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	<title>Total Innovation Group, Inc.</title>
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	<link>https://www.totalinnovationgroup.com</link>
	<description>Elevate Your Sales Performance with Total Innovation Group</description>
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		<title>Building Brand Alignment</title>
		<link>https://www.totalinnovationgroup.com/blog/building-brand-alignment/</link>
					<comments>https://www.totalinnovationgroup.com/blog/building-brand-alignment/#comments</comments>
		
		<dc:creator><![CDATA[Gunter Wessels]]></dc:creator>
		<pubDate>Tue, 30 Aug 2016 18:35:16 +0000</pubDate>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[build brand]]></category>
		<category><![CDATA[laboratory]]></category>
		<category><![CDATA[marketing initiatives]]></category>
		<category><![CDATA[non-owned entities]]></category>
		<category><![CDATA[Owned entities]]></category>
		<category><![CDATA[SCMs]]></category>
		<guid isPermaLink="false">https://www.totalinnovationgroup.com/?p=9685</guid>

					<description><![CDATA[Let’s look at the Laboratory again; the ability to build brand, affect radical cost reduction and support strategic alignment. Among ancillary departments, the clinical laboratory is one of the most complicated department for supply chain managers (SCMs) to manage. SCMs are challenged to control costs and inventory levels for the<span class="excerpt-hellip"> […]</span>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">9685</post-id>	</item>
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		<title>Total Cost of Ownership</title>
		<link>https://www.totalinnovationgroup.com/blog/total-cost-of-ownership/</link>
					<comments>https://www.totalinnovationgroup.com/blog/total-cost-of-ownership/#respond</comments>
		
		<dc:creator><![CDATA[Gunter Wessels]]></dc:creator>
		<pubDate>Tue, 21 Jun 2016 14:33:57 +0000</pubDate>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[call analysis]]></category>
		<category><![CDATA[capital acquisition]]></category>
		<category><![CDATA[flexible frameworks for evaluation]]></category>
		<category><![CDATA[total cost of ownership]]></category>
		<guid isPermaLink="false">https://www.totalinnovationgroup.com/?p=9664</guid>

					<description><![CDATA[Total cost of ownership and justifying an upgrade or purchase of capital equipment Re-imagining cost analysis in capital acquisition is an imperative in today’s environment. Managers need to consider the scope of capital project planning differently. Every project should be a part of a capital planning framework. Why do we<span class="excerpt-hellip"> […]</span>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">9664</post-id>	</item>
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		<title>MBS Market-Based Selling &#8211; Is your sales and marketing team utilizing reform as a sales tool?</title>
		<link>https://www.totalinnovationgroup.com/blog/mbs-market-based-selling/</link>
					<comments>https://www.totalinnovationgroup.com/blog/mbs-market-based-selling/#respond</comments>
		
		<dc:creator><![CDATA[Ryan O'Rear]]></dc:creator>
		<pubDate>Tue, 10 May 2016 12:00:04 +0000</pubDate>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[acceptable care organizations]]></category>
		<category><![CDATA[Bundled payment]]></category>
		<category><![CDATA[COF]]></category>
		<category><![CDATA[Electronic health record]]></category>
		<category><![CDATA[market-based selling]]></category>
		<category><![CDATA[readmission reduction]]></category>
		<category><![CDATA[var_Value-based Purchasing]]></category>
		<guid isPermaLink="false">https://www.totalinnovationgroup.com/?p=9644</guid>

					<description><![CDATA[Healthcare Reform as a sales tool? Significant changes require innovative response from providers and their suppliers. In the U.S. healthcare market, providers and suppliers are experiencing massive changes in clinical missions, operational efficiency, and financial performance. These changes will continue, and will even accelerate, over the next 5 to 10<span class="excerpt-hellip"> […]</span>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">9644</post-id>	</item>
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		<title>E-Bombs</title>
		<link>https://www.totalinnovationgroup.com/blog/e-bombs/</link>
					<comments>https://www.totalinnovationgroup.com/blog/e-bombs/#respond</comments>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Mon, 04 Apr 2016 09:00:09 +0000</pubDate>
				<category><![CDATA[TIGI Blog Feed]]></category>
		<category><![CDATA[e-bombs]]></category>
		<category><![CDATA[emotional]]></category>
		<category><![CDATA[emotional bombs]]></category>
		<category><![CDATA[emotional engagement]]></category>
		<guid isPermaLink="false">https://www.totalinnovationgroup.com/automotive/?p=9629</guid>

					<description><![CDATA[I’m sitting here, considering my recent purchase of a new home. Why did I change my decision and buy this house instead of another house that I had already submitted an offer? Many times we &#8220;change our minds” gradually, or we may abruptly turn to another approach or action. What<span class="excerpt-hellip"> […]</span>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">9629</post-id>	</item>
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		<title>Branded Patient Experience 2: Moments of Value</title>
		<link>https://www.totalinnovationgroup.com/blog/branded-patient-experience-2-moments-value/</link>
					<comments>https://www.totalinnovationgroup.com/blog/branded-patient-experience-2-moments-value/#respond</comments>
		
		<dc:creator><![CDATA[Ryan O'Rear]]></dc:creator>
		<pubDate>Tue, 29 Mar 2016 13:34:57 +0000</pubDate>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[branded patient experinence]]></category>
		<category><![CDATA[moments of value]]></category>
		<category><![CDATA[provider]]></category>
		<category><![CDATA[provider marketplace]]></category>
		<guid isPermaLink="false">https://www.totalinnovationgroup.com/?p=6352</guid>

					<description><![CDATA[The net effect of healthcare reform on the provider marketplace is turning out to be hyper competition. Providers must compete for prime contracts, payer relationships, physician relationships, supplier resources, and most importantly patient preference. Similarly, suppliers are in a new era of competition; technology is not the most powerful differentiator<span class="excerpt-hellip"> […]</span>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">6352</post-id>	</item>
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		<title>Reimagining Patient Engagement &#8211; BPE Branded Patient Experience℠</title>
		<link>https://www.totalinnovationgroup.com/blog/reimagining-patient-engagement-branded-patient-experience/</link>
					<comments>https://www.totalinnovationgroup.com/blog/reimagining-patient-engagement-branded-patient-experience/#respond</comments>
		
		<dc:creator><![CDATA[Gunter Wessels]]></dc:creator>
		<pubDate>Tue, 15 Mar 2016 13:00:56 +0000</pubDate>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[clinical practice]]></category>
		<category><![CDATA[health system]]></category>
		<category><![CDATA[patient engagement]]></category>
		<category><![CDATA[process improvement]]></category>
		<guid isPermaLink="false">https://www.totalinnovationgroup.com/?p=6342</guid>

					<description><![CDATA[Many commentators have heralded the rise of consumerism in healthcare, and others have decried the challenges that this trend creates for providers, suppliers, and payers alike. As health systems become more consumer oriented, many foundational habits and processes will change. Many, maybe most, healthcare providers are not ready to compete<span class="excerpt-hellip"> […]</span>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">6342</post-id>	</item>
		<item>
		<title>Ask a Question!</title>
		<link>https://www.totalinnovationgroup.com/blog/ask-a-question/</link>
					<comments>https://www.totalinnovationgroup.com/blog/ask-a-question/#comments</comments>
		
		<dc:creator><![CDATA[Ryan O'Rear]]></dc:creator>
		<pubDate>Tue, 08 Mar 2016 09:00:21 +0000</pubDate>
				<category><![CDATA[TIGI Blog Feed]]></category>
		<guid isPermaLink="false">https://www.totalinnovationgroup.com/automotive/?p=9606</guid>

					<description><![CDATA[A few weeks back, I posted a photo on LinkedIn and asked folks to respond.  The photo was of nine cereal boxes, sitting on the kitchen counter, with 3 empty cereal bowls in front of the boxes.  The question was “What is my Hurt?” Not everyone responded through LinkedIn, some<span class="excerpt-hellip"> […]</span>]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">9606</post-id>	</item>
		<item>
		<title>Magic of Margin 4: The Customer’s Derived Value</title>
		<link>https://www.totalinnovationgroup.com/blog/magic-of-margin-4-the-customers-derived-value/</link>
					<comments>https://www.totalinnovationgroup.com/blog/magic-of-margin-4-the-customers-derived-value/#respond</comments>
		
		<dc:creator><![CDATA[Gunter Wessels]]></dc:creator>
		<pubDate>Tue, 01 Mar 2016 13:40:33 +0000</pubDate>
				<category><![CDATA[Healthcare]]></category>
		<guid isPermaLink="false">https://www.totalinnovationgroup.com/?p=6334</guid>

					<description><![CDATA[A margin killer is the price reductions associated with the commoditization of your product or service.  However, when viewed from the customer’s derived value and experience, there are no pure commodities! The concept of a commodity comes from the study of Economics and commoditization is referenced extensively in all Finance<span class="excerpt-hellip"> […]</span>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">6334</post-id>	</item>
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		<title>Beyond Sales Training 101</title>
		<link>https://www.totalinnovationgroup.com/blog/beyond-sales-training-101/</link>
					<comments>https://www.totalinnovationgroup.com/blog/beyond-sales-training-101/#respond</comments>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Tue, 16 Feb 2016 14:26:42 +0000</pubDate>
				<category><![CDATA[TIGI Blog Feed]]></category>
		<guid isPermaLink="false">https://www.totalinnovationgroup.com/automotive/?p=9586</guid>

					<description><![CDATA[I have spent many years working in sales organizations and, as a sales operation professional, I have had a lot of responsibilities. Several years ago, I was challenged with creating an on-boarding program that covered all areas impacting the ramping of new sales folks. Of course there were the steps<span class="excerpt-hellip"> […]</span>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">9586</post-id>	</item>
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		<title>The Magic of Margin 3 &#8211; Create Price Competition</title>
		<link>https://www.totalinnovationgroup.com/blog/the-magic-of-margin-3-create-price-competition/</link>
					<comments>https://www.totalinnovationgroup.com/blog/the-magic-of-margin-3-create-price-competition/#respond</comments>
		
		<dc:creator><![CDATA[Gunter Wessels]]></dc:creator>
		<pubDate>Tue, 09 Feb 2016 14:00:38 +0000</pubDate>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[margin]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[price competition]]></category>
		<category><![CDATA[price variation]]></category>
		<category><![CDATA[The magic of margin]]></category>
		<category><![CDATA[vendor]]></category>
		<category><![CDATA[vendor substitution]]></category>
		<guid isPermaLink="false">https://www.totalinnovationgroup.com/?p=6303</guid>

					<description><![CDATA[The ability to create price competition in a purchasing situation is contingent upon the ability to make a market. Market-making is practiced in all industries globally, and requires at least these two conditions…price variation within the vendor offerings and the ability to commoditize the offerings. Remember these three sentences? “Give<span class="excerpt-hellip"> […]</span>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">6303</post-id>	</item>
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