florida I travel often to Boston, NYC, Connecticut, and Coastal Maine for maternity and newborn sessions.

Click HERE to learn more about what a newborn session with me includes.
Click HERE to contact me and receive detailed booking and pricing information for newborn pictures.

The post Portland Maine Family Photography on Black and White Film appeared first on Tiffany Farley.

I recently had the honor of photographing this beautiful at-home newborn photography session in Boston. Baby C. was so tiny and perfect, and she slept most of the session! Photographing newborn pictures in my client’s homes makes the whole morning so relaxed and easy for everyone. There’s no rushing around or packing up baby and the things you might need to be out of the house. When a professional hair and makeup artist comes right to you to spoil you beforehand, it’s even better! (or if have a very talented sister who fills the role so well you would never know the difference!)

Here are just a few of my favorites from our at-home session. That miracle baby view will never ever tire of being one of my favorite views in front of my camera. These images shared here are photographed on a mix of medium format film and digital photography (and yes, I even share some color ones today)!

I am local to Coral Springs, Florida now, having just recently moved here. This session was photographed in Boston, as I travel often for the clients I work with. Interested in a session of your own? Be sure to contact me here.

ARE YOU AN EXPECTING MOTHER WHO IS LOOKING FOR A NEWBORN PHOTOGRAPHER?

I am now local to Coral Springs, Florida, and travel often for the clients I work with. While based in South Florida I travel often to Boston, NYC, Connecticut, and Coastal Maine for maternity and newborn sessions.

Click HERE to learn more about what a newborn session with me includes.
Click HERE to contact me and receive detailed booking and pricing information for newborn pictures.

The post Boston At-Home Newborn Photography appeared first on Tiffany Farley.

One of the most common questions I get asked as a maternity photographer is “What should I wear for my maternity photos?”

What to wear for your maternity session

I am always trying to keep an eye out for outfit ideas and dresses for my clients. Something I always strive to create in each of my portrait sessions is a timeless and classic look. This will make the professional pictures of your pregnancy something you still cherish decades from now!

I always want to photograph an expecting mother with a timeless style and elegant grace. It is my hope to always create photographs that become iconic heirlooms in her family. When you’re expecting a baby, you know that your body feels almost foreign to you. The last thing anyone wants to feel during a photoshoot is worried if their outfit is unflattering. I also know that there is so much on your todo list when you’re expecting a baby. You are busy getting everything ready for their arrival. It’s my hope that this article will be a great help to you as you search for the perfect maternity session outfit!

TIP #1: LOOK FOR AN OUTFIT OUTSIDE OF MATERNITY LABELS

One of the most important tips I have for you in finding the perfect maternity session outfit is don’t be afraid of looking outside of the “maternity” brands and lines.

Thankfully the maxi dress style has really become popular and more easily found in stores over the last couple of years. I also really love the loose-fitting, but still flattering, more “flowy” dresses, over the skin-tight options out there currently.

When good posing is used during a session, the kind of dress with a more draping fabric can bring such a romantic feel to the images- which I am a huge fan of!

Tip #2: Stay away from really loud and distracting patterns

There are many maternity dress styles out there with big floral patterns, but I personally recommend doing with a minimal pattern or texture and sticking to a solid color when at all possible. I recommend this for a couple of different reasons.

First, maternity pictures are taken from a variety of angles. Often a loud pattern can be distracting when viewing the final photograph. Second, I work with black and white film as a signature of my work, and colors translate differently in black and white. You may not love how the pattern looked when it’s shown in black and white.

Tip #3: Look for neutral or more muted color tones.

Because I photograph a lot of my maternity sessions in black and white, there are certain colors that translate much better than others. I recommend color palettes that include cream, blush, grey, navy, burgundy, emerald, and so on. Solid white or solid black are not off-limits, but I would strongly suggest choosing a fabric that has texture to it if you choose those.

Tip #4: Choose an outfit that allows for layering.

The type of layering depends on the location. I am currently local to Coral Springs, Florida- so when I recommend layering here, I would recommend thinner and breathable fabrics. Perhaps this is a silk scarf that you can drape over your arms in a sleeveless dress.

I travel often for my clients, so if your maternity session will be in Boston or NYC, I may recommend a cozy sweater option to layer.

Layers can be a creative way to make your outfit feel more flattering. They can also provide a variety to the look of your images without changing outfits completely, as well as provide additional posing options. (aka something natural to do with your hands!)

Tip #5: Choose something that feels like you

Do I love to photograph an expecting mother in a beautifully detailed dress with all the extras? Of course! But I love photographing expecting mothers in a simple outfit just as much and having a simple and minimal outfit is not only ok, sometimes it’s perfect! Your style may not be a long flowy dress that you would never wear at any other time. Maybe you’re more of a light slouchy sweater and comfortable leggings or shorts curled up on your bed. Wear something that makes you feel beautiful and is also your own personal style. Feeling comfortable and yourself will show in the images in the best way!

Find the perfect outfit for maternity pictures

If you are looking for the perfect dress for your maternity portrait session, here are a few favorite options representing some different styles that I have recently come across:

Hatch Collection 

I like the Fete Gown (in all three of the currently available colors!)
The Camilla Dress is so perfect for a classic, elegant maternity session. Both colors would work well, but the ivory is my favorite!
The Anaelle Dress has the most beautiful ruffle details on the shoulders. The floral pattern is soft and romantic, but not too loud and distracting. I also love that it’s shorter in the front, which is perfect for here in South Florida in the really warm weather!
The Margarette Dress is perfect if you want something feminine, but also light and flowy. They have a blue and pink tone for color options and both would look beautiful for maternity pictures.

Anthropologie

Anthro is a great example of a brand that often offers great maxi dress styles that aren’t necessarily a “maternity brand” like Hatch Collection, but you can still find great outfits! Definitely keep in mind my tip about loud patterns- a style that Anthro is known for. But clients of mine in the past have had great success in finding a dress for their maternity pictures there!

This white maxi dress called the Rochelle Eyelet Maxi Dress is a gorgeous option. If you are looking for a simple white maternity dress that you will love to wear even after you’re pregnant, this is a great option! You can see how fashion blogger Loverly Grey wore it while she was expecting on her Instagram account HERE.

ASOS

ASOS has great options (and a great return policy if something doesn’t fit right) for maternity outfits. It’s also an often much more affordable site if you’re looking to keep the cost lower.

While I am linking to mostly maternity dresses in this article, you may be looking for an outfit that would work well for a casual, intimate maternity session at home. In that case, look for something simple like this ASOS Design Maternity Mix and Match lounge outfit. This would be ideal for a maternity session in the quiet and meaningful spaces of your home, with just you or including your husband as well.

If your style is a bit more glam and you’re looking for a fancier maternity dress for your session, you may like this Maya Maternity Bridemaid Dress Available by ASOS as well.

I also love this dark green maternity dress that ASOS currently has available. The cape style on the top can be really flattering for upper arms that you may wish to conceal a bit.

Rachel Pally

The Long Caftan Dress by Rachel Pally is a popular maternity dress for pictures. It’s simple, offers flattering pleats, and is available is a handful of neutral color tones that suit well for maternity pictures.

She also offers additional maxi dress styles like this Gauze Adelaide Dress that while may not be maternity specific, may still be a great possibility with the maxi style.

Seraphine Maternity 

Seraphine Maternity was really made popular when Kate Middleton was seen wearing some of their styles.

I love this cream lace maternity dress for a more formal maternity session. Even though the dress is listed as a maternity wedding dress, I think this is a perfect dress for a downtown session. Think suit and tie for him, and dress and heels for you. It has a classic, estate feel to it that I love!

Their Emerald Knot Tie Maternity Dress  is such a pretty color. I like the way it gives detail in the knotting, while still giving you a simple solid color.

Are you an expecting mother who is looking for a maternity photographer?

I am local to Coral Springs, Florida, and travel often for the clients I work with. While based in South Florida I travel often to Boston, NYC, Connecticut, and Coastal Maine for maternity and newborn sessions.

Click HERE to learn more about what a maternity session with me includes.
Click HERE to contact me and receive detailed booking information for maternity pictures.

The post What To Wear For Maternity Photos appeared first on Tiffany Farley.

I have the biggest news to share with you…

I will be moving to South Florida this summer! Many of you have seen the changes slowly taking place on my website and have sent me questions (and all the excited GIFs) so I thought it was time to share it officially.  I’ve been spending a lot of time in the past year in this area, and have come to really love it. (Trust me no one is more surprised by this than I am!) I’ve had doors of wild favor open for my business, and I am really excited for this next season!

So what does this mean for my photography business, and why am I sharing it here with you? Well, it means that I will now be local to book in the surrounding Fort Lauderdale area! If you’re in Coral Springs, Parkland, Boca Raton, West Palm Beach, Miami or anywhere close and looking for at-home newborn pictures I would love to chat!

I still plan to travel to my clients in the Northeast and I will definitely still be booking a limited number of fall sessions in New England. So if you’re one of my mamas from NYC to Coastal Maine, don’t worry, I will still plan to get up that way to soak in my favorite time of year, photograph some of my favorite families (you!), and to get my hands on my favorite apple cider donuts!

I will also be in Michigan and the San Francisco Bay area this fall as well so be sure to reach out if you’re looking to book there as well!

If you’re an expecting mother in South Florida or elsewhere, I would love to connect about maternity and newborn pictures. Be sure to inquire for details on my contact page HERE.

The post The Big Announcement… appeared first on Tiffany Farley.