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	<title type="text">ToddCop's Now Wait A Minute</title>
	<subtitle type="text">A pragamatic touchstone for digital marketing.</subtitle>

	<updated>2011-11-13T23:55:16Z</updated>

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		<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/toddcop/yPNs" /><feedburner:info xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" uri="toddcop/ypns" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://toddcop.com/?pushpress=hub" /><entry>
		<author>
			<name>Todd Copilevitz</name>
						<uri>http://tcopilevitz</uri>
					</author>
		<title type="html"><![CDATA[The Truth? Let&#8217;s Fake It]]></title>
		<link rel="alternate" type="text/html" href="http://toddcop.com/2011/10/26/the-truth-lets-fake-it/" />
		<id>http://toddcop.com/?p=283</id>
		<updated>2011-10-26T14:45:15Z</updated>
		<published>2011-10-26T14:45:15Z</published>
		<category scheme="http://toddcop.com" term="Advertising Agencies" /><category scheme="http://toddcop.com" term="Marketing" /><category scheme="http://toddcop.com" term="Television" /><category scheme="http://toddcop.com" term="credibility" /><category scheme="http://toddcop.com" term="Frontier" /><category scheme="http://toddcop.com" term="FTC" /><category scheme="http://toddcop.com" term="lies" /><category scheme="http://toddcop.com" term="New York Times" /><category scheme="http://toddcop.com" term="Nissan" />		<summary type="html"><![CDATA[When did it become okay to lie in ads? I&#8217;m looking at you Nissan and your new &#8220;fictionalized&#8221; ad for the Frontier pickup truck. Shame on you. Suddenly the car maker is no longer encumbered by the actual capabilities of their vehicles and feel empowered to create commercials with the truck performing heroic actions. Maybe [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=toddcop.com&amp;blog=28339958&amp;post=283&amp;subd=tcopilevitz&amp;ref=&amp;feed=1" width="1" height="1" />]]></summary>
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		<thr:total>1</thr:total>
	</entry>
		<entry>
		<author>
			<name>Todd Copilevitz</name>
						<uri>http://tcopilevitz</uri>
					</author>
		<title type="html"><![CDATA[Zombies Are Killing It on Social Media]]></title>
		<link rel="alternate" type="text/html" href="http://toddcop.com/2011/10/14/zombies/" />
		<id>http://toddcop.com/?p=265</id>
		<updated>2011-10-15T12:03:05Z</updated>
		<published>2011-10-14T18:44:12Z</published>
		<category scheme="http://toddcop.com" term="Uncategorized" /><category scheme="http://toddcop.com" term="AMC Network" /><category scheme="http://toddcop.com" term="CDC" /><category scheme="http://toddcop.com" term="Walking Dead" /><category scheme="http://toddcop.com" term="Westlake Hardware" /><category scheme="http://toddcop.com" term="Yoga Outreach" /><category scheme="http://toddcop.com" term="zombies" />		<summary type="html"><![CDATA[Ah yes it&#8217;s that time of year again when pop culture, holidays, and marketing collide in a whimsical bloodbath. But if you look closely, beyond the blank eyes and bared fangs you&#8217;ll find a great example of how to tap social media to advance your message. I am talking, of course, about zombies. Yes, those [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=toddcop.com&amp;blog=28339958&amp;post=265&amp;subd=tcopilevitz&amp;ref=&amp;feed=1" width="1" height="1" />]]></summary>
		<link rel="replies" type="text/html" href="http://toddcop.com/2011/10/14/zombies/#comments" thr:count="0" />
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		<thr:total>0</thr:total>
	</entry>
		<entry>
		<author>
			<name>Todd Copilevitz</name>
						<uri>http://tcopilevitz</uri>
					</author>
		<title type="html"><![CDATA[About Your Soon-to-Fail Business&#8230;]]></title>
		<link rel="alternate" type="text/html" href="http://toddcop.com/2011/09/27/about-your-soon-to-fail-business/" />
		<id>http://tcopilevitz.wordpress.com/2011/09/27/about-your-soon-to-fail-business/</id>
		<updated>2011-10-13T22:57:02Z</updated>
		<published>2011-09-27T15:00:36Z</published>
		<category scheme="http://toddcop.com" term="Food and Drink" /><category scheme="http://toddcop.com" term="Marketing" /><category scheme="http://toddcop.com" term="Uncategorized" />		<summary type="html"><![CDATA[Dear coffee shop owner, I watched you try to kill your business today and couldn&#8217;t help myself from eavesdropping. As I sit in your mostly empty shop I couldn&#8217;t help but think about what a great little location you have, right on the main drag in a hip new mixed-use neighborhood, up the street from [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=toddcop.com&amp;blog=28339958&amp;post=7&amp;subd=tcopilevitz&amp;ref=&amp;feed=1" width="1" height="1" />]]></summary>
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		<thr:total>0</thr:total>
	</entry>
		<entry>
		<author>
			<name>Todd Copilevitz</name>
						<uri>http://tcopilevitz</uri>
					</author>
		<title type="html"><![CDATA[The Terminal Velocity of Your Message]]></title>
		<link rel="alternate" type="text/html" href="http://toddcop.com/2011/08/31/the-terminal-velocity-of-your-message/" />
		<id>http://tcopilevitz.wordpress.com/2011/08/31/the-terminal-velocity-of-your-message/</id>
		<updated>2011-10-13T22:59:46Z</updated>
		<published>2011-08-31T15:39:31Z</published>
		<category scheme="http://toddcop.com" term="Marketing" /><category scheme="http://toddcop.com" term="Science" /><category scheme="http://toddcop.com" term="Todd" />		<summary type="html"><![CDATA[There&#8217;s a certain weightiness of the phrase terminal velocity. It sounds so final, like the next step stop must be doom. So imagine my surprise as a teen when I learned it really means the limit of how fast something can fall, more or less. But the phrase remains one of my favorites, and it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=toddcop.com&amp;blog=28339958&amp;post=8&amp;subd=tcopilevitz&amp;ref=&amp;feed=1" width="1" height="1" />]]></summary>
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		<thr:total>0</thr:total>
	</entry>
		<entry>
		<author>
			<name>Todd Copilevitz</name>
						<uri>http://tcopilevitz</uri>
					</author>
		<title type="html"><![CDATA[Enough! Calling Out the Hucksters Peddling Social Media]]></title>
		<link rel="alternate" type="text/html" href="http://toddcop.com/2011/08/11/no-more-hucksters/" />
		<id>http://tcopilevitz.wordpress.com/2011/08/11/no-more-hucksters/</id>
		<updated>2011-10-13T23:00:50Z</updated>
		<published>2011-08-11T10:29:03Z</published>
		<category scheme="http://toddcop.com" term="Advertising Agencies" /><category scheme="http://toddcop.com" term="Interactive Marketing" /><category scheme="http://toddcop.com" term="Marketing" />		<summary type="html"><![CDATA[There&#8217;s some crazy crap happening in marketing world these days, with snake oil salesmen falling from the woodwork offering their services to companies trying to crack the social media nut. A former colleague told me her company was shelling out big bucks to some self-proclaimed expert who&#8217;s scintillating insight was to use social media monitoring [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=toddcop.com&amp;blog=28339958&amp;post=9&amp;subd=tcopilevitz&amp;ref=&amp;feed=1" width="1" height="1" />]]></summary>
		<link rel="replies" type="text/html" href="http://toddcop.com/2011/08/11/no-more-hucksters/#comments" thr:count="0" />
		<link rel="replies" type="application/atom+xml" href="http://toddcop.com/2011/08/11/no-more-hucksters/feed/atom/" thr:count="0" />
		<thr:total>0</thr:total>
	</entry>
		<entry>
		<author>
			<name>Todd Copilevitz</name>
						<uri>http://tcopilevitz</uri>
					</author>
		<title type="html"><![CDATA[Why Newspapers Keep Getting It Wrong]]></title>
		<link rel="alternate" type="text/html" href="http://toddcop.com/2011/07/27/why-newspapers-keep-getting-in-wrong/" />
		<id>http://tcopilevitz.wordpress.com/2011/07/27/why-newspapers-keep-getting-in-wrong/</id>
		<updated>2011-10-13T23:03:00Z</updated>
		<published>2011-07-27T15:20:19Z</published>
		<category scheme="http://toddcop.com" term="Consumer Insights" /><category scheme="http://toddcop.com" term="Marketing" /><category scheme="http://toddcop.com" term="Media Companies" /><category scheme="http://toddcop.com" term="Newspapers" /><category scheme="http://toddcop.com" term="Web/Tech" />		<summary type="html"><![CDATA[As I spend time pondering my next career move I&#8217;ve had a fair amount of time to reflect on my unlikely path so far. There&#8217;s no logical route that takes someone from covering breaking news on deadline three times a day for The Dallas Morning News to being paid by clients to help them master [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=toddcop.com&amp;blog=28339958&amp;post=10&amp;subd=tcopilevitz&amp;ref=&amp;feed=1" width="1" height="1" />]]></summary>
		<link rel="replies" type="text/html" href="http://toddcop.com/2011/07/27/why-newspapers-keep-getting-in-wrong/#comments" thr:count="0" />
		<link rel="replies" type="application/atom+xml" href="http://toddcop.com/2011/07/27/why-newspapers-keep-getting-in-wrong/feed/atom/" thr:count="0" />
		<thr:total>0</thr:total>
	</entry>
		<entry>
		<author>
			<name>Todd Copilevitz</name>
						<uri>http://tcopilevitz</uri>
					</author>
		<title type="html"><![CDATA[All the news that&#8217;s fit for blackmail]]></title>
		<link rel="alternate" type="text/html" href="http://toddcop.com/2011/03/18/all-the-news-thats-fit-for-blackmail/" />
		<id>http://tcopilevitz.wordpress.com/2011/03/18/all-the-news-thats-fit-for-blackmail/</id>
		<updated>2011-10-13T23:03:34Z</updated>
		<published>2011-03-18T11:04:39Z</published>
		<category scheme="http://toddcop.com" term="Media Companies" /><category scheme="http://toddcop.com" term="Newspapers" />		<summary type="html"><![CDATA[So the New York Times wants me to pay to access their content. Fair enough. The truth is I value their content highly enough that it’s probably one of the few newspapers I’d open my wallet to read online. Sadly, I wont. The Times&#8217; pricing scheme is an ill-advised, and perhaps even mean-spirited approach that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=toddcop.com&amp;blog=28339958&amp;post=11&amp;subd=tcopilevitz&amp;ref=&amp;feed=1" width="1" height="1" />]]></summary>
		<link rel="replies" type="text/html" href="http://toddcop.com/2011/03/18/all-the-news-thats-fit-for-blackmail/#comments" thr:count="3" />
		<link rel="replies" type="application/atom+xml" href="http://toddcop.com/2011/03/18/all-the-news-thats-fit-for-blackmail/feed/atom/" thr:count="3" />
		<thr:total>3</thr:total>
	</entry>
		<entry>
		<author>
			<name>Todd Copilevitz</name>
						<uri>http://tcopilevitz</uri>
					</author>
		<title type="html"><![CDATA[Hulu’s plan for TV domination]]></title>
		<link rel="alternate" type="text/html" href="http://toddcop.com/2011/02/07/hulus-plan-for-tv-domination/" />
		<id>http://tcopilevitz.wordpress.com/2011/02/07/hulus-plan-for-tv-domination/</id>
		<updated>2011-10-13T23:04:25Z</updated>
		<published>2011-02-07T18:13:00Z</published>
		<category scheme="http://toddcop.com" term="Media Companies" /><category scheme="http://toddcop.com" term="Television" />		<summary type="html"><![CDATA[Let&#8217;s see if we can recall all the ways TV advertising was destined to fail. Remote controls will allow people to skip commercials by changing channels. The VCR make it too easy to fast forward through commercials. Subscription services like HBO make commercials irrelevant. The DVR make it too easy to skip commercials. The Internet [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=toddcop.com&amp;blog=28339958&amp;post=14&amp;subd=tcopilevitz&amp;ref=&amp;feed=1" width="1" height="1" />]]></summary>
		<link rel="replies" type="text/html" href="http://toddcop.com/2011/02/07/hulus-plan-for-tv-domination/#comments" thr:count="0" />
		<link rel="replies" type="application/atom+xml" href="http://toddcop.com/2011/02/07/hulus-plan-for-tv-domination/feed/atom/" thr:count="0" />
		<thr:total>0</thr:total>
	</entry>
		<entry>
		<author>
			<name>Todd Copilevitz</name>
						<uri>http://tcopilevitz</uri>
					</author>
		<title type="html"><![CDATA[Screw FaceTime, Here Come Holograms]]></title>
		<link rel="alternate" type="text/html" href="http://toddcop.com/2011/01/04/screw-video-chats-here-come-holograms/" />
		<id>http://tcopilevitz.wordpress.com/2011/01/04/screw-video-chats-here-come-holograms/</id>
		<updated>2011-10-13T23:05:08Z</updated>
		<published>2011-01-04T17:48:00Z</published>
		<category scheme="http://toddcop.com" term="Web/Tech" />		<summary type="html"><![CDATA[Tell anyone that you earn a living as a digital strategist and I can guarantee one of the first questions you’ll get is, “What’s going to be the next big thing after Facebook?” I’ve tried every polite way I can to laugh it off, pointing out that if I knew I wouldn’t be working for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=toddcop.com&amp;blog=28339958&amp;post=17&amp;subd=tcopilevitz&amp;ref=&amp;feed=1" width="1" height="1" />]]></summary>
		<link rel="replies" type="text/html" href="http://toddcop.com/2011/01/04/screw-video-chats-here-come-holograms/#comments" thr:count="0" />
		<link rel="replies" type="application/atom+xml" href="http://toddcop.com/2011/01/04/screw-video-chats-here-come-holograms/feed/atom/" thr:count="0" />
		<thr:total>0</thr:total>
	</entry>
		<entry>
		<author>
			<name>Todd Copilevitz</name>
						<uri>http://tcopilevitz</uri>
					</author>
		<title type="html"><![CDATA[&#8230; In Which I Admit Breaking My Newspaper Addiction]]></title>
		<link rel="alternate" type="text/html" href="http://toddcop.com/2010/12/14/in-which-i-admit-breaking-my-newspaper-addiction/" />
		<id>http://tcopilevitz.wordpress.com/2010/12/14/in-which-i-admit-breaking-my-newspaper-addiction/</id>
		<updated>2011-10-12T00:43:00Z</updated>
		<published>2010-12-14T18:54:00Z</published>
		<category scheme="http://toddcop.com" term="Advertising Agencies" /><category scheme="http://toddcop.com" term="Media Companies" /><category scheme="http://toddcop.com" term="Newspapers" /><category scheme="http://toddcop.com" term="Television" />		<summary type="html"><![CDATA[To quote my former colleague Markham Butler, it’s all even-steven now. Television and Internet consumption that is.  Forrester marked the event on Tuesday, noting that the trend is reflected in Proctor &#38; Gamble’s decision to shift budget from TV soap operas and daytime dramas to digital channels.So what. No, seriously, so what? It’s easy to read this as a if [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=toddcop.com&amp;blog=28339958&amp;post=19&amp;subd=tcopilevitz&amp;ref=&amp;feed=1" width="1" height="1" />]]></summary>
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		<thr:total>0</thr:total>
	</entry>
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