timeforcake: Colorado web design blog + Internet Marketing blog

Where To Look For Website Design Inspiration

2012-05-21T16:00:50+00:00

If you hire a web design company to create a brand new, fresh look for your company website, you’ll need to communicate with them about your design preferences, likes, and dislikes.

Unfortunately, the sites we all visit on a daily basis—the ones where we get our news, look up this week’s weather forecast, check our email, and read through our friends’ status posts—typically don’t offer the most inspiring designs.

If you hire a web design company to create a brand new, fresh look for your company website, you’ll need to communicate with them about your design preferences, likes, and dislikes.

Not surprisingly, one of the most common client questions we’re asked at the beginning of new web design projects is “Where can we go to look through example web designs for inspiration?”

We’ve put together a short list of helpful resources that showcase great website designs. Visit the sites, make note of your favorites and least favorites, and share your findings with your web design team to kick start your website design’s exploration process.

Entheos - www.entheosweb.com

Entheos is a site full of tools, resources and templates, and it's got lots of website ideas. Aside from regular websites, they have designs specifically for Facebook fan pages, OpenCart sites and creative 404 error messages. If you're not conversant with all the techie stuff, just click on the image you like and browse.

CSS Elite - www.csselite.com

CSS Elite has all kinds of designs and they're nicely organized into categories for easy browsing. On the right-hand side of the front page, you'll see a list. It includes Clean, Blog, Unique, Corporate, Colleges & Universities, Splash Pages, and more.

CSS Line - cssline.com

This site's a bit of a jumble and there's no search feature, but images are small enough that you can see 20 per page without scrolling. As you scroll down the page, it loads more and this makes it easy to browse. Many of the site designs featured here are a bit more on the complex, but there are still plenty of great ideas for simpler sites just sitting here for the taking as well.

CSS Mania - www.cssmania.com

CSS Mania is nice because it has an absolutely head-spinning array of categories. They have design ideas for NGOs, institutions, businesses, magazines and different industries.

Site Inspire - siteinspire.com

Site Inspire makes it easy to both browse through and search for website designs. Scroll down and on the right-hand side you'll see a menu that lets you choose styles, themes (including different types of businesses) and themes. The site offers a wide variety of categories to choose from.

Has Your Blog Run out of Gas? How to Keep It Going

2012-05-17T16:00:24+00:00

It's a common problem – You start a blog and enthusiastically start pounding out posts that you know your readers are going to love. Then, after a matter of weeks (or maybe even days?), the ideas just dry up.

What do you write about now?

In order for a blog to benefit your small business, you need to keep it updated with fresh content. You know this. But if you're not used to writing regularly, keeping your blog updated and fresh can be a real challenge.

Here are some ideas that can help you beat writer's block.

Check out forums related to your business and see what people are talking about. What questions do they ask? What do they want to know?
Find inspiration on YouTube by checking out the most popular videos related to your business or industray. What are people most interested in?
Make a list of common pitfalls. If customers in your industry often make similar mistakes or run into the same types of problems, share tips on how to avoid them.
Think of all the big industry myths that customers fall for. Now shoot them down and explain why your customers need not pay attention to them.
Collect photos, screenshots, or videos related to your business. Focus on a group or on individual visuals and tell the story behind the image(s).
Pick a few great customers. Feature them in your blog! Interview them, share why they’re great, share how they use your product/services, and don’t forget to link directly to their site to give them more exposure as a nice bonus.
Teach! Think of a task that some of your customers need to be able to do but likely don’t know how. Create a step-by-step walkthrough that teaches your readers how to accomplish a goal, complete a task, or try something new. One of our [more popular blog posts] teaches our blog’s readers how to setup their Rackspace email in Google—something that most people don’t know how to do.
Scour the web for blog posts with great tips, photos, or stories related to your industry or business. Now group those links and put together valuable “round up” style blog posts that will provide value for your readers.

Bonus tip: Always remember to focus on writing layman's terms! It’s easy to start using industry jargon and acronyms and forgetting your readers probably don’t know as much as you do. Keep it simple.

Providing Real Value

The value you provide in your blog posts is what keeps your readers coming back for more. That’s exactly why the most important question you need to regularly ask yourself when brainstorming blog topics is this:

What do my customers and potential customers care about?

Write down all the thoughts that come to mind. Now write blog posts based on your new list.

Don’t know what your customers care about? Hmmm. That sounds like a problem that needs to be solved before you spend any more time on your blog.

Why Underlining the Links in Your Website is Absolutely Critical

2012-05-15T16:00:00+00:00

Underlining links in the body copy of web pages is often a hot discussion topic between internet marketers and web designers, but it shouldn't be – not if usability is the ultimate goal.

What Do Underlined Words on a Web Page Mean to Readers?

In email, handwritten notes, and Word documents, we often use underlines to emphasize words. On the web, doing so is a huge no-no.

This is because underlined words and phrases in a website always, always indicate a link to additional information. (Notice I didn’t underline the second “always” in the previous sentence. If I had, I guarantee that a substantial percentage of this blog post’s readers would have thought it was a link, and would have tried to click it.)

Emphasizing Words on a Web Page

Because underlining links is one of the most widely used and known conventions on the web, never underline words in your website for emphasis. Instead, try using one of the following:

Bold text
Italicized text
ALL CAPITALS (when you’re in the mood to shout at and potentially insult your readers)

A professional website design company will have additional creative ideas to help you emphasize the salient points in your web pages without sacrificing usability.

Can a Different Color Be Used Instead of an Underline?

Some web designers who focus on pretty websites instead of usable, effective websites regularly opt to use a different color to indicate links on web pages.

To their trained eyes, removing all underlines from their designs makes web pages appear “cleaner” and more visually appealing. Unfortunately, there are serious consequences when web designers give design more emphasis than usability in this manner.

Many less savvy internet users and infrequent internet users are always on the hunt for underlined words to click on; they don’t always catch on that slightly different color words may be clickable

Additionally, color blind people are often not able to distinguish the color chosen for the links from the main text.

Furthermore, the colors used to indicate non-underlined links, (bright orange or pale blue for example) often decrease legibility substantially, even causing users with good eyesight to strain when reading the words in the links.

Needless to say, forgoing underlines beneath your links can result can be missed opportunities and missed sales.

Best Practice = Underline Your Links

Before you choose to use other pretty/creative/unique visual cues to indicate links in your website, consider that an effective website is not a site that's simply aesthetically pleasing.

Effective websites work hard to help companies achieve their goals. If your goal is to encourage visitors to click links to buy a product, complete a lead form, move toward important pages in your site, or download information, use the convention most web users understand.

Underline links and let your visitors flow through your website without having to expend effort or give thought on how to do so.

Three Examples of Using Social Proof in Websites

2012-05-10T16:00:29+00:00

Social proof is an important psychological concept that can be used to build a better website.

What is social proof? It's the subtle, often unconscious cues we take from the crowd about what our next action step might be.

Social proof is an important psychological concept that can be used to build a better website.

What is social proof? It's the subtle, often unconscious cues we take from the crowd about what our next action step might be. Human beings tend to dislike standing out from the crowd or being the first one to do something. People assume that the actions of others are the correct actions to take and conform their choices to the group norm.

Social Proof Concepts Applied to Online Marketing

Website browsing seems to be a unique and individual experience, but users can be persuaded by social proof examples online, too. Savvy internet marketers harness the power of social proof by encouraging customer interaction, "like" or star clicks to indicate a rating, or posting reviews. The more people appear to like a web page, the more our subconscious minds agree that we like it, too.

Three Examples of Social Proof on Websites

Here are three examples of social proof in action, and ideas for using similar techniques on your website:

Amazon Reviews: Amazon dubs itself the world's largest bookstore, and for good reason. More people shop for books (and now music, clothing, household items and anything else you can think of) from this gigantic online store than almost any other vendor. Amazon Reviews are a great example of social proof. When browsing for a book, readers are much more likely to purchase the book if they can read reviews and see that dozens of other people have already purchased the book and liked it, too. Taking a chance on a book sight unseen feels like a risk, but when a crowd is talking about the book – even a faceless crowd of online strangers – we are more apt to purchase the book, too.
eBay Auction Counters: That little electronic ticker at the bottom of an eBay auction is actually another subtle social proof point. The ticker displays the number of people who have viewed an auction. The more people who have visited an auction, the "hotter" the item is perceived. This may encourage people to bid up the price.
Facebook "Like" Buttons: Facebook is one of the top social media platforms, and many companies, brands, products, blogs and individuals have their own Facebook pages. To encourage customers to interact on Facebook with their company, many websites now display a Facebook "Like" box. Site visitors can click the "Like" icon and connect to the brand via Facebook. If you've ever taken a careful look at the Like icon, it displays the number of people who have also clicked the button. Some sites display the Facebook profile pictures of people who have clicked Like. This is an important and subtle cue that a crowd of users are already flocking to a Facebook page, and another great example of social proof.

The next time you're browsing websites, notice the reviews, likes, comments, and counters on the sites. Adapt the right ones for your website and put the power of social proof to work for you.

The Incredible Video SEO Power Of Caption Files

2012-05-07T17:45:34+00:00

As brands and businesses race into online video marketing, it becomes more and more important to do everything in your power to make sure your videos can be found by viewers.

While search engines have made great strides in their technology, they still can’t index video content anywhere near as well as they can index text content. However, with a simple caption file, your company can give Google all the pertinent information it needs to properly rank your video content.

As brands and businesses race into online video marketing, it becomes more and more important to do everything in your power to make sure your videos can be found by viewers.

While search engines have made great strides in their technology, they still can’t index video content anywhere near as well as they can index text content. However, with a simple caption file, your company can give Google all the pertinent information it needs to properly rank your video content.

Caption Files & Video SEO

Caption files are most often associated with the hearing impaired. With millions of Americans suffering from some form of hearing loss, it’s wise to provide captions on your videos simply to expand the number of people you can reach.

Additionally, there’s the incredible bonus you get when using caption files: video SEO.

Caption files give Google and the other search engines everything they need to know about your video so that they can comprehend and rank it properly.

Caption files are traditionally presented in a unique, time-coded format that looks like this:

You can learn all about these caption files and how to create them from this YouTube help article — but before you start worrying about homework, I want to let you know there’s an even easier route than that (well, if you're an English speaker, that is)

YouTube has a new captions feature called Transcripts that takes a simple text file containing the contents of your video’s narration or spoken words (without time codes or formatting) and turn them into properly timed captions, like this:

Video SEO involves many of the same tasks involved with standard content SEO work: keyword research, proper keywords in the titles, keyword-rich descriptions, appropriate tags & categories, etc. But there's no one step you can take will boost your video’s search visibility more than the simple step of adding a caption file.

Beat The Competition

Here's even better news: Only 1.6 million videos on YouTube have caption files attached to them!

Yet of the over 1 trillion video views YouTube had in 2001, only the tiniest fraction offered caption files. That's right: First page rankings are available for video content, and the bulk of your competition is skipping one of the simplest and most powerful methods for success.
Your Key Takeaway
You should strongly, strongly consider using caption files with your video.

In doing so, you not only make your video content accessible to millions of hearing impaired viewers, you get a huge boost past your competition by helping Google understand exactly what your video content is about.

The Cocktail Party Etiquette Guide to Writing for the Web

2012-05-03T16:55:25+00:00

Think back to the last event you attended. Who was the center of conversation? It wasn’t the guy who couldn’t stop talking about himself. It was the gal who was genuinely interested in the folks she was talking to. The one who seemed delighted to meet everyone she crossed paths with. Your website can be that gal. All it takes is a change in focus.

If you've ever been to a cocktail party, chances are you've been stuck with That Guy.

You know the one we're talking about. The guy who tells you all about his BMW, trophy wife and six digit income before ever taking his first breath. Who shares all the details of his last colonoscopy before he even asks your name.

The one who's so convinced of his own greatness that he never bothers to get to know anyone else.

Nobody likes That Guy.

Unfortunately, many people turn into That Guy the minute someone clicks on their website. Are you one of them?

When writing for the web, remember: It's all about them.

People visiting your website for the first time don't want to hear about you.

They're visiting your website because they have a problem and are looking to find out if you have the solution.

So the moment you stop considering their needs and instead focus only on what you think makes your company so great, they stop listening.

Worse, they stop clicking - or they click right on out.

Make your website content the life of the party.

Think back to the last event you attended. Who was the center of conversation? It wasn't the guy who couldn't stop talking about himself.

It was the gal who was genuinely interested in the folks she was talking to. The one who seemed delighted to meet everyone she crossed paths with - and who made each and every party-goer feel like the most important person in the room.

Your website can be that gal. All it takes is a change in focus.

When writing for the web, remember:

Focus on your audience. Use words like "you" and "your", not "I" and "we".
Talk about benefits, not features. If the sentence you're writing only serves to make you feel good about yourself, instead of telling your audience how what you do helps them, you're doing it wrong.
Present solutions. Let your audience know how working with you will make their lives easier.

They want to like you, they really do. So be likeable!

When surfing the web, people want to find the information they need and get on with their lives - fast. So, if you give them what they need, chances are, they'll stick around.

Keep that thought in the forefront of your mind top of mind when writing and editing your site's content and you'll absolutely boost your website's effectiveness.

Using Twitter for Business: a Voyage Down the Social Media Rabbit-Hole

2012-04-30T16:00:17+00:00

While Twitter has the potential to be an effective marketing tool, few companies allocate the resources needed to fully realize these benefits.

The Twitter adoption-cycle typically starts with curiosity…. quickly followed by abandonment.

I'll get straight to the point.

While Twitter has the potential to be an effective marketing tool, few companies allocate the resources needed to fully realize these benefits.

As one blogger pointed out, the Twitter adoption-cycle typically starts with curiosity…. quickly followed by abandonment. Like the disused Ab Rocker in your basement, the lack of immediate results can be terminally discouraging.

What It Takes

Let's look at what running an effective Twitter campaign requires:

Setting, appraising, and tracking measurable goals
Developing a compelling engagement strategy
Diligently executing said strategy
Regular evaluation, analysis, and revision

Unless you're Kanye West and have ample time on your private jet to tweet about the in-flight peanuts you just ate, these things might seem dauntingly time-consuming. That's because they are. Being consistent is crucial and even that won't guarantee success.

Before you take the plunge, it's important that you:

understand how Twitter works
have realistic expectations
know why you're using it, and
be committed.

If you don't, you're setting a course for #FailCity.

Ready to Dive In?

Using Twitter for business could be a winning proposition for your company if you're up for the challenge. There are plenty of examples of Twitter campaigns that have resulted in better exposure, increased loyalty, and more leads, referrals, and sales.

The easily digestible, direct, and highly-sharable nature of this bite-sized, 140-character medium makes it ideal for building relationships and expanding your reach, but the bottom line is that Twitter is just a tool. The answer to “Should you use it?” really boils down to “How will you use it?” and “Can you use it well?”

If you're ready to take the leap, read on.

How to Run an Effective Twitter Campaign

Set measurable goals – Setting measurable goals is critical to assessing and improving the efficacy of any campaign. Even “intangibles” like brand awareness and loyalty need to be assigned relevant metrics—for example, percent of visitors that return, average number of pageviews, or average time spent per visit. Tracking leads or sales is even more straightforward. If you have analytics set up, it's relatively easy to segment out Twitter campaign traffic and analyze these metrics.
Identify your audience -- The better you know who you're talking to, the better you can tailor your content, messaging, and tactics for maximum impact.
Keep your eye on the prize -- Every tweet should be a part of an overarching strategy to achieve your goals, whether that be fostering brand loyalty, making new industry contacts, generating sales, or all of the above.
Be entertaining -- While the 140-character format might seem destined for banality, bucking the trend will set you apart. “Brevity is the soul of wit,” as a wise man once said. Humor is a great way to cultivate relationships and gain traction in an otherwise dull forum. If you can't be funny, at least be interesting, relevant, or preferably both.
Be consistent -- Social media tends to have cumulative effects. The more active you are, the more visible you are and the more likely you are to engage in productive conversations.
Aim for a 90% share, 10% ask ratio -- Make yourself a resource. Share relevant content that inspires interest and dialogue. You'll have much more success when it's time to ask your followers for something important to your business once you've gained their trust and attention.
Monitor, evaluate, improve -- If you aren't tracking and analyzing your results, then you're wasting your time: time that could be better spent exploiting effective tactics or discovering new ones. Monitoring your results will show you what's worthwhile and what's not, making your efforts far more efficient in the long run.

With a little creativity, some careful planning, and a lot of follow-through, Twitter can become a valuable ally that can help you achieve your marketing goals, but it's important to make sure you have realistic expectations and track your results along the way.

If you don't have the resources, time, energy, or dedication to devote to a Twtiter campaign, you may want to consider another strategy or outsourcing the work to a reputable agency.

Questions about using Twitter for your business?
Contact us and let's determine if Twitter is right for you.

Omit this from your website content at your own risk!

2012-04-25T16:04:27+00:00

It's missing from a tremendous number of websites. Omitting it can send your credibility plummeting. Omit this and you're sending potential customers away from your site and over to your competitors' sites.

It’s obvious to you what makes your services so much better than your competitors' services.

Therefore, it ought to be obvious to everyone else, too....right?

The problem

Your website makes some pretty hefty claims that are important to your prospective customers.

The problem is, they're general claims and you neglect to offer any evidence whatsoever as proof that you can actually walk the walk.

Here's the problem in a simple math equation:

Making big claims +
Omitting the evidence =
Skeptical, non-trusting prospective customers.

Why it happens

Many business owners simply don't see the need to offer specific evidence as to why their service or product is so much better, or how it can deliver a specific result.

They're immersed their business every day. It's obvious to them what makes it better. And so, sometimes consciously and sometimes not, they figure it should be obvious to everyone else, too.

Also, coming up with evidence to support big claims takes work. You have to dig for the results. You have to call up your customers and ask, “What specific results did you experience when you used our services?”

Omitting the evidence is the easy way out. Not surprisingly, there are consquences for those who opt for this easy route.

The results (bad news)

Your prospective customers inevitably compare you to the other options available in the marketplace.

They want desperately to believe that your service or product line is as good as you claim. Yet they're inherently skeptical. (And who can blame them with all the extraordinary claims being made on websites?)

Fail to show them proof and their skepticism can prevail. You can lose the sale right then and there.

How to keep from making this mistake

Simple. A whole lot of evidence is the secret antidote against the doubts and skepticism your prospects experience.

When preparing for a trial, attorneys are never content to have “enough” evidence to establish their case. They seek to show overwhelming proof.

You need to do the same.

What evidence can you present in your website?

Examples of and statistics related to specific results you've achieved for past customers
Case studies
Before/after photos
Testimonials from satisfied customers
Your credentials
Information on and photos showing your equipment or facilities
Logos of the associations to which you belong
The number of years you've been in business
A list of awards your company has received
Your (and your employees') qualifications

Here's the catch though: Any of the items in the bulleted list above aren't as persuasive by themselves as they are when they're backing up one of the big claims you make.

If your site claims you're the most experienced company in town, make sure you mention that you've been in business for 35 years to back up that claim.
If your site claims you're an award-winning company, make sure you list the awards you've won to back up that claim.
If your site claims your clients experience exceptional results, you better provide some specific statistics or case studies to prove you're not full of fluff.

And additional tip

When you provide evidence, be specific. Saying “We have a high success rate,” isn't terribly terribly persuasive. In fact, it's vague and there's no evidence to back it up.

Try this instead: “For the past twelve years, we’ve maintained a 97.3% rate of success.”

See the difference?

So your bonus tip of the day is:
Boost the authenticity and persuasiveness of your evidence with specificity. It can work wonders.

6 big Facebook mistakes that prevent you from seeing results

2012-04-20T16:01:54+00:00

Not seeing the results you want from your business's Facebook Fan page? Make sure you're not making one of 6 common mistakes; they very well could be holding you back.

Not seeing the results you want from your business's Facebook Fan page?

Make sure you're not making one of these 6 common mistakes though; they can end up costing you and decreasing the effectiveness of your efforts.

Mistake #1: Not Responding to Comments

Facebook is a social network, meaning it's all about two-way communication. It's not meant to be used as a constant, neverending stream of megaphone "USE OUR BUSINESS!" shouting posts.

Your Facebook Fan page isn't a static website page either. When people comment, you should always respond to them. Always. Always.

Ignoring requests, comments, and questions hands-down makes you look bad and, even worse, makes your potential customers feel like you're not listening and that you don't care about them.

Mistake #2: Fan Page Neglect

How often do you log in to Facebook?

You need to consistently post and interact on your page. Set aside some time each day (or a few times a week at the least) for Fan page maintenance or delegate the task to a trusted employee.

You need to check in regularly to see what's going on. Failing to do so increases the likelihood that you'll miss your fans' questions and comments while making you look unreliable and unavailable.

Mistake #3: Missing Call to Action

Don't be afraid and don't forget to ask for your fans' business on your Facebook fan page!

Just as you should be doing on your website, tell your fans and potential customers exactly what they need to do to experience the benefits you offer.

Yes, they know you're a donut shop and that you sell donuts, but don't waste the opportunity to tell them to come in today and give your delicious new flavor a try.

Failing to tell your Facebook fans to take action decreases the likelihood that they'll actually do so.

Mistake #4: Careless Surfing

Whenever you're on Facebook, you need to be "on brand."

Remember that your fans can see everything you do. Facebook's recently-implemented Timeline format makes it easier than ever for them to do so.

Be professional and remember that everything that you do on Facebook directly reflects on your business, heavily and perpetually influencing how your business is perceived.

Mistake #5: Failing to Track

How do you know if the work you put into your Facebook Fan page is actually doing anything?

If you were engaged in a monthly Inbound Marketing plan using closed-loop analytics, you'd know exactly how many leads and sales came from your Facebook Fan page.

If you're not though, you should at least be tracking the general activity of your fans and visitors using Facebook Insights.

Insights is Facebook's built-in analytics (stats) program. It provides you with valuable performance data, including who likes what and how your fan activity has increased or decreased.

Mistake #6: Where Else Are You?

Your Facebook Fan page's profile needs to provide links to your company website, company blog, and all other social media sites where your company has a presence (Twitter, LinkedIn, Pinterest, etc.). Give people the opportunity to check you out and connect with you everywhere you're online.

Now You Know, and Knowing's Half the Battle

Make sure you're not making any of these 6 mistakes and you'll be able to better capitablize on your Facebook Fan page's ability to help you brand your business and attract new customers.

Web Designer Secrets: The “F” Pattern Demystified

2012-04-17T22:11:39+00:00

The F-Pattern is an industry secret used by the top web designers and web design agencies to help guide the creation of effective website designs.

Let's take a look at this mysterious pattern and learn how it can be applied to your site's design to increase leads and sales.

The F-Pattern is an industry secret used by the top web designers and web design agencies to help guide the creation of effective website designs. (And yes, absolutely, we use this knowledge here at our Denver website design company when creating our clients' website designs.)

Here's the low down: Eye-tracking studies demonstrate that the manner in which people read content on the web differs from how they read printed materials. And yep, when they arrive at a webpage they read in an F-Pattern.

By focusing a webpage's critical content within the rough shape of the letter F, companies that practice strategic website design ensure their clients' site visitors see what they want them to see.

The Mysterious F Pattern Explained

Let's break this down.

Suzy is browsing the web. She opens up a new web page.

Instantly, without her even realizing they're doing so, her eyes begin to scan the page's content in the rough shape of an F. This means she'll first look across the top horizontal bar of the letter "F" for important content and to orient herself before she looks anywhere else. In other words, she's looking from left to right across the top of the web page.

Next, Suzy will likely return her gaze to the left hand side of the web page and do a quicker glance across the lower horizontal bar that sits parallel to the top one she just scanned.

Lastly, her eyes scan the long, imaginary vertical bar that runs down the left-hand side of the screen and completes the letter F.

Only after her eyes finish this scanning (which may take less than one second) will they begin to scan through the main text on the web page, focusing first on bullet points, bold words and headings.

Most readers rarely stop to read long blocks of text. Within seconds, website visitors have decided whether or not they'll stay or go, with much of this decision based on what they've seen along the three main scan-lines that form the F-Patter.

(Important Note: Though this is a common scanning pattern, website visitors do not always scan in this fashion.

Some website designs are heavily weighted with design and content on the right side of the screen. People in other countries may read from right to left or top to bottom instaed of left to right. Some people have visited a site in the past and are already aware of the content that exists across the top and down the left side of a page. In other words, though it's an extremely common pattern, many variables contribute to whether or not web users scan pages in the shape of an F upon arrival.).

The F-Pattern can increase your website's effectiveness

The strategic web design company or inbound marketing company you work with can use the secret of the F-Pattern to your advantage when designing your website's pages. They might...

reserve the top bar of the F-Pattern for the most important content on the page – the headline. Without a compelling headline, readers may be tempted to skip on to the next page or worse, to a competitor's page. (After all, why would they spend time reading content if they can't first determine what it's about?)
prevent visitor confusion by placing a sub heading or Call To Action (CTA) on some pages along the short horizontal bar. The words of the sub heading should reinforce your primary, intriguing headline and tell visitors what they can do next.
include your site's main navigation along the vertical bar of the F-Pattern, as it's a prime spot for site visitors to look when orienting themselves.

Website design is both an art and a science

Good website design is both an art and a science.

Using time-tested design patterns and industry secrets such as the F-Pattern enable strategic design companies to offer maximum readability and usability. It enables them to create unique, branded pages that sell products, tell stories, and increase leads and conversions.

Make sure you take your time choosing your web design company, and make sure that your final choice focuses on science-based design, not just pretty colors, to maximize your investment.