According to the latest Canadian Cancer Society statistics, in 2011, an estimated 22,200 Canadians will be diagnosed with colorectal cancer and 8,900 will die of the disease. Overall, colorectal cancer is the second leading cause of death from cancer in men and women combined. In Nova Scotia, an estimated 470 men and 360 women will be diagnosed with colorectal cancer this year.

Beginning at sunrise on March 2, Get Up There participants will spend until sundown (or some part of the day) hiking or snowshoeing up to the top of Wentworth Mountain. After warming up in the hut, they will ski, snowboard, snowshoe or hike back down, an activity tackled in teams in a relay format with each descent considered a lap.

Think you can beat team Trampoline?? Get Up There is a great bonding activity for your office or family and just a great day in the outdoors with your friends. So why not get involved?

Check out the website and watch our video to spark your enthusiasm. http://www.getupthere.ca/

Follow us on Twitter: @GetUpThere_NS
Find us on Facebook: Get Up There

Get involved by getting in touch: janine@trampolinebranding.com or charlotte@trampolinebranding.com

And don’t forget to get screened with pride by using this interactive tool: http://www.getscreenednovascotia.ca/info/home

While Trampoline’s website is quietly undergoing a facelift and our talent roster continues to grow, updated profile pictures were also on the menu.

How to make it easy? Find a blank wall, set up a stool and a tripod, and file everyone through like hoards of school children. How to make the experience more fun? Take it outside and release your team on the streets.

Our move to central Barrington has made the street a primary character at the agency – working lunches, after hours cocktails, brisk walks, window-shopping and lattes have all become a staple of the Tramp diet. With that, we decided to feature Barrington and its many gems in our staff shots – capturing each member where they work, relax, or do their best creative brainstorming.

However, when pursuing Tramps in the wild, a spectacle can sometimes be made. As I trucked my light stand, Nikon camera and umbrella around, onlookers desperately tried to figure out where they had seen that face – in a local movie or TV commercial?? So far, Tramps have been spotted at Oddjects, Foreign Affair, Starbucks, Burrito Jax, DeSerres and perched on a scooter along the bustling sidewalk.

As more shots are scheduled, I have learned that although “candid” pics might seem easy to capture, the art of executing the “not-posed-pose” is a fine line to balance. “Pretend you just saw your friend down the street waving hello!” in my direction. If you haven’t seen us yet, keep watch around the neighbourhood at your favourite local hot spot and stay tuned to trampolinebranding.com as we prepare for a reveal in the new year.

We arrived on set with Egg Films busily unloading their truck, and the star of our production patiently waiting with rollers in her hair. Almost instantly, the stage was set for our beautiful couple who we see getting ready for a special evening. As she buttons his cufflinks and he helps her with her coat, we capture adoring gazes and gentle touches between the two.

The next scene opens outside as snowflakes fill the air. Egg production assistants stood waiting with handfuls of snowy white fluff at the ready. Everything was as scheduled ––until our flawless talent missed the front step and took a tumble down the stairs. Stockings torn, our lovely wife was now heading for the emergency department. Smiling through the pain, bandages were needed to repair the sizable gash on her hand and knee. Just when we thought production would need to be postponed, there she was, back on set –– a passion for her craft pushed her through.

The evening was brought to a close outside of Cut Steakhouse and Urban Grill restaurant on Lower Water Street. Magic was in the air as we watch the couple strolling along, her head on his shoulder. Just when the moment couldn’t be more perfect, he stops, reaches into his pocket, and presents a beautiful diamond ring.

Standing behind the scenes and watching the moment happen, it was apparent how Charm’s passion was shared with everyone on that set –– not to mention passersby who gazed at the beautiful couple kissing on the snowy sidewalk.

Stay tuned for our behind the scenes take and catch the spot on your local station today.

The morning kicked off with an in-depth look at online media usage stats in Canada from comScore Canada, followed by numerous case study style presentations from a variety of leading-edge advertisers and publishers including Casale Media, Google Canada, Mediative, NHL.com, Postmedia Network Inc., Rogers Digital Media, Tribal Fusion, Tribute.ca and Yahoo! Canada.

Overall, the roadshow emphasized the utter power and reach of online video in Canada. Get this, 59% of Canadians are watching videos online and consuming an average of 19 hours of YouTube per person, per month.  Another staggering statistic, is that Facebook users collectively view 150 YEARS of YouTube video daily (no, that’s not a typo).

Another interesting statistic is that, at present, only 2% of the industry’s digital advertising dollars are allocated to online video – but thanks to events such as MIXX, we can learn from the successes of our colleagues and enhance our presence in the ever-evolving digital sphere.

Perhaps the key takeaway from our morning in the MIXX is that digital media is becoming a cornerstone of what we do – the revolution is ongoing and it’s time for Canadian advertisers and publishers to join in the conversation and press play.

It’s the summer time. The bosses are away and we need interns to make us look busy. While you’re here, we may as well get the most out of you.

We know that if you were born after the ‘80s, you are already the leader of your own “social network.” Tell us in 140 characters or less (and make ‘I’ as few of them as possible) how you could wield your social media knowledge to help our clients build their businesses and strengthen their brands.

The work term will start Monday, August 1 and run for at least three months. We’ll pay you what you’re worth – and that will be for us to decide. Get us your digital response no later than Monday, July 25 by tweeting your answer to @trampolinebrand. We’ll take as many good people as we can find.

Sincerely, Trampoline

The Brewery Market was an incredible space. But Trampoline has found a new, larger home on Barrington Street at Blowers—on the second floor of the old Carsand Mosher Building. The fresh energy that comes with change is one of the perks of our new surroundings. Being a part of the Barrington Street Historic District is equally exciting for an agency that values community. Barrington exudes urban vibrancy, and the revitalization that’s currently taking place is bringing new life to Halifax’s downtown core.

How appropriate that an agency with an unusually forward-thinking philosophy on branding has landed in a part of the city that has such a promising future.

Trampoline is fast becoming the region’s expert in integrated, effective, and unexpected communications because of our contemporary approach. We aren’t caught up in pointless distinctions between “advertising” and “social media”, “traditional” and  “digital”. All of these add up to communications. Our 15 communications professionals distinctively weave all these threads together to create and strengthen social communities and generate positive awareness that ultimately leads to stronger brands.

As yet more Halifax businesses and citizens converge on the central lifeline that is Barrington Street, Trampoline too continues to evolve. Because our incomparable clients demand it. Because modern brands depend on it. Because today’s consumers necessitate it.

For years, the second floor was home to Carsand-Mosher’s photo processing center – artistic visions, intimate moments and simple expressions of silliness were all once revealed here. Today, inspiration continues to radiate from the walls where Halifax’s memories were once illuminated. With this move, our goal is to honour the artistic spirit that was originally ignited in this space and continue to evoke emotions with our own creative pursuits.

Just as the art of photography continues to evolve, Trampoline Branding is fluidly moving into a new era. In our continuing quest to be the most sought after marketing firm in Atlantic Canada, we are also embracing a new frontier whilst saluting the path that brought us here.

Watch our new space as we set-up shop, meet the neighbours  and lay out the welcome mat. For more move updates and all things Trampoline, follow us on Twitter or visit our Facebook page.

As the lights go out around the world this Saturday for Earth Hour, let the light from your mobile lead the way.

Earth Hour is an initiative proposed by the World Wildlife Fund to compel both individuals and businesses to turn off their lights for one hour in order to take a stand against climate change. First started in Sydney, Australia in 2007, the campaign is now a globally recognized movement.But, don’t worry about sitting alone in the dark – Earth Hour has gone mobile with an online community waiting to share stories and insights with the lights out. With the help of popular social media tools, the WWF’s tech team will be up bright and early on Saturday morning to post Earth Hour news from around the world. As 8:30 p.m. approaches in Canada, pick up your cellphone and join the party. Followers are encouraged to post photos and comments to the organization’s Facebook page and check out their Flickr stream for inspiring images. For Twitter followers, @WWFCanada can be used for mentions and #EarthHour is the hashtag to use to participate in the conversation.

According to WWF-Earth Hour report, the message of Earth Hour this year is to go beyond the hour, and commit to a more sustainable way of living, everyday and not just for an hour. Trampoline is currently working on numerous green initiatives to freshen up the office such as a comprehensive recycling program, kitchen compost collective, and a paper waste reduction plan. What are you doing to reduce your carbon footprint? Let us know – candlelight dinners included.

We’re thrilled to tell you that the 3rd Annual Get Up There for Colorectal Cancer will be held at Ski Wentworth on March 4 from dawn till dusk. Teams will hike up and ski down the mountain for twelve hours in support of colorectal screening. To do your part, simply follow the link and support one of our hikers and get screened. For more information check out our site at www.getupthere.ca