It is a very infrequent newsletter — about once a month or so — and will contain content not published on this blog.

You can sign up at todmaffin.com/newsletter (unsubscribe any time with one click).

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Just launched: Tod Maffin Newsletter

iPhone 3's Voice Memo app

One thing I haven’t been able to find any reviews of the actual audio quality, so I did my own test and I have to say… the quality is really much better than you’d expect. It can easily be used in broadcast production on CBC Radio One (which has stronger compression/limiting at the transmitter end), AM stations, and podcasts.

When you look at the file in iTunes (it creates a playlist called “Voice Memos”), it will claim a ridiculously high bit rate (around 350kbps) which may trick you into thinking it would sound, well, like 350kbps. Don’t let the numbers fool you. My tests sounded closer to around 128k, maybe a little higher.

Also, pay no attention to the (beautifully retro) VU meter. It really won’t help you. It has a clip light, but you’ll overmodulate around -3dB or -4dB, not 0dB like you should. Just keep an eye on it when you’re recording and when you hit -4dB, back the mic off a little.

Attached is the audio of a field test I did — a conversation between podcasters Mark Blevis and Paul Lyzun (videostudentguy.libsyn.com).

[audio www.todmaffin.com/uploads/voicememotest.mp3]

Have you tried the Voice Memo app? Have you used it in your productions? What has your experience been?

This is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, or has this in its entirety without attribution and a link back to TodMaffin.com, please contact Tod.

What iPhone 3’s Voice Memos actually sound like (not bad!)

It’s clear now — the new war for market domination is being fought 140 characters at a time.

Social media futurist Tod Maffin shows your meeting attendees how to join the battle — dominate market space online, access more qualified leads, pinpoint-measure your marketing efforts, and immediately counter negative online attention.

In his new fast-paced, entertaining keynote presentation, Maffin will let your attendees in on the micro-marketing secrets previously used only by “the digerati” on sites like Facebook, Twitter, and corporate blogs. The latest, most measurably-effective branding tools that organizations can use online — demonstrated step-by-step and illustrated for startling effect.

Realizing that warfare defense is as critical as strategy, content includes deploying counter-measures against online attacks of your brand — whether from comment flames, hashtag attacks on your Twitter feed, blog trolls, or more.

In the true Tod Maffin form that’s won him praise from hundreds of meeting planners worldwide, there are no high-level theoretical overviews here, no boring bullet points, and no technical jargon. Your attendees already understand the social media basics these days; this presentation takes them to the next level — past understanding and directly into strategic, measurably effective use.

At the end, each of your attendees will get immediate access to a private online resource — branded with your conference or meeting logo — complete with presentation notes, worksheets, and step-by-step walkthroughs of each strategy demonstrated on stage. This secure online resource is fully accessible via Blackberry, iPhone, and nearly all other mobile devices.

For more information or to book a date, contact Tod now.

This is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, or has this in its entirety without attribution and a link back to TodMaffin.com, please contact Tod.

New Keynote Presentation: “Tweet Warfare: Winning Total Market Domination”

The names came from the people themselves emailing me or from existing media reports, mostly in newspapers.

It’s been an interesting response. Most people said they were grateful to find out the status of their friends, colleagues, and favourite personalities. I did get several emails, though, from people saying they thought the list wasn’t appropriate. “With all of the coverage in the media I fail to see why a role call is necessary.”

What would you do? Maintaining a short list or not have one at all?

UPDATE: I’ve heard from a lot of people about their thoughts. Most of the commenters (nearly all from outside the CBC) seem to want a list of people affected. But in thinking more about this, I can’t help but wonder what the benefit would be.

Originally, I thought a list of those affected (those whose names have already been noted in the media or those who volunteered their names) would be a helpful service for others in the Corp to find out how their friends fared. But I think this just isn’t the right move.

Here is a list of the numbers of people affected, courtesy of InsideTheCBC.com:

• Calgary,18.
• Charlottetown, 6.
• Corner Brook, NL, 3.
• Edmonton, 16.
• Fredericton, 3.
• Gander, NL, 2.
• Grand Falls, NL, 2.
• Halifax, 12.
• Ottawa, 9.
• Rankin Inlet, 1.
• Regina, 3.
• Saint John, NB, 2.
• Saskatoon, 2.
• St. John’s, 6.
• Sudbury, Ont., 8.
• Sydney, N.S., 3.
• Thunder Bay, Ont., 5.
• Toronto, 155.
• Vancouver, 45.
• Whitehorse, 3.
• Windsor, Ont., 13.
• Winnipeg, 9.
• Yellowknife, 8

This is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, or has this in its entirety without attribution and a link back to TodMaffin.com, please contact Tod.

The dilemma

I’ve had a chance to play with the Flip Mino HD for about a week or two now and I’m overall really very impressed. In the end, I prefer my own video editing software than the packaged one, but that’s just personal preference. I really didn’t miss the lack of zoom or focus since 95% of what I shoot is very basic “camera in yo’ face” stuff.

I did find the camera footage very shaky, though. I compared it to two digital cameras which record video and found the Mino HD to be noticably more shaky. (Footage was just hand-held holding and pointing at someone’s face and also walking around.) iMovie ‘09 wasn’t able to stabilize it much. Also, the footage is a bit grainy, but honestly unless you’re viewing it on a 50″ display, you’re really not going to care.

Overall, it’s a solid product.

This is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, or has this in its entirety without attribution and a link back to TodMaffin.com, please contact Tod.

Flip Mino HD and Flip HD: Review

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Toshiba Portege R600 Review

CBC RADIO

Cut:

• The Inside Track
• Out Front
• In the Key of Charles
• The Point
• The Signal (weekend edition)
• La Ronge SK bureau (one person)
• Thomson MB (one person)

Reduced:

• Music recordings (by 50%)
• Live-to-air music recordings
• Radio drama
• The Current (by 10%)
• Radio 3 consolidated (single feed of satellite and online programming)
• Staffing in Windsor, Thunder Bay, Sudbury, Quebec City, Moncton, Saint John, Sydney, Gander, Corner Brooks and Grand Falls will be downsized. Thunder Bay, for instance, to lose 4-6 positions out of 13.

CBC TELEVISION

Cut

• Steven and Chris
• Fashion File
• “One-off shows” like Test the Nation
• Media sales and marketing
• Regional “Living In…” shows
• 80 jobs in English news

Reduced

• This Hour Has 22 Minutes (fewer episodes and reduced budget)
• Little Mosque on the Prairie (fewer episodes and reduced budget)
• The Border (fewer episodes)
• Online extensions of some shows
• Fifth Estate (budget restrictions)
• Marketplace (budget restrictions)

FRENCH-LANGUAGE

• In Windsor, the French radio morning show and Saturday show will be cancelled, to be replaced by regional inserts into  Toronto programming;
• Overnight French network music programming currently produced out of Windsor, Edmonton and Vancouver will be eliminated;
• French Regional radio noon shows will be replaced by a new national show – it’s not yet known where this program will originate;
• On the French Services TV side, the regional noon news program out of Ottawa will be cancelled;
• The French supper-hour regional Téléjournal program will be reduced from 60 minutes to 30 for the summer season The program Zeste will be put on hiatus.

BOOSTED or MAINTAINED

• CBC.ca web site – More priority
• More media sales people
• More commitment to regional news
• Commitment to no more U.S. shows on television
• No ads on radio

This is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, or has this in its entirety without attribution and a link back to TodMaffin.com, please contact Tod.

CBC cutbacks

I was one of the 2,000-plus human resources professionals who heard your keynote speech ["Recruiting the Facebook Generation"] yesterday!

Fabulous, motivating and so current!

I run a small recruitment firm in west GTA and gained a great deal from your message. My challenge, is actually marketing to the Gen X & Gen Y HR Professionals who have never heard of staffing agencies and do everything on-line through websites and other medias! Thanks for the great ideas.”

– Sue Strickland
The Selection Group Recruitment Specialists

This is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, or has this in its entirety without attribution and a link back to TodMaffin.com, please contact Tod.

More rave reviews from my Recruitment presentation

inally, mercifully, I reached my breaking point about 30,000 feet over Manitoba.

I had just come off a grueling but lucrative month of speaking around North America. I made more money in 26 days than I did in my best year working as a national host on CBC Radio for a year. Positive newspaper articles and client reviews follow me as I travel from city to city. I should have been thrilled.

But. Something was wrong.

I knew, in the back of my mind, that accepting that many speeches in such a short window could be risky. After all, I was in the middle of a divorce which had turned unpleasant, my doctor was messing with my anti-depressant because I’d had a small seizure, and I was already beginning to feel the warning signs of a looming depression.

We hit cruising altitude.

And then, I coughed.

The Grey Clothes Era

It’s the mid-1980s and I’m a pimply-faced, scrawny teenager who’d dropped out of grade nine months earlier. I am already feeling isolated from the world, like a moon that suddenly spins out of orbit.

I begin dressing only in blacks and greys. I sleep all day and hang out at the North Delta 7-Eleven all night. There comes a point where my mom, thinking I’d become addicted to street drugs, holds a mini-intervention and, with the help of a colleague she’d recruited for the task, pulls my sleeves up, searching for needle marks. There aren’t any. In fact, I don’t even drink alcohol.

The Dot Com Episode

My company's early days

It’s 1998 and I’m at the pinnacle of my career — CEO and President of a publicly traded artificial intelligence firm, building a technology I’d conceived of just 18 months prior on a beach in Mexico. It’s exhilarating.

Launch night comes. Myself, my three amazing business partners whom I’d recruited to help run the business, our 35-odd employees, and our funders gather in our office for a launch party celebrating our first product release. By now, our offices are in the prestigious Marine Building in downtown Vancouver. And it’s one hell of a party. Scant months before, we had gone public. Tonight, the shares my partners and I own are worth nearly $10 million — per person. Our employees are sitting on options worth multiples of their annual salaries.

And yet, on what should be one of the most exciting days of my life, I am spending most of the night in tears, trying to catch my breath, secretly tucked away in the “relaxation room” we’d set up for employees — a small cove, painted black, with beanbag chairs. My then-girlfriend Jacquie sits with me and coaches me through the very basics of breathing.

The irony doesn’t escape me — living a life so many people dream of: a multi-millionaire (on paper) running a successful technology company.

And I feel like a fraud.

Successful, yes. But I feel as if the world had made a mistake. Surely, I tell Jacquie between gasps, I don’t deserve this.

The next morning, I wake up and can barely breathe. The depression has worn my defenses down and I’m stricken with acute pleurisy.

I leave the firm a couple of months later. It takes more more than a year to recover.

The Addiction

It’s 2005. I’ve been married for two years. Already, we have withstood a series of heartbreaks and struggles — selling our dream log cabin we’d built on Bowen Island because we got screwed over by the contractor, my wife’s  diagnosis of Multiple Sclerosis, and my mom getting ill.

Like the other depressions, this one moves in stealthily. First, the shortness of breath. Always, the breath. Then, a growing disinterest in my hobbies and friends. Within weeks, I’m terrified to leave the house and spend most of my days in bed with the blinds shut tight.

I begin to rely on over-the-counter sleeping pills simply to escape consciousness. I take four pills (well past the maximum dose), pass out, wake up four hours later, and repeat the cycle. Dangerously, I add an increasing amount of alcohol to the mix.

In one stretch, I keep myself in this suspended state for five full days — mostly without food or water. In time, I admit myself to a treatment program on Vancouver Island. I don’t leave the facility for two months. It’s November 2007 when I finally leave, proudly showing my completion medallion off to family and friends.

I feel invincible.

Less than three weeks later, I relapse. My wife files for divorce.

—

he coughing fit is painful and unrelenting. It’s the kind that makes your eyes water as you gasp desperately for air. It’s loud. So much so, I wake three passengers around me — one of whom is eight rows back.

And then, the tears.

Tears begin uncontrollably rolling down my cheeks. A tsunami of emotion that had been building under the surface for months finally breaks loose — and I am clearly NOT ready for it.

I quietly scurry to the plane’s bathroom, lock myself in, lean against the angled wall, and pour every hurt, disillusioned piece of myself, drop by painful drop, into the sink for what feels like hours. I’m shaken out of it by a flight attendant who knocks and asks if I am okay.

I emerge, eyes redder than Hades, and skulk back to my seat.

Not more than sixty seconds later, I’m racing back to lock myself in again — a cycle I repeat three more times. The storm of pain, resentment, and sadness rains down upon me. On the final visit, I don’t leave for 15 minutes. Flight staff are knocking on the door asking if I need an ambulance to meet me on arrival. I am ashamed, and once again can’t figure out what I’d done wrong — what I could have possibly done to provoke it.

—

’ve learned a lot about depression since then. I’ve discovered that my biological father — with whom I’d not been in regular contact for many years — lives with depression and addiction (a largely genetic disease).

I’ve learned that nothing provokes it — I’d done nothing wrong to bring it on myself. And, the hardest lesson to learn, that I needn’t believe every thought my diseased brain produces.

These days, I have good days and bad. Some mornings, it’s all I can do to get out of bed to feed my patient but demanding cat. I lose my balance frequently and once in a while experience a near-complete wipeout of my memory from two weeks prior to about three months prior. And then, just as suddenly, the memories are back. (I have a date with an MRI Thursday night to see what’s up.)

Still, I plug along.

I remind myself that I haven’t done anything wrong. I don’t deserve depression, any more than someone deserves cancer or diabetes. I try to practice “just being.”

And, above all, I breathe. Some days, it takes all my strength.

But I breathe.

And life goes on.

——————

For more information, see Tod’s keynote presentation called “Taking Crazy Back: A New Roadmap for Mental Health in the Workplace”

Recommended reading

• If you are feeling suicidal right now, please read this short page.
• Airdrie Miller’s posts on her own struggles with depression
• Moods Magazine
• Mental Health Notes blog

This is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, or has this in its entirety without attribution and a link back to TodMaffin.com, please contact Tod.

D is for Depression

This is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, or has this in its entirety without attribution and a link back to TodMaffin.com, please contact Tod.

I decline peace of mind.

The article focuses on Jan Wong, a Globe and Main columnist known for stories that reveal the private lives of celebrities and ordinary citizens. Some time, more than they want.

But this time, did she go too far?

Wong (using her real name, for the record) joined a maid service and spent a month working as a maid in the homes of Canadians. [One of the stories, called "Coming Clean," is here.] Although no family was identified by name, one of them said their neighbourhood, size of clothing, family makeup and other details that made their friends and others recognize them. That family is now suing Wong, the Globe’s parent company, and the cleaning service for invasion of privacy and deceit.

The RRJ has an interesting timeline of investigative journalism:

• Nellie Bly entered an infamous New York insane asylum in the 1880s by pretending to be mentally ill, and wrote about the abuses patients suffered.
• George Orwell wrote detailed accounts of living in poverty in Paris and London in the late 1920s.
• In the ’70s and ’80s, Pam Zekman and other Chicago-based journalists went undercover in nursing homes and abortion clinics.
• In 1979, the Pulitzer Board denied Zekman and another reporter from the Chicago Sun-Times an award for their daring series on corruption in the city, reproaching their deceptive tactics—opening their own tavern, the Mirage, and documenting visits by city officials who solicited bribes.

The CBC has a very strict standard for this kind of thing. From our Journalistic Standards and Practices book:

The policy on clandestine methods states the general rule that journalism should be conducted in the open. There may be occasions when the use of devices such as hidden cameras or microphones does not infringe the law and when such use could be regarded as being in the public interest. In such cases, once the Law Department has determined that the recording would be legal, prior authorization must be obtained from the senior officer in information programming. Authorization may be given only if the information gained serves an important purpose, is indispensable to that purpose and cannot be obtained by more open means. Moreover, it must concern illegal, anti-social or fraudulent activities or clear and significant abuses of public trust.

I ran into this policy more than once, working as DNTO’s western producer. Working on consumer-rights stories, I’d asked permission to record wearing a hidden microphone. I had to make my pitch to the head of news and each time I was turned down because the stories weren’t deemed to illustrate significant enough public trust.

Of course, I was pissed off, but in retrospect, the CBC made the right call. After all, I worked in A&E (arts and entertainment), not news.

(Side note: With the help of six freelancers, I produced a documentary called “24 Hours at Hamburger Mary’s” — finding the stories of people who visit the Vancouver diner. The network killed the piece because I failed to tell the freelancers to get people’s last names. I still am bugged by that one.)

Have a read of the RRJ article then let me know — was what Wong did wrong?

This is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, or has this in its entirety without attribution and a link back to TodMaffin.com, please contact Tod.

Where is the balance in undercover reporting?

• IBM Credit Union, U.S.
• Capital One Credit Union
• Connect CU Association
• Capital One Credit Union
• Young Presidents’ Association
• Envision Financial Credit Union
• HSBC
• Credit Union Managers’ Association
• Credit Union Central of British Columbia
• B.C. Public Sector Bargaining
• Worklife B.C.
• Canadian Society of Association Executives
• Vancouver Board of Trade
• International Association of Business Communicators
• Credit Union Managers — Toronto ON
• Regal Capital
• Business Valuators Assn. of Canada
• City of London
• Credit Union of B.C.
• Saskatchewan Insurance Corp.
• Alberta Credit Union
• Government Finance Officers of Alberta
• Canadian Finance and Leasing Association

Recruiting the Facebook Generation

They’re fickle, media-savvy, highly-connected and living on the cutting-edge of technology.

Download Brochure

The Facebook generation knows it is in the driver’s seat in the workforce these days. Employers worldwide are scrambling to understand what makes this unique generation tick.

If your credit union thinks grooming your future leadership and recruiting new staff is about placing stale ads in papers and using old-school recruiting techniques, there’s a nasty shock in store. Leading-edge companies are harnessing and exploiting the powerful networking forces in social media Web sites like Facebook, MySpace, and YouTube to find and recruit the future workforce.

In this presentation, Tod Maffin walks audiences through the minefield of challenges involved in this new world of talent management and delivers invaluable insights into the future generation of workers: where to find them, how to attract them, and, perhaps most importantly, how to keep them engaged, motivated and fully productive.

Sample Slides

Media and Reviews

“Tod Maffin was a runaway successful speaker. All [survey] respondents rated him a 3 out of 3 and comments were extraordinarily positive. Following are verbatim comments from our comment cards:

• Excellent – the best speaker I have ever heard!
• Great speaker for after lunch! Woke me up, made me laugh, and made me think!
• Tod alone was worth the price of the conference!
• Great message. Enjoyed the balance of humour in the context of some very serious messages.
• Terrific! Tod was enlightening & genuine. He would have been an even better opening speaker to this conference.
• Absolutely excellent! Excellent speaker, PowerPoint presentation, etc.
• Tod is a fantastic passionate speaker! An unexpected highlight!
• Excellent well-paced speech.

“Hi Tod, Just wanted to tell you how much I enjoyed the presentations I attended yesterday and today. Fabulous ideas/info/life story/videos/delivery!!! After I got back to Brandon, MB (where I’m from) I immediately showed my son the Gmail video! Will you be coming to Manitoba again any time soon?”
– Erin Brown, Brandon First

“Tod’s refreshing presentation on Recruiting the Facebook Generation was relevant, timely, and witty — a rare combination. A remarkable presenter, he had the audience engaged and chuckling first thing in the morning! The feedback received from our attendees was very positive; many agreed that Tod was the highlight of the day — a 9.5 out of 10!”
– Darcy Rezac, Vancouver Board of Trade

“The path to recruiting and retaining the so-called Facebook Generation is not through fancy gimmicks and traditional advertising –- it’s through meaning, spirit and tech-savvy company promotion, says Tod Maffin. The broadcaster, blogger and social media strategist was the keynote speaker at EBNC and IFEBP’s recent sold-out Canadian Benefits Conference.”
– Employee Benefit News

“Maffin’s address was liberally spotted with light-hearted stories, but it was also thought-provoking. More than a few of the association’s membership were making notes for future reference.”
– Calgary Herald

“Tod packed the house in both sessions and he delivered! He has an enormous wealth of expertise on the whole gamut related to social media and the Web 2.0. But content aside, he was also so incredibly engaging and inspiring as a presenter that you couldn’t help but have a fabulous time along the way. What was clear to me was that this guy is authentic. He’s passionate about what he does….and does a terrific job in engaging his audiences.”
– TGIM Work Life

Taking Crazy Back: A New Roadmap for Mental Health in the Workplace

With depression rates soaring in the workplace, do we need a radical new way of providing mental health services to our employees?

Tod Maffin [bio] thinks so.

Once the founder and CEO of a multi-million dollar technology firm, Tod’s workload and always-on personality finally caught up with him and over the following years, he was crippled by a devastating depression and addiction — all the while struggling to appear to be productive to employers and colleagues, and happy and healthy to his friends and family.

In this provocative keynote speech, Tod will reveal to your delegates how this always-connected landscape has seduced all of us into endless multitasking and infinite email — all the while pretending that this increasing workload is the best thing for “productivity.”

In fact, this hyper-connected economy may be both destroying the productivity of workplaces and eroding the mental health of companies’ most valuable asset — their people.

Tod will outline his own bold strategy for bringing mental health discussion out of the shadows in a way that will challenge your attendees for years to come.

You do not want to miss this challenging and emotional presentation.

What They Say

“Thank you so much for your presentation in Calgary at The Conference Board of Canada’s Workplace Health Conference. Your presentation was really excellent! Your professional and personal messages are powerful, engaging and moving. You truly are a very gifted speaker and a resilient individual! It is a great pleasure to work with you.”
– Beth Evans, M.Sc., Director, Mental Health Promotion, Alberta Mental Health Board

“Tod Maffin was a runaway successful speaker. All respondents rated him a 3 out of 3 and comments were extraordinarily positive. Not only was he an outstanding presenter, but his personal story had a very strong impact.”
— Beth Evans, Minding the Workplace conference

“Your keynote presentation ratings reflected excellence with an overall evaluation of 5+ out of 5 and a standing ovation (which is in itself a rarity and speaks volumes).  Consistent feedback from delegates included, “Great information, giving us lots to think about”; “Awesome speaker, simply outstanding”; “Very impactful presentation”; “High impact, he’s incredible”; “Absolutely amazing speaker!”; “Excellent, thank you Tod for sharing so much value”; “Best speaker ever +”; “Excellent, motivational and excellent choice for this conference”; “Very much appreciated his presentation, courage, honesty”; “Awesome program with this amazing presentation”; and “Refreshing and thought provoking”
— Elizabeth Lengyel, Program Director, Conference Board of Canada

Idea Day

A dynamic full-day (recommended) or half-day where your staff set the agenda, initiate breakout groups, and you end up with a binder of priorized recommendations from your staff in all areas: Human Resources, Hiring Practices, Benefits, Marketing, Member Service, and so much more. You’ll wonder how you ever launched your Credit Union without this!

Based on Open Space Technology, your staff will walk away feeling energized, excited about the future, and — most importantly — listened to.

Member Appreciation Night

Why not reward your most important members with an evening of an entertaining but informative presentation. Light-hearted, but full of useful information, Tod’s presentations are always a hit.

Select from any of these or Tod can prepare a presentation customized to the needs of your Credit Union.

• Recruiting the Facebook Generation: Winning The New War for Talent
• Taking Crazy Back: A Roadmap for Mental Health in the Workplace

This is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, or has this in its entirety without attribution and a link back to TodMaffin.com, please contact Tod.

Credit Union presentations

Tod Maffin: Recruiting the Facebook Generation preview HRPO

This is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, or has this in its entirety without attribution and a link back to TodMaffin.com, please contact Tod.

Tod reviews the 3M MPro110 Mini Projector

Passing notes and cheating on tests have gone high-tech.

And unless you’re armed with the latest information about how your students are using social media, you may find yourself with a lot of catching up to do.

In this provocative and entertaining keynote presentation, Tod Maffin explains how teachers and school administrators can harness the tools of today’s social networking web sites to promote deeper learning.

You’ll hear educational technology thought-leaders via videocam, and discover how the very multimedia technology that surrounds our students daily is slowly and systematically harming their ability to learn. (60-90 min).

This is a copyrighted article from TodMaffin.com. If you are reading this on any web site that has advertising, or has this in its entirety without attribution and a link back to TodMaffin.com, please contact Tod.

The Clicks Behind Your Back: Social Networking in the Classroom