Top Book Sales : Book Marketing and Self-Publishing Articles

How Often Should You Redesign Your Website?

Kris Kiler — Wed, 14 Mar 2012 17:27:43 +0000

The marketer’s conventional wisdom seems to suggest that you should redesign your site every 2 or 3 years to keep your business fresh. Unless your business is having challenges generating new business or supporting your current customers through your current site, you may consider holding off. Rather than focus on time between designs, it’s import [...]

Facebook Timeline for Business Pages: What You Need to Know

Top Book Sales — Thu, 01 Mar 2012 21:32:55 +0000

Facebook has announced their new Timeline for Facebook Pages rollout. Over the next month you’ll get to preview the different layout Timeline will introduce for your Facebook Page. Between now and March 30th you have the option to switch to the new Timeline layout. If you haven’t done so by March 30th, your page will [...]

Overcoming Your Fear of Automation: Pt 1

Kris Kiler — Wed, 22 Feb 2012 14:30:11 +0000

Let’s face it. There’s a small part in all of us that find it difficult automating tasks once reserved for ourselves, or our employees. Why should we hand over communications so vital to our business to a computer system? The challenge is that a lot of people never consider their process for executing simple business [...]

Facebook for Business: Are You Ready?

Kris Kiler — Thu, 09 Feb 2012 10:47:02 +0000

Facebook is great. Not because there are more than 840 million active users on the site or that 50% of those users logon every single day. These stats are difficult to ignore and easy to get excited about. But I’m talking about the fact that you can engage with your customer base through a Facebook [...]

Email Marketing: Is It for You?

Kris Kiler — Thu, 02 Feb 2012 04:31:42 +0000

Successful online marketing relies on being able to navigate the landscape of all of the various tools available and focus on your specific customer’s interests and needs while generating the right type of leads for your business. As we’ve previously discussed, the best companies are using email marketing to build customer relationships and provide relevant [...]

Marketing ROI: Getting Your Head in the Game

Kris Kiler — Fri, 16 Sep 2011 13:30:39 +0000

How do you view marketing? Do you see the opportunity it provides your business and the power it has to build your business over the long term? If you see marketing an investment in your business then it should be treated as such. You should approach your marketing execution just as you would any other [...]

Plugging Your Profit Leaks: Why You Need an Internet Marketing Blueprint

Kris Kiler — Wed, 31 Aug 2011 13:30:14 +0000

How well is your business doing online? For example, is your website pulling in the amount of business it should be or could be? Or was it designed to represent your brand so perfectly that some of the more relevant business utilities were missed? To keep with this example, many business owners–with the best of [...]

Creating A Custom Facebook Fan Page for Your Business

Kris Kiler — Sat, 27 Aug 2011 13:30:44 +0000

As I covered in my previous post Facebook Pages for Business: Quick Tips to Get Started, if you want to attract fans to your business via Facebook it is important to get a Facebook Page setup. A great feature of your Facebook Page are custom Fan Pages. These are sub-pages within your Facebook Page that [...]

Facebook Pages for Business: Quick Tips to Get Started

Kris Kiler — Fri, 19 Aug 2011 13:30:19 +0000

Facebook has proven to be one of the most important social media tools available to get your message out to your prospects and customers. But there are still many businesses that have either ignored Facebook completely or signed up for a personal account and couldn’t figure out why they would send business communications to their [...]

Should You Be Using Google+ Yet?

Kris Kiler — Tue, 19 Jul 2011 17:39:56 +0000

There is so much hype around Google+ (Google Plus) right now that many people worry about getting left behind on this new social network. So far, Google+ is still limiting signups to the network and has indicated they will launch a special business-type of page for Google+. For now, here’s some quick information about Google+ [...]