The Inspiration Room Daily

Covergirl Anime

Duncan — Fri, 03 Jul 2009 02:00:56 +0000

Grey Argentina won a Silver Press Lion at Cannes 2009 for this print advertisement, Anime, promoting ideas for face make up for teens at Covergirl.

Credits

The Anime ad was developed at Grey Argentina by executive creative directors Pablo Gil and Sebastian Garin, creative directors Diego Rubio and Coco Olivera, copywriters Gustavo Botte and Darío Porterie, art director Federico Braga, with illustration by Maximiliano Braga, Turi.

Perrier Bottled Water in Melting Heat

Duncan — Thu, 02 Jul 2009 20:00:41 +0000

Perrier bottled mineral water is presented as the drink for melting temperature heat in this print advertising campaign from France. Bottles of Perrier appear as cool as ever in the heat blistering environments of the tennis court, the night club and beach. The campaign won a Silver Press Lion at Cannes International Advertising Festival 2009.

Credits

The Melt campaign was developed at Ogilvy Paris France, by executive creative director Chris Garbutt, creative director/art director Thierry Chiumino, art directors Eve Roussou and Marie Farge, copywriter Luc Chomarat, advertiser’s supervisor Philippe Lepage, account manager Sarah De Vilmorin, account supervisor Dominique Dreyfus-Bellois, art buyer Laurence Nahmias, photographer Jean-Yves Lemoigne, with retouching done by Christophe Huet at Continental Productions and 3d Mecanique Générale. Models were made by Pascal Molina at Nomansland FX. .

Panamericana Creativity Tests

Duncan — Thu, 02 Jul 2009 05:17:26 +0000

Panamericana School of Art and Design (Escola Panamerica de Arte e Design) launched an integrated recruitment advertising campaign using print, poster, outdoor and ambient media to ask the question, How far does your creativity go? Circles, crosses and lines in magazine advertisements, on placemats, serviettes, wall panels and graffiti walls, were used as the starting points for doodles, grafitti, resulting in a range of fascinating responses. The magazine campaign (the last three below) won a Gold Press Lion at Cannes International Advertising Festival 2009.

Credits

The Creativity Test campaign was developed at Almap BBDO São Paulo, Brazil, by chief creative officer/executive creative officer Marcello Serpa, creative directors Luiz Sanches and Dulcido Caldeira, copywriter Andre Godoi, art director Andre Gola, typographer José Roberto Bezerra.

Vote Earth Monuments

Duncan — Wed, 01 Jul 2009 20:00:43 +0000

The WWF Vote Earth campaign 2009 used well known monuments around the world as a visual mandate for action. This was the third year in the Earth Hour campaign, focusing world attention on world leaders meeting at the Copenhagen summit on the environment. The campaign reached a reported 1 billion people, with one in seven people in the world believed to have switched off their lights. Over 4000 cities in 88 countries voted by switching off their lights. 1059 of the world’s icons were switched off at night. Shown here are monuments in the dark in Giza, Athens, Rome, Kuwait, Toronto, Lima, Paris, New York, London, Jakarta, Sydney, Hong Kong, Rio de Janeiro, Las Vegas, Shanghai, Beijing, Lausanne and Moscow. The Monuments campaign was recognised with a Gold Outdoor Lion at Cannes International Advertising Festival 2009.

Credits

The Vote Earth campaign was developed at Leo Burnett, Sydney, by executive creative directors Andy Dilallo and Jay Benjamin, copywriter Michael Canning, art director Kieran Antill, advertiser’s supervisor Liz Potter, planner Katrina Wong, account manager Sam McGown, account supervisor Amanda Quested, designer Masataka Kawano and editor Patrick Fileti. The Vote Earth art work was designed by Shepard Fairey, Studio Number One.

Dunlop Melody Road

Duncan — Wed, 01 Jul 2009 08:00:44 +0000

Dunlop Falken Tires are being promoted in Japan through association with a “Melody Road” set up in the Nagano Prefecture. A billboard informs motorists that if they slow down to 40 km/h on the twisting hilly road, they will hear a melody played out by their tires on the road. The safety message won the Grande INNOVA Lotus at Adfest 2009 and a Gold Outdoor Lion at Cannes International Advertising Festival 2009. See the campaign online at melodyroad.dunlop.co.jp

Credits

The Dunlop Melody Road project was developed at Dentsu Razorfish, Tokyo, Japan, by executive creative director Mikio Yasuda, creative director/copywriter/planner Masae Miki, creative director/planner Ryohei Manabe, copywriter Tomoko Arai (Les Soph!stes), planner/web director Yuko Takada, web art director/illustrator Yu-Ki Sakurai (Metamosphere), web programmer/technical director Ken Murayama (Undefined Inc), director Yuichi Miyayama, photographer/producer Seiji Shirafuji, producer Hirosuke Nagai, account supervisors Tatsuya Ikeda, Hideto Kato, Azumi Ebukuro, Satoshi Ide, directors Yuko Takada and Yi. The road was built by Shizuo Shinoda. The road sign was designed by Shiro Susuki (Spooky).

The “Melody Road” concept was first developed in Japan in Hokkaido Shibetsu-gun Shibetsu-cho. According to the developer Shizuo Shinoda of Shinoda Kogyo, he first heard a sound when driving over the grooves of the asphalt road which he had accidentally scraped by a bulldozer. Then he realised that the sound changed with the driving speed. He realised that he could create a melody by developing multiple thin grooves. The pitch changes by the groove interval; a narrow interval gives a high-pitched sound, and a wide one will give a low-pitch sound.

Fiat Endangered Animals Crash Test Environment

Duncan — Wed, 01 Jul 2009 02:00:30 +0000

Fiat commissioned a print advertising campaign to promote their achievement as the the lowest CO2 emmision car range in Europe. A crash test Panda, Walrus and Penguins demonstrate that the Fiat range is engineered for a lower impact on the environment.

The Crash Test Panda Film

A crash test Panda puts a car through its paces to the sounds of Queens’ track, Save Me.

Click on the image below to play the video in YouTube (HD)

Credits

The Endangered Animals campaign was developed at Marcel Paris, France, by chief creative officers Frederic Temin and Anne De Maupeou, copywriter Eric Jannon, advertiser’s supervisors Olivier François, Arnaud Belloni, Maurizio Spagnulo, art buyer Jean-Eric Le Coniac, art director Dimitri Guerassimov, photographers Ebo Fraterman and Roman Schwienbacher. Digital work was done at Le Moulin De Docs.

Filming was shot by director/animator Rémi Devouassoud via Wizz, Clichy, and WAM, Paris, with producers François Brun and Pierre Marcus. Sound was designed at WAM Son. Post production was done by Cédric Herbet and Eric Alcuvilla.

Fiat’s claim to fame comes from the JATO 2008 report. Fiat is at the top of the ranking (133.7 g/km) for and is followed by Peugeot (138.1 g/km), Citroën (142.4 g/km), Renault (142.7 g/km), Toyota (144.9 g/km), Ford (147.8 g/km), Opel/Vauxhall (151.1 g/km), Volkswagen (158.8 g/km), BMW (160.6 g/km) and Mercedes (185.0 g/km).

IKEA Beasts in the Home

Duncan — Tue, 30 Jun 2009 21:54:20 +0000

IKEA presents shelving solutions in a creative print advertising campaign featuring the Toy Beast, the Clothing Beast and the Book Beast, winning a Gold Outdoor Lion and a Silver Press Lion at Cannes International Advertising Festival. Monsters in the house are shown about to be trapped by IKEA Aspvik, Smadal and Expedit shelves.

Credits

The Beast campaign was developed at DDB Germany, Dusseldorf, Germany, by chief creative officer Amir Kassaei, executive creative director Eric Schoeffler, creative directors Alexander Reiss and Oliver Kapusta, copywriter/art director Dan Strasser, art director Danilo Farah, art buyer Anette Gruetter, account supervisor Stephen Kimpel, photographer Hans Starck. Post production was done at The Orange Apple.

Latin Stock Photos Come Without A Brief

Duncan — Tue, 30 Jun 2009 13:00:10 +0000

Great photos come without a brief. So goes the tag line in this series of print advertisements for Latin Stock, the world’s largest image bank. The campaign, featuring Donald L Robinson’s photograph of Muhammad Ali and Sonny Lister, Nick Ut’s photograph of Kim Phuc running from napalm in Vietnam, and tanks in Beijing, won a Gold Press Lion at Cannes International Advertising Festival 2009.

Credits

The Great Photos set was developed at DDB Brasil, São Paulo, Brazil, by creative directors Rodrigo Almeida, Renata Florio, Julio Andery, Rodolfo Sampaio, Sergio Valente, art director Rodrigo Bombana, copywriter Edson Oda, and of course used photography from LatinStock.

A Day in the Life of Chennai

Duncan — Tue, 30 Jun 2009 04:04:06 +0000

The Times of India presents a short satire on A Day in the Life of Chennai, the 24 hour biography of a giant cardboard cutout character navigating the ups and downs of cinema and politics. The Naaka Mukka video, highly popular in India, won the Lotus Roots gold award at Adfest, Asian Film of the Year 2008, the Gold Campaign at Goafest 2009 and a Gold Film Lion at Cannes International Advertising Festival 2009.

Naaka Mukka, meaning Mother Tongue, Father Nose, is a phrase used in a folk Tamil song capturing the duality of life. It became the basis of the music video launched on 22 August to celebrate the 369th anniversary of the city of Chennai. The video is a visual metaphor for the rise and fall of stars on the screen and beyond it, while highlighting the dirty party hopping track that most actor / politicians employ every day.

Click on the image below to play the video in YouTube (HD)

Credits

A Day in the Life of Chennai was developed at JWT India, Mumbai, by executive creative director/copywriter Senthil Kumar, art director Karthik Sekhar, agency producer Mark Manuel, advertiser’s supervisors Rahul Kansal, Priya Gupta and Suganthan K, and account supervisor Vijay Menon.

Filming was shot in Chennai by director/editor Shashank Chaturvedi via Good Morning Films, Mumbai, with producer Vikram Kalra, lighting director Jason West. Post production was done at Prime Focus.

Naaka Mukka is an ancient tamil folk track that was completely rewritten for The Times Of India film and resung by folk artiste Madurai Chinna Ponnu, directed by Vijay Anthony. The new lyrics were written by Senthil Kumar, Robert Tn and Na Muthukumar.

Miller High Life Innovations

Duncan — Mon, 29 Jun 2009 23:00:09 +0000

Miller High Life Innovations is a campaign designed to promote Miller High Life, the champagne of beers, while removing any sense of selling out to upper class snobbery. American men, anxious about the risk of being seen as pretentious, can rest assured that their purchase of expensive Miller High Life is no threat to their staunch reputation. The campaign, Pinky Restraint, Collar Clips and Decrossifier, won a Gold Press Lion at Cannes International Advertising Festival 2009.

I’m a hoity toity fancy pants and you are all unworthy of my company. Yes, one little finger can say that. But now there’s help. For those affected by an uppity digit there’s the new Pinky Restraint from High Life Innovations.

We’re not in Eastern Europe. This isn’t an 80’s teen comedy full of pastels and learner’s permits. No. You’re in America, sailor. And here an upturned collar makes your shoulders look like they’re giving birth to a tourist. Forged from high grade tin HLI Collar Clips keep those flaps down and your credibility intact.

For some folks (no one we personally know) leg-crossing is a bad habit. The Decrossifier gently trains away those magnetic knees, unsophisticating the crosser and thus making him more eligible for the high life.

Credits

The High Class Innovations campaign was developed at Saatchi & Saatchi New York, by chief creative officer Gerry Graf, creative directors Ralph Watson and Andy Carrigan, copywriter Mitch Gage, planner Dick Delange, account supervisors Nick Miartis, Mark Rolland, Will Platt-Higgins, art buyer Maggie Summer, art director Kristin Graham, photographer Paul Ober, graphic designer Hamish McArthur and retoucher Yan Apostolides.