Trademork.com: trademark oddities, information and news by Mork

Horse Gaga

Mork — Mon, 29 Mar 2010 20:55:02 +0000

On March 23, 2010, French-based game developer and publisher Ubisoft Entertainment filed to protect the trademark Horse Gaga in relation to “entertainment services, namely, providing an on-line computer game for others over global and local area computer networks and providing information on-line relating to computer games, video games and computer and video games related products”.

Ubisoft also registered the domain HorseGaga.com on the day before the trademark filing, although there is currently no content at that domain.

A videogame with horses and Lady Gaga? Sounds fittingly surreal. And Lady Gaga’s “Paparazzi” video has the artist perched atop a white, polk-dotted horse. So, there’s that…

Mork is interested to see and hear more about this Ubisoft-Lady Gaga collaboration.

Source: Trademork.com

Kotaku - Why on Earth Did Ubisoft Just Trademark ‘Horse Gaga’?

Gamma Squad - Please let Horse Gaga be an April Fools’ joke

Game Set Watch - Ubisoft Trademarks Horse Gaga

Default Prime - Ubisoft trademarks “Horse Gaga”

Disney Pixar Brave

Mork — Wed, 17 Mar 2010 19:09:56 +0000

On March 12, 2010, Disney Enterprises, Inc. filed to protect the trademark Disney Pixar Brave in relation to “entertainment and education services” as well as a variety of other products and services, including:

Disney Pixar Brave - clothing, footwear and headwear
Disney Pixar Brave - toys, games and playthings
Disney Pixar Brave - audio recordings; video recordings

Back on May 24, 2009, based on a comment by Pixar director Pete Docter, iFilm speculated that “Brave” could be the revised name for the Disney Pixar project “The Bear and the Bow” currently in development. Seems pretty likely.

Mork is particularly excited about Brave-themed “fruit-based snack foods and prepared or packaged meals consisting primarily of meat, fish, poultry or vegetables”. Mmmm…boy!

Source: Trademork.com

MySims SkyHeroes

Mork — Sat, 30 Jan 2010 18:41:26 +0000

On January 26, 2010, videogame developer Electronic Arts, Inc. filed to protect the trademark MySims Sky Heroes in relation to “Computer game software; Computer game software downloadable from a global computer network; Video game software”. A second filing for MySims SkyHeroes covers “Entertainment services, namely, providing an on-line computer game; Provision of information relating to electronic computer games provided via the Internet”.

MySims SkyHeroes appears to be the next game in EA’s MySims series for Nintendo Wii and DS, which includes MySims Kingdom, MySims Party, MySims Racing, and MySims Agents.

Mork is anxiously awaiting MySims PantsOnTheGround and MySims GoingRogue.

Source: Trademork.com

Read more:

Joystiq - EA trademarks ‘MySims Sky Heroes’

destructoid - MySims are possibly heading toward the skies

casualgaming.biz - MySims Sky Heroes trademark emerges

iPad

Mork — Thu, 21 Jan 2010 21:33:17 +0000

On January 16, 2010, a dubious Delaware-based company called IP Application Development LLC filed to protect the trademark iPad in relation to a bewildering array of computer, electronics and telecommunications products and services.

Word is spreading fast on the interwebs that the above company is a front for Apple Computer, and that the iPad will be the name of Apple’s forthcoming tablet / iSlate device.

iPad trademark registered in July 2009, and last week

Breathless Apple name rumor: It’s the iPad

Will Apple’s Tablet Actually Be Called the iPad?

Mork was hoping Apple would call their device the iTouch Big Boy. But there likely would have been some delicious confusion with that.

Source: Trademork.com

Dreamworks Megamind

Mork — Fri, 06 Nov 2009 20:54:59 +0000

On November 2, 2009, DreamWorks Animation filed to protect the trademark DreamWorks Megamind in relation to a variety of good and services that include animated motion pictures, DVDs, CDs, soundtracks, videogames and action figures.

Mork suspects that DreamWorks Animation may have chosen to rename Oobermind, an in-development project being directed by Tom McGrath (Madagascar, Madagascar: Escape 2 Africa) and executive produced by Ben Stiller.

The animated film (formerly titled Master Mind) will star Robert Downey Jr. and Tina Fey, and it slated to be released on November 5, 2010. When super villain Oobermind defeats his arch rival Metro Man, the world should be his oyster. Instead, Oobermind falls into total despair. So he creates a new rival. Unfortunately, the new hero wants to be a super villain too!

If the Megamind title has nothing to do with Oobermind, Mork figures Dreamworks Animation may be expanding into nutritional supplements or Nordic clubbing.

UPDATE: Variety reports that Will Ferrell, Brad Pitt and Jonah Hill have joined a cast led by Tina Fey to lend their voices for Dreamworks Animation’s upcoming feature Oobermind. Ferrell reportedly replaces Robert Downey Jr. in the title role of a supervillain in the animated comedy.

Source: Trademork.com

Kung Fu Panda: Bok Choy To The World

Mork — Fri, 06 Nov 2009 00:49:51 +0000

On October 14, 2009, DreamWorks Animation filed to protect the trademark Kung Fu Panda: Bok Choy To The World in relation to, among many other things, “COMPUTER GAME CARTRIDGES; PRERECORDED DVDS FEATURING ANIMATED MOTION PICTURES; PRERECORDED CDS FEATURING MUSIC AND MOTION PICTURE SOUND TRACKS; INTERACTIVE MULTIMEDIA SOFTWARE PROGRAMS CONTAINING MOTION PICTURES FOR ENTERTAINMENT”. (Stop SHOUTING DreamWorks!)

Unless DreamWorks decided to change the name of the Kung Fu Panda sequel from Kung Fu Panda: The Kaboom of Doom to this…Mork suspects, given the title, that this might be some kind of Christmas holiday movie or TV special.

Probably something like this.

Source: Trademork.com

Sonya Blade

Mork — Fri, 30 Oct 2009 23:00:42 +0000

On October 10, 2009, Warner Bros. Entertainment filed to protect the trademark Sonya Blade in relation to “motion picture films featuring comedy, drama, action, adventure and/or animation, and motion picture films for broadcast on television featuring comedy, drama, action, adventure and/or animation” in addition to a variety of other goods and services, including videogames.

A third Mortal Kombat film is currently in the development stage with a tentative release date of 2010. Having read the script, Ed Boon (Warner Bros. Executive Producer of the Mortal Kombat series) has stated the next movie will actually be more of a reboot, as opposed to a third sequel as previously believed. The title “Mortal Kombat Devastation” appears to have been scrapped, as the current working title is simply “Mortal Kombat”.

Given the above, Mork suspects the third Mortal Kombat film will be called Sonya Blade. The question becomes: who will play her in the third film?

Source: Tradmork.com

Droid

Mork — Wed, 28 Oct 2009 20:40:42 +0000

On October 9, 2009, Lucasfilm Ltd., the American production company founded by Star Wars creator George Lucas, filed to protect the trademark Droid in relation to “wireless communications devices, including, mobile phones, cell phones, hand held devices and personal digital assistants, accessories and parts therefor, and related computer software and wireless telecommunications programs; mobile digital electronic devices for the sending and receiving of telephone calls, electronic mail, and other digital data, for use as a digital format audio player, and for use as a handheld computer, electronic organizer, electronic notepad, and digital camera; downloadable ring tones and screen savers; cameras, pagers and calling cards” and “communication services, namely, transmission of voice, audio, visual images and data by telecommunications networks, wireless communication networks, the Internet, information services networks and data networks; wireless communications services”.

Mork initially thought that this might be an indication of a massive impending lawsuit, given the new Motorola Droid phone. But a close inspection of the legal text on Motorola’s Droid Website reveals a licensing deal between the two companies:

“DROID is a trademark of Lucasfilm Ltd. and its related companies. Used under license.”

Mork wonders what other licensing deals Lucasfilm might have in the works. The Samsung Solo? The LG IG-88? The Nokia Boss Nass?

Zinc from American Express

Mork — Wed, 14 Oct 2009 20:04:06 +0000

On October 9, 2009, global financial services company American Express filed to protect a series of trademarks in relation to “charge card and credit card services”:

Zinc from American Express
Zinc Card
Zinc

Zync from American Express
Zync Card
Zync

While Mork looks forward to seeing exactly what the Zinc card, or Zync card, offers, in the meantime, he’ll continue using his American Express Starwood Preferred Guest card. Because why stay at some crappy hotel when you can stay at a W or Westin hotel?

Source: Trademork trademark blog

Fishville

Mork — Mon, 12 Oct 2009 20:34:01 +0000

On October 6, 2009, American video game developer Zynga filed to protect the trademark FishVille in relation to “computer game software, video games, online games, and game related applications; interactive video game programs; electronic games and game related applications that may be accessed via the internet, computers and wireless devices; computer software to enable uploading, posting, showing, displaying, tagging, blogging, sharing or otherwise providing electronic media or information regarding the fields of virtual communities, electronic gaming, entertainment, and general interest via the Internet or other communications networks with third parties” as well as “entertainment services, namely, providing computer games, enhancements for computer games, game applications, reviews of computer games, and information relating to computer games; providing an Internet website portal in the field of computer games, gaming and social networking; Entertainment services, namely, providing social games and information regarding social networking via the Internet”.

Zynga is the creator of the wildly-popular Facebook game FarmVille.

Mork suspects FishVille will be Zynga’s version of Happy Aqaurium, or something like that. Because, you know…that’s how Zynga rolls.

Source: Trademork.com

Read more: Mashable - From Farms to Fishes: Zynga Trademarks FishVille

Read more: games.com - FishVille Trademarked by FarmVille Creators

Read more: social median - Zynga Trademarks FishVille — Get Ready for a Big Aquarium Game

Read more: Inside Social Games - Zynga Trademarks FishVille - Get Ready for a Big Aquarium Game