+ tonic +

Destination, Travel & Tourism

kirk — Tue, 02 Nov 2010 17:17:45 +0000

From destinations to hotels to attractions to events, Tonic has a long and impressive track record of its nineteen years.

Tonic is now on facebook!

kirk — Thu, 28 Oct 2010 19:54:05 +0000

Become our friend on Facebook. Visit http://www.facebook.com/pages/Tonic-Inc/192438317493161

Tonic Named Among Best in KC!

Stacy McCullough — Wed, 19 Aug 2009 15:15:21 +0000

The readers of Ingrams, Kansas City’s business magazine, have voted Tonic as one of the top three small advertising agencies in the city for 2009.

Spitballs At The Battleship

Stacy McCullough — Mon, 09 Mar 2009 15:14:39 +0000

Crazy name for a blog, huh?

It’s a phrase you’ll hear often from the Tonic team. To us, it’s about being smart, honest and realistic. Highly targeted with media and creative. Not trying to be all things to all people. It’s about having a bigger presence in fewer areas rather than smaller presence in many. About not trying to do too many things with too little budget. About not diluting your efforts to the point of ineffectiveness. Bottom line, it’s about maximizing budgets and increasing results. So check back often and see what we’re talking about!

Why Tonic?

admin — Mon, 09 Mar 2009 14:11:11 +0000

Tonic is the perfect additive to gin, vodka and brand advertising.

Not necessarily in that order.

These days, every company in every category has to work smarter. And faster. Small advertisers need to make dollars stretch to get the most bang for their buck. Large advertisers need agency partners that can turn around projects quickly and less expensively without giving up quality. Tonic brings a unique skill set to the table that can benefit clients large and small.

We’ve taken small budgets, $100,000 for instance for the KCRDA, and through added value media packages, promotions and recruitment of marketing partners, we stretched that budget to nearly $1 million in value. The combined agency experience of our team includes national brand advertising for some of the largest and most recognizable brands in the world: Wal-Mart, McDonald’s, Time Warner Cable, K.C. Masterpiece, Hidden Valley Ranch, Sun-Maid Raisins and many more. And with Tonic, you are never working with juniors or second string teams. Every person at Tonic is an advertising veteran with years of valuable and award-winning experience.

Our experience in the destination, travel and tourism category is second to none. We’ve designed and executed many of the Kansas City area’s largest events. We understand the difference between consumer advertising and business-to-business. We know the sports business inside and out.

If you’re small, take advantage of a team that’s taken small companies to be some of America’s best known brands. If you’re larger, think of Tonic as a valuable resource for projects that just don’t make sense to hand to your mega-agency.

And we’re just plain fun to work with. Tonic is just the additive you need. Smaller was never smarter.

21st Century Grain Processing

admin — Wed, 03 Dec 2008 17:05:44 +0000

21st Century Grain Processing, a $126 million ingredient supplier, contracted with Tonic to provide a strategic long-term marketing plan. Development of the plan led to expressive creative that seeks to break from the company’s image as a commodity supplier. The “What A Cluster” campaign doesn’t just say 21st Century Grain Processing is a creative company that provides unique value added services… it shows it. Through vibrant colors, fun concepts and strategic media, the company has been repositioned to capitalize on a growing market.

City of Independence Tourism

admin — Wed, 03 Dec 2008 16:51:03 +0000

Tonic was named agency of record for the City of Independence Tourism department in October 2000 to provide brand management and development, marketing planning, advertising, media planning and monitoring, creative development, website design and collateral design and production. Since taking on the account, we have twice developed a new look and feel for Independence that follows with the truly historic nature of this city that is located within the Greater Kansas City MSA. The most recent brand refreshening was in 2011.

Xtraction – Data Simplified

admin — Wed, 03 Dec 2008 16:50:18 +0000

Xtraction is Tonic’s first overseas client. From Melbourne, Australia, the people behind Xtraction wanted a new logo and branding package for their United States launch. The package included new logo, webpage and stationery/business card package. For technical and non-technical IT managers who are interested in a faster, easier and better way to organize and extract data, Xtraction is the intuitive web-based reporting tool that’s quick to install, easy to use, lets them organize their data in multiple formats with the click of a mouse and requires little or no tech support.

Kansas City Regional Destination Alliance

admin — Wed, 03 Dec 2008 16:49:15 +0000

Fifteen Greater Kansas City communities contributed to a marketing pool to promote tourism during the summer. Tonic created a unique campaign based on juxtapositions of attractions in the various communities, and overlaid promotions, competitions, a completely restructured website and added value media mentions and placement for a highly successful result. Tonic created travel stamps for each community and invited area residents to visit all 15 cities and fill their “passports to fun” to win free gas for a year in the “More To Do Than You Ever Knew Sweepstakes.” The summer of 2011 will see the second phase of the campaign.

Overland Park Tourism

admin — Wed, 03 Dec 2008 16:48:28 +0000

Since 2004, Tonic has partnered with the Overland Park Convention & Visitor’s Bureau to guide brand strategy, negotiate and manage annual media plans, and design advertising, promotional materials, and collateral pieces. We have helped position Overland Park as top Midwest destination for meeting and leisure travelers, highlighting the many attractions and facilities the city offers. Drawing from its extensive destination marketing background, the Tonic team has facilitated many co-op opportunities with other Kansas and Missouri destinations, maximizing budgets and reaching target audiences.