Inbound Marketing Blog

How to Generate Leads from Social Media

Sookie Shuen — Tue, 21 Feb 2012 10:37:00 GMT

What the lead generation companies don’t tell you about social media

What are the lead generation companies failing to tell you? It could be that your lead generation approach is working perfectly for you in attracting the right kind of contacts. But if it isn’t, it may be time to assess what it is that the lead generation companies have been neglecting to say about social media:

"Not a lot"

If you’re dealing with lead generation companies that don’t really say anything at all about using social media in their approach, it’s time to update your contacts list. Social media can be a powerful addition to your entire lead generation approach, if it’s done right.

“It’s not in our job description”

If the lead generation companies you’re speaking to are just not interested in linking your social media insight with their approach, it’s time to find another way. Social media offers an array of opportunities to generate leads – if it’s undertaken with a clear plan.

“It’s all about getting people’s attention”

Is this the main message the lead generation companies are giving you about social media? If so, they’re only telling you half the story. Social media can indeed be used to win attention – and convert it into leads. But it needs to be done effectively and consistently.

What are two of the top risks of social media for marketing?

Social media marketing is big right now. Everyone wants to make the most of the opportunities and many businesses are working hard at creating an effective social media marketing presence. But social media for marketing does come with some significant risks for businesses. It’s all too easy to overlook these in the rush for more leads and customers. Here are two of the top risks:

Losing credibility: Going into social media marketing without a clear strategy can create a serious drop in your business credibility. If you’re engaging in one of the many things that a business should avoid on social media, you could see an impact on your online profile. This is why it is so important to engage in social media for marketing with a clear and consistent plan.
Losing customers: Many companies launch straight into social media without being sure about how they’ll actually turn connections into leads and leads into customers. So they put a great deal of work into creating new connections - then lose them by failing to follow up.

Find out how to get more from your social media marketing now - download our eGuide How to Generate Leads from Social Media.

Why Your Prospects Love Inbound Marketing

James Walters — Thu, 16 Feb 2012 10:31:00 GMT

Your prospects love inbound marketing. But they don’t know it yet. This is because inbound marketing gives both you and your customers a great deal more than a conventional marketing strategy. Here are just some of the reasons that your customers – and your prospects – love inbound marketing:

Your prospects want to be wooed

No-one likes the hard sell. Yet many companies still rely solely on telemarketing or other hard line approaches to win new business. Inbound marketing allows you to woo customers at their own pace and meet them exactly where they are in their buying cycle.

Your prospects like to be treated as individuals

There’s nothing more personal than a marketing approach that allows you to view each individual prospect as they are visiting your website, live. Inbound marketing technology gives you the individual insight to approach your prospects in a more personal way and gain better results.

Your prospects love interesting, relevant content

Your prospects are busy people dealing with all kinds of business challenges every day. So they think it’s great when someone provides them with timely, relevant and interesting content that seems to answers their needs before they express them. It’s not that you’re psychic – you simply used inbound marketing technology to research what your prospects really want to know right now.

Learn more about boosting your prospect pulling power now by downloading our eGuide The Marketing Funnel of Love.

Top Valentine’s Day Ideas for Pulling in More Prospects

Cayven Valentine — Tue, 14 Feb 2012 10:00:00 GMT

Looking for inspiration for your marketing this Valentine’s Day? Wondering how you can create a stronger relationship with your client-base? Try out some of our top marketing ideas for Valentine’s Day 2012:

Create a perfect match: Create a perfect match between each stage of your marketing and sales pipeline to ensure that you nurture people from prospects into customers.
Give something special: Give your customer what they’ve always wanted this Valentine’s Day and beyond – expert answers to their specific business problem.
Keep it personal: Make them feel valued. Keep your marketing content personal and relevant to the prospect and their current needs. You won’t woo them effectively with impersonal and irrelevant content.
Say it with expertise: Win them over with your up to date industry knowledge and your in-depth knowledge of the answers to their questions.
Don’t let go: Don’t lose prospects by neglecting them. Stay in touch with them using great content and keep them interested in what you have to offer.
Give them space: The best relationships thrive on a little space. Give your prospect the space and time to buy into your business, when they’re ready. That means not doing the hard sell, but carefully nurturing them through a strategic marketing and sales funnel.

Find out how to pull in more prospects and customers now by downloading our eGuide The Marketing Funnel of Love.

10 Signs Something is Missing from your Marketing Strategy

Sookie Shuen — Thu, 09 Feb 2012 10:29:00 GMT

Is your marketing strategy missing something crucial? It could be, if you’re finding that you’re not converting prospects into sales as effectively as you’d like. Or if you’re not maximising the sales potential of the internet. That missing something could be costing you customers, sales and leads.

Here are ten signs there’s something missing from your marketing strategy:

You’re failing to consistently attract new prospects and visitors to your website or to engage people in your social media networks.
You’re attracting website visitors – but not turning them into customers.
You’re losing people at the middle or the end of the sales funnel.
People don’t recognise you as an expert in your industry.
You aren’t creating unique content that gets you noticed on the internet.
You approach prospects with the full sales approach – and they fail to respond.
Your sales team is not up to date with your current marketing strategy.
Your marketing content is out of date, for example on your blog.
Prospects don’t seem to understand exactly what you’ve got to offer them.
You’re not clear which stage of the buying cycle each of your prospects is at.

Find out how to make your sales strategy work harder now – download our eGuide The Marketing Funnel of Love.

How to Fall in Love with your Marketing for Valentine’s Day 2012

James Walters — Tue, 07 Feb 2012 10:22:00 GMT

Valentine’s Day 2012. It’s not just about hearts and flowers for your personal life. Why not use this auspicious date to re-ignite your passion for your own marketing strategy? Make the most of the year’s most romantic day to reconsider your own marketing approach - and look forward to pulling in more prospects and customers. Here are just a few ways to get Cupid smiling on your marketing strategy once more:

Plan the perfect first date:

Every first date is important, whether it’s with your potential spouse or your prospective customer. Make sure your prospects enjoy a perfect first date by attracting them with unique and interesting marketing content. Reach out to them by taking your content to where they are.

Love starts with trust:

Every great relationship is based on trust. Build your prospect’s trust in you as an expert by sending them content that answers their burning questions. Listen to what their concerns are and provide solutions with content that matches their particular buying cycle.

Pull the perfect customer:

Now your prospect trusts you, provide them with marketing content that shows just how great you are – and how you could help them. Then you’ll pull the perfect customer.

Find out how attract more customers for Valentine’s Day 2012 and well beyond – download our eGuide The Marketing Funnel of Love now.

Five Ways to Improve the Visitor Experience of Your Website

Saurav Rimal — Fri, 03 Feb 2012 17:18:00 GMT

No matter how good the product is that’s being sold online, if the website is not convenient for customers to use, it’s very possible they will move on to another site and never come back. It is paramount for business owners to find ways to make visiting their website a good experience for customers. Doing so does not require a major overhaul of the whole site. The main goal is to make it as easy as possible for the customer to conduct business on the website. This can be accomplished in a variety of ways, but here are five that should prove to be a good start.

1. Keep it simple – Asking customers for too much information, or the wrong kind, will likely drive them away. Don’t force them to provide information when it’s not necessary, especially if it’s the type that might be deemed private. Wait until the end of the transaction to ask if they would like to set up an account for future purchases.

2. Keep customers informed – Customers like to be reassured the products they have purchased are going to be delivered, so keeping them in the loop is a good idea. This could also take quite a bit of time. One solution is to purchase help desk software that can accept the orders, automatically reply to the customer by e-mail that the order has been placed, send it to the right department and then let the customer know when the product will be shipped. Help desk programs can also help a business handle any questions or concerns a customer may have.

3. Offer payment options – Be sure to offer a variety of payment options from which customers can choose. Pay Pal and credit and debit cards are the usual forms of payment now for online businesses, but some customers will prefer one over the other. Give them the option and explore other possibilities as they become available.

4. Be organized – Take some time to look at the website through the customer’s eyes. Is the website easy to read and navigate? If products are being sold, is the “Add to cart” button prominently displayed? Think about how the visitor would want to be guided through the site. Find ways to help them make their decision.

5. Be remembered – Find ways to set the site apart from others and don’t only offer the product to be sold. Provide videos or articles on how to use or install the goods that are sold. User reviews are often sought after by customers, but don’t only show the good ones. Build trust by admitting some patrons didn’t like the product as well as others. Make sure the name or logo is memorable, also. A good website will have customers coming back for more and possibly passing the word along to their friends. The benefits of improving a customer’s experience on the website far outweigh the time and effort required to make those changes.

This is a guest post from Sarah Peterson. Sarah writes for a website that offers advice on customer support software. She believes it’s crucial for a business to keep its website visitors happy.

Is your telemarketing turning strangers into potential customers?

Sookie Shuen — Fri, 03 Feb 2012 10:22:00 GMT

Turning Strangers into Potential Customers Through Telemarketing

Telemarketing. Is yours transforming strangers into potential customers - or merely putting strangers off your product or service? The results could make a big difference to your sales levels and overall business performance. There are some important ways to manage the process of winning people over with your approach - whether you use professional telemarketing services or do it yourself. So how do you apply telemarketing so that it converts strangers into potential customers?

Get to know them first:

Use an inbound marketing approach to gain up to date intelligence on your prospects - instead of using outdated lists. Inbound marketing gives you advanced analytics that show you the entire customer journey from first touch to first sale and well beyond.

See what interests them:

Inbound marketing technology also supports your approach with a leads dashboard showing potential new customers at individual level, plus lead scoring technology to prioritise who you contact first. So instead of phoning up cold with little or no information, you have intelligence that gives you clear insight into each prospect.

Understand what matters to them:

You can also use inbound marketing to help segment the people you want to reach – into different industries, interests and other categories, all helping to make your approach more targeted.

What Does Google+ Bring to the Social Media Table?

Saurav Rimal — Wed, 01 Feb 2012 17:06:00 GMT

In the latter half of 2011, Google rolled out its own social network. Dubbed Google+, the service is Google's second attempt at a social network. With many similarities to Facebook, Google+ feels familiar and fresh at the same time. Delving deeper into the service, there are a few sharp differences between the two competitors. The competition between the two has already been fierce, with more sure to follow. Some of the immediate similarities that one notices when comparing the two services are:

Similarly formatted profile pages and news feeds
Ability to add friends and share status updates
Option to follow celebrities and common interests

Similarities to Facebook

Much of the basic functionality in Google+ mirrors what's found in Facebook. Navigation is handled through a bar towards the top of the screen, and the main content on a page is found in the middle. On both services, the information in the center is consistently flanked by secondary information on either side. Google+ goes so far in mimicking Facebook as to use the right-hand side of the main page for friend suggestions. Also in the same vein as Facebook is the fact that Google+ lets users comment on stories in the Google+ version of the News Feed, known as the Stream. Overall, Google+ is going to feel familiar to anyone that's been on Facebook for more than a few days. The quality of each network, specifically with regards to the user interface, comes down to personal preference. Google+ has a very minimalist layout, being mostly gray and white with dabs of red and blue scattered throughout. At the same time, some people might view the layout and color scheme of Google+ as drab when compared to Facebook's classic blue color scheme.

How Google Goes Above and Beyond

Google+ does do quite a bit to differentiate itself from Facebook, though. One feature where Google+ does this is in the Stream. With Facebook, users have one large News Feed consisting of posts from everyone they are friends with or fans of. The only way to filter what's in the News Feed is to unsubscribe from an individual entirely. On Google+, users have a set of options on the left to filter their Stream. Users can view a Stream of everyone they're friends with or fans of, but they can also set it to only view updates from friends, family or other circles. This same trend of differentiation extends to other aspects of Google+. In many areas, Google+ takes a feature of Facebook and somehow improves on it. This has led to a number of innovations to be found in Google's social network, such as:

Automatic photo syncing from mobile
Video chatting with multiple people simultaneously
Circles

Totally New Features

Of these, Circles might be the most unique feature of Google+. Rather than sharing everything with every person, the Circles feature allows Google+ users to share certain things with certain people - just like in real life. This is something that Facebook has begun catching up to by allowing its users to manage their subscriptions to individual people, but it's still not quite as robust as Circles. Google has pushed their Circles feature extensively in their television advertising campaign. Seeing college classmates together in one circle, weight training friends populating another, and family acquaintances neatly assembled together in another may be the simplest and yet most revolutionary improvement to Facebook's organization yet and one that Google+ hopes to cash in on. Among the most understated benefits of Google+ is its ability to automatically sync photos from a user's smartphone. All that a person needs to do is download the Google+ app for their Android phone, and photos will automatically upload. This brings users of Google+ further into the cloud, without the need for multiple third-party apps like automatic Facebook syncing currently requires. In addition to these improvements, Google+ makes a number of small improvements over Facebook.

These are minor aspects such as offering the ability to import Gmail contacts and assisting first-time users in finding content to subscribe to. Still, these minor benefits are a welcome plus. Even though Google+ doesn't completely reshape social media, it does up the bar for Facebook. Google+ brings superior functionality and hints of innovation that make it a superior experience to Facebook. That doesn't necessarily make it better, though - Facebook still has more users, and with the upcoming Timeline feature being rolled out, Facebook will have another selling point over Google+. Regardless of which social network comes out on top, the users will be the real winners in the end.

Author Bio: McKinley H. is a web marketing adviser and freelance writer. When not pursuing his passions of blogging, social-networking, and snow-skiing, he uses a car insurance comparison tool to help people save money.

3 Risks of Using Traditional Telemarketing Services

Sookie Shuen — Wed, 01 Feb 2012 10:00:00 GMT

What’s wrong with traditional telemarketing services?

Telemarketing services have probably been around not long after the first phones were installed. Yet it seems that, both in B2B telemarketing and in B2C telemarketing, not a great deal has changed since those first early days of Alexander Bell’s great invention. Next time you or someone you know looks at working with telemarketing companies, keep these points in mind on what’s wrong with traditional telemarketing services:

Cut off from the start
Traditional telemarketing services are often undertaken as a discrete activity, cut off from the rest of a company’s approach. Telemarketing services undertaken in this way are not supporting a company’s core sales and marketing strategy, but actually undermining it.

Ringing alarm bells
Telemarketing services provided the conventional way are often done as a one-off full on blast. Again, they are frequently used in a reaction to a fall in sales - or a sudden approach in the light of a new offer or discount. But this one-off method merely rings alarm bells instead of creating interested prospects.

Wrong number
Telemarketing services still often rely on outdated information – costing you time and money. Or they use only limited information which fails to show how relevant the product or service is to the prospect.

Find out how to advance your telemarketing campaign to win more leads and sales – download our eGuide The Death of Telemarketing now.

Why Inbound Marketing is Telemarketing’s Secret Ingredient

Sookie Shuen — Mon, 30 Jan 2012 10:00:00 GMT

Telemarketing is a well known method of drumming up more business. Yet it is facing increasing challenges - consumers overwhelmed and desensitised to increasing volume of cold calls plus a growing shift towards the internet and social media for making choices around what we buy.

These changes mean that telemarketing requires a secret ingredient to make it truly effective in creating great results for companies:

Added customer connection:

Use inbound marketing effectively and it can transform those cold prospects into interested potential customers.

Better commercial insight:

The better your background information is, the better you can target the right people and gain the best ROI from your campaign. Inbound marketing technology can give you live information on the best leads to approach on the phone.

Longer lasting results:

Telemarketing is often a short-term measure that creates just short-term results. Applying inbound marketing to a telemarketing campaign can create better results and a more loyal customer-base.

How to Increase Your Clickthroughs on Twitter

Sookie Shuen — Sat, 28 Jan 2012 10:27:00 GMT

The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on:

Length of the tweet
Where's the link?
Frequency of tweets
Keywords used
Time?

Thank you, Dan Zarrella. Amazing post, yet again.

Why Make New Year’s Resolutions for your Marketing?

Sookie Shuen — Fri, 27 Jan 2012 10:14:00 GMT

Why every business needs to make New Year’s resolutions for their marketing

The New Year’s resolution is not just a useful way to make a life change. It can also prove to be a valuable resource for upgrading the performance of your business marketing in 2012. It may seem easy to dismiss the New Year’s resolution as an over-popular excuse to set unrealistic ambitions at the start of every year. But this is seriously underestimating its creative potential. The New Year’s resolution also provides a simple, but powerful mechanism for looking back – and forwards.

Out with the old: Applying the New Year resolution approach can help you identify what hasn’t been working with your marketing. It could also allow you to actively let go of outdated attitudes that have caused you to miss out on some new opportunities.
Funny New Year resolutions: Getting a little funny with your New Year resolutions could create some interesting marketing results. Try being a little quirky to really get creative about what you could do differently. Is there something you’d really like to achieve, but you just haven’t dared to try it before? Your New Year’s resolutions could help make it a reality in 2012.

Get more 40 ideas for your New Year’s resolutions now - download our eGuide 40 New Year’s Resolutions for Marketing in 2012.

Why B2B Telemarketing Needs to Change

James Walters — Wed, 25 Jan 2012 11:00:00 GMT

B2b telemarketing is changing. Yet many businesses still rely on the old way of finding new leads and customers - despite the cost and time involved.

They’re missing out on more effective telemarketing approaches, using inbound marketing to boost leads and revenue. Here’s why b2b telemarketing needs to change:

British consumers receive an average of six cold calls a month at home and three-quarters of people want cold calling to be banned, according to a recent survey (Source: Which?). Both domestic and business prospects are becoming increasingly resistant to the lure of the cold call, however well delivered.
People are using the internet and social media more than ever before. So why do so many companies ignore the leads they receive online when they are planning their telemarketing campaign?
Customers trust brands. They want to have a connection with company - rather than feel pursued by cold callers. Applying an inbound marketing approach allows you to actively connect and nurture each prospect, alongside your telesales activity.
Times are tough. Now more than ever, people value being given the time to consider a purchase, rather than having a traditional b2b telemarketing approach. Give them that space and stay connected via inbound marketing technology and you can create a longer-term relationship with your potential customers.

See what else has changed in b2b telemarketing now by downloading our eGuide The Death of Telemarketing.

Click Here to Download the eGuide!

Why Your New Year's Resolutions Don't Need Inbound Marketing

James Walters — Wed, 25 Jan 2012 10:19:00 GMT

Two reasons your New Year’s resolutions don’t need inbound marketing

Planning your new year’s resolutions for your 2012 marketing approach? Already know what’s going to work and what’s not? Here’s why your New Year’s resolutions don’t need inbound marketing:

1. You have too many customers

Don’t need to plan for more customers or prospects in your 2012 resolutions? Then maybe you don’t need to add in inbound marketing into your approach in the year ahead. Particularly if you are planning on having too many of exactly the right, qualified customers. If you already know how to get plenty of those with less cost, then maybe you can afford to ignore inbound marketing.

2. You have 200% ROI on your current marketing approach

Does your resolutions list include a marketing approach that gives 200% ROI? Yes? Then perhaps you don’t need to include inbound marketing into your game plan for the future. If you don’t want or need that 200% ROI, you can certainly cross inbound marketing off your list of new year resolutions.

Get lots of ideas for your marketing New Year’s resolutions by downloading our eGuide 40 New Year’s Resolutions for Marketing in 2012.

The Death of Telemarketing

Sookie Shuen — Mon, 23 Jan 2012 10:19:00 GMT

Three things the telemarketing companies aren’t telling you

Thinking about using the services of a telemarketing company to sell your services? If so, here are three things you need to be aware of:

1. Telemarketing is not just about making the call

The telemarketing companies may have promised that they can bring you in lots of business, purely by making the calls. They may have assured you that they - or you - don’t need to do anything else. However, by using an inbound marketing strategy to connect your telesales with other marketing activities, you could actually see a much better return.

2. Your telemarketing campaign is not just about a list
However great the telemarketing companies say their lists are, they are just lists. Have the telemarketing companies told you where the information has come from, how up to date it is and whether they have additional data that will make your cold calls convert into customers? Your telemarketing campaign is not just about a list – it’s about a list that is targeted, segmented and up to date.

3. Telemarketing is personal
Those telemarketing companies may have promised high volume calls, but are they prepared to take an individual approach with each one of your prospects? With more insight into each prospect and a script that reflects what’s important to them, you could see a much higher return.

Get more on what the telemarketing companies aren’t telling you now by downloading our eGuide The Death of Telemarketing.

Making a Marketing New Year’s Resolution or Revolution?

Sookie Shuen — Mon, 23 Jan 2012 10:00:00 GMT

Are you making a marketing New Year’s resolution – or revolution?

New Year’s resolutions – they can be a one-off idea or a serious promise that helps us create lasting change. With 2012 around the corner, now is a great time to apply business marketing resolutions to make good things happen. So how do you make your resolution more of a revolution?

1. Think big, but don’t forget the detail

It’s all too easy to supersize your goals, without building in the detail that will get you there. When you’re planning your new year’s resolutions, make sure you create a balance between the bigger picture and the finer detail. That will help make your resolution both achievable and structured.

2. Have fun

Don’t avoid having fun when you’re writing down your new year’s resolutions! Relaxing will actually improve the creative process of developing ideas and deciding how to make them happen.

3. Involve other people

Bring in the crowd! Ask for ideas and input from employees and colleagues. Utilise customer feedback – both good and bad! Gain different perspectives to your own to help develop New Year’s resolutions that will help revolutionise your marketing in the months to come.

Get lots of ideas for your marketing New Year’s resolutions by downloading our eGuide 40 New Year’s Resolutions for Marketing in 2012.

Download the eGuide Now!

Three Reasons You Can’t Afford to Ignore the Latest Marketing Trends

Sookie Shuen — Fri, 20 Jan 2012 10:00:00 GMT

Market trends 2012. Are they really something your business can afford to ignore? You may think so - or have the belief that if you’re already using tried and tested approaches, you shouldn’t need to change your ways just on the whim of the marketing world.

However, there are three important reasons why every business needs to keep up with the latest marketing trends:

1. Your customers are behaving strangely

Ignore the latest marketing trends and you may start to wonder why your customers – and your prospects are starting to behave so strangely. Strange means not responding the way they used to to you or becoming harder to reach. This could well be behaviour shaped by the latest marketing trends. If you’re not aware of what’s making your customers act that way, how are you going to keep up with them?

2. You need to know what you don’t need to know

Ignoring the latest marketing trends only gives you one option: sticking with what you don’t know. Taking notice gives you two: acting or not acting, but with knowledge either way. Paying attention to the latest marketing trends gives you the choice of choosing not to respond, if appropriate – a much stronger position to be in.

3. Your competitors are already embracing the latest marketing trends

Avoid the newest and latest marketing trends and you could get overtaken by your competitors. It’s not a case of playing ‘keepy uppy’, but of applying good business sense.

Get ahead in planning for your business marketing success in 2012 - download our eGuide 40 New Year’s Resolutions for Marketing in 2012.

Turning Funny New Year Resolutions into Serious Business Marketing

James Walters — Wed, 18 Jan 2012 10:05:00 GMT

How to turn funny New Year resolutions into serious business marketing

Wondering what you can do to make your business marketing more effective in 2012? Here’s a thought. Apply funny or daft new year resolutions to develop a wider range of marketing ideas. Now is a great time to brainstorm your most weird, wacky and funny new year resolutions to help get your marketing work harder. Here’s how:

Give yourself some space and time to start thinking and write down the silliest and funniest new year resolutions you can think up for your business marketing 2012. This is your chance to address both your biggest hopes – and your biggest fears – for your marketing in the months to come.
Look at ideas that are as funny or as daft as possible. From these you can see which issues are affecting and bothering you most in your marketing.
Start to structure your thinking into different categories – this could be customers, prospects, strategy or brand new approaches.
Whittle away at your ideas to separate the truly fantastical from the truly useful.
Build the truly useful ideas into a plan to provide a seriously effective marketing approach for 2012.

Start with 40 ideas for New Year resolutions now - download our eGuide 40 New Year’s Resolutions for Marketing in 2012.

40 New Year’s Resolutions for Marketing in 2012

Sookie Shuen — Mon, 16 Jan 2012 10:00:00 GMT

How to choose your marketing New Year’s resolutions for 2012

The brand new year brings with it the chance to review and update your marketing approach for your business. Are you making the most of your marketing? Have you made some New Year’s resolutions to get more out of your marketing in the year ahead? A great place to start is by looking at some key areas including:

Your marketing strategy: Your overall marketing strategy and plans, both for 2011 and 2012
Your customers and your prospects: What’s working and what’s not for your existing and potential customers?
The negative stuff: Don’t avoid it – use it as a starting point for growth!

Start developing your New Year’s resolutions around these areas. This will give you a handy structure for creating marketing that works harder for you in 2012. Possible New Year’s resolutions for each of the above areas could be:

Marketing strategy - New Year’s Resolution: I will build my marketing and sales approach around new trends that are truly relevant to my business.
Customers and prospects - New Year’s resolution: I will gain a reputation amongst my customers and prospects as an expert in my industry.
Negative stuff - New Year’s Resolution: I will list the top five marketing approaches with the lowest ROI and bin them – or adapt them.

Find out more now by downloading our eGuide 40 New Year’s Resolutions for Marketing in 2012 now.