While I’m glad to see a broader understanding of what social media is and how it’s useful for business and marketing, I’m also disappointed by some of the thoughts and attitudes coming from these companies.

First and foremost; social media is about creating a relationship with your customers. Bottom line. You can use it to sell them something, or find out what they think about your product, but that’s all a result of having a dialogue with them and earning their trust.

Instead of  focusing on the message, or the tools, or the audience; focus on engagement, reputation building and an ongoing rapport. When you do that you’ll have a successful social media agency.

On Tuesday November 10th I will be providing a free introduction to social media for businesses. This will be a elementary session that will attempt to answer the what, the why and the how. No prior experience is expected, but all knowledge levels are invited to attend.

The course is going to be offered from 9 to 10:30 AM in the boardroom at the base of the Talbot Towers (148 Fullarton St London)

For more information and to attend please register here

Overall seems like it would or could be an interesting tool. However the thought that I’m competing, not against my own mind, but a computer clock, adds an even greater sense of urgency.

The design is nice; simple and clean, free of all distractions. No reason at all that I shouldn’t be able to finish this post with lots of time to spare.

But here I am, feeling nervous already, like I’m not going to make it and at any point all my words, my hard earned text, is just going to disappear into the ether, because I didn’t meet an arbitrary goal or a certain number of words within a specific time. In fact I can’t remember what goals I set. I have no idea if I’m ahead or behind. If the next words I type will last only a second before being erased before my very eyes. I seem to type faster, as if its not my mind that limits how much i can produce, but the speed at which my fingers move.

But here I am! I’ve made it to the end and retained my sanity, or at least kept it at the same level it was before. And despite making me feel incredibly anxious, I think that this application has great potential. I might even use it again.

As long as it promises to turn a blind eye every so often.

This is a great opportunity for both myself, rtraction, and businesses in Southwestern Ontario. There is now a full fledged social media agency that can take care of all your new media needs. My job description is still being finalized, but I will be primarily helping clients to understand and apply themselves to social media platforms.  We also have some training courses planned for later in the year.

As many of you know, this is a space that I have been heavily engaged in for many years. I don’t want to blow my own horn too much (I’ll leave that for the guys at rtraction), but my involvement in Podcamp London, LOLA and the upcoming SMarts Conference, illustrates how much I “get it”.

If you have been wondering how your company or brand should take advantage of this new space, but have been holding back, be sure to drop me a line

My interest was piqued, so I browsed over to their website to purchase the book (My assumption was that I would have to pay for it, I didn’t expect a marketing agency to understand the concept of The Long Tail or Free). I’m not going to link to the site because what I found was a shocking example of incompatablity and shoddy marketing.

The only reference to the ebook is an ad at the top of the page with the paper’s title. No indication about what it is, or what you might get once you click.When you do click you’re screen is graced with a popup. That loads a flash player. That gives you an animated book.

What is wrong with this picture:

1. Closed, inaccessible system – there is no way to download this book, save your place or deep link;
2. Arcahic methods of delivery – relying on old school marketing methods in a newschool environment;
3. Insulting UI – Popups and flash players may have looked good on the whiteboard, but its not how people browse the web.

If you are going to use the internet’s method of distribution, first learn how the internet distributes information.

The only people who read that paper did so because they saw the same newspaper article I did and made a huge effort to get it. And again I realised the folly of relying on the newspaper industry to provide me with content quickly and easily.

While I have an office set up at home, it is nice to be able to leave for somewhere else. That way I’m not distracted by the many things there are to do around my house. So instead I grab my MacBook, notebook and phone and head out, usually to a local coffee house.

In my opinion, the best thing that any entrepreneur or freelance consultant can do is learn to work anywhere, at any time. I’m sure this is nothing new to most people, but it has made the world of difference to me.

Like I mentioned, I totally forgot about applying for this job, which should have been warning sign number one. The interview was scheduled for 2:30 at 149 King St, the corner of King and Richmond in downtown London. The company was Security Concepts, and they claimed to be an authorized ADT dealer. When I called to confirm the interview I was told I was interviewing for a sales position, warning sign number 2.

So at 2:20 I parked at Covent Garden Market and started looking for the office. It took me a while because it was hidden in a rundown building, between two nicer looking office towers. There were temporary signs throughout the building directing me to the Security Concepts office, warning sign number 3.

I walked through the door into a room 10 ft by 10 ft with about 15 people in it, there was a women sitting behind a crappy looking desk who directed me to another room when she heard I was there for an interview. Warning sign 4.

There were 17 other people in that room, all there for an interview, that was going to take place as a group.

There was a man in a Security Concepts polo shirt giving a powerpoing, no, reading a powerpoint presentation about the company.

We had to go around the room and introduce ourselves and tell our work experience. You could tell that any hopes, dreams or ambitions that anyone in that room had ever had were long gone.

Polo shirt man filled us in on the details of Security Concepts. Did you know that they give you the security system?!?! All you pay is the $99.99 activation fee and then your $34.99 a month afterwards!! And for each system you as a rep sell, you earn $200! Most of their salesmen sell at least one a day, working 5 days a week, thats $1000 a week, or $52,000 a year.

“That’s more money then some of you have ever made”

Warning signs 5,6,7,8……

Then we had to pull out our resumes and on the back give a number, 1 being you don’t want to work with them and 10 being you really did. Then write a paragraph about why they should hire you.

Polo shirt man left the room and would return to do one on one interviews. Before he did that he asked for a show of hands for how many people could start today. He acknowledged one particularily anxious man with a nod and a “thank-you”

I took this as my cue to leave.

Update:

Since I wrote this post I received comments from people on their way to interviews who have thanked me for sparing them the trouble. This was because I ranked quite high on Google searches for Security Concepts and job interviews.

I sent an email to the company informing them of this, and offering my services. They decided to take it upon themselves to comment on my blog. I applaud this move, but they failed miserably.

Security Concepts still has no credibility as an employer. They’ve hid behind anonymous commentors, and have engaged in a “he-said, she-said” battle. Nevermind the fact that their SEO and SEM is horrendous (or non existant)

One of commissioner Jennifer Stoddart’s comments was that Facebook needs to be transparent with their users. This is a great point that has been made by critics of the “walled garden” approach for quite some time. Facebook had addressed this issue by become more open, listing accounts on Google, and granting usernames. But this was another point of contention.

According to Ms Stoddart, users should have their accounts completely private – no sharing outside your network – unless they opt in. Now, my gut reaction is to see this as antithesis to the notion of Social Media. If you sign up for a Facebook account, you are saying that you want to be “found” on the internet, and to share you pictures, stories and life, with anyone who wants to. That is the social aspect of Social Media.

I could be completely out to lunch here, in fact I probably am. But I wanted to start a discussion. How much privacy is too much privacy (in Social Media)? Does the Commissioner have any jurisdiction over Facebook?

I’m going to write blog posts, upload pictures, and tweet the eperience as I pursue employment. My first interview is with Security Concepts for a sales job.

To be honest I forgot that I had applied for this job until I got the phone call yesterday. I had to go back to the Job Bank site to see what the job was. I’m kind of interested to see how the interview goes. I do have a couple of questions though; pay and hours etc.

Wish me luck.

I do think that think  most of them will/should become weekly papers. Get ride of the pretense about delivering “news”. A weekly newspaper would become a source of insight and commentary on world news and local events.  The paper would have more thoughtfull articles and detailed investigative journalism. Nevermind the financial benefits.

If you think about it, most sections of a daily paper are day-specific, and would still feel fresh 4 days later .

I started thinking about this when I realised my podcast habits. I don’t rush out and download the latest BOL or TWiT as soon as its realised. That is because they are providing commentary on technology news that is still relevant one or two days later.

Not that I’m a pessimist, but I give the London Free Press 5 years before its just a bigger version of the Londoner.

One of the major projects that I have been working on over the past couple of months is the London Ontario Live Arts festival. I am focusing primarily on the social media aspect, promotion before the event, actively working on content during, and following up with attendees afterwards. I’m working with a good group of people, who are going to make LOLA amazing.

I’m also doing some more work for myself; working at promoting my brand and the set of skills that I have. Social media is a great field and I’m struggling to determine how I fit in to the big picture. I’m not an expert (no one is), but I have knowledge that can really help.

Back in the 60’s and 70’s I imagine it was an amazing job. You were one of the go to people for musical taste and relevant cultural information. People listened to the radio because of the DJs not inspite of them.

Now we have DJs who sound more like salesman who are being told to pitch item x. When they talk about a movie they “saw” on the weekend, I can’t help but think they are reading a script. Once I called in to request a song and the DJ asked me if I was going to buy lottery tickets. Huh? How does that have anything to do with the Barenaked Ladies?

I don’t think we can blame the fall of the DJ on the internet though. There are still some talented jockies, Alan Cross comes to mind instantly, and George Stroumboulopoulos is good (expect ads and syndication have really ruined his show).

Nope, the reason that radio sucks in the 21st century is because most DJs don’t care about the music, or the their listeners. If you compare a college/university DJ to a mainstream one you can hear the difference. Yes, they don’t sound as professional, but they sound like they love what they are doing.

You could have a long argument about whether radio is worth saving (I do), but ultimately the only way it can succeed is if people that care are using their voices.

To be perfectly honest, this came as a compete surprise. I knew that business was slow, but I didn’t think that it would result in any job cuts at the firm. I’ll spare pouring out all the details on my blog.; but in my opinion things could have happened differently. I’ve gone through the full range of emotions, and I’ve accepted what happened.

I find myself with lots of time on my hands though. Aside from fixing up my resume, and submitting job applications, I have very few standing obligations.  So I hope to devote some more of my time to social media. If you think I might have some expertise to offer you, don’t hesitate to drop me a line.

I’m very involved in the social media scene in London, as many of my posts have expressed. Both in the public side with personal interactions, and the business side and various consulting projects.  So I speak with some authority when I posed the above question.

Granted most people using Facebook probably won’t know about a social media firm, or that such beasts exist. But I do, and I should know about you. Especially if you are in London, and claim any level of expertise.

I realise that sounds like I’m tooting my own horn. However  if you want to play the game, you’ve got to know the players on your own team. At this point though  some of the people trying out might as well be invisible to those already on the court.