The Inspiration Room

Mikado #EvenIfYouShouldnt

Duncan — Mon, 20 May 2013 02:21:29 +0000

Mikado, the European chocolate snack, has launched a web experience as the second part of the #EvenIfYouShouldnt campaign launched in March. The first phase, The Mikado Resistance Tests on Youtube, attracted 4.5 million views, with the Resistance Test #1 ranking the 2nd most shared video on Youtube in March. The new digital activation takes temptation one step further by challenging all web users to resist picking Mikado sticks. On the website www.neprenezpasdemikado.fr (Don’t pick a Mikado), web users deliberately witness a brand new interactive experience. At first sight, the website is all about an inoffensive Mikado pack and a clear warning: Don’t pick a Mikado. Woe to anyone who defies this warning! You could be forced to listen to an unruly woodwind cacophony, stuck in traffic jam, forced to watch an entire movie in Czech with Lituanian subtitles, required to disable a ticking bomb with 250 wires, and worse. 40 little torments awaits, one for each chocolate stick… so beware!

http://www.youtube.com/watch?v=esGNyiW1kQM

Credits

The EvenIfYouShouldnt campaign was developed at Buzzman by creative director Georges Mohammed-Chérif, strategic planner Renaud Berthe, general manager Thomas Granger, executive director Julien Levilain, account manager Antoine Ferrari, assistant digital publicity director Claire Cipriano, art director Louis Audard, copywriter Tristan Daltroff, assistant art director Clément Séchet, digital producers Laurent Marcus, Julie Bourges and François Cavallin, working with Mikado brand management team Emilie Chambert-Kirchhoffer, Marie Bescond, Laetitia Pardessus.

Production was by Fighting Fish.

Expedia Out There Bucket List

Duncan — Sun, 19 May 2013 10:54:47 +0000

Global travel company Expedia is inviting Australians and New Zealanders to fulfill their travel bucket lists in an integrated advertising campaign, “Out There, Starts Here”. The creative campaign follows the adventures of a young traveller as he embarks on a world journey. He shows that it is possible for anyone to live what they dream, and in the process witness truly awe-inspiring sights the world over. The campaign includes television, cinema and digital components, and bespoke lift wraps in key business locations across Sydney and Melbourne.

http://www.youtube.com/watch?v=TLDKRJh1EvY

The Expedia Facebook page included a competition to create a Boastcard for a chance to win a $1,000 Expedia voucher.

Credits

The Out There campaign was developed at DDB Australia, Sydney, by executive creative director Dylan Harrison, deputy executive creative director Darwin Tomlinson, copywriter Jon Austin, art director Rich Robson, agency producers Amanda Bennie and Kirsten Caly, print producer Cushla Morton, head of design Ramon Rodriguez, account director Lena Dawson, working with Expedia Australia/New Zealand director of marketing Louise Crompton and marketing manager Rebecca Williams.

Filming was shot by director Leo Woodhead via Revolver with executive producers Michael Ritchie and Pip Smart, producer Alex Kember, production designer Rick Kofoed, director of photography Ginny Loane.

Post production was done at Method Studios by editor Drew Thompson and colorist Andy Clarkson. Sound and music were produced at Liquid Studios.

Windows 8 Training Camp

Duncan — Sat, 18 May 2013 12:46:04 +0000

Microsoft is promoting the Windows 8 operating system in China with “Training Camp”, an online advertising campaign of three videos designed to create buzz. Watermelon, Makeup and Piano show extraordinary stunts performed in the Windows 8 cause.

Credits

The Training Camp campaign was developed at JWT Beijing, China, by chief creative officer Polly Chu, creative directors Devin Zhao and Nicky Zhang, assistant creative director Gary Wang, copywriters Popeye Li, Nicolas Tian and Bernard Chan, art directors Christine Klemmt and Liang Zhou, head of digital account team Wednesday Chi, agency producers Amber Yu and Tetsu Bi, planner Ratan Malli, account service team Ruston Spurlock, Chiara Capitanio, Sabrina Zheng, Fay Xie and Vivienne Huang.

Filming was shot director Jinjing Zhu via JQK Production with producer Raymond Johnsen Lucas.

This is Water

Duncan — Sat, 18 May 2013 08:39:18 +0000

American author David Foster Wallace, who died in 2008, has become one of the latest Youtube viral success stories. His May 2005 commencement address delivered to the graduating class at Kenyon College in Gambier, Ohio, was published as a book in 2009 under the title, “This Is Water”. Portions of audio recording of his speech have been edited together and visualised in a short film of the same name, viewed by over five million times since its launch on May 6.

Credits

This Is Water was produced at The Glossary by director Matthew Freidell, producers Allison Freidell, Whitney Willison and Jeremy Dunning, photographer Catherine Asamov,

Music is by Ryan Leach, Hugh Mitchell, Vadim Shkor, Skanoir and The Digital Pianist.

Land Rover Curtains

Duncan — Fri, 17 May 2013 13:41:26 +0000

Land Rover’s Curtain print advertising campaign, developed at Y&R Germany, recently won Bronze at the Clio Awards. Three curtains open on to tundra, arctic and desert scenes, symbolizing the capacity the vehicle has to transport the driver to exotic spaces.

Credits

The Curtains campaign was developed at Y&R Germany by chief creative officer Jan Leube, executive creative directors Esben Ehrenreich, Markus Rieser, art director Bernd Claussen, with post production done at PX1 Berlin.

Space Channel Design

Duncan — Thu, 16 May 2013 23:50:19 +0000

Space Channel, a branch of Turner Broadcasting System based in Argentina, invited Vetor Zero and Lobo to develop a new on air package, composed of idents, bumpers and menus, totaling 104 pieces and 12 minutes of 3D animation. Initiated two years ago, the extensive creative process took off using as main reference the work of artist and designer Syd Mead, responsible for the concept art of sci-fi films like Blade Runner, Aliens, Tron and Star Trek. With a team of more than 30 people, the production company created fantastic characters and scenarios that translate the thrill-packed spirit of Space’s programming, with a dramatic and hiper-realistic finish. The pieces were divided in four franchises (with portuguese and spanish versions): one generic and three thematic for specific programming slots, dedicated to series, films and sports. Among the highly detailed visuals the channel logo stands out, always incorporated into the narrative as part of props or settings. The yellow of the brand also gains strength in contrast with the overall grayish monochrome.

Credits

The directorial team was composed of Mateus de Paula Santos, Loic François Marie Dubois and Diego Fernandez, with executive producers Alberto Lopes, Sergio Salles, Luiz Carlos Reis and Andrea Dacharry.

The Space project was developed at Injaus Design, Turner, Lobo and Vetor Zero by executive producers Alberto Lopes, Sérgio Salles and Luiz Carlos Reis, creative directors Mateus de Paula Santos and Loic François Marie Dubois, concept artists Roger Marmo, Loic François Marie Dubois and Rodrigo Gallardo, art directors Rodrigo Gallardo and Fabio Acorsi, CG directors Franck Falgueyrac, Olavo Chagas, Alexandre Eschenbach, Reinaldo Furegato and Rodrigo Gallardo, 3D animation team Olavo Chagas, Ivan Olviedo, D. Lee Peffer II and Fernando Magalhães, rendering team Franck Falgueyrac, Mauricio Trivelin, Igor Colaiacovo and Paula Nobre, modeling and texture team Olavo Chagas, Art Duck Studios, Fernando Faria, Daniel Ho, Iara Furuse Abigalil, Karla Ruoco, Marcos Smirkoff, Rafael Segnini, Antonio Augusto Certain and Filipe Lopes, conceptual art team Diego Maya, Fernando Faria, Manuel Dischinger Moura and Marcelo Souto, rigging team Olavo Chagas, Vivi Adade and Sergio Gorgueira, 2D animation and post production team Franck Falgueyrac, Fabio Acorsi, Paulo Conceição, Fabiano Broki, Cassio Carvalho, Franco Bertoncini Andrade, Fernando Stutz and Lucas Barreto.

Sound design and music were by Paulo Beto, Anvil FX and YB Studios.

Getty Images in 85 Seconds

Duncan — Thu, 16 May 2013 13:12:54 +0000

Getty Images and AlmapBBDO in Brazil have followed up the successful viral video, “From Love to Bingo,” with “85 Seconds”, a video telling a love story with a collation of 105 videos from Getty Images video library. A boy and a girl meet as young children, are separated and then reunite as adults. The short film ends with a reference to the length of all the Getty videos in the company’s bank: 63,103,983 seconds — two years.

http://www.youtube.com/watch?v=iGgqEKP0oPc

Credits

The 85 Seconds ad was developed at AlmapBBDO, Sao Paulo, by general creative directors Marcello Serpa and Luiz Sanches, creative directors André Kassu, Marcos Medeiros, Renato Simões and Bruno Prosperi, art director Marcos Kotlhar and copywriter Sophie Schoenburg, head of art Gustavo Vockos, agency producers Vera Jacinto, Rafael Motta and Charles Nobili, account supervisors Cristina Chacon, Tássia Massumi Nishida, working with Getty Images marketing manager Renata Simões, media planners Paulo Camossa and Patricia Moreton, project managers Markinhos Fagundes and Claudio Costa.

Filming was shot by directors João Simi and Marcos Kotlhar via ZOLA, and Beto Araújo, Sacha Bastos, Gustavo Vockos at Procuradoria de Filmes, with Daniel Lemos, Rafael França, editors Beto Araújo and Sacha Bastos, executive producer Jimmy Palma, producers Amelinha Lobo and Pedro Bueno.

Visual effects were produced at Clan VFX.

Music was produced at Satélite by producers Kito Siqueira and Roberto Coelho.

Housing opens doors

Duncan — Thu, 16 May 2013 00:20:20 +0000

Ontario Non-Profit Housing Association (ONPHA) is running “Housing Opens Doors”, an integrated advertising campaign designed to raise awareness of the need for more affordable housing in Ontario, Canada. People on lower incomes have to struggle to pay rents that are sometimes 70 percent of their income. Buying basics like fresh food, medical care and transportation is next to impossible. 16 colourful, interactive doors, on display in down Toronto, help make the connections between affordable housing and addressing poverty. A real doorbell on each door wirelessly registers your support on the housingopensdoors.ca site. “This door creates jobs. Because this is the door to an affordable home”.

http://www.youtube.com/watch?v=JTtOieP_v-I

Credits

The Housing Opens Doors campaign was developed at Manifest Communications, Toronto, by creative director Jim Diorio, art director/illustrator Paul Bonsell, copywriter Matthew Donne, illustrator Justin Cheung, technology supervisor Erin Lewis, in association with Paul Bowley Architects, working with ONPHA’s Manager of Communications and Marketing, John Wilson.

Write it in your own voice

Duncan — Wed, 15 May 2013 08:20:26 +0000

Uniball is running “Write it in your own voice”, an advertising campaign promoting handwriting in South Africa. “Write it with a Uniball pen”. Three commercials, “Bust you out”, “Pappy is out” and “Swapped at birth”, demonstrate the difference between commercially produced fonts (Edwardian Script, Comic Sans and Broadway) and personally produced handwriting.

http://www.youtube.com/watch?v=IPC8aVo84T0

http://www.youtube.com/watch?v=zpSgKeMDqbA

Credits

The Own Voice campaign was developed at TBWA\South Africa by chief creative officer John Hunt, executive creative directors Matthew Brink and Adam Livesey, copywriter Vincent Osmond, art director Jade Manning, agency producer Sandra Gomes, account directors Morgan Wanckel, Niki Cinnamon and Claire Peters.

Filming was shot by director Rob Malpage via Frieze Films with executive producer Jo Barber, producer Liz Dahl.

Sound and music were produced at Sterling Sound and RobRoy Music.

Post production was done at Left Post Production.

British Airways British Icons

Duncan — Wed, 15 May 2013 00:53:57 +0000

British Airways is celebrating all things British in a new print and outdoor advertising campaign promoting new direct flights to London from cities like Colombo and Chengdu. The campaign illustrates a British Airways plane serving up 17 British icons and attractions from the River Thames to Big Ben in sections of the plane ranging from the plane’s tail to the cockpit. A schematic diagram on the print version accompanies the illustrations with facts or quirks, including Buckingham Palace (One Prince still up for grabs), Fish & Chips (Today’s catch in yesterday’s paper) and Wembley Stadium (A cathedral of football and music). The work was developed for markets in Asia where British Airways is launching new routes direct to London. The ad includes three creatives from BBH Singapore sitting in an English pub.

1. TEA Also English for water
2. STONEHENGE Was it druids, greeks or aliens? Its history shrouded in mystery makes it so appealing.
3. ROYAL GUARD We dare you to make a royal guard laugh.
4. PHONE BOOTH Once used for phone calls. Now used for photoshoots.
5. RIVER THAMES All that London rain has to go somewhere!
6. DOUBLE-DECKER BUS Hop on, hop off! You have not seen London till you have been on top.
7. NATURAL HISTORY MUSEUM Like an antique shop. Only nothing is for sale.
8. ABBEY ROAD Home of UK’s most frequently stolen street sign.
9. PUB Museums of the neighbourhood.
10. FISH & CHIPS Today’s catch in yesterday’s paper.
11. PIE The best thing to put in an English pie is your teeth.
12. OXFORD STREET You have been there in Monopoly. Now see the real thing.
13. BIG BEN The bell in the grandfather of grandfather clocks.
14. BUCKINGHAM PALACE One prince still up for grabs.
15. WEMBLEY STADIUM A cathedral of football and music.
16. THE TUBE Mind the Gap!
17. 30 ST MARY AXE Or the gherkin, as Londoners like to call it.

Credits

The BA Plane ad was developed at BBH Singapore by executive creative director Scott McClelland, creative director Peter Callaghan, art directors Uni Lee and Kenneth Foo, copywriters Angie Featherstone and Daniel Foo, visualizer Heng Loong Loh, head of print Brell Chen, print producer Lesley Chelvan, head of operations Andy Nethercleft, FA artist Sok Wah Leow, business director David Webster, associate account director Sheila Melbye, account executive Jade Cheng and planning director Sandy Burns.

Production at Ars Thanea, Warsaw was by executive creative director Peter Jaworowski, art director Karol Kolodzinski, digital artists Karol Kolodzinski, Karol Klonowski, Marcin Kowalski, Lukasz Wiktorzak, digital painters Krzysztof Roslan, Michal Lisowski, Mikolaj Piszczako, Patryk Habryn, lead 3D artist Piotr Kolus, 3D artists Anna Mierzejewska, Piotr Nowacki, Daniel Komuda and production director Marcin Molski.

Retouching was done at Wellcom. Illustration was by Amanacliq.