Tips 'n Tricks

10 best articles of the month : Recap July 2015

noreply@blogger.com (Anonymous) — Thu, 30 Jul 2015 13:16:00 +0530

13 Instagram Marketing Tips From the Experts

Improve your Instagram marketing strategy? Want to know the latest tips and tools? Here are the latest Instagram marketing tips from the experts.

10 Fonts That Might Be Worse Than Comic Sans

Comic Sans aside, learn 10 more fonts that you should avoid if you want your business to be taken seriously.

Award Winning Internet Marketing Blog - Matthew Woodward

My name is Matthew Woodward & If you want to learn internet marketing over the shoulder of an established expert this blog is for you. I cover a range of topics including SEO, blogging, traffic generation, conversion and more. I promise you will not be

Amazon vs. Walmart [Infographic]

In honor of Amazon Prime Day, we decided to see how the online giant stacks up against the world's largest retailer: Walmart.

A Complete Checklist for Social Media Managers (Infographic)

Although we know this social media checklist is not a one-size-fits-all list, it’s a good starting point for those who are trying to figure out how often they should perform all of their social marketing activities.

5 Ways to Generate Business Through LinkedIn

Make sure you're taking full advantage of the professional social network.

9 'Cheats' to Make Your Content Go Viral

These common formats can seriously increase your content's shareability.

15 Essential Content Creation Apps You Need Right Now

Imagine if you could create content faster? This article presents 15 content creation apps that will make your job (and life) easier.

4 Ways Google's News Lab Will Help You Create Awesome Content

Google is bringing data journalism to the masses.

Social Media Marketing Management Tools List - Updated!

Tools make reaching social media marketing goals possible. Whether you're a soloprenuer or a multinational enterprise, it's nearly impossible to manage a s

How to upgrade to Microsoft Window 10

noreply@blogger.com (Anonymous) — Wed, 29 Jul 2015 20:01:00 +0530

As Microsoft releases latest version of OS window 10, and it’s very easy to upgrade of your PC with latest Microsoft, you just need to reserve the space for upgrading.

Make sure that your PC has minimum configuration as following

1 GHz Processor

1 GB of RAM

20 GB of Free Disk Space

Let’s with each step

1. Icons will appear at right-end bottom of taskbar to reserve and the space.

2. Then window will popup, where users need to enter email address to confirm the reservation.

3. Microsoft will send notification when upgrade is ready for your system easily.

Get more information about features of OS at window 10.

Enjoy!!! :)

Capture snaps from your favorite video with android app : Video to image converter

noreply@blogger.com (Anonymous) — Wed, 29 Jul 2015 16:31:00 +0530

Mobility becomes prime aspect for users and they love to access 24x7 from anywhere. Android & iOS most used operating system that runs on most Smartphone and tablets. And, there are millions of application which helps user to manage their daily activities as both personal & business.

At Kensvalley Technologies, our mobile app developers comes with an idea to make application called Video to Image Converter for Indian Users, which allow them to take snaps from their favorite videos, and make those images memorable.

Video to Image converter is android based application which help you to capture desired snaps from videos and which provide same resolution as video has.

Problem occurs while developing application

The main issue arise when taking images from big videos, where it takes snap of starting screen and that are due to time frame issues that application not able to accurate images.

Our team have reviewed and analyzed various materials to resolve this and then fixed the issues in our latest version of Video to Image Converter Android app

Main features of application

Take snap with one-click
Display multiple snaps on single screen
Easy to share multiple image to friend and family

Download Video to Image converter Android App from google play store.

How to get more exposure for your Android App

noreply@blogger.com (Anonymous) — Mon, 20 Jul 2015 19:03:00 +0530

As app is developed with great efforts of you and your teams, your app having great features and great functionality with easy User Interface and user loves to install your application.

But, what if your application does not rank well in Google play store search result pages, and then your application don’t get enough exposure and your idea will remain dormant. Now, it’s important to get rank on Google play store result pages to get more exposure and more application installation, which help you to monetize your application.

According to Forrester, 63% of apps are discovered through app store searches.

Main Mechanisms

Keywords
Blog for your app
Encourage your users to provide reviews, rating and recommendation
Updates apps for latest OS

We conclude that better approa

ch of app optimization will get great exposure for your application

Mobile App Promotion Guide {INFOGRAPHIC}

noreply@blogger.com (Anonymous) — Thu, 25 Jun 2015 16:25:00 +0530

Guide to Mobile App Marketing – An infographic by BlueCaribu and uSpeak

Why your most sales & business comes through mobile in future?

noreply@blogger.com (Anonymous) — Thu, 5 Mar 2015 13:30:00 +0530

published this post originally on LinkedIn.

Latest trend is mobility & 24x7 accessibility, which help you to manage information & data from anywhere with mobile devices as Smartphone & tablets. Facebook has already predicted the future of mobile, and mobile phones are gradually becoming integral part of our life to connect with world virtually by few touches & clicks.

Let’s check how most business & sales comes through mobile in near future

More searches through Smartphone

Smartphone becomes more affordable, and every user can afford phones easily. As increases of more mobile phone users that definitely increases more search for their favorite brands and channels through their phones due to mobility. Search engines are giving more importance to mobile design & mobile seo to provide more accurate and more relevant results. So every business should improve user interface of their website for mobile users to have better ranking and better conversion.

User prefer apps for their favorite social media

Your favorite social media easily accessible through mobile apps, and app gives instant notifications when new things is available from your friends and brands, mean your brand is connected 24x7 with your fans and customers. So, it's requires to optimize you social media marketing strategy.

Messengers become word of mouth marketing platform

Whatsapp, SnapChat, Viber and Facebook Messenger are most popular and most used messengers, which connects you with your friends easily, and you can share messages & files instantly without any complexity. It becomes new word of mouth marketing platform, you should optimize the contents for your users by creating interesting memes, short videos and interesting contents, and users love to share those contents among their groups. Here is viral and most circulated image of whatsapp's new feature.

Conclusion

You should improve & evolve current marketing & promotion strategy to get more benefits by engaging customers and fans from mobile.

Infographic: Understanding Mobile Viewability (Mobile Ads Life Cycle)

noreply@blogger.com (Anonymous) — Mon, 2 Mar 2015 14:53:00 +0530

Let’s check how our ads work on mobile devices by understanding mobile viewability (Life Cycle of Mobile Ads)
.

Understanding Mobile Viewability: An Infographic by The Mobile Majority

3 common mistakes must be avoided for mobile website

noreply@blogger.com (Anonymous) — Sat, 28 Feb 2015 12:28:00 +0530

Now days, search engines are giving more importance to mobile friendly user interface of websites to rank website because searches are increasing day by day through mobile devices (eg. Tablets, Smartphone, etc.), and search engines want to give more accurate & relevant results to their mobile phone users.

Search engines considered mobile phones as best platform/medium for users to access information from anywhere means it provides mobility. And, everyone is building responsive design & mobile websites to give better experience to their users.

Let’s come to the point that what are 3 common mobile seo mistakes we are doing while building & developing mobile website.

1. Load Contents Slowly

Today, all users love to access website through their mobile devices due to their hectic schedule, if they found website is taking some time to load contents then they easily abandon website which mean increase bounce rate, that’s not good news for any website because they lose conversion and business.

So, it important to use minify codes (CSS/HTML/JS) and optimized images which improves load time and improves user experience. That’s search engines expect from your website, and increases search ranking of your website.

You can review the page speeds of your website from Google PageSpeed Insights.

2. Different layout for each device

Second and very common mistake is that you have designed separate mobile websites for each device that does not provide consistence experience to users. It’s requires to create separate URL for each device to deliver specific layout, and which ultimately increases your web development & maintenance costs.

By making responsive layout design, website will have single URL, it will provide top-notch consistence experience to users, and user will easily remember the URL of website.

3. Not optimized for users

Third mistake is that mobile website are not optimized well for users which increase confusion among users that where to go next and how the navigation are working. Website flow is very important to drive users to targeted pages, which leads more conversion.

Let’s avoid these common mistakes for better user experience and search ranking.

Best android applications for day to day life

noreply@blogger.com (Anonymous) — Fri, 27 Feb 2015 13:40:00 +0530

Let’s check out these best 13 Android apps

1. Truecaller - Caller ID & Block

Why should I use: It gives accurate information of spam numbers and you can easily block them. Suggest the numbers of your numbers of friends.

Downloads

2. WhatsApp Messenger

Why should I use: One of best messenger which automatically fetch contacts from phone book and connect you to your friends, and you can easily share file, chat one-on-one, make group chat.

Downloads

3. Messenger

Why should I use: Facebook Messenger helps you to connect with your all Facebook friends. It’s best alternative to WhatsApp Messenger.

Downloads

4. UC Browser for Android

Why should I use: It gives best experience of Searching, Browsing, Downloading, Video, Gaming, Shopping and Social Sharing experience at the fastest speed. It’s best alternative to Google chrome.

Downloads

5. Instagram

Why should I use: Capture & share your best moment as photo with world. You can able to view & share your friends’ and family members’ pictures/photos as well. Best app to share your pictures.

Downloads

6. Skype - free IM & video calls

Why should I use: It very popular among business professionals to connect with their associates and clients, and you can easily chat and share files. The best thing of this app is that it's mobile version very popular desktop messenger.

Downloads

7. PicsArt Photo Studio

Why should I use: It helps you to make your own photo studio to edit pictures with various effects.

Downloads

8. MX Player

Why should I use: Best video player which accelerate hardware & software, multi-core decoding, great sub-title gesture and play various video format files.

Downloads

9. 360 Security - Antivirus Boost

Why should I use: It optimizes, boost & protect your phone by removing cache data, junk files and unused applications/files.

Downloads

10. Viber

Why should I use: You can make free phone & video call, all over world. You can also share photos/videos and chat with your friends.

Downloads

11. SHAREit

Why should I use: It helps you to transfer & to share photos, apps and more across devices…without network charges or Wi-Fi connection.

Downloads

12. Flipboard: Your News Magazine

Why should I use: its personal magazine where you can follow topics, and create & share your own Magazine.

Downloads

13. Evernote

Why should I use: You can easily manage works from anywhere, either using Smartphone or tablet or desktop/laptop.

Downloads

I would like to recommend one more app which helps you to manage contact & call history, that’s ContactOpus

I hope this list may help you to install suitable app to your phone. Thanking you!

Step by Step Guide to install WordPress on your server

noreply@blogger.com (Anonymous) — Thu, 26 Feb 2015 16:49:00 +0530

Website development becomes very easy with WordPress; using WordPress you can easily setup small professional website & blog website. To setup & configure WordPress, you must have hosting server and domain name (eg. www.xyz.com) for your website. There are plenty of good hosting providers and you can purchase any packages based on website’s requirements. At the starting phase your website doesn’t require more web space so it advisable to go with shared hosting at initial stage, and you can easily switch the hosting packages when your website have good traffic & good rush.

List of few hosting providers are

Godaddy

Hostgator

Bluehost

You can find full list of hosting providers at http://www.top10bestwebsitehosting.com/

Now, you have hosting server and domain name which going to be used for WordPress website. Here, we will go through manual wordpress installation.

Let’s do installation step by step

1. Download Latest Version of WordPress

It requires downloading of latest version of WordPress for your website, which you can download from www.wordpress.org. It’s advisable to go with latest version only which has more features and functionality than previous version.

2. Create Database & User from cpanel

As WordPress is content management framework, and developed using PHP (programming language) & MySQL (Database). Every WordPress website must have database which manage contents of posts, pages, etc. and for that you need to create database from “database section” of cpanel. You need to go to “MySQL Database” for creating new database

After creating database, you need to create new user which use to access database for adding, updating and deleting contents.

From “Add user to Database” section, assign users to database that you are going to use.

3. Update config.php file

Now, you have created database and assign users to database from cpanel. But the question is that how WordPress access database for managing contents and it manage through config.php file. WordPress comes with file name called config-sample.php that we need copy and rename it to config.php. After renaming file, you need to define details of database name, user name & password.

There other setting but it not necessary for now.

4. Upload source WordPress using FTP Client

After completing all the process, it times to upload source code to server which we can easily manage with FTP clients; it’s easy to upload source code using FTP clients.

you can review FTP clients at http://lifehacker.com/5039956/five-best-ftp-clients, and download & use suitable one.

5. Install WordPress

Now, go to URL of website (www.xyz.com) or sub-domain (m.xyz.com) or sub-folder (xyz.com/m), and will run installation script where you need to provide details as name of website, username and password to access back-end.

I hope this will help you to setup WordPress on your server. We will check and go through WordPress configuration & customization later on.

3 helpful tactics need to be used for your website in 2015

noreply@blogger.com (Anonymous) — Tue, 24 Feb 2015 15:07:00 +0530

Website will generate more business & revenue if it has great targeted traffic & website visits, and it requires to retain and maintain same flow of traffic to website for future business and more revenue.

I am using many techniques to drive targeted audience to website which are very effective to my clients' website, and would like share these important tactics so you can improve your business with more traffic & conversions. These techniques are

1. Invests more on traffic generation source

According to Pareto principle of 80-20 rule; 80% output come through 20% efforts. Same implies here in digital marketing, where you need to invest more on best traffic generation sources & medium, so we can design & improve strategies for that specific medium to generate more traffic. We can easily get reports through Google Anlytics, from where you will find

User flow of each pages website

Based on user flow you can optimized & improve most visited pages for better conversions & more leads.

Source / Medium of website traffic

It helps to identify source and medium which driving most traffic, and accordingly you can improve strategy for traffic generation.

2. Build mobile friendly User Interface(website)

Now, Users are spending more time on Smartphone and Tablet due to portability, and visits their favourite websites and brands through mobile phones. Here is images which show that how many visits come through mobile devices for my website

So, it’s very important provide mobile friendly user interface(website) by making website responsive.

3. Use Opt-in forms

Opt-in forms works very well with website to build leads and to retain users for future updates and news. Here is basic opt-in for newsletter.

Opt-in form leads more traffic than normal contact form and normal subscribe button.

Create & share great contents for better traffic and better search engine ranking.

Must have WordPress plug-ins for your WordPress website

noreply@blogger.com (Anonymous) — Mon, 23 Feb 2015 17:20:00 +0530

WordPress is widely used framework to manage small & medial scale websites, and most of them are CMS based. Every website owner wants to secure his website from hackers, enhance functionality and improve the performance of website to provide best user interface to his users; and which can be easily achievable through some sort of very useful existing plug-ins.

Let’s review these essential plug-ins

Backup & Database

BackupBuddy

You can easily take backup of source code & database
You can store backup on Dropbox, Amazon web services, FTP, email.
Easy to Schedule backup
Purchase

SEO

WordPress SEO by Yoast

Easy to manage meta element of page & posts
Page analysis for better optimize of each pages & posts
RSS Optimization, XML sitemap Generation
Download

Google XML Sitemap

Generate XML Sitemap
Exclude specific category or pages or posts
You can easily manage crawl priority of pages or posts or categories
Dowload

Security

Wordfence Security

Enable Firewall
Log-in Security
Easily Spam filtering
Schedule Scan
Easily Email Alert
Download

Login LockDown

Disable Logins after certain attempts
Lock out after certain hours.
Download

Performance

W3C Cache Management

Increases 10x time performance.
Caching of pages/posts, CSS/JS, feeds, search results pages, database, objects
Provide support small screen browsers (mean for Smartphone & tablets)
Easy CDN management
Download

BJ-Lazy Load

Improve Loading Speed of website
Resize the Images for small screens & high resolution screens
Images appears while user scroll down website
Download

Forms Management

Contact Form 7

Easy to create contact form
Easy to setup email Message
Compatible with Flamingo, Really Simple Captcha
Download

Lead Generation

OptinMonster

Beautiful Opt-in form for home page & other pages
Page Level Targeting
AB/Testing
Easy monitoring
Purchase

Improve Your Contacts Management with ContactOpus

noreply@blogger.com (Anonymous) — Sat, 21 Feb 2015 22:19:00 +0530

Android is powering most Smartphone, tablets, wear and TVs. You wish to have great application to manage your day to day stuff easily without any hassle. You can download suitable application from Google play store and manage updates from it as well.

Good applications are very useful to improve your productivity and relief the pain of getting stuck in application scope.

As we have developed simple application to manage your contact apart from its native Contacts & Phone applications, and it’s ContactOpus which you can download from Google play store. ContactOpus comes with all the basic features of Contact & Phone app with some addition features as screen colour customization, auto reject call, and backup & restore contacts details and many more.

Let me go through each feature in detail.

1 Contacts

ContactOpus retrieves all contacts from different configured profile such as whatsapp, skype, etc. And display all the contacts as single list in home page, where you can search easily through search icon

You can set specific contact as favourite and it get added to favourite list that you can accessed from start Icon. You can call easily call from single touch from favourite list.

Call history

Call history easily accessible from home screen by click call history icon, and shows all history in single list with incoming, dialled and missed call icons.

Backup & Restore

The main feature is missing in native contacts app is to take back-up of contacts, which help user to retrieve on some special cases if their phone data get lose. By using restore feature you can easily restore contact details with single click. When you are taking restore it will ask you to restore specific file.

You can easily migrate you contact details to another phone by installing contactOpus app and restoring exported data.

Auto Reject Call

If you irritate with someone or don’t want to receive call from specific number then you can easily manage it through Auto Reject Call Features which you manage from setting and from dialer.

Simple Dialer

Simple Dialer helps to make call to specific number and you can add that phone number to phone book as well.

Change Color

Color of your theme is option and it would be great if you can manage color of application according your mood, and with ContactOpus you can change the theme color as well.

What is the wrong with your website?

noreply@blogger.com (Anonymous) — Sat, 21 Feb 2015 12:42:00 +0530

Websites are front face of any business, and it is important to update & modify website regularly to get most benefits from it.

I have designed and customized various websites for my clients; there are few minor but very crucial mistakes that we are ignoring after website development which leads us to great disaster by not generating leads and business. Let's go through these one by one

1. Website is not optimized for small screens

Users are using Smartphone & tablet to visit, follow, get updates & purchase from their favourite brands, and they easily get what they want through Smartphone. Though, it's very crucial to have website which run smoothly & effectively on small screens of Smartphone & tablets, which we can achieve by implementing these 3 solutions.

a. By making website responsive.

b. By making separate mobile website.

c. By making mobile apps

2. Avoiding search engines' guide lines.

Search engines drive traffic of targeted audience and visitors to your websites, and they are doing same using some sorts of algorithms to give most accurate result to its users. It’s good thing for any business to get benefits from search engines by optimizing their website according search engines guidelines, which leads them to get listed in first page of searched result page.

Google offers Google webmaster tools to submit and review your website, where you can check issues & suggestions to make website search engines friendly.

3. Every time need to go to developer for changes

Customization & maintenance is very tedious job if you are not aware with coding, and you have already hired developer for website development; and every time you need to get help from developer to customize and change very small things, which cost you much (for small scale & medium scale websites). But, there are some frameworks which you can manage easily without having any technical knowledge, and these frameworks are WordPress (for CMS websites), Shopify & BigCommerce (for eCommerce websites), PHPfox(for social networking websites), etc.

Choose suitable frameworks for your website wisely :).

4. Poor navigation & old designs

After spending great efforts to drive users to your websites; now, website should satisfy user's exceptions and needs that why he is visiting website and what he wants from websites. User should be able to navigate all pages of website easily so he can receive best from website.

Poor Navigation & old designs leads high bounce rate mean user get frustrated and leave website once he didn't able to navigate through website’s pages. So, it’s important to make user-friendly websites with proper navigation. You can provide links through call to action buttons, navigation menu, sidebar, etc.

5. Social media profile not integrated

Humans are easily get influenced by their friends and relatives, and seek their review & suggestions before making any choice. Now, they are all connected through social media as Facebook, LinkedIn, Twitter, etc. Social media are good medium to build great brand and to promote your products & services very easily.

You should include social media icons to your website so they easily connect on you social media. Integrate suitable social media to your lading page by embedding your social media profile’s feeds, followers, photos, etc.

Easily build professional website by yourself using WordPress

noreply@blogger.com (Anonymous) — Wed, 18 Feb 2015 16:49:00 +0530

Are you looking to build website for your business or personal blog? Seriously, WordPress is best option.

WordPress is PHP based frame which used widely to develop & manage small & medium scale websites. As WordPress is free and having great repository of plugins and themes, which are easily accessible and we can use to develop website.

WordPress back-end is very user friendly and we can easily manage various things as create pages/posts, manages media gallery, install plugins, customize theme(choose/apply theme), use widgets, customize menu, etc.

Many hosting providers already offers one click WordPress installation, and you can also setup & configure WordPress manually from cpanel or FTP.

After WordPress installation, it requires to have great user interface of your website using theme/template. But, the question is that does it cost me more or can I manage it easily by myself. Yes, you can and follow these steps

1. Define goal, scope and flow of your website.

Well defined goal, scope & flow of your business website helps to select correct design & layout for website, that engage visitors to website and generate more sales. If you are in real estate business then your website should have property listing, rating of each property, gallery section, etc, and accordingly you should design layout of website. Scenario would be same for all the business.

2. Go with WordPress theme

As WordPress has great repository of themes that help you to choose suitable theme of your business, it reduces the development cost and time. You can customize the theme as per requirements and that you can outsource to freelancer at economic rate.

Here are few websites that provide great themes as

3 Install plug-ins to enhance & improve your website

Same with extensions and plugins which you can download & install with one click. Let's take one example that how plugin will improve website performance & enhance functionality.

If you are planning to build eCommerce website to sell stuff online, then wooCommerce is best option which enable eCommerce functionality with few clicks and setting.

List of good plugins

For promotion & maintenance

4. Update WordPress & Plugins regularly

When new versions get available with previous version loop-holes by using those hackers can easily hack your website, and it's important to update plugins & WordPress version regularly. You don't need to hire developer to update, you can easily update plugins by few clicks.

5. Promote your website.

Every good website requires targeted audience to sell their products and services, and to get more benefits from website you should promote by optimizing website for search engines, sharing updates on your social media page, by releasing tips & helps docs through your website blogs, etc.

5 Common SEO Mistakes That Hurt Your Website’s Ranking

noreply@blogger.com (Anonymous) — Mon, 11 Mar 2013 09:32:00 +0530

SEO generates great results for any business if it performed in right ways and with right approaches. I have been working on several projects and understood that few basic mistakes should be avoided by every SEO professional to get more benefits from SEO Solution, these few mistakes can hurt your website ranking.

Let’s avoid these mistakes

1. Generation of too many Back Links in short Duration

Most Clients want results in overnight, to satisfy client many SEO Providers & Freelancers are offering link building strategy that generate more links in short period. Ideally, good results come over time by gradually generating links.

Every SEO provider should avoid quick generation of lots links because search engine can penalize your website and consider it that your website is over optimized.

2. Build Only Do Follow Back Links

Do follow back links are considering very important for every website and it’s helps search engines to rank your website. Search Engines are checking the do follow and no follow links and some popular websites offer no-follow link. It’s important to manage ratio of no-follow and & do-follow links.

You should avoid only do-follow link generation campaign.

3. Not Considering Social Media

Now days, due to heavy SEO activities and according latest search engines algorithm changes, SEO consultants are considering social media presence and optimized it to get good rank for website. It also drives traffics, engage your potential customers and increase brand awareness.

Your should include Social Media Campaign in SEO

4. Only Use of Targeted Keyword In Anchor Tags

Only use targeted keywords in link building strategy which can penalize your website, you should mix keywords with its synonyms and related keyword phrase.

5. Build Back Links Only For Home Page

Most of links are for only home page, which increase ranking your home pages for specific keywords, you should target the keywords of sub pages of your website and redirect your potential client to those targeted pages for better conversion.

An approach to increase your sales Using Social Media!

noreply@blogger.com (Anonymous) — Mon, 4 Mar 2013 21:35:00 +0530

Social Media becomes most popular marketing platform among every businesses. It’s very important for any company to generate more sales and they try & use every approach of marketing to generate more sales.

Now days, every business is providing training to their marketing team to use suitable social media to exploit it to generate more sales. Let’s choose right approach together to use social media effectively.

1. Identify Your Potential Customers/Clients

Sales generate through right marketing approach, for that you need to identify targeted customers/clients for your business services/products.

2. Understand their Needs & Behavior

After Identify the targeted customers/clients, you should understand their behaviors, problems and needs as what they are looking for, where are they are present, what’ they like most, etc. which help you to design and define digital marketing solutions for your business that work more effectively.

3. Choose Right Social Media Channel For Your business

Next step is to build brand awareness among your potential customers and increase their engagement with your brand, and social media will help to do so, but each & every social media will not help much so it’s important to choose right social channel for you business. There are popular social channels as LinkedIn, Facebook, Twitter, Pinterest, Google+, etc.

4. Be Present, Be Consistent

It’s not enough to choose & create your business profiles over social media. Generally, users are very keen to know latest updates/news, latest offers and discount of their favorite brands or products. So, it’s your responsibility to be there and post regular contents to bind your potential customers.

5. Monitor, Track and Evolve your Strategy

The most important is to monitor and track your strategy continuously, that help you to understand flow and path of leads, and improve your strategy accordingly so we can generate & receive most efficient output from it. “Competition increases continuously and we should update our strategy to get dominant in our business niche”.

Be Careful While Choosing Social Media Marketing Provider

noreply@blogger.com (Anonymous) — Fri, 7 Dec 2012 11:21:00 +0530

Social Media is boon for current online businesses/brands that engages your potential customers and prospects with your brands, and also help to promote & market your products and services.

Facebook, Google+, LinkedIn, Twitter, Pinterest are highly used social media, and these become essential platform for every brands, because every person love to follow their favourite brands and want to receive latest updates/offers.

The Real beauty is to manage your brands carefully according social media guidelines. Due to current competition every business wants more followers and fans to their business profile.

While, many seo companies, digital marketing agencies, freelance professional are offering their services to increase fans and followers. Before purchasing their services, you should review their methods & strategy to meet targeted goal. If your provider uses unethical ways then it will hurt your brand later. So be careful with this, which will waste your time, money, resource and also spoil your brand reputation.

Before making any decision you should

Ask for recent portfolio
Ask for detail strategy and plans
Take interviews of candidate
Compare their strategy with other Providers

By choosing right social marketing consultant/agency, you won half game.

Don’t lure to cheap schemes/services, later which cost you more.

4 Factors of Website That Convert Visitors into Customers

noreply@blogger.com (Anonymous) — Thu, 29 Nov 2012 18:47:00 +0530

Greetings!!

Every website has only one goal, and which is to generate more Conversions.

Landing Pages are important part of any website that can convert visitors into customers. Every landing page must be designed according its targeted business goals & scope. It’s important for every website to get more conversions than getting only traffic.

Here, Information architecture plays great role to convert visitors into customers.

These 4 factors helps to get more conversions

1. Website structures & Design

Website must have well structured and consistence Design, which includes good fonts, well structured layout, good images, etc.

2. Call to Action Texts and Links

After defining the goal and scope of website, we should use best call to action text/links, which helps visitors to find easily what they are looking for and also retain them on website.

3. Strong References

Website should have strong references, which includes good portfolio, clients’ testimonials, products/services reviews and good case studies. These references help to get confidence of visitors.

4. Test, Test, Test

After Designing website, test different versions of website designs. The tests can be A/B Testing and Multivariate testing. Launch different versions, and continuously check conversion ratio of all versions. Then select best one from all versions.

5. Track, Monitors and Improve Your Conversion Path

Use good analytics software to track and monitor your conversion path, then improve your most effective path for conversion.

Success comes through continuous tested & evolved efforts. Let’s get more benefits through our SEO teams’ efforts by getting more conversion.

“It’s crucial to have well organized website for every online businesses”

6 Ways to Manage Your Social Media Presence

noreply@blogger.com (Anonymous) — Sat, 17 Nov 2012 14:34:00 +0530

Social Media are raising their head to give more advantages & benefits to every business. I will explain how we can leverage our online business with help of Social Media presence and get more traffic.

Below 6 ways help you to manage you social media presence effectively

1. Choose Right Social Media For Your Business

My Father always says “concentrate only one thing at a time, and stick to it, and get rid of it”. It also applies to current social media, everyone should monitor their social media profiles, and find out which is most fruitful & traffic driven and engaging your audience, and then concentrate on it. If you concentrate on selected social media then you can provide more inputs to it and get more benefits from it.

2. Optimize Your Social Media Profiles

After choosing right social media for your business, next important task is to find out loop holes in your social media profile and correct those by optimizing it.

3. Learn From Your Competitors

It’s better to learn from your competitors' mistakes and define your strategies accordingly. Every business should monitor your competitor that what they are doing, and accordingly evolve your strategies which is better than your competitors.

4. Regularly Post Interesting Contents

Someone says “better to get used than rust”. In current competitive world you should come with new techniques and new interesting content, which engage your audience.

5. Provide Free Helps and Consultation

It’s in human nature to attract to free things and share it among friends, family members and colleagues. So every business should provide some sort of free things as discount & rewards on purchase, which will boost your business revenue.

6. Share Your Customers’ experiences

Before I make any decision about purchasing, to buy services, etc. I will do bit research about product & services and try to find customers reviews and suggestions on that specific product/services. It is a best way to share your customers experience on social media that attract more customers.

There are many things that every business should take care to exploit social media well.

SEO - The Effective Technique to Increase Sales

noreply@blogger.com (Anonymous) — Fri, 16 Nov 2012 13:38:00 +0530

It’s was great experience while working with my previous company, Company gets great business leads and inquiries through website, that the result of great SEO.

What is SEO?

We all are aware with SEO, let me just give the brief. SEO is process of optimization & tuning website according search engines’ guidelines.

Search engines uses algorithms to provide more relevant & accurate results to searched query of users, and algorithms count various factors to provide most accurate results.

By having great website, you can increase traffic & conversion with SEO, and it's most effective solution.

Advantages of SEO

Drive targeted audience to your website

Increase SERP Ranking for specific keywords

Increase ROI

Why are you waiting for, Get the SEOed

Effective Ways To Drive Traffic To Your Website Through Basic Activities

noreply@blogger.com (Anonymous) — Thu, 15 Nov 2012 16:37:00 +0530

You can easily drive great traffic to your website; for that you need to follow few basic rules & perform basic activities regularly that make sure that you are active on internet.

1. Optimize Your Website According Search Engines through Basic SEO

Everything should be worked as per some sort of rules. And, in the internet era search engines are dominants, and drive the most traffic to your website.

Search Engines are systems that indexed your website according some sort of algorithms and parameters. And they are providing guideline for optimizing website. So, it’s important to get listed on first page searched result page and that leads more traffic to your website.

2. Create Regular Back Links

Reference is important to buy or choose or select anything and search engines are working on same. So it’s important for every webmaster to generate regular back links for their website, which can be done by content marketing, link building, etc

3. Be on Social Media

Get Social, because it's a great platform to promote your business services or products over internet. Facebook, Twitter, LinkedIn, Pinterest and more are key social media websites, where every business should have profile and need to post updates & content regularly.

4. Take Participate in Forums/Discussions

Advice and sharing thought are also important to build trust for business, so you need to join popular Forums or Discussion, to provide advises and sharing your thoughts on particular problem and etc.

5. Monitor, Manage and Improve Website Traffic

It’s great to have more traffic, and it’s important to identify source & nature of traffic and conversion, which leads to define new strategy to get more traffic. You need to monitor and measure traffic channel regularly and improve it according your business needs.

Best way to get generate great fanbase for your facebook page

noreply@blogger.com (Anonymous) — Mon, 12 Nov 2012 15:52:00 +0530

After new update of Google search engine algorithm, many website get penalized due to bad SEO techniques and black-hat activities. And, Latest Google’s algorithms count social media as well to rank your website and it’s also provides inbound links to your website and increase website ranking.

Facebook is one of the most traffic driven social media (platform) and having highest registered users. I wish every business should have Facebook profile to promote their products/services, and to engage potential customers.

Facebook provides facility for every business/Brand to create Facebook Page, which help to share latest update and discount offers to their fans. It’s also important to have strong fan-base to do so.

Increase fan-base by below effective ways

1. Post Great Contents Regularly

Your fans expect to receive latest updates, news and discount offers from their favorite brands/company. So, you should post great contents regularly that engage your fans and inspire them to share it, which increases your brand awareness and help to build more fans. It would be great if you do it in great special fashion what your fans are expecting.

The main Funda is to post great content regularly.

2. Facebook Ads –

Facebook provide facility to promote your Page and Page’s contents by the mean of Facebook Advertising. Using Facebook Ads, you can promote specific post of Page or whole Page to the targeted audience.

3. Integrate Facebook Plug-ins With Your Website

Facebook provides the API and plug-in to integrate feeds & likes on your website. You should integrate like button or other plug-ins to your website as per its needs that help your fans to get you on Facebook.

4. Likes Exchange

Likes exchange is the easy way to get likes and to build your Fan-base. You can request other Facebook Page admin to like your Page and then you will reciprocate by liking his facebook page, which would be done using sending message to Page or posting request on their Facebook Page’s wall.

There are other well known website which help you increase your likes which are addmefast.com, socialmediaexplode.com, get-likes.com, etc.

Best Tools To Leverage Your Social Media Activities

noreply@blogger.com (Anonymous) — Sat, 10 Nov 2012 20:35:00 +0530

Only few days are remaining to “DIWALI”, and I am ready to enjoy every movement of this festival with my friends and family.

I wish “happy DIWALI” to you and your family.

Let’s come to the point, we are using social media for sharing our thoughts, wishes and services/products. It would be great if we have such tools that manage each every social media profiles from single platform, that help us to leverage social media activities and save time.

Here are my favorite social media tools

1. Hootsuite – Social Media Management Dashboard

Hootsuit is my one of the best social media tools; it is web based platform to manage and monitor your social media profiles.

2. Buffer – Smarter Way To Share Your Social Media

Buffer is great tools if you would like to manage and schedule your tweets fast. If you are looking for faster tweeting then it is best.

3. Trackur – Accurate Social Media Monitoring Tool

Trackur is good social media monitoring software, which tracks your social media profile’s activities.

4. Social Mention – Real Time Search Of Your Favorite Brand

It’s fetch data from various social media, blogs and website, and show most relevant & accurate information about your company or competitors. I love to use to design social media strategies from my competitor’s social media activities.

5. Topsy – Get Instant Social Insight

It’s great tool to get instant insight of your social media .

I hope you may use these tools or some other tools to manage your social media profiles. It would be great if you provide your valuable comment. Let’s exploit social media for better fun and better business.

Best wishes to you & your family for "DIWALI”