The Inspiration Room

Giffgaff Unlock a Chicken

Duncan — Fri, 10 Feb 2012 12:03:42 +0000

giffgaff, a mobile telephone company in the UK, has launched “Unlock a Duck”, an advertising campaign starring Keith Harris and Orville the Duck. Keith and Orville the Duck sing together as KOrville in “The Contract”, a mobile tribute to the mobile network with the tagline “Unlock your phone and unlock a chicken”. The rap contrasts giffgaff with other networks that lock users into contracts like battery chickens. giffgaff are working in partnership with the Wood Green Animal Shelter to re-home battery hen chickens when new giffgaff SIM cards are activated. Fans can connect with the campaign on the giffgaff Facebook page.

Click on the image below to play the video in YouTube (HD)

http://www.youtube.com/watch?v=YN2rlIi3Elg

Tom Rainsford giffgaff’s Head of Brand and Proposition said; “giffgaff wants to be a force for positive change. We don’t lock people into long contracts and we don’t think battery hens should be locked up but instead re-homed. This campaign will not only liberate people tied to long mobile contracts but also raise awareness of battery chicken re-homing programs and who better to do that than the worlds most iconic bird…oh and Keith.”

Credits

The Unlock A Chicken campaign was developed at Albion London by executive creative director Nick Darken, producer Petrina Kilby, strategic director Glyn Britton, planner Adam Butters, business director Beth Davenport, business manager Nes Sahinkaya.

Filming was shot by director Ben Whitehouse via Agile Films with producer Andy Eaton.

NBC Brotherhood of Man

Duncan — Fri, 10 Feb 2012 03:00:23 +0000

NBC‘s Super Bowl promo, “Brotherhood of Man”, has been released online as a 3:51 minute music video showcasing the stars from some of the network’s most popular shows. The spot begins with Alec Baldwin and Tina Fey on the set of 30 Rock before entering musical mode and swinging through The Office, Parks and Recreation, Community, Law & Order: SVU, Smash, Saturday Night Live, Parenthood, Tonight Show with Jay Leno, Today show, Harry’s Law, The Biggest Loser, The Apprentice and Late Night with Jimmy Fallon. Music is “Brotherhood of Man” from the 1967 musical comedy, How to Succeed in Business Without Really Trying, revived on Broadway in 2011.

Click on the image below to play the video in YouTube (HD)

http://www.youtube.com/watch?v=tig4zbYMhJQ

Credits

The Brotherhood of Man campaign was developed at Triple Double by creative director/writer/executive producer Allan Broce, writer/producer Steve Elliott and producer Joanna Topetzes

Filming was shot by director Taika Waititi via Hungry Man with director of photography John Lindley, co-executive producers Hank Perlman and Bryan Buckley, executive producer Kevin Byrne, line producer Tom O’Malley, and choreographer Jennifer Hamilton.

Editors were Nelson Leonard and Owen Plotkin at The Now Corporation with executive producer Nancy Finn.

Colorist was Tim Masick at Company 3 with producer Tara Dowd.

Online/VFX was produced at Suspect by VFX supervisor/lead Flame artist Tim Crean and producer Tsiliana Jolson.

Sound was mixed at Sound Lounge by mixer Tom Jucarone and executive producer Jill Silberstein. Music was produced at Beacon Street Studios by music arrangers/composers Andrew Feltenstein and John Nau, and producer Adrea Lavezzoli.

BBC Worldwide Touching The Stars

Duncan — Thu, 09 Feb 2012 22:25:48 +0000

BBC Worldwide is running “Touch the Stars,” a worldwide marketing campaign to introduce the BBC iPlayer (Global), an interactive iPad app offering access to a comprehensive catalog of BBC programming. The campaign highlights the tactile viewing experience of the BBC iPlayer (Global) with television spots, interactive ads and Poke Ricky, a Facebook app that urges users to poke Ricky Gervais in the face.

Five television commercials focus on a single finger that enters the frame to manipulate and poke the face of BBC television stars Ricky Gervais (The Office), Richard Hammond (Top Gear), Bruce Parry (Tribe), James May (Edge of Space) and Rick Stein (various cooking shows). Like the Gervais app, the television spots allow BBC fans to feel as if they are actually touching television stars, thereby providing a clear link to physical experience of using the BBC iPlayer (Global) app on their iPads.

Click on the image below to play the Richard Hammond on Top Gear in YouTube (HD)

http://www.youtube.com/watch?v=gXR9bnuEwR8

Click on the image below to play James May on the Edge of Space in YouTube (HD)

http://www.youtube.com/watch?v=jGLw-vGsMdA

Click on the image below to play Ricky Gervais on Comedy in YouTube (HD)

http://www.youtube.com/watch?v=S7bsUq8r8_o

Click on the image below to play Rick Stein on Food in YouTube (HD)

http://www.youtube.com/watch?v=C94vtE8_e7E

Click on the image below to play Rick Parry on Getting to Know Indigenous People in YouTube (HD)

http://www.youtube.com/watch?v=SVCTtz93brI

Credits

The Touching The Stars campaign was developed at BBH New York by chief creative officer John Patroulis, deputy chief creative officer Calle Sjoenell, creative director Jon Randazzo, creatives Dean Woodhouse and Hugo Bierschenk, creative manager Chad Utsch, account director Abbe Hale, account director Jimmy Euwer and account manager Sarah Shapiro.

Filming was shot by directors David Shane and Michael Clancy via O Positive, London, with director of photography John Pardue, line producer Matthew Jones, executive producer Ralph Laucella and producer Samantha Addy.

Editor was Ethan Mitchell at The Whitehouse Post, New York, with executive producer Corina Dennison and senior producer Lauren Hertzberg.

Online and visual effects were produced at Carbon VFX by creative director/Flame artist Kieran Walsh, Flame artist Matt Reilly, AFX artist David Nelson and executive producer Frank Devlin. Colorist was Tim Masick at Company 3.

Audio post production was done at AudioEngine by engineer Rob Di Fondi. Music was produced at Bang Music.

OK Go Needing/Getting

Duncan — Thu, 09 Feb 2012 06:57:42 +0000

OK Go have launched “Needing/Getting”, a music video made in partnership with Chevrolet connected with the Chevy Sonic Stunts campaign. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car.

Click on the image below to play the OK Go Needing/Getting video in YouTube (HD)

http://www.youtube.com/watch?v=MejbOFk7H6c

The Needing/Getting stunt video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins. Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck. For more information and to download the studio version of the song for free, visit LetsDoThis.com/stunts and www.okgo.net. Many thanks to Chevy for believing in and supporting such an insane and ambitious project, and to Gretsch for providing the guitars and amps.

Credits

Filming was shot by directors Brian L. Perkins and Damian Kulash Jr. (OK Go), producer Luke Ricci, director of photography Yon Thomas, and Beast editor Doug Walker.

Beijing Sports Radio Speech Bubbles

Duncan — Thu, 09 Feb 2012 02:58:42 +0000

Beijing Sports Radio, China’s premier sports radio station, want to increase their audience by making the public aware that they can listen to live commentary of the world’s biggest sporting events on Beijing Sports Radio. As people speak many different languages in Beijing the advertising campaign need to feature a simple, visually impactful message that anyone can understand. Sporting visuals for tennis, golf and boxing were changed to incorporate speech bubbles, the universal symbol for talking.

Credits

The Speech Bubbles campaign was developed at Ogilvy China, Hong Kong, by executive creative directors Simon Handford and Sandy Chan, creative director/art director Alvin Lim, associate creative director/copywriter Richard Sorensen, art directors Sonny Tjahjadi, Jason Pan and Hubert Yeung, account team Tak Chi Lee, Cao Yu and Paul Lam, and retoucher A Thousand Eyes.

Viasat in Oskar’s Cinema

Duncan — Wed, 08 Feb 2012 22:40:50 +0000

Viasat is promoting the March 1 launch of the Viasat Film channel in Scandinavia (replacing TV1000) with a television advertising campaign featuring a young boy who turns his family home into a cinema, Oskar’s Cinema. “Picture Palace” and “Red Carpet” show the boy preparing pop corn, rearranging furniture, rolling out carpet, before inviting his family back inside. All to a haunting track, “114″ by Swedish indie band The Majority Says.

Credits

The Oskar’s Cinema campaign was developed at Devilfish by executive creative director Ed Edwards, art director Kat Hahn, TV producer Audrey Hawkins, account director Sami Noiri working with Simon Mitchell, Creative Director Pay TV and Sales at ViaSat UK.

Filming was shot by director Pete Riski via Rattling Stick, London, with producer Kelly Spacey, director of photography Jean-Noel Mustonen and editor Antti Kulmala.

Post production was done at Glassworks, London, by producer Misha Stanford-Harris, colourist Ben Rogers, Flame artists Iain Murray and Tim Huber, and 3D artist Jaroslav Polensky.

Audio post production was done at Wave Studios by sound engineer Parv Thind.

114 Lyrics

Did you get my last call
Regarding the new glass ball
Oh so sound
Shiny shiny balls of gold
How I wish that I never grow old
Oh so

So they say
How are things today
Hold on wait up
They take me overseas
So they say
How are things today
Hold on wait up
Where I want to be
These hands are made for picking dandelions
My feet are mine to walk on grass

MetLife Everyone in Cartoons

Duncan — Wed, 08 Feb 2012 12:43:27 +0000

MetLife (Metropolitan Life Insurance Company) ran “Everyone”, a commercial featuring Looney Tunes and Hanna Barbera cartoon characters, during the 2012 Super Bowl. The ad shows characters such as Charlie Brown and Peanuts friends, Waldo and The Jetsons congregating together to celebrate the tagline, “Metlife: I Can Do This”. The cartoon campaign is continued on the Metlife Facebook page, where visitors are able to interact with the characters. The campaign will also include print and digital elements, along with further television spots, including “Piano”, to be launched later in February.

Click on the image below to play the Everyone Super Bowl ad in YouTube (HD)

http://www.youtube.com/watch?v=j1RCplpVaQ0

Snagglepuss just can’t understand why he doesn’t get any lines. Click on the image below to play the Snagglepuss Behind the Scenes video in YouTube (HD)

http://www.youtube.com/watch?v=bJfWvuCMlNA

Voltron dances through the hills. Click on the image below to play the Voltron Behind the Scenes video in YouTube (HD)

http://www.youtube.com/watch?v=Ehgm_3YTDDA

A set hand knocks on the door of Yosemite Sam’s trailer. Click on the image below to play the Yosemite Sam Behind the Scenes video in YouTube (HD)

http://www.youtube.com/watch?v=1R9s6dMm0sY

A producer loses track of Waldo on set. Waldo appears four times during the main video. Click on the image below to play the Waldo Behind The Scenes video in YouTube (HD)

http://www.youtube.com/watch?v=Tj_YLPQnTWQ

Credits

The Everyone Cartoons campaign was developed at Crispin Porter & Bogusky.

Toyota Kentucky Connections Camry Effect

Duncan — Wed, 08 Feb 2012 11:24:44 +0000

Toyota ran two television commercials, “Kentucky” and “Connections,” during the 2012 Super Bowl, designed to convey the simple elegance and reliability behind the Camry and those who make them. “Kentucky” is filmed documentary style with real people to convey that the people and parts behind creating Camrys make them as sound a choice as residing in the enduring small town of Georgetown, Kentucky. “Connections” uses lifestyle vignettes to convey how the Camry instills trust and loyalty among generations of drivers.

“Kentucky” features the voice of Sean Cooley, who each day travels an hour to and from work at the Toyota plant in Georgetown, Kentucky. “‘Kentucky’ was originally created and concepted as a means to message the Shazam car giveaway tied to our ‘Connections’ Super Bowl commercial,” explains Saatchi’s Matthew Curry, Associate Creative Director/Writer. “But as the words and picture melded together, it was clear we had something really special. Something that could stand alone as a set-up for our ‘Connections’ spot. The Camry story starts in ‘Kentucky,’ then becomes part of people’s moments and memories as you see in ‘Connections.’” Click on the image below to play the Kentucky video in YouTube (HD)

http://www.youtube.com/watch?v=PepuZS2P85Y

The “Connections” commercial begins with a small Shazam logo and a message that “You could win a Camry,” ensuring everyone knows this is the spot where you want to “shoosh” the bar so you can Shazam for a new car. The spot features a mix of actors and real people, and was filmed in Southern California, in Carlsbad, Joshua Tree and San Bernadino National Forest. Click on the image below to play the Connections video in YouTube (HD)

http://www.youtube.com/watch?v=ReZURLKpnRI

Credits

THe Camry Effect ads were developed at Saatchi & Saatchi Los Angeles, by creative directors Margaret Keene, Chris Adams, Andrew LeMasurier, producer Sara Siebert, account director Drew Corpman.

Filming was shot by director Mark Molloy via Smuggler with executive producer Lisa Rich, producer Drew Santarsiero.

Editor was Rick Lawley at White House Post, Los Angeles, with assistant editor Rachael Waxler. Colorist was Lenny Mastandrea at Nice Shoes.

Post production and visual effects were produced at The Mill, Los Angeles, by executive producer Sue Troyan, VFX producer Enca Kaul, 2D lead artists Tim Bird, 2D artists Pete Hodsman and Remedy Huyhn and production coordinator Kiana Bicoy.

Budweiser Eternal Optimism

Duncan — Wed, 08 Feb 2012 01:33:43 +0000

Budweiser‘s 2012 Super Bowl commercial “Eternal Optimism”, takes us through the celebrations of the ages in the USA from the end of the prohibition in the 1930s, the end of World War II, the 1950s, landing on the moon in 1969, breakdancing in the 1980s, crowd surfing in the 1990s and a hipster DJ party in the 2000s. The message lies at the end: “Great times are always waiting. Grab some Buds”.

Click on the image below to play the Eternal Optimism video in YouTube (HD)

http://www.youtube.com/watch?v=enfJEibY1nY

Credits

The Eternal Optimism ad was developed at Anomaly, New York, by creative director Mike Byrne, creatives Dan Kenneally and Adam Kanzer, and agency producer Jennifer Mastrorilli.

Filming was shot by director Fredrik Bond via MJZ, with producer Betsy Oliver and executive producer Kate Leahy.

Editor was Tim Thornton-Allan at Union Editorial with assistant editor Nellie Phillips.

Post production and visual effects were produced at The Mill, New York, by executive producer Jo Arghiris, VFX producer Zu Al Kadiri, shoot supervisor Adrian Hurley, 2D lead artists Corey Brown, 2D artists Albert Cook, Caio Sorrentino, assist team Patrick Mahoney, Randy Krueger, colorist Damien Van Der Cruyssen.

Bud Light Platinum Blue

Duncan — Wed, 08 Feb 2012 01:12:22 +0000

Anheuser-Busch’s new beer, Bud Light Platinum, was launched in two television commercials aired during the 2012 Super Bowl, “Factory” and “Work”. The ads feature the beer’s funky blue glass bottle and provide visual references to Picasso’s Blue Period. “Work” is set in an office perched against a cool metropolis setting, while “Factory” is an insider’s look at what makes up Bud Light’s new Platinum.

Click on the image below to play the Factory video in YouTube (HD)

http://www.youtube.com/watch?v=5L9E_Foty-k

Click on the image below to play the Work video in YouTube (HD)

http://www.youtube.com/watch?v=GtlddpLm8Bs

Credits

The Bud Light Platinum campaign was developed at Translation LLC by chief executive officer Steve Stoute, creative director Adrian Saker, associate creative director/art director Cory Smith, copywriter Caitlin Harris, producer Rob Farber, account director Whit Bowers, head of production Barry Sonders, account supervisor Natalie Tavernas, account coordinator Jake Langbecker.

Filming was shot by director Phil Joanou via MJZ with executive producer Scott Howard, line producer Paul Manix, president David Zander, production designer Lauryn LeClere.

Music is “Runaway” by Kanye West. Sound was designed at Human Worldwide by managing partner Marc Altshuler, producer James Wells, sound designer Daryl Pinsdorf. Audio post production was done at AudioEngine by mixer Rex Recker.

Editor was Brad Waskewich at Spot Welders with assistant editor Anchor Mak.

Post production and visual effects were produced at The Mill, New York, by executive producer Jo Arghiris, VFX producer Charlotte Arnold, shoot supervisors Michael Gibson, Andres Eguiguren, Yann Mabille, creative director Yann Mabille, 3D lead artists Andres Eguiguren, 2D artists Mark French, Gigi Ng, Rosalind Paradis, Oliver Armstrong, Tomas Hall, 3D artists Alex Hammond, Eva Kuehlmann, Jules Janaud, Justin Burton, John Patterson, Jeff Chavez, Dave Alonso, pre-viz artist Andres Equiguren.