Lang Lang on children’s right to play

Accomplished classical pianist, Lang Lang has performed for world leaders and worked with the worlds best orchestras and conductors. He has a keen interest in child development and the important role that music can play in childrens lives. In 2004 he was appointed a UNICEF Goodwill Ambassador.

Mr. Lang helps to bring attention to the problems that inhibit young child survival around the world. He frequently uses his music to raise funds for humanitarian aid in emergencies. He has participated in UNICEF fundraising events in China, Japan and the United States.

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Mariatu Kamara on the right to live safe from harm

Mariatu Kamara is UNICEF Canada’s Special Representative for Children in Armed Conflict and is also the founder of the Mariatu Foundation, which seeks to provide refuge and healing for women and children in her native Sierra Leone.

Ms. Kamara is a survivor of the civil conflict in Sierra Leone. At age 12, she was taken captive by rebel soldiers who cut off both her hands. This ordeal was followed by three years in a refugee camp. Ms. Kamara fled her native country in 2002 and received asylum in Canada. Since then, Ms. Kamara has worked with both UNICEF and the North American NGO Free the Children to promote child rights and decry the impact of war on children. As a UNICEF Canada representative, she has visited programmes in Sierra Leone. She recently won the Voices of Courage Award from the Women’s Refugee Commission.

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Amitabh Bachchan on the right to live free from polio and disease

Actor Amitabh Bachchan, popularly known as the king of Indian cinema, was appointed a UNICEF Goodwill Ambassador in 2005.

Mr. Bachchan’s collaboration with UNICEF began in 2002 when a polio outbreak in northern India threatened to spread. His appearance in a series of award-winning television and radio commercials which encouraged parents to have their children vaccinated against the crippling disease played an important role in saving lives.

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Ricky Martin on the right to be protected from abuse and exploitation

World renowned and popular Latin singer Ricky Martin, a passionate defender of childrens rights, was appointed a UNICEF Goodwill Ambassador in 2003. Ricky Martin first became associated with UNICEF in 1984 as a member of Menudo, which supported UNICEFs work.

In his role as UNICEF Goodwill Ambassador, Ricky Martin has supported UNICEFs efforts in fighting for childrens rights, especially in the area of child trafficking. Mr. Martin made an appeal to the United Nations in October 2004 for international help to fight sex tourism as part of an international panel of philanthropists dedicated to the education and prevention of child trafficking.

He did extensive media work on behalf of UNICEF following his visit to Thailands tsunami-stricken areas in January 2005. In his commitment to fight child abuse, he travelled to Dar Al-Amman, Jordan in July 2005 where he visited the first Child Safety Center in the Arab region.

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© 2009 The Inspiration Room

A rookie secret agent is faced with a problem seldom covered in basic training: what to do when a curious pigeon gets trapped inside your multi-million dollar, government-issued nuclear briefcase.

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Credits

Pigeon Impossible was written, directed, produced and animated by Lucas Martell, who documents his process online pigeonimpossible.com/podcast/ and blog.pigeonimpossible.com.

Working with Lucas were editor/writer Austin Menges and composer Christopher Reyman.

Further credits include additional story by Scott Rice and Gopal Bidari, animators Jason Lindsay, Adrian Zambrano, Rodney Brunet, Adnan Chatriwala, Models/Textures artists Tad Catalano, Jason Nichols, Don DeGrasse, Ousama Itani, Eric Burke, Hair/Cloth artist Tad Catalano, Environment Coordinator Ousama Itani, art director Belal Hibri, Additional Character Designers Amalia Litsa, Lindsey Villareal, Magnus Skold, sound designers and mixers David Bewley and Corey Roberts at 501 Audio.

Post production was done at 501 Post, Austin, by executive producer George O’Dwyer, eQ Artist Jim Reed and associate producer Gopal Bidari.

Music was performed by The Millikin University Jazz Orchestra and The Austin Wind Symphony.

© 2009 The Inspiration Room

A young man and a young woman live parallel yet very similar lives, never meeting until the fateful moment when their paths cross. “So sorry Destiny. The power of Fragrance.”

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Credits

Destiny was developed at Ponce, Buenos Aires, by creative directors Ricardo Armentano, Analia Rios, art director Christian Rosli, group creative directors Hernan Ponce, Hernan Ibarra-Puentes and Walter Aregger, copywriter Juan Ure, agency producer Jose Silva and head of production Roberto Carsillo.

Filming was shot by director Paul Hunter via Prettybird with director of photography Don Davis and executive producer Kerstin Emhoff.

Editing was done by Damion Clayton at Rock Paper Scissors. Post production was done at A52. Music was produced at Animal Music.

© 2009 The Inspiration Room

Set in New York City during Christmas season of 1897, eight-year-old Virginia has second thoughts about the existence of Santa Claus after her friends tease her and insist that he doesn’t exist. Virginia poses the question of whether Santa really exists to her local newspaper, at the suggestion of her father, who tells her, “If you see it in The Sun, it’s so.” Editor Francis Church takes the opportunity to rise above the simple question and addresses the philosophical issues behind it.

After reassuring her that there is a Santa Claus, the editorial goes on to say “He exists as certainly as love and generosity and devotion exist, and you know that they abound and give to your life its highest beauty and joy.” To this day, it remains the most reprinted editorial to ever run in any English-language newspaper.

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Credits

The Yes Virginia Believe campaign was developed at JWT New York by executive creative director Wayne Best, creative director Matt MacDonald, copywriter Pete Circuitt.

Filming was directed by Peter Circuitt (Bitstate) via The Ebeling Group with producer Kallan Kagan. Animation was produced at Starz Animation, Toronto.

Voiceovers are by Jennifer Love Hewitt, Alfred Molina and Neil Patrick Harris.

Music is by Nicholas Hooper.

© 2009 The Inspiration Room

“Spark” centres on the inner passion of everyday New Zealanders. The campaign team asked eight ordinary Kiwis what lights them up, providing inspiration for a visual celebration of their ’spark’. Music is a New Zealand recording of the gospel classic, “This Little Light of Mine”.

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Credits

The Let It Shine campaign was developed at Saatchi & Saatchi New Zealand by executive creative director Mike O’Sullivan, creative director Luke Chess, creatives Connan James and Craig Farndale, deputy creative director Tim Huse and agency producer Pip Mayne, senior account director James Polhill and senior strategist Teresa Harris, communications director Grant Mercer and general manager Murray Streets.

Original content was provided by eight New Zealanders: Mike, Zach, Bryan, Darren, Jan, Pinata, Jak and Yasmin. The eight illustrators were Beck Wheeler, Zoe Fannin, Simon Shaw and Jo Tronc at Watermark, Sarah Larnach, Greg Hodgson, Flox and Kelly Thompson at International Rescue, Marc Smith at GoodCop.

Filming was shot by directors Rachel Guidera and Paul Freeman at Underpants with director of photography Duncan Cole, producers Angela Jackson and Mary Wall (live action).

Music and sound were produced at Liquid Studios by Peter Van Der Fluit. Tracklay and final mix were produced by Clive Broughton at Digital Post.

Editor was Sam Brunette at Post Boy.

Telecom staff on the campaign were director of brand and marketing Craig Herbison, head of communications Michele Teague, head of brand Pete Loveridge, and lead manager communications Brett McMeekin.

Voiceover was provided by Craig Hall, Talking Heads.

© 2009 The Inspiration Room

The Anthem If spot was filmed in 40 locations around Cape Town, South Africa and Inhambane, Mozambique, over two months (40 days of pre-production and two weeks filming). The spots are designed as mini documentaries recreating a small world within two cities. More than 30 people appear in the ad, with 25 different voice overs reflecting voices from all around the world.

If Anthem

If you are you breathe. If you breathe you talk. If you talk if you ask. If you ask you think. If you think you search. If you search you experience. If you experience you learn. If you learn you grow. If you grow you wish. If you wish you find. And if you find you doubt. If you doubt you question. If you question you understand and if you understand you know. If you know you want to know more. If you want to know more you are alive.

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Replace Fear

Replace fear of the unknown with curiosity.

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Challenge

Is it possible to know the truth without challenging it first?

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Credits

The Live Curious campaign was developed by creative director Patrizio Marini, art director Claudia Ganapini, copywriter Federico Russo.

Filming was shot by director Bryan Little via Fly on the Wall, Cape Town, and Mercurio Cinematografica, Milan, with executive producer Luca Fanfani, producers Annalisa De Maria and Alessandro Cavriani, South Africa producer and still photographer Filipa Domingues, director of photography Grant Appleton, production designer Latisha Duarte.

Post production was done at Green Movie, Milan, by editor Massimo Magnetti and sound engineer Roberto Grassi.

© 2009 The Inspiration Room

Credits

The Your Style campaign was developed at Tillmanns, Ogilvy & Mather, Düsseldorf, Germany, by creative directors Volker Kuwertz, Bernd Grellmann, art director Lars Ecker, account director Birgit Gosda, with photography by Robert Eikelpoth and Michael Breyer retouched by Tex Redfield and Lars Ecker.

via Adsoftheworld

© 2009 The Inspiration Room

The campaign aims to get young male drivers to habitually reduce their speed in 50 km⁄h zones. They perceive the risk of crashing, being caught or being injured from speeding as low. Consequently the objective of the campaign is to show these drivers that urban areas are full of everyday urban hazards, so any speed above the limit is dangerous they wont always be able to react in time to avoid every unforeseen situation in a dynamic urban environment.

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The advertisement will be supported with print, radio, outdoor and online advertising which is still in development.

Credits

Another 10 km/h was developed at Clemenger BBDO, Wellington, by executive creative director Philip Andrew, creative director Paul Nagy, copywriter Anne Boothroyd, art director Brigid Alkema, agency producer Marty Collins.

Filming was shot by Noah Marshall via The Sweet Shop, Auckland, with executive producer Sharlene George and producer Tony Whyman.

© 2009 The Inspiration Room

Sorry Fallon, we’ve decided not to include a folk round this year.

CHI. It’s gonna be a late night. But then again you’re probably used to late nights…

Dare, just so you know, some of the answers first appeared on 12 inch, which is like a big mp3 that’s made out of plastic.

Creatives at Mother now you have a valid reason to wear that piano key tie.

One of the sections is called Round of Cheese. So, DLKW have got that one in the bag.

DDB account men. Old skool does not involve Eton or Harrow.

Credits

The NABS Music Quiz campaign, commissioned by NABS CEO Carole Butler, was developed at DDB London, by creative directors Mike Crowe, Rob Messeter, art director Christian Sewell, designer Pete Mould, copywriter Andy McAnaney, account manager Sam Payne.

See the Music Quiz event on Facebook.

© 2009 The Inspiration Room

I Exist Support Group

Santa Claus and the Easter Bunny find another character who has trouble convincing people he exists -- the guy who wants to tell people that Diet Dr Pepper has 23 flavors and zero calories and is unbelievably satisfying.

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Unbelievable Contest

The I Exist Support Group tries to work out who is the most unbelievable figure in the room: Santa Claus or the guy who delivers a “satisfying diet drink.” As the characters, Sasquatch, Alien, Leprechaun and the Tooth Fairy look on, the Easter Bunny declares a tie between the nervous contestants. “There’s only one way to settle this!” the Tooth Fairy exclaims, pouring a glass of Diet Dr Pepper for Sasquatch.

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Credits

The Unbelievable ads were developed at Deutsch, Los Angeles, by chief creative officer Eric Hirschberg, group creative director Chris Ribiero Sr, designer Marius Gedgaudas, senior producer Tracy Jones, group account director Valencia Gayles, account director Helen Murray.

Animation/filming was produced at Bent Image Lab, Portland, Oregon, by director Ken Lidster, executive producer Ray di Carlo, senior producer Tsui Ling Toomer, producer Kara Place, coordinator Ryan Shanholtzer, director of photography Mark Eifert, product shoot director of photography Jay Wesley Jones
stage manager Jim Birkett, art director/set designer Curt Enderle, art department director Solomon Burbridge, art department Greg Fosmire, Marty Easterday, Kimi Kaplowitz, Mary Blankenburg, Daniel Miller, Huy Vu, Jayme Hansen, Kate Fenker, Brandi Cochrane, storyboard artist Steve Hess, character designers Brett Superstar, Steve Hess, Monique Ligons, Colin Batty, principal animators Jerold Howard, Jeff Riley, editorial supervisor JD Dawson, after effects supervisor Tarn Fox, composite artists (after effects) Orland Nutt and Brian Kinkley, composite artist (2D) Traci Cook.

“The support group is just a brilliant setting,” Lidster said. “It allows us to find out what really makes some of the world’s most beloved mythical characters tick. It’s clear they’ve needed an outlet for their existential fears for some time, and we hope to keep the ‘I Exist!’ group going long enough to help them out.”

Bent created duplicates of the sets and triples of the nine-inch-high characters to streamline production. They then shot the stop-motion on high-resolution digital cameras. Certain shots, such as the soda pour, were done on one of the studio’s in-house Red cameras, using the Red Ultra Prime lenses.

Post production was done at Mission Control, Portland, Oregon, by colorist Mike Quinn.

Audio post production was done at Lime Studios.

© 2009 The Inspiration Room