Many years ago, after I had left ConversionXL and started at Shopify, I was asked to run the Shopify Plus blog. One thing I wanted to make sure I could avoid in running this publication was endless edits of “Yes, this is good, but we would say it like this…” Moreover, I wanted to give…

Continue Reading The Code – a manifesto for creating world-changing content

Does storytelling matter? What if I told you this $0.25 egg beater was resold for $30.00 all because of the story that was attached to it.

Continue Reading The science of storytelling, memory, and their impact on conversions

“Find your target market and create interesting content.” You hear it all the time, now I’ll show you how to actually do it.

Continue Reading How to find your target market: Demographics, psychographics, and brand personality

You’ve written, read, revisited, and revived, but still, you wonder.

Continue Reading How do I know if my copywriting is any good?

Did you know advertising research has shown that the emotional response to ads impact consumer’s intent to buy by a factor of 3-to-1 for T.V. commercials and 2-to-1 for print? It’s also long been recognized that Atmospheric Marketing – or “the effort to design buying environments to produce specific emotional effects in the buyer that enhance purchase probability” – has…

Continue Reading The relationship between emotion, marketing, and sales