Ignore This Methodology At Your Demise

There are tons of marketers out there who teach various methods for performing market research and they have some good information to share on some new bit of good advice or a new tool which will give you an edge when finding markets to pursue.

What I am about to show you is as fool proof of a step by step list of marketing research as you will find anywhere. This is a no fluff way to uncover the traffic, sales potential, product positioning and competition analysis you need to have the best chance to succeed possible.

There are essentially four main steps to what I will call my “marketing research commandments“:

• Find High Volume Traffic Keyword Searches
• Target Want Market Keywords that have Commercial Value
• Introduce Traffic Streams to USP products and services
• Target Low Competition keywords which allow a quick ROI

Everyone knows finding high volume traffic keywords is essential to succeeding in online marketing, because without a constant stream of relevant visitors to your web site your business will not earn a return on investment and become a waste of time. This is why I use two tools to initially uncover large market area keywords right out of the gate once I know what area I am interested to investigate.

I use the Google External Keyword Tool and Market Samurai when I am wanting to easily uncover the possible areas of a market to target. I begin with the external keyword tool and then import my findings into Market Samurai just to be sure I don’t miss out on any keywords possible.

You must ask the question: Are people searching in my market niche? You then must answer the question what are they searching for based on the keywords I am finding?”

Then you need to filter these keywords in such a way that the amount of daily searches going on with your overall keyword list is adequate enough to possibly convert enough sales to allow you to have a positive ROI without much tweaking and testing. If you already have an existing product or service as a starting point you will be able to roughly determine the answer to this question. Try to use very conservative estimates with a 1% starting conversion rate on sales expected or less as this is a safe way to think.

It should be obvious to you then that if you get 100 site visitors total per day for your site based on your batch of keywords you will target and being in the number one spot for one or more words which will pull in 100 searches a day that you can survive or profit as a business quickly. This is not an easy thing to guess at all what your site visitors will do once they arrive on your site, but just play it as safe as you can and allow that sales will be extremely low at the beginning. They could in fact be 10 times what you expect, but plan for the worst and you will succeed much more often.

Please watch the following video as I show you my step by step using the Google External Keyword Tool and Market Samurai together to uncover as many niche keywords which could pertain to an existing product or new product you will create based on your research. You will be introducing streams of site traffic to a unique selling proposition so keep this concept in mind when researching initially.

Here is my USP or incentive for you to buy Market Samurai from Logiscape. Anyone who purchases Market Samurai through me may email or post a comment on the blog asking any market research question relating to the tool and how to best use it to improve your business. That’s right ask me anything at all and I will respond with my best information and even help you with your marketing idea within reason.

Market Research Commandments Can Make Sense

Author: Scott Holden - TrafficEraBlog

This is what you should really be doing

As you read in my previous article, there are two ways to effectively promote in the traffic exchanges.  One method involves promoting a particular program/product/service directly and the other method involves promoting indirectly.  Depending on what you are trying to promote, one method might work better than the other, but my obvious bias (as you will see) is towards promoting your programs indirectly.

What exactly do I mean by promoting directly versus indirectly? Well, if you are promoting a program directly, then you are trying to “sell” the benefits of this program to the visitor right there on the spot (just like a TV commercial, etc.).  With indirect promotion, you are trying to catch their attention so that they will give you their email address, which allows you to “sell” to them later on when they aren’t so focused on moving along to the next site.

Regardless of the method you choose, you will need to make your “sales pitch” short and sweet because with traffic exchanges you only have about 5 seconds to load your web page and catch their attention. This is one of the reasons that promoting a referral link directly doesn’t work.  You see, most referral links simply lead back to the main page of the website which is loaded with content and links.  When you only have a few seconds to grab their attention, there is no way that a long web page is going to work - especially since thousands of other people are promoting the exact same thing!

Let’s first look at the easier of the two methods - direct promotion.  Although I prefer the indirect method (and I’ll tell you why in a moment), the truth is that most people are not going to be willing to take the time to set all of that up.  Direct promotion, on the other hand is something that EVERYONE can do fairly easily - and the ONLY way you should be promoting directly is through the use of a “splash page”.   Although it will take you a little more time and effort (versus just throwing your referral link in there), your results will skyrocket!

The concept of using a splash page is nothing new and has been diligently preached by many for a long time.  And yet, the overwhelming majority of people still use the lazy, ineffective method of promoting their referral links directly.  Well, if you want to get great results, then splash pages are the ONLY way to go.

So, what is a splash page? Simply put, it is a very short advertisement that grabs the attention of the viewer and gets them to take action by clicking on a link in the page.  There are a number of elements that go into making a great splash page and I will cover those in my next article, so stay tuned.

Then what do I mean by “stop chasing the money, and start chasing the people”?  Well, this refers to the other method of promoting in traffic exchanges - indirect promotion.  Using this method, you are not focused on trying to sell something directly in your ad, but rather to grab the interest of the visitor so that they will give you their contact information (name and email address).  Anyone who is serious about making a full-time income as an internet marketer needs to be using this method - end of story!

Now, once you have their email address, you can contact them about your program/product/service in a more relaxed environment (rather than a mad surfing session) and therefore you can take a little more time to go over the benefits, etc.  In the case of promoting a complex product or service, this method is really the ONLY way you will gain any success.  And the best part of using this method (which is why I like it so much), is that you now have a list of responsive people that you can contact again in the future.

The big question is “how do I get people to give me their contact information?”  This is a rather large topic on its own, and so it’s something I will go over in my upcoming articles.  For instance, there are several ways that you can go about this, from creating a very simple “squeeze page” (that you can put directly into the traffic exchanges), to creating a splash-squeeze combo which is more involved.  I will cover all of this in detail as we go through it.

Whether you choose to promote directly or indirectly, the same theme rings true for both - you only have a few seconds to accomplish your task, so you need to stand out from the crowd and do it quickly!

Traffic Exchanges CAN make sense

Author:  Tyler Huculak - President/Co-owner Logiscape Technologies Inc.

Don’t stop using them … just use them differently

My last article ended with me telling you that the one thing most people are doing wrong is that they are promoting their referral links directly in the traffic exchanges.  But since most of the people reading this are probably doing exactly that, where does that leave us?  Am I saying that you should stop using traffic exchanges if you are promoting your referral links in them?  ABSOLUTELY NOT!

Let me be perfectly clear; I am not telling people to stop using traffic exchanges; I am telling people to start using traffic exchanges differently. The traffic exchange model is still a very powerful advertising tool (or else I wouldn’t have spent 10 years developing them!), but the trick is knowing how to use them properly.

You see, the driving force for someone to start internet marketing is usually to MAKE MONEY!  But, unfortunately, this mentality is what will doom you to fail in the traffic exchanges.

Don’t get me wrong, making money is why you are here and there’s nothing wrong with that (in fact, I am trying to help you make MORE!).  But when it comes to traffic exchanges, you really need to change the way you do “business”.  If your main focus is to join the “latest and greatest” every few weeks and promote your affiliate links directly, then you are NEVER going to succeed and you are truly wasting your time, energy, and money.

So, where do you go from here? Well, there are two paths you can take when it comes to promoting in the traffic exchanges.  You can promote your favourite programs directly (but NOT using affiliate links!) or you can promote your favourite programs indirectly.  I will go over each method in my upcoming articles, so stay tuned.

For now, I am simply presenting you with the challenge; the challenge to change the way you are using traffic exchanges so that you can get the best possible results from them.  Now that I have presented you with this challenge, you have two options.  You can choose to let it defeat you (ignoring a problem is the same thing as giving in to it), or you can choose to attack the challenge head-on and change the way you are using traffic exchanges.

So, what will it be?  Are you ready to make the necessary changes to improve your success and increase your profits?  GOOD!  Then I will see you in a couple days.

Oops, I almost forgot!  I told you I would share a little piece of history with you, so here goes.

When my brother and I (we are business partners) first started out online (back in 1999), we focused our energy on building an “information-based” membership site.  It was your typical “loaded with ebooks, tutorials, tools, tips, tricks” kind of site and it achieved moderate success.  In reality, we were just starting out and our marketing skills weren’t all that sharp!  Anyways, we got to thinking and figured that we should be able to come up with something really great if we applied ourselves.

Then we thought to ourselves - “how are we going to market our new ‘great thing’? … and where are all the people going to come from?”.  And so we figured we should start to build a list of contacts right away so that we would have a lot of people to “pitch” our new idea/product to (even though we hadn’t developed it yet).  “But how are we going to convince people to join our list?”  We figured the easiest way to get people to join a list is to give them something for free.  So, we built a little program …

This little program was perfect!  It was free to join and offered great value.  It was also geared toward internet marketers which meant that our list would be highly targeted.  It was perfect!  We launched the program in 2001 and very quickly drew a large audience - which means we were getting a nice big targeted list.  And the name of this program?  Hitpulse.

Although it has been 8 years, and it still goes strong today, hitpulse was started as nothing more than a way to get a list.  In fact, there wasn’t even a way to pay for anything on that site when it first launched because we never intended it to be an income generator.  It wasn’t until several months after it launched (after numerous requests from members) that we decided to offer traffic for sale.  Our first 24 hours, we made a little over $600 selling traffic!  Not bad, considering we never intended to make a dime from this program!

And so we got to thinking … What if we took this “traffic exchange” concept and really commercialized it?  Could this be the product we were looking for?  Fast forward to 2009 and our company (Logiscape Technologies Inc.) continues to develop this excellent model of traffic delivery and promotion.  With four extremely successful traffic exchanges under our belt, it’s safe to say that we found what we were looking for.

Traffic Exchanges CAN make sense

Author:  Tyler Huculak - President/Co-owner Logiscape Technologies Inc.

The next article in this series has been posted >> CLICK HERE

Prepare yourself mentally … this could be a bumpy ride!

In my introduction (if you haven’t read it, go back and read it first), I made some rather pointed statements.  You see, I have never been one to sit on the fence and when it comes to helping people, I shoot straight from the hip.  As I said before, my style might ruffle your feathers a little, but at least you’ll know I am always being honest and truthful.  Now, let’s get started!

But, hold on!  I first have to know; are you mentally prepared?  Good, because “the stuff you didn’t want to know” might sting a little.  You see, chances are that you are wasting your time in the traffic exchanges.  OUCH!  I can say this because I have seen hundreds of thousands of members come through our doors over the years and the incredible majority of them aren’t using them properly.

Now that we got that ugly little bit out of the way, we can get right to the part where I help you.  Obviously, nobody likes to be told that they are doing something wrong (hence the part about telling you “stuff you don’t want to hear”), but the truth is that the sooner you can come to grips with the fact you are doing it wrong; the sooner you can get to doing it right.  So, are you ready?

The first major “brain hurdle” that you will need to get over is that it takes TIME to do things properly.  In the fast-paced internet world where everything is “instant”, this might be a hard pill to swallow.  And it’s even harder when you are bombarded with endless promises of great wealth in short periods of time.  The truth is that the only people making huge amounts of money quickly in those programs, are the owners.  For everybody else, it takes a LOT of time to get it right.

I know what you’re thinking … “but I have spent years doing this, so I have definitely spent enough time and yet I am still not successful at it”.  Although you may have spent all this time, the big question is “where did you spend your time?”.  You see, most new internet marketers will join the latest and greatest program every few weeks.  For the average person just starting out, this is a sure way to fail.

Let’s assume you are new to affiliate marketing.  This would be a typical scenario.  You join program “A” and you drive traffic to your affiliate link.  You don’t make millions overnight like they promised (big surprise!), but that’s okay, because another program (”B”) has just launched so you join that one and start sending traffic to your affiliate link.  Your time has now shifted to program “B” and on and on the cycle goes.  Within 6 months you have joined 10 or more programs and haven’t spent enough time to make any of them work.

From the example above, you can see how somebody can spend a huge amount of time and end up with virtually nothing in return.  This will lead to frustration and eventually giving up on everything altogether.

So, what does all this have to do with traffic exchanges?  Well, traffic exchanges are a nice cheap way to get traffic to those affiliate links and so this is often where new internet marketers end up.  And using traffic exchanges to send traffic to an affiliate link is exactly what you DO NOT WANT TO DO!

In my next article, I will start to dive deeper into what a traffic exchange should really be used for.  Plus, I will share a little story with you on how my company (Logiscape) got started about 9 years ago.

Traffic Exchanges CAN make sense

Author:  Tyler Huculak - President/Co-owner Logiscape Technologies Inc.

The next article in this series has been posted >> CLICK HERE

How Does Mind Control Psychology Work?

Since his first Channel 4 television show Derren Brown: Mind Control in 2000, he has reached well known status by many marketing experts. Brown known for his “mind-reading” act says at the start of each of his Trick of the Mind shows that he gets his results by combining a combination of “magic, suggestion, psychology, misdirection and showmanship”. He uses his skills and seems to be able to predict and change people’s thoughts with simple suggestions and manipulate their decisions. He basically reads their small physical signs and body language to determine what a person is thinking.

Derren began his television work with a series of one hour specials during a two year stint which led to the production of a six part series Mind Control. This included new footage of how he is able to perform his apparent mind influence and psychological psyop techniques. As a marketer we can take some real powerful insights into how the human psychology works and how we can use this to influence prospects of our sales marketing online.

Psychological Illusions

Darren was interviewed in New Scientist and said that he learned many of his psychological influencing skills from his training in hypnotherapy before he got involved in learning face to face magic. When asked how he was able to create some of his mental illusions such as: mind reading, hypnotic induction and lie detection, Brown said he was able to rely on subtle clues such as small muscle movements which tell him is someone is lying or withholding information. He admits his participants are selected based on their receptiveness to be hypnotized and also feels the presence of a t.v. camera increases a person’s responsiveness.

NLP

Many authors have stated Derren uses Neuro-linguistic programming (NLP) in his shows which use magical tricks, misdirection, and also setting up audiences to give him the responses he is looking for by using small subliminal cues in his conversations with them. His response to be unfairly using NLP in his performances Brown states, “The truth is I have never mentioned it”.

Brown does have an off stage interest in the system and he talks about it in relation to hypnotism and suggestion. In the book “Tricks of the Mind” he says he attended a course on NLP by Richard Bandler one of the creators of NLP, but he claims the unflexible methods for body language interpretation used by NLP are not as effective as its users say. Brown also says the concept of eye cues as a method have limited use and his language patterns used on subjects are highly similar to the ones used by Richard Bandler and the hypnotist who Bandler learned his skills from, Milton Erickson.

So what can we as internet marketers take from the lessons of Derren Brown? It’s hard to incorporate some of his methods because he is using a physical presence to gain reaction from people, but we can see how receptive and suseptable people are to mind influence overall. This can be applied to our language and sales writings in all forms of online marketing we produce.

Maybe you are like me when I first saw this and thought it was completely staged? I think it is more real than you might believe and that we all have certain triggers which can be ployed upon to get us to react in specific ways and any adcopy writer would agree with that.

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Mind Control Marketing Can Make Sense

Author: Scott Holden - TrafficEraBlog

Why The “Market Triangulation Method” Will Work For You

Most Internet marketers today who are trying to sell physical products, digital products and services on-line are performing marketing research backwards. They begin with a product which is selling and very hot within certain affiliate marketing circles thinking if there are marketers making money already with this product then they will also be able to succeed. This is of course one way of making money and it does work quite often, but it is often much more difficult to sell these commonly hot products than taking a top down approach towards a market and finding what you can offer it.

This is putting the cart before the horse so to speak and while many marketers make a fortune doing just this type of marketing…they are not only leaving valuable integration points of their markets untapped, but missing out on a lot more valuable business models. Would you rather approach a market knowing all the possibilities of monetizing it or would you rather just sell blindly? It is up to you and either approach can work, but remember that the marketer who knows his market better has a much higher percentage of profiting given the same actions and ability.

If you use my Market Triangulation Method you will know where all the traffic, products and ideas exist in a market from multiple angles. The work in building your web business is the hard part, but why start out handicapped to begin with? The marketers who make a killing by simply selling things which are hot without looking at other possibilities need to have some advantage or unique selling proposition in order to succeed because they are swimming with the rest of the fish. You as a marketer can form a whole new marketing proposition and live outside of the competitive box before anyone else catches on to your new approach.

The Market Triangulation Method (has three parts):

• Marketing Idea Brainstorming - Locate a new potential market based on your own interest using the Google SK Tool or use your existing product or service idea then…
• Locate Your Traffic Streams - Use Google Wonder Wheel and the Google External Keyword Tool (AKA - Google Sandbox) in combination to see all possible market areas and keywords within your market then…
• Locate All Potential Products And Services - Find out how much initial potential your market contains by using Amazon, E Bay, Click Bank and Commission Junction as beginning product finders based on the traffic containing keywords from the last step. This also unlocks new keywords based on new products which you might not have used the names of in your traffic research. You can then begin to dig into your market based on multiple competitor sites of all traffic and product keywords as deep as you like until you find a unique approach towards your market.

This is the absolute best three pronged approach to market research I have been able to develop by combining various methods which are not new. When you use these principles in combination with a the general principles I have laid out in previous articles about “Want Marketing” you cannot fail. My next series will show you why in more detail.

Market Research Blueprints With Google Wonder Wheel Can Make Sense

Author: Scott Holden - TrafficEraBlog

I just watched a video about a new Technology or should I say combination of social mashup and communication tools all rolled into one from suggestion of a good programmer friend of mine. To say I am absolutely FLOORED would be an understatement.

Every time I think Apple has topped the technology cherry on the whipped cream along comes Microsoft with their really cool new browser Bing. Then I begin to remember hey Microsoft does have tons of pull still don’t they?…Now I am a Linux Ubuntu operating system user and when I first started using it like all former Windows users I thought:

Well this certainly is a nice clean fast and secure operating system?

But then I grew tired because I have like so many others been spoon fed with the ease of use of Windows and just how handy it really is when it’s not getting the occasional virus. I had grown lethargic with my lack of needing to do much to get programs to run properly. Ubuntu was a new mountain and seemed like I would not ever be able to type some scripts into the console for the occasional need to add or move something….Please see: Totally incompetent non-programming marketer.

Then just when I finally feel after a year that I have been sitting on what is possibly the most advanced OS on the planet and I am just beginning to really see how much it can do…along comes Ole You Know Who. Yes that’s right I’m talking about the big G “lion of the domain” Google.

Bam, Smash, Zap, Zoom…will they never stop to make our jaws drop? Google Wave is the sickest thing I have never seen until today. Combine Social Marketing, Twitter, Mashable Media Content, Email, Instant Messenger all served up on an html 5 platform. What is html5? Ah that’s another conversation for another day.

If you cannot see the value of Google Wave then you definitely aren’t using the Google Internets thing rightly. It’s all unfolding before us now and some of the tools I will be getting into soon will explain why now is the time of the you marketer more than it has ever been since the Internet began.

Enjoy the web playground.

Google Wave and New Social Media Platforms Can Make Sense

Author: Scott Holden TrafficEraBlog

Why You are Probably Missing The Big Picture

Most marketers online mistakenly confuse keyword marketing research with marketing research and no wonder why with all the keyword and marketing tools out today. In fact most internet marketing research until recently has focused on keyword research, and simplistically looked at which keywords have the most potential to be used to sell a product or service. The landscape is quickly changing and it is a good plan now not to just shoot at the first level of low hanging keywords or the long tail combination of some set of keywords without also getting a bird’s eye view on your market’s landscape. Whether you are doing Pay Per Click, SEO or Targeted advertising it has become seriously advantageous to know how keywords fit into your larger market geography.

Discovering the relationship between keywords and important market phrases and the various market segments which are relevant and best chance sellers for your USP is your end goal.  You must have a global or wider lens view your market so you can see alternate vantage points with which to enter your marketplace. This allows you to chart a strategy for all possible and best segments to enter within your market and capture on your website for the best return on your time and monetary investments. If you decide to go after the easy to rank sectors of your market then you can feel good knowing you passed on other areas because of difficulty to enter those areas. If you can see where the easier money might be made in your niche you can also get to it more rapidly rather than going after larger market sectors.

So where to start? When researching your market using all these keyword and marketing tools out there which can drive you mad at their sheer volume what do you need to know? It seems all of them have different functions and features making it so impossible to know if you are missing out on some gem of data you need. Well once you know what to look for you will realize that depending on what type of marketing you are doing there are only so many things you can know before entering. This is a problem for most marketers and they never get going because they feel they just don’t have enough data to enter a market.

The best thing you as a marketer can do is to find basic free tools which give you a large part of what you need to know to enter a market and then supplement that information with one to three paid tools. The very first place to begin is with the Google External Keyword tool and the Google Search based keyword tool. I actually stumbled across their search based keyword tool months ago and found some awesome functions that at the time no one I knew of was talking about. What I realized was that this tool along with another tool called Google Insights would allow me to pick up on new trending long tail keywords. These keywords were growing in popularity and could be used to add relevant articles to my sites.

The Google Search Based Keyword Tool would also allow me to garner valuable information about market themes or areas which were bigger to consider as site topics. Combine these three tools together and you have the ability to gather up relevant semantical areas to your main market topic, discover new niches and long tails within your marketplace, and build a siloed and themed website without the need for paid tools. I will get into some paid tools which make this process even more valuable and easy later, but for now let’s see what these tools can do.

Market Research Versus Keyword Research Can Make Sense
Author: Scott Holden TrafficEraBlog

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

This talk was taken directly from and can be found here… www.ted.com

PR: wait… I: wait… Cached: wait… I: wait… L: wait… LD: wait… I: wait… Rank: wait… Age: wait… I: wait… I: wait… I: wait… wait… wait… Robo: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…

Survey Follow Through And Product Pricing Surveys

How To Setup Your Blog

Being an Internet marketer you must have your own domain name and web hosting. Having a domain name and hosting is affordable to almost everyone so Don’t look for free hosting. As an Internet marketer you are a professional and you need real tools and systems not cheap hosting which won’t allow you to grow.

You will need your own domain and hosting to setup your survey and blog. If you already have a domain and hosting that is fine. If not I recommend our hosting service review and setup at More Than Web Hosting. My site offers the very best hosting offers from the top hosting providers on the net and exclusive discounts. I also offer free site design with the purchase of hosting as well as other types of help in getting your site in shape.

I prefer hosting services which offer “Fantastico Installer”. This is so you can set up a Word Press blog very easily. You can install Word Press very quickly with Fantastico. Look it up on Google by typing in: install word press with fantastico.

Pricing Using Surveys

There is a good way to find out what your market is willing to pay for your product before you even begin to sell it. There is a difference however that needs to be noted once more. What people say they would think something is worth and what they will actually pay are two different things and it often just depends on ad copy and other conversion factors which I will cover in conversion posts.

A good way to find out ball park what people will pay for your product before you put it out to the world is to run a contest using Survey Methods. You set up a give away of a copy of the finished product as you will be in the creation phase while figuring the price out. Instead of asking people how much the product should cost you need to frame the question in a way which makes them think of other people and what they think other people who need it should or would pay.

You will give the survey contestants a real good write up about what all is included in the product including the hours that went into it. You want to flush out the value to the surveyors so they understand what went into making it. You will want to also frame the value of the product in terms of what it would be worth to the solution seeker in the future who wants the product. You want to ask the survey takers if someone had x problem and my product could solve that for them which would bring about x,y, and z benefit what should that person be  willing to pay maximum and minimum for that solution. This then will be after the survey done for creation of the product and once the product is finished.

Then you will ask the surveyors to guess what they think it is worth as you already have set a price and the person closest to the actual price will win a free copy of the product. You will probably be surprised at what people tell you and end up changing what you thought it was worth. This information is perfect for the marketer to have, but it is even more important for the market to have. Letting your prospects know what they and other people have determined the value to be is a powerful tool — especially if the actual asking price is substantially lower.

So you put an entire background on your sales page as a value-building section (right before you reveal the price). When the product is released and the prospects discover the price of the program was only $77 – and has an introductory special price of just $57, they will rush to buy it. This is if you have properly built value and emotional benefits into your ad copy before announcing the price.

I will get into how to present your offer and how to use ad copy (the most powerful conversion tool) in upcoming posts.

Time To Take Action

• Get good web hosting and add your domain name at More Than Web Hosting
• Join Survey Methods and create a survey form
• Edit the survey template and add form code in the template
• Edit the thank you page and add your capture form provided by Get Response
• Setup your word press blog on your domain
• Design your site look and feel or have it done for you with hosting at More Than Web Hosting

If you want to learn as much about creating the absolute best market research survey possible and doubling your websites profits then I cannot recommend anyone or product more strongly than Dr. Glen Livingston’s “ How To Double Your Business”. His course can help you save your business in these rough economic times.

Marketing Research Surveys Can Make Sense

Author: Scott Holden - TrafficEraBlog