The Inspiration Room

Code Noah Activism

Duncan — Thu, 24 May 2012 22:39:50 +0000

German animal rights organisation NOAH invited supporters to download a QR codes, print them and glue them in public places. The QR codes, online at code.noah.de, referred users to a video on animal experiments. Many supporters place the codes on out-of-home cosmetics advertising posters, earning the ire of the cosmetics industry and a Gold Pencil for Experiential Advertising/Events and Competitions at the 2012 One Show.

“Wer schön sein will, muss leiden, heißt es. In Wahrheit leiden nur unschuldige Tiere. Denn noch immer werden die Inhaltsstoffe von Kosmetika an Tieren getestet – teilweise sogar auf Basis gesetzlicher Vorschriften. Von den qualvollen Tierversuchen erfährt man in den Werbekampagnen der Hersteller jedoch nichts. Hilf uns, das zu ändern. Druck dir den Code:NOAH aus und klebe ihn dahin, wo er gesehen wird. Dahin, wo die Wahrheit aufgedeckt werden muss. Ausdrucken Aufkleben Aufdecken”.

“Who wants to be beautiful, must suffer, they say. In truth, only innocent animals suffer. Because cosmetics ingredients are still being tested on animals, sometimes even on the basis of legal regulation. We learn nothing about painful animal experiments in the manufacturers’ advertising campaigns. Help us change that. You print the code: from NOAH and glue it to where it is seen. To where the truth must be exposed. Print. Stick. Uncover.”

Click on the image below to play the campaign video in YouTube (HD)

http://www.youtube.com/watch?v=QBhBJ4Iwe8Y

Credits

The Code Noah campaign was developed at Jung von Matt, Hamburg, by creative directors Armin Jochum, Wolf Heumann, Andreas Ottensmeier, art directors Hendrik Frey, Hans-Peter Sporer, Tilman Gossner, copywriters Christian Kutscheid, Torben Otten, Georg Baur, agency producer Danilo Kloefer

Filming was shot by director I am Svensson via Slaughterhouse with producer Guido Wolff, photographer Jasper Engel.

Burger King Whopper Lust

Duncan — Thu, 24 May 2012 13:17:07 +0000

Burger King‘s Whopper Lust campaign, the winner of a Gold Pencil for Branded Content/Games at the 2012 One Show, centered around DirecTV channel 111, which aired endless footage of a spinning Whopper. If viewers watched for five minutes, they earned a free Whopper. If they watched for 10 minutes they earned two free Whoppers. And so on. Viewers had to pay attention, responding to occasional prompts, to qualify for their Whopper burger.

Click on the image below to play the Whopper Lust case study video in YouTube (HD)

http://www.youtube.com/watch?v=3KTx8VA745w

Credits

The Whopper Lust campaign was developed at Crispin Porter Bogusky by chief creative officer Rob Reilly and Jeff Benjamin, group creative director Matt O’Rourke, art director Daniel Burke, interactive copywriter Brittany Poole, copywriter Peter Brown, group executive producer Paul Sutton, integrated producers Nick Ngai and Randall Fransen: Jr., executive DFX producer Adam Nikolaidis, integrated producer (video) Andrea Krichevsky, integrated producer Kelly Correia, interactive design director Pelun Chen, interactive designer Marcus Silva, experience designer Zarni Ko, DFX artist Scott VanArsdale, director of integrated production Ivan Perez-Armendariz, business affairs manager Mallory Zumbach, integrated music producer Jorge Ivan Vargas Perez.

Apple iPhone Siri with John Malkovich

Duncan — Thu, 24 May 2012 09:05:17 +0000

John Malkovich appears in two new commercials for Apple‘s iPhone, engaging in deep and meaningful conversation with iPhone Siri. In “Life” John gets a reflection on the meaning of life. In “Joke” he tests the humorous skills of his iPhone.

After John Malkovich gets philosophical, Siri is ready with an answer. Click on the image below to play the Life video in YouTube (HD)

http://www.youtube.com/watch?v=0t-lsULa8ZM

While helping John Malkovich plan a night out, Siri shows him her funny side. Click on the image below to play the Joke video in YouTube (HD)

http://www.youtube.com/watch?v=hiBIT8Kgr4w

Credits

The John Malkovich campaign was developed at TBWA\Media Arts Lab.

Filming was shot by director Bryan Buckley via Hungry Man.

POM Wonderful Presents: The Greatest Movie Ever Sold

Duncan — Thu, 24 May 2012 06:32:20 +0000

POM Wonderful Presents: The Greatest Movie Ever Sold, a film fully financed through product placement from various brands, recently won a Gold Pencil for Branded Content/Cinema at the One Show. The movie, launched in April 2011, unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions.

Click on the image below to play the trailer in YouTube (HD)

http://www.youtube.com/watch?v=fXRCPObrZYs

Sponsors were provided with brand category exclusivity. The brands that agreed to sponsor the film placed Spurlock front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as “The Greatest.” The agreements also stipulate that Spurlock maintains creative control of the film’s content and final edit.

Credits

POM Wonderful Presents: The Greatest Movie Ever Sold is directed by Morgan Spurlock, written by Spurlock and Jeremy Chilnick, and produced by Spurlock, Chilnick and Abbie Hurewitz through Spurlock’s production company, Warrior Poets, along with Snoot Entertainment producers Keith Calder and Jessica Wu.

Sponsorship

Sponsorship, in funding and production provision, for the Greatest Movie Ever Sold included Pom Wonderful (above-the-title-billing), Mane ‘n Tail, Amy’s Kitchen, The Aruba Tourism Authority, Ban, Carrera Sunglasses, Get It For Free Online, Hyatt, JetBlue, KDF Car Wraps, Merrell, Mini, Solstice Sunglass Boutique, Trident, Carmex, Movietickets.com, Old Navy, Sheetz, Ted Baker, Petland Discounts, Seventh Generation Inc., Sheetz and Thayers. The city of Altona, Pennsylvania, home of Sheetz, officially changed its name to “POM Wonderful Presents: The Greatest Movie Ever Sold, Pennsylvania”, for 60 days to help Spurlock promote the film.

Land Rover Syringes

Duncan — Thu, 24 May 2012 01:50:10 +0000

Land Rover is presenting the challenge of going beyond the comfort zone in “Syringes”, a print ad for the Defender. The ad features a collection of hypodermic needles with shots for hepatitis A, yellow fever, tetanus, diptheria, meningococcal meningitis, rabies, Tick infection, typhoid and TB.

Credits

The Syringe ad was developed at RKCR/Y&R by international creative director Brian Fraser, art director Jerry Hollens, copywriter Mike Boles and typographer Lee Aldridge.

From Love to Bingo in 873 Images

Duncan — Wed, 23 May 2012 22:51:22 +0000

Getty Images is running “From love to bingo in 873 images” (Do amor ao Bingo em 873 imagens in Brazil), a one minute television commercial with 15 still images per second. The storyline was developed at Sao Paulo advertising agency AlmapBBDO, involving six months researching images, developing a script that would make each scene understandable and touching.

Click on the image below to play the Love to Bingo video in YouTube (HD)

http://www.youtube.com/watch?v=E7xc7J8bdsU

Credits

The From love to bingo ad was developed at AlmapBBDO, Sao Paulo, by executive creative directors Marcello Serpa and Luiz Sanches, creative directors André Kassu, Marcos Medeiros, Renato Simões, art director Marcos Kotlhar and copywriter Sophie Schoenburg, account team Cristina Chacon and Marina Leal working with Getty Images marketing manager Renata Simões.

Filming was shot by director Cisma and director/animator Marcos Kotlhar via Paranoid BR and Split Filmes with executive producer Egisto Betti, RTVC team Vera Jacinto, Gabriel Dagostini, Diego Villas Bôas.

Soundtrack and voiceover were produced by Kito Siqueira. Editor was Jonas Brandão.

Media was planned by Paulo Camossa Jr.

Olympus Memories Relived

Duncan — Wed, 23 May 2012 13:19:56 +0000

Olympus is running a television advertising campaign in the United States featuring people flipping through their Olympus digital cameras, literally reliving fiery stunts and party fowls before our eyes.

“Stunt Man” opens on a man looking through his Olympus camera while waiting in his trailer for his stunt on set. He rapidly snaps through mountaineering, flames, underwater chains, Western arrows, a fisherman. The tagline: “Capture your stories with the shockproof, waterproof, freezeproof, crushproof Olympus tough series.” Click on the image below to play the video in YouTube (HD)

http://www.youtube.com/watch?v=XL6259kXiWw

“Office Party” features a woman in an office using her camera to help her co-workers relive their office party, changing into party clothes, progressively getting more and more covered in party decorations including confetti, beads and a sombrero. They go from smiling to being shocked as the pictures start revealing juicy details from the night. The tagline: “Amazing image quality, creative freedom. Interchangeable lenses to capture your stories. The Olympus PEN series.” Click on the image below to play the video in YouTube (HD)

http://www.youtube.com/watch?v=pVHc4zHDYrQ

Credits

The Stunt Man and Office Party ads were developed at SCPF, Miami, and Global Integrated Producer (GIP) by executive creative director Pablo Monzon, executive producer Ursula Bertrand, senior producer Mariana Black, group account director Lisa Paravano, account executive Vanessa Romano.

Filming was shot by director Richard Farmer via Green Dot Films, Los Angeles, by executive producers Darren Foldes and Rich Pring, director of photography Crille Forsberg, production designer Sean Hargreaves, producer Matt Caltabiano. Additional production support was provided at In&Out productions, Miami by executive producer Frida Sellar.

Editor was Noah Herzog at General Editorial with producer Robert Parker.

Visual effects were produced at Ring of Fire, Los Angeles, with executive producer John Myers, creative director/VFX supervisor Jerry Spivack, VFX producer Casey Conroy, assistant VFX producer Tammie Smalls, Flame artist Brian Shneider, graphics team Stephen Grimm, Tony LaTorre.

Color correction was done at Cinelicious by colorist Steve Rodriguez.

Audio post production was done at Uptempo Music & Audio Post, Miami, by executive producer Roger Dominguez.

Motel 6 Metamorphosis

Duncan — Wed, 23 May 2012 12:14:34 +0000

North American motel chain Motel 6 is running “Metamorphosis,”, a commercial taking a family on a road trip through 50 years of motoring history. The spot begins with a shot of a 1955 Chevrolet Bel Air Nomad cruising down a desert highway with suitcases on top and a family of four inside. The well-known Motel 6 music arrives with Tom Bodett’s one-of-a-kind voice: “Over the past 50 years, the way America travels has changed,” he says, as the station wagon transforms into a ‘64 Oldsmobile Vista Cruiser. Inside the car, visual changes to costume, hair, makeup and even the warmth of the imaging depict the 1970s, as Bodett speaks. “But through all that time and all those many changes, there’s been the same place to find a comfortable night’s rest. Motel 6. Fifty years, and the light’s still on.”

Credits

The Metamorphosis ad was developed at The Richards Group by creative group head/copywriter Chris Smith, creative director/art director Peter Everitt, agency producer Sheri Cartwright.

Filming was shot by director Rick Gledhill via King and Country with executive producer Jerry Torgerson, line producer Gary Kout, post producer Paul Winze, director of photography Jordan Valenti, editor Andrew Maggio, art director Jon Lorenz, VFX supervisor Bryant Reif, designers Rick Gledhill, Mike Goubeaux, Gabriella Russo, Pietro Desopo, Tom Kenney, Greg Mitchell, Dan Hamilton
Previsualization: Billy Maloney, Hugo Codinach, Jon Lorenz, Mike Johnson, Bryant Reif, 3D artists Kyung Park, Mike Johnson, Andrew Cook, Billy Maloney, Andrew Parris, Chris Kelley, Greg Mitchell, Adam Swaab, Tim Salikov, compositing artists Jon Lorenz, Rick Gledhill, Tom Kenney, Chris Kelley, Adam Swaab.

Colorist was Bob Festa at New Hat.

Sound was produced at Lime Studios by mixer Loren Silber.

Sony Playstation PSP for Young Patients

Duncan — Wed, 23 May 2012 10:29:29 +0000

Sony‘s print advertising campaign, “Wound” and “Injection”, promoting the PSP (Playstation Portable), shows young boys so focused on using the device they become oblivious to the discomforts of medical treatment.

Credits

The Playstation Patients campaign was developed at TBWA\Espana, Madrid, by creative directors Juan Sánchez and Guillermo Ginés, creative director/copywriter Vicente Rodríguez, art director Fran López, photographer Jesús Alonso, graphic designer Fran López and typographer Fran López.

Nike Barbershop

Duncan — Wed, 23 May 2012 02:33:55 +0000

Nike is extending the “Now Is My Time” campaign with “Nike Barbershop”, an integrated advertising campaign featuring Italian footballer Mario Balotelli receiving a hair cut in a traditional Barbershop accompanied by French player Mamadou Sakho and Argentine star Javier Pastore. Asked by the Barber what he’d like Balotelli simply replies “to be remembered.” A series of styles rapidly take shape on the sharp shooters head but nothing works until an artistically crafted Mohawk gets the nod from Balotelli.

The Balotelli is not for chess club members. If you live life on overdrive and always keep people guessing, step into the chair and pick a new cut that sets you apart. Click on the image below to play the Nike Barbershop video in YouTube (HD)

http://www.youtube.com/watch?v=W4emZZK1hfk

A Nike Barbershop App, go.nike.com/NikeBarbershop, enables viewers to emulate their heroes’ hairdo by trying out ten famous footballers iconic styles and sharing them with friends. Choosing from the Neymar, the Sakho and the Ramos among others, the best submissions will also get the chance to visit one of six physical Nike Barbershop locations in Buenos Aires, Madrid, Mexico City, Milan and Paris where the latest styles can be fixed for real. A pop up Nike Barbershop will also be featured in Warsaw during Europe’s major football tournament this summer.

Credits

The Nike Barbershop campaign was developed at LEG Paris by art director Gregory Ferembach, copywriter Dimitri Lucas, creative director Gabriel Gaultier, Chef de Pub Jessy Teboul, and agency producer Anne Mascorda, account manager Thomas Kohn and account director Arnaud Dutant working with Nike brand director Manuel Douchez and Nike Football brand manager Pierre Ployart.

Filming was shot by director Scott Corbett via Carnibird with director of photography Jeff Venditti. Post production was done at Mathematic. Sound was designed by Loïc Bénart at Press Play on Tape, Paris.

Click on the image below to play the Making Of video in YouTube (HD)

http://www.youtube.com/watch?v=RMkNq11b3JM

The interactive Barbershop site was produced at AKQA Paris by Peter Lund and Nicolai Smith with Stinkdigital.