Coca Cola is preparing to connect attention on the FIFA World Cup, to be held in South Africa, between 11 June and 11 July 2010, with “Water for Schools”, a Replenish Africa Initiative (RAIN) project focused on providing safe drinking water for schools in Africa. The campaign coincides with Coca-Cola Africa Foundation announcing its latest RAIN commitment, a six-year, US$30 million drive to provide at least 2 million people in Africa with clean water and improved sanitation by 2015, helping to meet the United Nations’ “Millennium Development Goals” target for access to clean water.

In Great Britain, consumers will be able to raise funds by donating points on www.cokezone.co.uk. Coca-Cola will match every point donated to buy supplies for the “Water for Schools” initiative. Collections will also be held everywhere the FIFA World Cup Trophy appears in the country as part of the FIFA World Cup Trophy Tour by Coca-Cola. Throughout the FIFA tournament Coca-Cola and FIFA will recognise the most entertaining goal celebrations with an online “Best Player Celebration” award, voted for by fans. Each time a player celebrates a goal with a dance, Coca-Cola will donate more funds to the Coca-Cola RAIN “Water for Schools” effort.

As Coca-Cola will be working to reduce and manage its environmental impact from marketing activities for the FIFA World Cup. Coca-Cola teams will be armed with a set of Green Guidelines for their FIFA World Cup programmes. The guidelines include measures for conserving water; keeping activation venues clean by recovering and recycling all collected bottles and cans; producing eco-friendly promotional materials; reducing energy use and using low-emissions transportation, when available.

RAIN

The Coca-Cola Africa Foundation concentrates on three areas to support its RAIN goals: rehabilitation of water distribution areas; productive use of water; and protection of watersheds. The Foundation currently has community water projects in 19 African countries, reaching more than 300,000 people. Here’s a video from Swaziland, directed by Ryan Scott, focused on the use of solar power to provide clean water for schools.

Click on the image below to play the video in YouTube (HD)

Water Stewardship

Coca-Cola is trying to address longstanding concerns over the impact of its production process on water supplies around the world. The company has developed a water stewardship goal of returning to communities and to nature an amount of water equivalent to what is used in all of its beverages and their production. The strategy for achieving that goal includes reducing the water Coca-Cola uses, returning all water it uses for manufacturing to the environment at a level that supports aquatic life and agriculture, and replenishing healthy watersheds and sustainable community water programmes, to balance the water used by the Company to make finished beverages. Coca Cola’s global sustainability site and Coca Cola’s UK Corporate Responsibility site.

Nestle Waters in France bottles mineral water from Vittel, a thermal spa resort in northeastern France. Nestle launched a series of four television commercials in 2009 focusing on the amazing qualities of that water, with the tag line, “Il y a quelque chose dans cette eau”, translated in English as “There must be something in the water”. We’re introduced to a family moving house with their own bare hands, the local water skiing club towed by one man, and two new forms of horse racing. The campaign is backed up online at Vittel France.

Click on the image below to play the Moving (Le Déménagement) video in YouTube (HD)

Click on the image below to play the Water Ski (Ski Nautique) video in YouTube (HD)

Click on the image below to play the Horse Racing (Velo) video in YouTube (HD)

Click on the image below to play the Horse Racing (Hippique) video in YouTube (HD)

Click on the image below to play the Making-Of (in French) video in YouTube (HD)

Credits

The Vittel campaign was developed at Ogilvy & Mather, Paris, by executive creative director Chris Garbutt, creative director Thierry Chiumino, art directors Stephanie Surer and Ginevra Capece, copywriters Christian Foulon, Fergus O’hare, Andrew Jolliffe, and agency producer Caroline Petruccelli.

Filming was shot by director Lionel Goldstein via Henry de Czar, Paris, with executive producer Jeanluc Bergeron and director of photography Glynn Speeckaert.

Post production was done at Nozon. Editor was Manu Van Hove. Sound was designed at Kouz Production.

UNICEF’s Tap Project is being promoted this year with “Water Balloon Fight”, a television commercial featuring a group of children in Haiti’s future. It’s the year 2025. Children run through the streets, throwing water balloons at each other, racing each other back to the tap to fill new weapons of water. March 22 is World Water Day, a time to raise awareness of the need for clean water for a healthy world.

Click on the image below to play the video in YouTube (HD)

Click on the image below to play UNICEF’s Tap Project 2010 video in YouTube (HD)

Credits

The Water Balloon Fight was developed at Droga5, New York, by creative directors David Droga, Duncan Marshall and Ted Royer, creatives Jeff Anderson and Isaac Silverglate, agency producers Sally-Ann Dale and Jonathan Scott Chinn.

Filming was shot by Academy award winning director Joaquin Baca-Asay via Park Pictures with producer Lalou Dammond.

Post production was done at Company 3. Editor was Carlos Arias at Final Cut New York.

Lion Nathan is running “Beer Economy”, an advertising campaign for Tooheys New exploring the role beer plays as currency in Australia. The campaign was launched on February 7 with the first four of nine television spots exploring the value of doing favours for friends and family. from what to charge your grandma for helping out with chores, to the laws of mateship and the logistics of milking a thoroughbred stallion for the purposes of breeding. The Beer Economy campaign is online at www.tooheysnew.com.au, and includes a beer economy calculator, a downloadable IOU and “For the Love of Beer” promise sheet. The in-store activation campaign provides customers in bottleshops and pubs with “Beer IOU” coasters, “Tooheys New Accepted Here” stickers for tradesmen, and “Beer IOU” chequebooks.

Click on the image below to play the Fixing the Leak video in YouTube (HD)

Click on the image below to play the Nan video in YouTube (HD)

Click on the image below to play the Cutting the Grass video in YouTube (HD)

Click on the image below to play the Fixing It video in YouTube (HD)

Credits

The Beer Economy campaign was developed at Saatchi and Saatchi Sydney and Southpaw, Sydney, by executive creative director Steve Back, creative director Dave Bowman, copywriters John McKelvey and James Ross-Edwards (Southpaw), art director Peter Galmes (Southpaw), agency producer Jules Jackson, planner Neil Fairfield, group account director Alex Carr, senior business director Chris Yong, account manager James Tracy-Inglis, working with Margaret Zabel, Lion Nathan Marketing Director.

Filming was shot by director Justin Kurzel via Cherub Pictures with director of photography Adam Arkapaw and producer Michelle Bennett.

Digital work was by Holler Sydney. Below the Line media was by Momentum Worldwide.

Sony is promoting the new God of War III Playstation game with “Ignored”, a television spot in which a woman, Sadie O’Dowd, an insignificant other, complains about the impact of the game on her boyfriend. Since it arrived her boyfriend has become obssessed with being Kratos, fighting the powers in a world of Greek mythology. But it seems Sony’s complaints rep, Kevin Butler, Regional Manager of War, is too busy playing to worry about any complaints.

Click on the image below to play the Ignored video in YouTube (HD)

Credits

The God of War TV campaign was developed at Deutsch Los Angeles by chief creative officer Eric Hirshberg, creative director Jason Elm, copywriter Jeff Candido, art director Bernie O’Dowd, agency producer Dominique Anzano, director of broadcast production Victoria Guenier, director of integrated production Vic Palumbo.

Sony staff included Peter Dille, SVP of Marketing and Playstation of Network.

Filming was shot in the Los Angeles Times Building by director Frank Todaro via Moxie Pictures with director of photography Brendan Galvin, executive producer Robert Fernandez, producer Laura Heflin.

Editor was Christjan Jordan at Arcade Editorial with assistant editor Hilary Ruggiano, executive producer Deanne Mehling.

Colorist was Stefan Sonnenfeld at Company 3. VFX was produced at Airship Post, Los Angeles, by online artist Chris Homel.

Music is from the God of War soundtrack. Audio post production was done at Lime Studios by mixer Mark Meyuhas.

Sara Lee has launched a new commercial, “Candles”, following on in the same romance line as “Cinderella”. Filmed in Rio de Janeiro in February 2010, the love story is set in a convenience store. A woman returns again and again to buy jars of Moccona Inspirations coffee. The ad finishes with a beautiful trip down cande lit lane. The Moccona Australia site, www.moccona.com.au, provides a downloadable copy of the ad along with wallpaper images.

Click on the image below to play the video in YouTube (HD)

Credits

The Candles ad was developed at M&C Saatchi Sydney by executive creative director Ben Welsh, copywriter Lizzie O’Hara-Boyce, art director Jason Weolfl, agency producer Loren August and Rod James, account manager Renee Kastanias and senior account director Nathalie Brady.

Filming was shot by director Ben Briand via Cherub Pictures with producer Serena Paull.

Post production was done at Frame Set & Match. Editing was done at The Editors.

Music is by Elliott Wheeler at Turning Studios.

Lion Nathan is rolling out a new phase in The Lab, the culmination of a five month integrated advertising campaign for Tooheys Extra Dry featuring musician and music producer Mark Ronson. The campaign began in 2009 with a call for entries in a competition for Australian bands to get a chance to work with Ronson in The Lab in New York, along with John Taylor of Duran Duran, Alex Greenwald and Santigold. Ronson’s choice, Sydney band Danimals, has recorded “Fox”, the soundtrack for a set of commercials/music videos. TED The Lab, online at www.tedthelab.com, provides a suite of unique content and behind the scenes footage from The Lab.

Click on the image below to play the What Is The Lab video in YouTube (HD)

Click on the image below to play Ronson’s Winner Announcement video in YouTube (HD)

Click on the image below to play the Blue Eyes commercial in YouTube (HD)

Click on the image below to play the Pegby commercial in YouTube (HD)

“The Lab has provided people with the chance to see a very raw and truthful representation of the creative process,” said Adam Zammit of Peer Group. “A fly-on-the-wall documentary, to be released in April, will take people on the journey we have all been through over the last five months, from the very first planning meeting right through to the TV campaign.”

Credits

The Lab advertising campaign was developed at BMF, Sydney, by executive creative directors Warren Brown and Simon Langley, creative team Paul Bruce, Dean Barry and Frederick Hunt.

Filming was shot by The Glue Society via Revolver.

The music and PR campaign was developed at Peer Group Media by CEO Adam Zammit, group account director Sarah Crane, creative director James Hodgson.

The documentary is being produced by director Morgan Jones, producer Alistair Ferrier, with editing done at The Editors.

PR and Publicity Manager was Hannah Cooper.

Online work was done by Holler Sydney by creative director Tim Buessing, designer Kerry Edwards, copywriter Tony Wild, senior project manager Mic Wernej, senior account director Suzette Mackenzie, account manager Rich Dredge, technical lead Carlos Arroyo, and Flash developers Lukasz Karluk, Shaun O’Connor.

Media Buying Agency was Zenith Optimedia. Below the Line agency was Momentum Worldwide.

Orange UK is running More from Orange scheme offering bonus deals to loyal customers. The Magic Numbers scheme is designed to help customers stay in touch with those who matter to them most, with a choice of any Orange UK mobile number of an Orange Broadband Wireless and Talk number. Orange Wednesday deal offers two for one cinema tickets with pizza. Dolphin provides mobile internet access. Monkey offers free music and texts in return for monthly top ups. The More from Orange campaign is being promoted in a pair of series of TV adverts directed by French production collective Megaforce, asking a young woman to choose her Lucky Number, and a young man to choose someone to see the movie Zombikini 2.

Click on the image below to play the Orange Magic Numbers video in YouTube (HD)

Click on the image below to play the Zombikini on Orange Wednesdays video in YouTube (HD)

Credits

The More from Orange campaign was developed at Fallon London by creatives Gary Anderson and Sam Hibbard, and agency producer Tracy Stokes.

Filming was shot by director collective Megaforce via Irène, Paris. (Raphaël Rodriguez, Leo Le Bug, Clement Gallet, Charles Brisgand)

Every year, Heineken invites employees from offices across the globe to compete in HitFC -- The Heineken Champions League Table Football Competition. Heineken International won Europe’s Top Sponsorship Award in November 2009 in the category of Business to Employee with the Heineken Internal Football Competition. Heineken worked with sponsorship activation agency TBWA\BEC to connect the table football tournament into the allure of Heineken’s global sponsorship of the UEFA Champions League, boosting motivation and participation within the Heineken organisation in 30 countries around the world. In this video, launched in February 2010, world champion Rob Atha shares his latest tricks for table football, challenging Heineken employees to enter and win the 2010 Heineken Internal Table Football Tournament.

Click on the image below to play the video in YouTube (HD)

Credits

TBWA BEC worked with Inside Foos Productions and Kozoom Production.

Hewlett-Packard have unveiled a new digital sculpture and video installation at their Palo Alto headquarters. The 60-foot long permanent installation is a manifold of responsive panels made of reinforced fiberglass that “bridges the divide between the virtual and the actual.” The installation combines sculpture, animation and interactivity. One side is a beautiful expression of architectural form while the reverse features a syncopated video wall. The permanent installation uses a RFP (reinforced fiberglass) shell derived from CNC milling techniques. See it here.

Click on the image below to play the video in YouTube (HD)

Credits

The installation was designed at by Tronic by designers Vivian Rosenthal and Jesse Seppi.

“We were commissioned to create a large-scale sculpture and video installation that ‘transcends technology and creates an experience that embraces the new’ at HP’s Palo Alto headquarters. We designed an ever- emerging reality that rides the cutting edge of experiential design expectations,” said Jessi Seppi, Tronic, partner and designer.