The reality is that there is a lot more to logo design than meets the eye. Yeah you can pay someone to churn out something basic, but why scale down the development of a logo? After all, this is often the first touch point with customers or clients, so pretty important when you think about it that way.

There are thousands of people in the logo design industry, but to help filter out the cowboy designers from the great ones, we’ve put together eight points to bear in mind when considering logo design.

1. Work with Vectors

This probably sounds quite obvious to most designers out there, but it isn’t to everybody. Vector formats allow the most variations for your logo as they can be resized more easily and are of a higher resolution. A designer would always want his logo design to be scalable so that it can also be used in different mediums.

2. Use a Visual with a Double-Take

Some of our favourite logos take on a concept that we call the double take, which basically means two pictures wrapped into one through clever interpretation of a concept or idea.

The Bronx Zoo logo below is a great example of this, showing the city skyline within animals. It’s smart play with positive and negative spaces.

Another great example is the Spartan Golf Club logo, a conceptual logo that shows a golfer taking a swing and the head of a Spartan warrior in a helmet at the same time. One more for good luck is the Yoga Australia logo, that shows someone taking part in yoga and the country of Australia formed in the middle at the same time. People love a little twist and are more prone to appreciate a design because of it.

3. Custom Type

A typeface is more than a font selected from a drop down menu; it’s an expression of your brand. The way words look on a website, brochure or merchandise element can influence a person’s perception of your brand, so it’s key that time is invested in exploring typeface.

One site that is worth exploring is Google Webfonts; essentially an online library of fonts that will help you to explore the different families of fonts that could possibly work for your brand.

We would also recommend that you look at the two main font families of serif (classic, heritage, traditional) and sans-serif (modern, unworried, basic) as a starting point.

That being said, there are tens of thousands of typeface to choose from, and it’s important that you find a typeface that distinguishes your core brand attributes; and what better way to do this than by creating a custom typeface?

Creating a custom typeface may require more time to develop in the first instance but it normally translates into a better long-term investment.

4. Consider Proportion & Symmetry

First of all symmetry creates balance, and balance creates harmonisation. There’s a theory that suggest the human mind naturally creates order in the imagery we encounter. When we talk about symmetry in logo design, we don’t mean the same image replicated or mirrored, we mean using ratios to create a balanced image.

The latest iteration of the Twitter logo is a great example of this. If you look at the use of circles, you can see how the logo has been created with a balanced approach.

Image source: designshack.net

5. Keep it Simple and Clean

There’s a reason some of the biggest and most successful brands have recognisable logos, and that’s because the majority of them are pretty simple. Simple doesn’t mean basic or rubbish, it’s about keeping things clean and clear. This can be done through colours, typeface and use of negative and positive spaces.

6. Be Versatile – Can it go on Websites, Posters, and Badges for example

When creating your logo, you need to think about where you’ll be using it and how it transfers across different platforms. If your logo looks great on your website, but awful on posters, it’s going to create problems in the future.

For example, don’t create a logo that is bound to a colour scheme; what we mean here is that your logo should look good even if it is displayed in black and white, or in a range of colour schemes. This is why testing colour schemes in the early stages is important.

Take a look at Apple’s logo, for instance, that can look good irrespective of the colour scheme. This is versatility in logo design portrayed at its very best!

Also, think about where you logo will be predominately used. If on the web for example, our recommendation would be to have a horizontal logo. Pixel heights in web design are like treading a type-rope, and trying to keep everything above the 550 fold can sometimes be an arduous task; therefore having a horizontal logo will help in keeping the important information above the fold.

7. Don’t follow trends

As we mentioned above, when creating your logo, you need to think about where you’ll be using it and how it transfers across different platforms. Don’t be drawn into designing your logo solely based on the latest trend, as six months down the line, you may find the logo looking out of date and having to refresh your branding including your marketing material, which could be costly.

8. Sketching Idea and Conceptualisation

Before even starting up your computer or opening up Illustrator, think about what emotions want to be created from the messages the company or brand conveys. Logo identity could come from a paragraph of text, a strapline or even the goals and objectives. Take FedEx for example. Their concept is based on fast and secure delivery. Their logo uses a strong typeface, promoting security and the way they have positioned the font creates an arrow. This could suggest direction, momentum and speed.

Our designer particularly likes to list all the different attributes and non-attributes that are reflected on the brief, allowing them to explore different avenues whilst keeping these attributes at the core of the designs.

One line of wisdom from our designer is “Don’t over complicate things. If you can design a logo that sends a message across in two lines, it’s better than one that needs three.”

Activity has included developing social games, harnessing of sports sponsorship online, community management on social networks, pay per click, SEO and charity fundraising.

Richard Livesey, head of marketing at Cash Converters, said: “Our social media activity has proved hugely successful, allowing us to deal with any customer questions or issues in real time. This has resulted in an increase in customer service enquiries, including sales requests, information regarding specific items and store opening hours.

You can read more here: Best Digital Marketing Campaign

Social TV Interactions

In 2012 we saw the rise of what many people called the second screen, with TV viewers reaching for their laptops, mobiles and tablets to interact with TV programmes including sporting events, reality shows and even cartoons.

According to Neilsen research, every month of 2012 drew at least double the number of social interactions in comparison to 2011; and we think this trend is set to continue, especially as shows find more compelling ways to engage with viewers.

With continued developments in technologies and the availability of social TVs, if Social Engagement isn’t in your brand’s plans, then you’re missing out on big opportunities to connect with your audience.

Insight and Analytics

With so much data available to us the question we often ask ourselves is “What do we do with it all?”; well we think that insights and analytics will take a big step forward in 2013 in providing us with more efficient tools to interpret data.

We read Rand Fishkins’ post on 10 predictions for inbound marketing in 2013, as well as Russ Jones’ post on Dropping Google Analytics for Piwik and it really hit home. Jones talks about data ownership and how Google uses your site data, and the scepticism this brings. Many people rely on Google but if other analytical options become available, we may see a small migration of people who opt for alternatives. In the grand scheme of things, this theme may be small, but it’s certainly one to keep an eye on.

Mobile Applications and Optimisation

The world is going mobile and there’s no sign of this slowing down. Both mobile and tablet usage is increasing, and in order to meet the demands of users, you’re going to have to make sure their online experience is an enjoyable one. Mobile optimised websites will be a must, and the ability to engage socially should be a big consideration. As Jordan Kasteler say’s; engaging, well-designed sites lead to higher traffic and increased social shares (more eyes on more content > higher chance of sharing > more referral traffic from shares).

As users become savvier with apps, the challenge will be for brands to build or design applications that enhance the users’ experience, rather than being created as a second thought. It’s not about building an app for app’s sake, 2013 will be about being creative with apps and offering something unique and engaging.

Authorship

With Google the main player in search with no sign of anyone else really getting close to them, then Google Plus is sure to push on in 2013, along with authorship. It was towards the end of 2012 that the topic of authorship became more of a talking point, and we think authorship will have more significance in 2013. Blogs and social media articles could carry more weight in SEO strategies, especially as the synergy between SEO and SM becomes stronger. You may have heard the term ‘inbound marketing’, and we feel that a person/company’s authorship will help their overall inbound strategy and visibility in search.

Video and Visualisation

In 2013 we believe the boundaries of video and rich content will be pushed. With growing access to mobile devices and 4G data, video is sure to play a more important role in brand communications. Developments in digital signage could also see video become a prominent feature for brands and with the recent release of the ‘Vine’ video sharing platform for Twitter, we think social video could be here to stay.

Towards the latter end of 2012, we had a look at animated GIFs and cinemagraphs as ways connecting with users on a more emotive level; and although we don’t see this going mainstream just yet, we do feel that people will start to experiment to find creative ways to connect with site visitors.

We’ve already mentioned the advances in technology and when it comes to video, we feel that the likes of Vine for Twitter and Google’s Hangout functionality will become more mainstream as social networks look to expand their offerings.

Summary

No one knows for sure what lies ahead in 2013, but we for one will be keeping a close eye on developments in the above themes. We would also love to hear from you and see if you have any themes you think will be big in 2013. Here’s to another exciting year ahead!

By Mathew Moore – Follow on Twitter and Google+.

Reports from Nielsen showed that from pre-purchase research to sharing an exciting find with friends, smartphone and tablet owners are embracing their devices to make the most of their shopping experience.

We know, we hear what you’re saying, you’ve been using your mobile like this for years so what’s new?

Well think of it this way: in the last six months there have been many new developments, with the launch of new tablets and notably next generation smartphones such as the iPhone 5 and Nexus 4. This has meant larger screens and more capable operating systems. 4G connections are becoming increasingly available throughout the UK, allowing better connections and enhancing the mobile experience in a way that was not even possible as early as this time last year.

Earlier in the week it was announced that Nike and Morrisons will be the first brands to run mobile marketing campaigns simultaneously across the Vodafone, EE and O2 networks via the Weve joint venture.

Nancy Cruickshank, chief executive at Weve, said she hoped to move mobile beyond a platform for ‘one-off’ drives, and instead make it a platform for ‘ground-breaking, innovative and long-term campaigns’.

Device development and connectivity are great but how do we reach our audience?

Aside from building apps and mobile optimised websites, we’ve also seen a shift in ad development. Analytics can now easily be segmented according to device used – e.g. mobile, tablet –  and this increased understanding of consumer behaviour provides brands with the ability to target and reach core consumers. However, more thought will need to go into producing quality content that consumers find useful.

Working to the tune of “let’s get something on mobile that brings people back to our site” will no longer be good enough. Brands and businesses will need to start thinking “Our audience are using mobile devices, so what can we build or offer to enhance their experience and keep them engaged?”

Brands and business alike can no longer ignore mobile and see it as a second offering. Plans and strategies need to consider how mobile can help them connect with consumers and enhance their experience.

So, will 2013 be the year of mobile?

The potential is certainly there, so let’s see how it unfolds.

By Mathew Moore – Follow on Twitter and Google+.

The TV has always been a main stay in most homes but in the last 18 months we’ve seen the continual rise of smartphones and tablets; with people increasingly using what is known as the second screen in the home.

This trend has led to a Nielsen and Twitter partnership, which will see the introduction of Nielsen Twitter TV Rating; in an attempt to provide social analytics for Social TV audience measurement. It has been earmarked that these analytic facilities will be available by Q3.

The rise of the tablet and second screen

So what will this mean?

Having access to Social TV analytics, will be a very useful resource for brands, allowing them to hone in on audience behaviour within specific time frames for specific programmes. We’ve already seen how “X-Factor” hashtags take over our twitter screens at the weekend, and it’s not just reality TV shows hogging the limelight, we’ve also seen hashtags appear for sporting events. As early as June 2012, more than 33% of Twitter users had actively tweeted about TV-related content.

So, what will brands do?

It could be the case that brands move away from traditional TV adverts and target tablet and smartphone ads; whether it’s within an app or sponsored tweets, which has recently hit the UK. OK, so there might not be wholesale changes, but brands could start to migrate ad spend to social devices, adding another arm to their campaigns.

If the Twitter/Nielsen analytics can drill down so that information is provided on demographics, shows and usage, it could be a subtle way for a brand to offer targeted content and even develop bespoke applications to connect with viewers and enhance the user experience.

We love nothing more than developing applications and campaigns that help enhance the user experience, especially when social is involved, so we for one will be keeping a close eye on any developments in Q3.

By Mathew Moore – Follow on Twitter and Google+.

Grid systems have been in vogue recently but here at Traffic we take a different approach to the positioning and alignment of elements. Rather than explicitly defining a number of columns an element should occupy, we prefer the flexibility of allowing that element to change its relative size at each media query break point.

Element positioning

Elements are divided into groups. At wider levels, elements float side by side; at the smallest they sit one on top of each other at 100% width.

section {
    float: left;
    margin-left: 30px;
}
section:first-child {
    margin-left: 0;
}


For each media query we can create a custom layout. Each grid item has a specific width that will look good and function well for that screen size. We have to remember that at larger screen sizes paragraphs should not contain too many words, and for mobile screen sizes there should be only a single column with images and videos scaled down to size.

@media all and (min-width: 1217px) { 
     .s1 {  width:50%; }
     .s2 {  width:50%; }
     .s3 {  width:50%; }
     .s4 {  width:50%; }
}
@media all and (min-width: 749px) and (max-width: 977px) {  
     .s1 {  width:70%; }
     .s2 {  width:30%; }
     .s3 {  width:70%; }
     .s4 {  width:30%; }
}
@media all and (min-width: 0px) and (max-width: 748px) {  
    section { 
        float: none; 
        margin: 0; 
        width: 100%; 
    }
     .s3 {  display:none; }
     .s4 {  display:none; }
}

To take this further we can change the float and margin for each individual element. We should remember that as a rule, users won’t be constantly scaling their browser window and their experience will usually be limited to just one of our media queries. For this reason if we need to, we can make each media query as different as the last without much fear of confusing the user.

So by specifying a different layout for each step of the media query we can create an interesting and intuitive responsive website that we have complete control of, all the way down to smartphone size screens.

This method uses media queries to maximise space and increase readability. We can also control the layout of the content, which is particularly useful for mobile screens. In this case we are actually setting the default values to benefit the smallest screens and then adjusting them up for larger screen sizes. It’s also possible to work the other way round by setting default values for huge screens and then working backwards.

Maximising space

All the elements or each group of elements has a parent container. This parent container has a maximum width (for very wide monitors), but as the viewport decreases in size it falls back to a percentage of the overall viewport width. Here we use media queries to decrease the margin by increasing the container percentage width. So at a mobile screen level there is only a 2.5% margin on the left and right. On larger screens the container percentage width decreases to give a bigger margin until the maximum width is reached.

.container {
    width: 95%;
    max-width: 1140px;
    margin: 0 auto;
}
@media screen and (min-width: 680px) {
    .container {
        width: 90%;
    }
}
@media screen and (min-width: 886px) {
    .container {
        width: 85%;
    }
}
@media screen and (min-width: 1040px) {
    .container {
        width: 80%;
    }
}


Positioning elements

Content elements such as the ‘section’ or ‘aside’ are initially set to have a width of 100%. This is the default for mobiles so one section sits on top of the other. As we increase the screen width the elements change to float and sit side by side. (Note: the first two css selectors here are superfluous as their default display attribute is ‘block’.)

section {
    width:100%;
}
aside {
    width:100%;
}
@media screen and (min-width: 680px) {
    section {
        width:70%;
        float:right;
    }
    aside {
        width:30%;
        float:left;
    }
}


The two content elements can be spaced by applying a margin to the elements inside one or other of the content elements. This margin also changes width with the viewport and font size. The media query applied here will allow for zero horizontal margin on elements at mobile level.

@media screen and (min-width: 680px) {
    aside h2 {
        margin-right: 1em;
    }
    aside p {
        margin-right: 1em;
    }
}


Increasing readability

It’s good practice to increase font sizes for larger monitors while at the same time preserving the space saving idea by having a default smaller font for smaller screens. In this case mobiles will have an overall body font size of the browser default of 100%; if a smaller font is required this can be set to 87.5%. As the media queries start to kick in, the body font size is adjusted upwards. All text elements on the page are then scaled based on this body font size. By avoiding using pixels font sizes and margins, we can keep things simple and avoid bloated media queries stuffed with overrides.

body {
    font-size: 100%;
}
h2 {
    font-size: 1.5em;
    line-height: 1.48em;
    margin-bottom: 1em;
}
p {
    font-size: 1em;
    line-height: 1.48em;
    margin-bottom: 1em;
}
@media screen and (min-width: 680px) {
    body {
        font-size: 112.5%;
    }
}
@media screen and (min-width: 886px) {
    body {
        font-size: 125.0%;
    }
}
@media screen and (min-width: 1040px) {
    body {
        font-size: 137.5%;
    }
}


Good luck in making your next project a responsive one!

I’m sure everyone’s aware that November and December are two months of the year where a lot of big brands invest heavily in their Christmas campaigns, and nervously await the public’s response to see if their campaign was a Christmas cracker or a real dog of a sprout.

Knowing that stacks of people will have worked hard behind the scenes on their campaigns, it seems a shame to pick them apart. But here we go!

So up first we have:

Debenhams – Christmas made fabulous

When asked about the brand the Traffic team couldn’t remember the last time they had seen a Debenhams advert. In fact some of us where surprised to learn they are still in business. However it seems this year’s Christmas campaign went down pretty well in the office.

A nice train, falling snow, a lovely lady running around in her red coat being delighted by what she sees…and a big ‘awwwwe’ moment at the end as hundreds of Christmas light’s light up. We even liked the ‘music’ which wouldn’t be out of place in a Lord of the Rings film. The only flaw we found was if we were to watch it again in a weeks’ time, we would find it a bit hard to remember which brand it’s promoting. Overall we’re giving this campaign an 8/10.

Iceland

When we saw Iceland had launched a new Christmas ad, we started to have flashbacks of Kerry Katona screaming “One Pound” at the TV and were wondering which Z list celeb would make this year’s ad; maybe some guff actor out of one of the many reality TV shows knocking about.

However, and this is a big dramatic however, we were presently surprised by the ad. It’s one of the most calming Christmas ads we’ve seen and unlocks that fun childhood Christmas feeling; all without a budget celebrity insight. Thumbs-up Iceland, good work 7.5/10.

ASDA

ASDA have put the family at the heart of its festive campaign, which I’m sure many families across the UK can relate too. I know a few of the Traffic team can, especially pumping up those extra air beds. The ad is a great run through of all the different elements a family Christmas has to offer, however ASDA do shoot themselves in the foot. The ad finishes with the strap-line “Behind every great Christmas there’s mum and behind mum there’s ASDA”. Yes it’s a powerful line and the ASDA target audience is predominantly female but we can’t help feel that ASDA dropped a b*****k with this one, as they could have avoided all the negative sexist complaints they’ve had in the past couple of weeks by simply swapping the word ‘mum’ to ‘parent’; so for that reason this ad gets a mediocre score. 6/10.

John Lewis – The Journey

After last year’s success of pulling on the heart strings of the UK we, like the rest of the population had big expectations for this ad campaign and It’s hard to tell if John Lewis have fallen short or succeeded with this year’s ad, as they are so different. Different good or a different bad…we don’t know, we will leave that for you to decide.

The ad follows the epic journey of a snowman as he goes in search of the perfect gift for his loved one (Mrs Snowman). There’s a good balance of humour and waves of overwhelming emotion as the snowman soldiers on with his adventure. It keeps you wondering where he’s going and what’s going to happen (Very clever John Lewis). Accompanied with a great ballad, John Lewis might just have pulled this one out the bag, but we won’t spoil the ending for you. Our verdict 7.5/10.

Waitrose – Charity

The campaign for Waitrose this year goes a little like this “We’ve spent all our cash on a donation to charity”. At first you think great, but then it’s a case of wait a minute…

We for one are all for charitable giving, but we can’t help feeling that there’s something a bit disingenuous about the campaign. For one, how much did it cost Waitrose to buy up all that ad space, only to tell us they’re not spending any cash on a fancy Xmas ad, eh?

Maybe we’re being a little sceptical but if Waitrose were really trying to save money, why have they got celebs in the ad, why not an ordinary person? We think the concept it great but the execution is all wrong. This truly is the dog of a sprout. 4/10.

ToysRus – ToysRus Kid

First of all by unanimous decision we all wish that ToysRus would bring back Geoffrey. We understand things need to change but we feel the new ads produced by ToysRus have lost their charm. You’ll totally know what we mean when you see the ad. 3/10.

Coca-Cola

If it isn’t broke don’t fix it. Sometime those seven words can go a long way. Coca-Cola have once again stuck to their guns and gone full steam ahead with their traditional Christmas advert including the Coca-Cola truck and the holidays are coming theme song. It never fails to hit home that Christmas is on the horizon, and even if we don’t all admit it, we always look out for the advert when November comes around; and for that reason this ad still scores highly with us. 8/10.

These are the general views of a few members of the team and are in no way those views of the general public, and it’s for that reason we would love to hear your thoughts on these or any other Christmas ads you’ve spotted in the past couple of weeks.

By Mathew Moore – Follow on Twitter and Google+.

You might be thinking that LinkedIn have done this for years, well you’re not wrong, they used to do this through ‘recommendations’; however recommendations took about 15-20 minutes to fill in, preventing most people from ever completing them. I know most of our team certainly never got round to that submit button, and we’ve worked with a number of great minds.

Anyway it seems LinkedIn finally got wise to this and on the 24th September 2012 it launched ‘Endorsements’. Here’s how David Breger, Senior Product Manager at LinkedIn explains endorsements:

“With just one click, you can now endorse your connections for a skill they’ve listed on their profile or recommend one they haven’t added yet. Think your connection is great at programming AND project management? Let them know!
Here’s how you can endorse your connections:

• On the top of a connection’s profile, you’ll see recommended endorsements for them. You can suggest additional skills as well.
• You can also endorse them from the new Skills & Expertise section that now showcases these endorsements.
It just takes one click. So go ahead, endorse your connections for their skills and help them show off their professional prowess.”

It seems LinkedIn have switched on to the fact we are in a time starved world, where people want everything at a click of a button and that’s exactly what they have done with endorsements.

Source: LinkedIn Slide share; LinkedIn Blog

The result of having such a streamlined approach to endorsements is that a number of people in a matter of weeks have managed to accumulate several endorsements in the time is has taken to generate three to five years’ worth of recommendations.

You might ask yourself, what does this mean for you as an expert in your area?

Well LinkedIn isn’t weighting endorsements in search results just yet, but we can’t help but feel that over the next six months this will come. This means, the more endorsements you receive for your skills, the more often you will appear in search results. It’s essentially a status of how trusted or reliable you are in those skilled areas.

Whether it’s an onsite search engine or someone much larger like Google, the purpose of the search results will always be to find the most accurate match, so don’t be surprised to see those who have accumulated the most endorsements featuring more frequently.

Many dub LinkedIn the social media platform for professionals, with numerous organisations using it for recruitment purposes and/or new business opportunities. So where you rank in search results on LinkedIn for the areas you specialise in is going to affect how people find you.

And don’t get us wrong, we’re not jumping on the Linkedin endorsement bandwagon just yet, as there are a number of scepticisms we have. For example people could manipulate endorsements through trade-off schemes, where people endorse each other, which may never have even met or worked together. This we hope will not happen, but never say never.

It’s also hard to miss the new endorsement feature, and it’s now become that easy to endorse someone that the credibility of these recommendations may have depleted somewhat. However, either way you look at it, if LinkedIn do weight search results through endorsements then what harm will it do by making a start on getting those in your network to endorse you.

• Ask appropriate people who know your capabilities and skills for endorsements. You may also wish to send private messages via LinkedIn to your connections who you have worked with. This will keep your endorsements credible.
• When appropriate give others your endorsement. When you endorse others, they will be notifies from LinkedIn, and who knows, they may reciprocate.

Remember LinkedIn is all about connecting with professionals that will add value to your network, so focus on those people who you may be able to exchange knowledge with to improve your offering.

At the same time people have come to trust credible online reviews and social signals in recent years, LinkedIn endorsements are going to be considered by people and businesses when selecting people to work with or invest in.

So, if your profile is sat at the top of those search results, you may just find an uplift in people connecting with you or even better more business opportunities come a knocking.

By Mathew Moore – Follow on Twitter and Google+.

Tetley Brew Map – Facebook Application and Microsite

We were asked to create Facebook application that let Tetley track the tea-drinking habits of the UK. Rather than creating a simple survey application, we took inspiration from the UK Snow Map and developed an interactive application that plotted the UK’s tea drinking habits on a map of the UK. Built as a Facebook application and microsite,  Tea drinkers could update the location and type of tea drunk by posting via Twitter, Facebook or the microsite.

Cash Converters Spin to Win – Facebook Game

We devised, designed and built a Facebook application for Cash Converters UK to engage fans and visitors before, during and after the Queens Diamond Jubilee celebrations. The Facebook app was customised with our own illustrations which included six illustrations of the royal family. The game was a great success with over 7,000 game players during the Diamond Jubilee bank holiday period.

You can see a video above of the Spin to Win app in action.

Tetley – Loyal-Tea – Facebook Application

The Loyal-Tea Facebook application which allowed users to compete to be a Tetley ‘Super-fan’ by taking part in daily quiz’s,inviting their friends, and watch and share videos with the aim of winning points and badges, and to ultimately try and reach the top of a leaderboard. Loyal-Tea was a run away success,with over 100,000 game plays and increasing the “likes” on the Tetley Facebook page by over 50,000.

Life In My Shoes – Website Design

Life in my Shoes is Body & Soul’s pioneering and powerful multi-platform campaign that challenges the fear and misunderstanding surrounding HIV in the UK. We designed and built a beautiful content-managed site with a responsive design.

Take a look at the Life In My Shoes website

TCIO – Tech City Investment Organisation – Website Design

In June we were selected to design a new identity and website for the Tech City Investment Organisation. TCIO was established by UKTI to support the growth of the tech cluster in East London.  Our slick single-page scrolling site has an additional mobile-optimised stylesheet and has been very well received.

Take a look at the TCIO website

MyHigh – Ecommerce Shopping Platform for Local Retailers

MyHigh is an ecommerce shopping platform for local retailers. It allows a local shop owner to setup an ecommerce store front for free. Customers you search, browse and buy thousands of goods, gifts, products and services, each and every one from a local store.

Traffic created MyHigh’s brand and designed and built an interactive, responsive e-commerce platform.

Take a look at the MyHigh website

The Startup Game – Mobile Game Application

The Startup Game is a mobile application, which was created for a TCIO event sponsored by Kraft and Cadbury’s.  Our brief was to design, build and test a compelling mobile-based stock-market game and make this available for intensive use by entrepreneurs over a 24-hour period.  The winners of the game were those whose investment fund was the largest and those whose company had attained the highest value.

We pitched a multitude of ideas to the client, which were eventually whittled down to six key interactive elements. The central feature allows people to submit images of their moustaches or create an instant “virtual tash”.

The application utilises both Facebook and Twitter which helped to spread awareness of the campaign. The site to date has received over 15,000 visits with over 500 people tweeting using the hash tag #tashconverters.

Why not let that inner tash out and head over to TashConverters to see our work!