Traffic Brand » Traffic Brand

The importance of website design & layout

Jan — Thu, 04 Jun 2009 13:59:39 +0000

Unfortunately the most basic principles of web design are often overlooked when brainstorming the brief for a new website. In most cases this is due to the fact that the people creating the brief are doing so for the first time. For example, imagine the owner of a guesthouse on the west coast decides that he [...]

The Evolution of Keyword Length in Search Marketing

Matthias — Thu, 28 May 2009 10:40:34 +0000

The evolution of keywords has progressed as users have become more specific in their requirements. Our societies are rapidly being broken down into small areas of experts. People work in more specialised groups and more specific fields than ever before. The web supports this development, streamlining workflows and establishing world-wide connections to very specific information or [...]

Economic crisis is good for online marketing

Mandy — Wed, 11 Mar 2009 12:55:24 +0000

All the stats, research and opinion pieces I have read lately show that online marketing is rapidly gaining a bigger piece of the marketing. Personally I think the overriding factor that enables marketers to justify online spend while cutting back on offline spend is measurability and ROI, specifically identifiable ROI. With online marketing campaigns, such as [...]

Representing Competitors in Google AdWords

Mandy — Wed, 11 Feb 2009 14:53:46 +0000

When it comes to ethics and search marketing there are some very dubious lines that are and have been skewed by search marketing companies in South Africa owing mainly to the lack of knowledge of their clients. That said, it is a rapidly expanding industry in this country and indeed worldwide and on the flip side [...]

Geo-Targeting with Adwords

Jan — Thu, 07 Aug 2008 12:08:00 +0000

So you have targeted different countries for your campaigns to run in, but are still getting conversions from users outside of your targeted locations. Now what? Well, we recently had to go through a whole exercise to exclude a certain country from one of our campaigns…

Advertising with Limited Budgets

Jan — Fri, 20 Jun 2008 11:09:47 +0000

Most online marketing agencies don’t like to take on clients with advertising budgets of anything less than R20k per month. There are a number of reasons for that, but the fact is that there is a place for smaller companies, or companies with limited budgets in the search specific advertising space. Firstly, can you really expect [...]

Online Travel Focus

Mandy — Fri, 16 May 2008 13:35:37 +0000

Yes its been a while since we wrote on our blog! Tut Tut! But moving offices and other exciting changes had us running around like wild creatures for a few weeks. Things are settling into a manageable pace again so hopefully some more chatter from the Traffic Branders is on the cards. I have also put [...]

Is Google becoming an Agency?

Jan — Wed, 12 Mar 2008 08:48:08 +0000

Yesterday, Google finalised their acquisition deal of DoubleClick, a company that offers an awesome range of online marketing products to advertisers, publishers and agencies. One immediate question comes to mind: What does it mean for all other agencies and Adwords advertisers? In my opinion, it sure looks like Google is trying to position themselves as an agency. Just [...]

Who’s who in the Adwords Zoo?

Jan — Mon, 10 Mar 2008 07:04:39 +0000

Last week, somebody from Google made a crucial mistake, which sparked a flurry of cross channel marketing attempts. On Friday morning when I looked at my inbox, I found a mail from the Google Advertising Professional team which at first seemed like just another mail from them asking advertisers to participate in one of their online [...]

Online vs. Desktop Apps

Jan — Fri, 29 Feb 2008 11:59:39 +0000

Although web applications are great and handy, many systems are still better in desktop format than web format. This is mainly due to speed and usability. Luckily, with web 2.0 this is changing rapidly and personally I can’t wait for the day that I don’t have to install anything other than an operating system on [...]