Top Book Sales : Book Marketing and Self-Publishing Articles

Email Marketing: Is It for You?

Kris Kiler — Thu, 02 Feb 2012 04:31:42 +0000

Successful online marketing relies on being able to navigate the landscape of all of the various tools available and focus on your specific customer’s interests and needs while generating the right type of leads for your business. As we’ve previously discussed, the best companies are using email marketing to build customer relationships and provide relevant [...]

Marketing ROI: Getting Your Head in the Game

Kris Kiler — Fri, 16 Sep 2011 13:30:39 +0000

How do you view marketing? Do you see the opportunity it provides your business and the power it has to build your business over the long term? If you see marketing an investment in your business then it should be treated as such. You should approach your marketing execution just as you would any other [...]

Plugging Your Profit Leaks: Why You Need an Internet Marketing Blueprint

Kris Kiler — Wed, 31 Aug 2011 13:30:14 +0000

How well is your business doing online? For example, is your website pulling in the amount of business it should be or could be? Or was it designed to represent your brand so perfectly that some of the more relevant business utilities were missed? To keep with this example, many business owners–with the best of [...]

Creating A Custom Facebook Fan Page for Your Business

Kris Kiler — Sat, 27 Aug 2011 13:30:44 +0000

As I covered in my previous post Facebook Pages for Business: Quick Tips to Get Started, if you want to attract fans to your business via Facebook it is important to get a Facebook Page setup. A great feature of your Facebook Page are custom Fan Pages. These are sub-pages within your Facebook Page that [...]

Facebook Pages for Business: Quick Tips to Get Started

Kris Kiler — Fri, 19 Aug 2011 13:30:19 +0000

Facebook has proven to be one of the most important social media tools available to get your message out to your prospects and customers. But there are still many businesses that have either ignored Facebook completely or signed up for a personal account and couldn’t figure out why they would send business communications to their [...]

Should You Be Using Google+ Yet?

Kris Kiler — Tue, 19 Jul 2011 17:39:56 +0000

There is so much hype around Google+ (Google Plus) right now that many people worry about getting left behind on this new social network. So far, Google+ is still limiting signups to the network and has indicated they will launch a special business-type of page for Google+. For now, here’s some quick information about Google+ [...]

Marketing Strategies for Generating Lower Cost Leads

Kris Kiler — Tue, 05 Jul 2011 13:30:02 +0000

Blogging and social media are no longer the preserve of people discussing their personal hobbies. They have surpassed both search engine optimization (SEO) and pay per click advertising (PPC) as lower cost strategies for getting new leads. If you’re looking for marketing strategies that lower your costs for generating leads, you must start integrating these [...]

8 Tips for Nurturing Prospects and Customers: The Best Companies are Using Email

Kris Kiler — Fri, 28 Jan 2011 12:30:24 +0000

Email marketing continues to be a sensitive subject for marketers and business owners. I’ve been using mass email as a marketing tool since 1997 and it surprises me how many people are still afraid to send email to their prospects and customers. I want to share some important research from report published by Aberdeen Group: [...]

5 Strategies to Keep Up Your Hustle and Engage Customers

Kris Kiler — Thu, 13 Jan 2011 22:36:18 +0000

The Internet continues to be the ultimate Rubik’s Cube of marketing. Whether you choose to acknowledge it or not, tools such as Google, Facebook, Yelp, Groupon, Foursquare, and Twitter have become giant headaches for marketers. They have all introduced fierce competition for the attention of our customers and prospects in ways we couldn’t imagine. For [...]

Know When to Call a Ghostwriter

Dan Poynter — Mon, 10 Jan 2011 14:30:11 +0000

You do not have to be a writer to be an author. According to a popular New York Times article, “On any given week, up to a half of the books on any non-fiction best-seller list are written by someone other than the name on the book.” The reason is simple: being an expert, an [...]