This weeks podcast – actually the podcast to cover the last two weeks - is about CEO blogging. I briefly go over some errors, and what I see are the top five most important consideration for the CEO or MD who wants to blog. Chances are, adhering to these may mean blogging is not right for them – but that’s OK. There’s no point in embarking on it unless it is done the right way for the right reasons.

News – 02:43
http://www.guardian.co.uk/technology/2008/oct/06/youtube.youngpeople
http://www.redorbit.com/news/technology/1578357/fallout_from_facebook_is_forever/

CEO Blogging – 07:38
http://blogs.sun.com/jonathan/
http://fastlane.gmblogs.com/
http://www.gmnext.com/

Ex-Big Thing by Lame Duck – 15:42
http://music.podshow.com/music/producers/producerLibrary/artistdetails.php?BandHash=d90a36a54d778fa5a9f30dd4b17d7bd7

Web 2.0 Expo – my Plans – 19:02

The official website is here
http://europe.web2expo.com/

To register, go to the following link https://en.oreilly.com/webexberlin2008/public/register and make sure you use the code webeu08gr56 in order to get you 35% discount!

Your Resource From Across the Thames – 22:40
http://www.socialmediacamp.co.uk

The Opening and Closing Track
The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/

Image: Peter Kaminski

This week is the second instalment of The Importance of Traditional Marketing Concepts, offering the final five things that you should consider before you embark on any social media campaign.

I have tried to keep this week a little bit shorter. I know it can be hard listening to a single voice for half and hour and I am doing some work to try and secure some interviews but I have yet to find a co-host. Seems no-body has the enthusiasm for sitting in front of a microphone in Tiger Two as I do…

News – 02:18
http://www.independent.co.uk/student/career-planning/getting-job/be-warned–you-might-not-get-a-job-interview-if-your-web-profile-is-unappealing-933845.html

The Importance of Traditional Marketing Concepts for social media II – 05:38

http://www.livingstonbuzz.com/2008/09/08/good-is-the-enemy-of-great/
http://nowisgone.com/2008/02/19/social-media-content-creation-process/

Germany by Chances End Featuring Emily Zisman – 12:11
http://music.podshow.com/music/producers/producerLibrary/artistdetails.php?BandHash=a70a940472c966794f3fcc4b16deb3e1

Web 2.0 Expo – the Tracks – 17:30

The official website is here
http://europe.web2expo.com/

To register, go to the following link https://en.oreilly.com/webexberlin2008/public/register and make sure you use the code webeu08gr56 in order to get you 35% discount!

Your Resource From Across the Pond (sort of) – 20:08
http://networks.feedburner.com/PRnetwork

The Opening and Closing Track
The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/

Image: Pink Dispatcher

This week is the first part of the Feature on The Importance Traditional Marketing Concepts for Social Media. We also look at several articles from the Guardian and I am very excited about the Web 2.0 Expo in Berlin, so I spend some time talking about that.

News – 04:23

International bloggers
http://www.guardian.co.uk/media/2008/sep/15/blog.politics

The Sadler’s Wells
http://www.guardian.co.uk/stage/theatreblog/2008/sep/17/dance.sadlers.wells

The Importance of Traditional Marketing Concepts for Social Media I – 11:14

http://www.livingstonbuzz.com/2008/09/08/good-is-the-enemy-of-great/
http://nowisgone.com/2008/02/19/social-media-content-creation-process/

The Future by The Divine Madness -19:27
http://music.podshow.com/music/producers/producerLibrary/artistdetails.php?BandHash=7498a374e0dc355510a9dc169168bd10

The Web 2.0 Expo – 23:58
The official website is here
http://europe.web2expo.com/

To register, go to the following link https://en.oreilly.com/webexberlin2008/public/register and make sure you use the code webeu08gr56 in order to get you 35% discount!

Your Resource from Across the Pond – 27:23
http://www.livingstonbuzz.com

The Opening and Closing Track
The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/

Image: Vermin Inc

Today I am covering the social media newsroom. It is just a brief outline on what your goals for your social media newsroom should be and things to think about if you are planning on developing one. In researching this weeks episode, I came across several articles discussing the importance of traditional PR and marketing skills for social media which has determined my topic for next week, so the original topic I had planned will be postponed for a fortnight. Funny how things happen like that!

Also, if any of you are in Singapore, Adelaide or going to Berlin to the Web2.0 Expo, let me know…

News

Bristol Palin
http://news.bostonherald.com/news/2008/view/2008_09_03_Bristol_Palin_gets_caught_in_blogs%E2%80%99_web/srvc=home&position=also

Clive Thompson’s Brave New World of Digital Intimacy
http://www.nytimes.com/2008/09/07/magazine/07awareness-t.html?_r=3&bl=&ei=5087&en=0e4d71145da494a5&ex=1220932800&oref=slogin&pagewanted=all&oref=slogin

Your Social Media Newsroom
http://www.pr-squared.com/2007/02/the_social_media_newsroom_temp.html
http://www.shiftcomm.com/downloads/smnewsroom_template.pdf

Your Resource

http://www.chrisbrogan.com/img/broganbranding.pdf

Music
Social Trend by HAF
http://music.podshow.com/music/producers/producerLibrary/artistdetails.php?BandHash=952c7ee138c0a344ec4d5e59d4d81df0

The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/

Images: telegraph_media_group

I’m a bit late this week! Apologies! And rather than talking about your social media newsroom which I will discuss next week, I thought we should look at the social media press release first. So today’s episode will consider how the social media release differs from the traditional press release, why you might want to use one and how you create one.

News

Chrome
http://www.pcworld.com/businesscenter/article/150639/early_security_issues_tarnish_googles_chrome.html
http://news.bbc.co.uk/1/hi/technology/7597699.stm

Etailers
http://www.nma.co.uk/Articles/39442/Etailers%20must%20up%20their%20game%20in%20customer%20care.html?liArticleID=39442

Your Social Media Newsroom
http://www.briansolis.com/2008/02/definitive-guide-to-social-media.html
http://skitch.com/briansolis/gymk/smr-services-comparison.pdf-1-page
http://www.pbs.org/mediashift/2008/04/digging_deeperthe_social_press.html

http://www.gmeurope.info/social_media_newsroom/
http://www.marketwire.com/press-release/—816994.html

http://www.shiftcomm.com/downloads/smprtemplate.pdf

Your Resource
http://www.tweetdeck.com/beta/

Music
In The News by Motion Soundtrack
http://music.podshow.com/music/producers/producerLibrary/artistdetails.php?BandHash=8fdd9d931564f6920760599f03f86baa

The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/

Img: b_d_solis

This week we are talking about your name – not just your brand name but your actual name. The associations with that name have a huge impact on your reputation – even if someone else shares the name and it isn’t obvious which one of you is which! We will discuss a few things that you can do in order to take control of your name, whether it be something unusual or John Smith.

Online reputation management seems to be on the up and up as well, as one of our news articles attests to. It is an indication once again of how pervasive the internet is in all of our lives.

I’ll be back from my break next week, so speak to you all then. Have a great week.

News

TalkBizNow
http://www.guardian.co.uk/technology/2008/aug/18/networking?gusrc=rss&feed=business
http://www.talkbiznow.com

Online Reputation Management paper
http://www.e-consultancy.com/news-blog/366168/online-reputation-monitoring-worth-60-million-in-2008.html

Your Resource
http://www.insidepr.ca

Music

What’s Your Name by Super Lucky Catz
http://music.podshow.com/music/producers/producerLibrary/artistdetails.php?BandHash=5e6f57fd8c305cf85e2e4eb0382a79d8

The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/

Images: coincoyote

Wikipedia can be your best friend and your worst enemy. In my honest opinion, too many people focus on Wikipedia to try and steer their online reputation, but this isn’t a realistic goal. Wikipedia was not designed as a self-promotion tool and the Wikipedia administrators are coming down hard on people who use it as such, and those who use it to skew entries so that they are either positive or negative. Today I spend a little time looking at the facts about Wikipedia – what it is and what it isn’t – and your best practices for its use and what not to do.

I am going to be away next week, but I have prepared a podcast all ready to go live whilst I am away – so if there is any feedback, please accept my apologies if I take a couple of weeks to respond. I will get to it as soon as I get back.

Have a great week!

News

Follow limits on Twitter
http://www.marketingpilgrim.com/2008/08/twitter-starts-imposing-following-limits-to-prevent-spam-your-thoughts.html
http://www.techcrunch.com/2008/08/12/twitters-2000-follow-limit-raises-a-ruckus-but-how-many-people-can-you-seriously-keep-track-of-anyway/

Twitter SMS Limits in the UK
http://uk.techcrunch.com/2007/11/19/twitter-starts-to-limit-outbound-sms-in-uk/

Google Streetview
http://www.dailymail.co.uk/news/worldnews/article-1043561/Googles-Street-View-captures-moment-drunken-Aussie-keeled-outside-home.html

The Facts About Wikipedia

Some really interesting viewpoints here, from all sides.
http://www.lockergnome.com/knight17/2007/09/20/wikipedia-facts/
http://www.rockridgeinstitute.org/research/rockridge/wikipedia-white-washing-there-s-truth-in-facts-and-frames/
http://www.imediaconnection.com/content/16335.asp
http://blog.bitepr.com/2006/08/jimmy_wales_on_.html
http://blog.holtz.com/index.php/weblog/marketing_via_wikipedia/

Resource From Across The Pond

http://blog.holtz.com/index.php/social_media_resources

Song

WikiPirates by Tom Smith
http://music.podshow.com/music/producers/producerLibrary/artistdetails.php?BandHash=b5c5fa9f9d10d395fc9f53e573b0dab4

The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/

Image: quartermane

This Tuesday’s episode is designed to give a few warnings about the failure to be consistent and continuous in your online activities. Several negative cases have been brought to my attention recently and I thought it would be a good idea to let you know what kind of damage can occur to your reputation if you don’t consider the importance of consistency. I have also provided 5 Golden Rules of Continuity for you to consider which will hopefully stand as a gentle reminder that relationships can only be built if you work at them.

Things are getting better – I am becoming more comfortable with talking to myself and I am having to edit myself less and less which can only be a good thing. I am also loving searching for an appropriate song although it has the somewhat unfortunate residual effect of filling my iPod even more with music that I have discovered along the way.

Great to have all of you new listeners on board as well.

Till next week…

News

SEC to recognise corporate blogs as public disclosure
http://www.techcrunch.com/2008/07/31/sec-to-recognize-corporate-blogs-as-public-disclosure-can-we-now-kill-the-press-release/ (Brian Solis)
http://blogs.zdnet.com/Howlett/?p=446
http://www.nevillehobson.com/2008/07/31/social-media-gains-sec-approval/#more-1753
http://www.sec.gov/news/speech/2008/spch073008km.htm

Malicious virus spreading Twitter profile
http://news.bbc.co.uk/2/hi/technology/7543014.stm
http://www.viruslist.com/en/weblog?weblogid=208187551

Royal Mail Employee attacks Employer Online
http://www.hellmail.co.uk/postalnews/templates/postal_industry_news.asp?articleid=778&zoneid=3

Consistency

I haven’t got any follow-up links for you today, as the stories came from my experience (and to protect the innocent and all that, I have deliberately omitted any direct reference to company names or specific individuals – so I don’t want to send you directly to the negative cases!)

Song

Constant by Echograph
http://music.podshow.com/music/producers/producerLibrary/artistdetails.php?BandHash=6031c20c5e632c2e54c55cd2ab019616

The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/

Across The Pond

http://www.ontherecordpodcast.com/pr/otro/default.aspx

Thank you to barnism for the image

This week we are talking about transparency. It actually follows on quite neatly from the new items I have found, one of which has to do with a false Twitter profile which caused a small storm online last week. Transparency on the internet is pretty important seeing as it is so easy for your disparate audience to find you out if you aren’t being above board. We will discuss a few instances of some companies and individuals that have got it wrong and their avoiding disclosure has got them in hot water. And I will also suggest a number of ways to ensure that you don’t fall foul of either your audience or the law as it now exists in the UK.

I have slightly changed the format – I have broken up the podcast with some podsafe music so as to give us both a breather. I also love discovering new songs and new artists, so I hope you will humour me. I am following in a long(ish) tradition of podcasters who also punctuate their shows with different kinds of music. I really enjoy it in those shows – I hope I can offer you the same.

With the song, the podcast is once again running quite long. That’s because I get rather enthusiastic about my topic! Still, I hope it keeps you entertained and I think I ought to be realistic with myself and allow between 30 and 45 minutes for the show.

Till next week…

News

Knol
http://knol.google.com/k/knol
http://www.zephoria.org/thoughts/archives/2008/08/01/knol_content_wo.html
http://mashable.com/2008/07/28/googles-knol-evil-and-doomed/
http://www.inquisitr.com/1990/google-knol-starting-to-smell-spammy/

Exxon and Twitter
http://www.readwriteweb.com/archives/what_should_exxon_do_about_twitter.php
http://www.web-strategist.com/blog/2008/08/01/how-janet-fooled-the-twittersphere-shes-the-voice-of-exxon-mobil/
http://blog.holtz.com/index.php/weblog/exxonmobil_situation_shows_brandjacking_is_for_real/

Transparency

http://www.adrants.com/2006/01/coke-lies-misleads-with-fake-zero.php
http://blogs.guardian.co.uk/travelog/2008/02/skins_blog.html
http://onthegowithamy.blogspot.com/

UK Regulations
http://www.oft.gov.uk/shared_oft/business_leaflets/530162/oft931int.pdf

Song

The Honest Approach by Alicia Marie
http://music.podshow.com/music/listeners/artistdetails.php?BandHash=bb8fd358f669db42ad3996406de99f64

The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/

Across The Pond
http://www.marketingpilgrim.com/2008/07/reputationme-keep-track-of-online-reputation-management-topics.html
www.reputation.me

Thank you to amandil@it for the image

Today’s show runs a little long. Just goes to show that as soon as I dispense with the script, I talk twice as much! I apologise for the length - I will aim to bring it back under 30 minutes for next week.

In this week’s podcast I discuss the online conversation. In it, we will look at what the online conversation is and how you can get involved with it. We will also discuss what to expect when you do get involved with the conversation and we will touch on how the conversation is changing. In fact, Web 2.0 is just one big conversation – that’s what makes it unique. But there are ways to work with it, and ways not to work with it. Irrespective though, if you are at all concerned with using the internet for communication or promotion, then you simply must be involved in the conversation to some degree.

In the news we will take a look at the pros and cons of allowing employees access to social media and the ability to blog. This is a long standing conversation which unfortunately is still in the news as there are plenty of employers who feel that allowing employees that access will result in security violations, reputation issues and time wasting. We will also revisit Mr Mathew Firsht, who has won his libel suit against the false Facebook profile producing Mr Raphael. This item is complimented by another article which sees social media in the courts which raises the question of how much fact checking must be done when using the internet as a source.

Your resource from across the pond is Brian Solis’s blog, PR 2.0.

I look forward to your feedback on how the podcast sounds. And to warn you in advance – the sock didn’t work so I will try something else next week.

Intrigued? Have a listen and find out!

News

Trusting your staff

http://www.hrzone.co.uk/cgi-bin/item.cgi?id=185966&d=1064&h=387&f=388&dateformat=%o%20%B%20%Y
http://www.networkworld.com/news/2008/071508-employees-social-networking.html
http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20080728005273&newsLang=en

The Firsht Libel Case
http://technology.timesonline.co.uk/tol/news/tech_and_web/article4389538.ece
http://news.bbc.co.uk/1/hi/uk/7523128.stm

Mother Sues
http://www.independent.co.uk/news/uk/home-news/mother-sues-over-tale-of-drunken-party-lifted-from-bebo-865039.html

The Online Conversation

My sources and further reading

http://www.alistercameron.com/2008/07/14/can-friendfeed-save-us-from-conversation-fragmentation/
http://www.briansolis.com/2008/01/value-of-online-conversations.html
http://www.pr-squared.com/2008/04/the_broken_conversation.html
http://blog.holtz.com/index.php/weblog/the_irrelevance_of_the_broken_conversation/

An example of great conversation

http://www.skepchick.org

Across the Pond

Brian Solis’s Blog
http://www.briansolis.com/index.htm

You can also access his eBooks at
http://www.scribd.com/people/view/83197-brian-solis

Or check out Geoff Livingstone’s book which Brian Solis assisted with
http://www.amazon.co.uk/Now-Gone-Primer-Executives-Entrepreneurs/dp/0910155739/ref=sr_1_1?ie=UTF8&s=books&qid=1217332922&sr=8-1

Image: Jurek D