The Inspiration Room

Reel FX Rebrand R-Imagination

Duncan — Sun, 12 Feb 2012 06:10:05 +0000

Digital studio Radium/Reel FX, (Santa Monica/Dallas) has re-branded under one name, Reel FX, with a new logo, website makeover and animated video. Radium, a digital studio in Santa Monica, was acquired by Reel FX in 2007. The two companies took on the name “Radium/Reel FX” but has now focused on the one name. The revamped logo is an “R”, a nod to both Radium and Reel FX, encircled by a seemingly simple, hand-drawn line with REEL FX centered below. On the new website and other branding collateral, the line takes the shape of robots, cowboys, rockets, pirates, and hundreds of other images, supporting the idea that Reel FX is where unexpected creative ideas take shape. It is also meant to convey that even the most complex ideas start with a simple line.

Reel FX commercial and entertainment artists from almost every discipline in the studio crafted a :30 motion piece the brand launch. The piece captures the logo’s hand-drawn pencil line, which comes alive and inspires the “R” to transform into ideas of all shapes and sizes and styles including a colorful bipedal octo-creature, a retro ray-gun, a growing neighborhood, and an 80’s video-game screen. The team used techniques ranging from hand-drawn animation to traditional 3D CG animation, stop-motion, and motion design to create the various vignettes. Click on the image below to play the video in YouTube (HD)

http://www.youtube.com/watch?v=MFKNLO97opo

Credits

The score is an original composition by creative director Barrett Lewis. Over 90% of the sound design was also created exclusively for the piece by audio engineer TJ Callaway.

Alexander Olch Knot Yourself

Duncan — Sun, 12 Feb 2012 01:43:33 +0000

Fashion clothier and accessories shop The Corner and Alexander Olch Menswear are running “Knot Yourself”, a short film by director Matt Lenski, in which French model Aurélie Claudel, complete with moustache and men’s clothing, acts out a tutorial for the 4 In-Hand tie knot. Claudel, who usually speaks with a deep French accent, not only gives a stellar and charming performance as Olch, but also flawlessly lip-syncs his DIY instructions. The film launches as part of a campaign to advertise Alexander Olch gift sets that are available through The Corner.

Click on the image below to play the Knot Yourself Tutorial video in YouTube (HD)

http://www.youtube.com/watch?v=VZFspUO1Uzg

Credits

FIlming was shot by director Matt Lenski via Supply & Demand Integrated, with producer Danielle Reisigl, writer Shawn Regruto, editor Andrei Zakow, animators Gary Breslin and Vincent Reynaud at ODD. Sound was mixed by Evan Mangiamele.

Music, “Fashion Party” is performed by Daniele Luppi, courtesy of Rhino Entertainment, with musical supervision by Randall Poster at Search Party Music.

Basics 029 Autumn Winter 2011

Duncan — Sat, 11 Feb 2012 20:53:08 +0000

Basics 029 is a causal wear brand in India, targeting the 23-40 year old male. The Autumn Winter 11 Campaign for Basics 029 celebrates men and their little big quirks. “Basic Hangover”, “Basic Expedition” and “Basic Traveller” demonstrate how in their minds, every common thing has an interpretation only young men can imagine.

Credits

The Basics 029 campaign was developed at Happy, Bangalore, by chief creative officer Praveen Das, executive creative director Kartik Iyer, art director Viduthalai Raj, copywriter Athul Chathukutty, photographer Miro, studio head Ramakrishna R, account supervisor Neelima Kariappa, account executive Vigya Atri.

Drugs Set Your Timeline

Duncan — Sat, 11 Feb 2012 11:06:59 +0000

The Israel Anti-Drug Authority (IADA) launched a Facebook campaign, ‘Drugs Set Your Timeline’ on 4th January 2012 to increase awareness in young adults (18-24) of the damages of prolonged drug use. McCann Digital Israel created a fictional user, Adam Barak, and used a ‘split page’ timeline, modelled on the updated Facebook layout, displaying Adam’s life under the influence of drugs in one column (A year with) and the same Adam drug-free in the other column (A year without). Each post is dated and each photo in one column has a direct temporal equivalent in the other, allowing the viewer to retrace Adam’s choices at each moment and assess the route to his happiness or demise. The campaign knowingly breached Facebook’s rules and regulations on fake profiles, particularly those constructed for brands, and was taken down after eight days.

On his Facebook feed we see that drug-using Adam has a computer surrounded by drug paraphernalia, is chucked out by his girlfriend, sits dejectedly on the street, and stares hopelessly at his ravaged face in a cracked mirror. In stark contrast drug-free Adam posts a photo of a clean computer desk complete with desktop photo of a girl kissing his cheek and a post-it saying ‘I Love You’. He can be seen taking a trip to the cinema with a friend, checking out his clean-cut look and buttoning up a smart suit in the mirror, and finally looking relaxed and happy in bed while his girlfriend, reflected in a mirror, takes the picture. This last shot contrasts directly with addict Adam sleeping rough alone on the street.

Credits

The Drugs Set Your Timeline campaign was developed at McCann Digital Israel by creative director Nir Refuah, art director Nir Hersztadt, copywriter Daniel Barak (Adam), account director Shibolet Alkobi, agency producer Inbal Fanan, photographer Gooli Cohen.

Solo Man Legend Is Back

Duncan — Sat, 11 Feb 2012 09:16:23 +0000

Schweppes is promoting Solo, a lightly carbonated lemon drink, in Australia with the return of Solo Man. The Australian advertising icon, known for his kayaking, canoeing and rafting ways on Australian television screens in the 1970s, 1980s and 1990s, returns in a light-hearted take on Solo’s history. The first commercial in the new campaign celebrates the first Solo Man, his discovery of a magical lemon tree, and the cross-country journey which leads to the creation of Solo. The campaign is online at the Solo Thirst Crusher Youtube Channel and Facebook page.

In “Legend of the Lemon Tree” the Solo Man takes a break from his forestry duties to discover the new Solo drink in a barrel. Click on the image below to play the Legend of the Lemon Tree video in YouTube (HD)

http://www.youtube.com/watch?v=q9fLkSJPOqs

Sweaty Adventure Man, the epic first installment in the history of SOLO Man traces the beginning of SOLO through time. Click on the image below to play the video in YouTube (HD)

http://www.youtube.com/watch?v=glD1mMFByKg

Credits

The 2012 Solo Man campaign was developed at BMF Melbourne by executive creative director David Klein, copywriter Iza Dawkins, art director Kieran Moroney, planners Simon McCrudden and Nicole Rulka, art buyer Melanie O’Rourke, agency producer Sophie Simmons, account director Jake Courage, account manager Lindelle Smith, group account director Alita McMenamin, working with Schweppes marketing manager Ellie Vince and Solo brand manager Meg Terrill.

Filming for Legend of the Lemon Tree was shot by director Hamish Rothwell via Goodoil Films with producer Sam Long, director of photography Crighton Bone. Sound was produced at Flagstaff Studios by sound engineer Paul Le Couteur. Music were produced by Elliott Wheeler at Turning Studios. Post production was done at Fin Design by VFX supervisor Nick Ponzoni. Editor was Peter Sciberras at The Butchery.

Media was handled at Carat.

Vodafone with Yoda

Duncan — Fri, 10 Feb 2012 21:36:41 +0000

Vodafone UK is running an advertising campaign featuring Yoda from Star Wars. The new campaign showcases the innovative new services that Vodafone has recently introduced to ensure that customers get the smartphone that suits their needs and have the confidence to experiment with all its new functions and apps. Yoda interacts with Vodafone customers but finds that his skills with the Force are not needed. Vodafone has beaten him to it.

The No Need for Jedi Training ad focuses on RED Box, a service that automatically transfers contacts and content from your old phone to your new one. Yoda tries to use his power to help a couple with the daunting task of transferring numbers to the husband’s new smartphone, but, he soon realises that the Force is not needed, as Vodafone’s new RED Box service has already solved the problem. Click on the image below to play the No Need for Jedi Training video in YouTube (HD)

http://www.youtube.com/watch?v=6obEMR_aRkA

In “Wait No More You Shall” a couple at a bowling alley bump into Yoda. Vodafone Callback means that Yoda’s powers at getting the guy to the front of the Vodafone customer service telephone queue are not needed, but his abilities with a bowling ball sure come in handy. Click on the image below to play the video in YouTube (HD)

http://www.youtube.com/watch?v=fGCEPWJP8gc

Credits

The Yoda campaign was developed at RKCR/Y&R, London, by executive creative director Mark Roalfe, art director, art director Darren Simpson, copywriter Thais Delcanton, planner Rowenna Prest, planning director Saul Betmead, business director Ben Caulfield, agency producer Jody Allison, account director Ed Rosoman, working with Vodafone brand director Danielle Crook.

Filming was shot by director Stacy Wall via Gorgeous.

Post production was done at The Mill by producer Colin Oaten. Yoda elements were produced at Lucasfilm’s visual effects facility ILM (Industrial Light & Magic) in San Francisco, by producer Jill Hughes. Editor was Richard Orrick at Work Post. Yoda was voiced by Tom Kane.

Audio post production was done at Wave Studios.

Media was handled by OMD.

Giffgaff Unlock a Chicken

Duncan — Fri, 10 Feb 2012 12:03:42 +0000

giffgaff, a mobile telephone company in the UK, has launched “Unlock a Duck”, an advertising campaign starring Keith Harris and Orville the Duck. Keith and Orville the Duck sing together as KOrville in “The Contract”, a mobile tribute to the mobile network with the tagline “Unlock your phone and unlock a chicken”. The rap contrasts giffgaff with other networks that lock users into contracts like battery chickens. giffgaff are working in partnership with the Wood Green Animal Shelter to re-home battery hen chickens when new giffgaff SIM cards are activated. Fans can connect with the campaign on the giffgaff Facebook page.

Click on the image below to play the video in YouTube (HD)

http://www.youtube.com/watch?v=YN2rlIi3Elg

Tom Rainsford giffgaff’s Head of Brand and Proposition said; “giffgaff wants to be a force for positive change. We don’t lock people into long contracts and we don’t think battery hens should be locked up but instead re-homed. This campaign will not only liberate people tied to long mobile contracts but also raise awareness of battery chicken re-homing programs and who better to do that than the worlds most iconic bird…oh and Keith.”

Credits

The Unlock A Chicken campaign was developed at Albion London by executive creative director Nick Darken, producer Petrina Kilby, strategic director Glyn Britton, planner Adam Butters, business director Beth Davenport, business manager Nes Sahinkaya.

Filming was shot by director Ben Whitehouse via Agile Films with producer Andy Eaton.

NBC Brotherhood of Man

Duncan — Fri, 10 Feb 2012 03:00:23 +0000

NBC‘s Super Bowl promo, “Brotherhood of Man”, has been released online as a 3:51 minute music video showcasing the stars from some of the network’s most popular shows. The spot begins with Alec Baldwin and Tina Fey on the set of 30 Rock before entering musical mode and swinging through The Office, Parks and Recreation, Community, Law & Order: SVU, Smash, Saturday Night Live, Parenthood, Tonight Show with Jay Leno, Today show, Harry’s Law, The Biggest Loser, The Apprentice and Late Night with Jimmy Fallon. Music is “Brotherhood of Man” from the 1967 musical comedy, How to Succeed in Business Without Really Trying, revived on Broadway in 2011.

Click on the image below to play the video in YouTube (HD)

http://www.youtube.com/watch?v=tig4zbYMhJQ

Credits

The Brotherhood of Man campaign was developed at Triple Double by creative director/writer/executive producer Allan Broce, writer/producer Steve Elliott and producer Joanna Topetzes

Filming was shot by director Taika Waititi via Hungry Man with director of photography John Lindley, co-executive producers Hank Perlman and Bryan Buckley, executive producer Kevin Byrne, line producer Tom O’Malley, and choreographer Jennifer Hamilton.

Editors were Nelson Leonard and Owen Plotkin at The Now Corporation with executive producer Nancy Finn.

Colorist was Tim Masick at Company 3 with producer Tara Dowd.

Online/VFX was produced at Suspect by VFX supervisor/lead Flame artist Tim Crean and producer Tsiliana Jolson.

Sound was mixed at Sound Lounge by mixer Tom Jucarone and executive producer Jill Silberstein. Music was produced at Beacon Street Studios by music arrangers/composers Andrew Feltenstein and John Nau, and producer Adrea Lavezzoli.

BBC Worldwide Touching The Stars

Duncan — Thu, 09 Feb 2012 22:25:48 +0000

BBC Worldwide is running “Touch the Stars,” a worldwide marketing campaign to introduce the BBC iPlayer (Global), an interactive iPad app offering access to a comprehensive catalog of BBC programming. The campaign highlights the tactile viewing experience of the BBC iPlayer (Global) with television spots, interactive ads and Poke Ricky, a Facebook app that urges users to poke Ricky Gervais in the face.

Five television commercials focus on a single finger that enters the frame to manipulate and poke the face of BBC television stars Ricky Gervais (The Office), Richard Hammond (Top Gear), Bruce Parry (Tribe), James May (Edge of Space) and Rick Stein (various cooking shows). Like the Gervais app, the television spots allow BBC fans to feel as if they are actually touching television stars, thereby providing a clear link to physical experience of using the BBC iPlayer (Global) app on their iPads.

Click on the image below to play the Richard Hammond on Top Gear in YouTube (HD)

http://www.youtube.com/watch?v=gXR9bnuEwR8

Click on the image below to play James May on the Edge of Space in YouTube (HD)

http://www.youtube.com/watch?v=jGLw-vGsMdA

Click on the image below to play Ricky Gervais on Comedy in YouTube (HD)

http://www.youtube.com/watch?v=S7bsUq8r8_o

Click on the image below to play Rick Stein on Food in YouTube (HD)

http://www.youtube.com/watch?v=C94vtE8_e7E

Click on the image below to play Rick Parry on Getting to Know Indigenous People in YouTube (HD)

http://www.youtube.com/watch?v=SVCTtz93brI

Credits

The Touching The Stars campaign was developed at BBH New York by chief creative officer John Patroulis, deputy chief creative officer Calle Sjoenell, creative director Jon Randazzo, creatives Dean Woodhouse and Hugo Bierschenk, creative manager Chad Utsch, account director Abbe Hale, account director Jimmy Euwer and account manager Sarah Shapiro.

Filming was shot by directors David Shane and Michael Clancy via O Positive, London, with director of photography John Pardue, line producer Matthew Jones, executive producer Ralph Laucella and producer Samantha Addy.

Editor was Ethan Mitchell at The Whitehouse Post, New York, with executive producer Corina Dennison and senior producer Lauren Hertzberg.

Online and visual effects were produced at Carbon VFX by creative director/Flame artist Kieran Walsh, Flame artist Matt Reilly, AFX artist David Nelson and executive producer Frank Devlin. Colorist was Tim Masick at Company 3.

Audio post production was done at AudioEngine by engineer Rob Di Fondi. Music was produced at Bang Music.

OK Go Needing/Getting

Duncan — Thu, 09 Feb 2012 06:57:42 +0000

OK Go have launched “Needing/Getting”, a music video made in partnership with Chevrolet connected with the Chevy Sonic Stunts campaign. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car.

Click on the image below to play the OK Go Needing/Getting video in YouTube (HD)

http://www.youtube.com/watch?v=MejbOFk7H6c

The Needing/Getting stunt video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins. Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck. For more information and to download the studio version of the song for free, visit LetsDoThis.com/stunts and www.okgo.net. Many thanks to Chevy for believing in and supporting such an insane and ambitious project, and to Gretsch for providing the guitars and amps.

Credits

Filming was shot by directors Brian L. Perkins and Damian Kulash Jr. (OK Go), producer Luke Ricci, director of photography Yon Thomas, and Beast editor Doug Walker.