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	<title>Technology Consumerization</title>
	
	<link>http://consumerization.trendmicro.com</link>
	<description>Securing Your Journey to the Cloud</description>
	<lastBuildDate>Fri, 05 Apr 2013 21:29:48 +0000</lastBuildDate>
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		<title>Apple’s iMessage is good, but DEA access still possible</title>
		<link>http://consumerization.trendmicro.com/apples-imessage-security/</link>
		<comments>http://consumerization.trendmicro.com/apples-imessage-security/#comments</comments>
		<pubDate>Fri, 05 Apr 2013 21:12:04 +0000</pubDate>
		<dc:creator>Eric Skinner</dc:creator>
				<category><![CDATA[Privacy]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[data protection]]></category>
		<category><![CDATA[data security]]></category>
		<category><![CDATA[DEA]]></category>
		<category><![CDATA[encrypted messages]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[iMessage]]></category>
		<category><![CDATA[intelligence note]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[law enforcement]]></category>
		<category><![CDATA[Patriot Act]]></category>
		<category><![CDATA[rouge carrier base stations]]></category>
		<category><![CDATA[Security]]></category>
		<category><![CDATA[U.S. Drug Enforcement Agency]]></category>

		<guid isPermaLink="false">http://consumerization.trendmicro.com/?p=2823</guid>
		<description><![CDATA[There&#8217;s been a little confusion and misinterpretation about CNET&#8217;s article detailing a U.S. Drug Enforcement Agency intelligence note concerning difficulties in intercepting Apple iMessage communications. The DEA didn&#8217;t say that these messages couldn&#8217;t be intercepted by the government. They said they couldn&#8217;t be intercepted using typical wiretap authorizations implemented by wireless carriers. That&#8217;s because iMessage traffic [...]]]></description>
				<content:encoded><![CDATA[<iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fconsumerization.trendmicro.com%2Fapples-imessage-security%2F&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=recommend&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px;height:30px;margin-top:5px;"></iframe><p><a href="http://consumerization.trendmicro.com/apples-imessage-security/imessage/" rel="attachment wp-att-2828"><img class="alignright size-medium wp-image-2828" src="http://consumerization.trendmicro.com/wp-content/uploads/2013/04/iMessage-146x300.jpg" alt="iPhone with iMessage" width="146" height="300" /></a>There&#8217;s been a little confusion and misinterpretation about CNET&#8217;s <a href="http://news.cnet.com/8301-13578_3-57577887-38/apples-imessage-encryption-trips-up-feds-surveillance" target="_blank">article</a> detailing a U.S. Drug Enforcement Agency <a href="http://i.i.com.com/cnwk.1d/i/tim/2013/04/04/deaintelligencenote.png" target="_blank">intelligence note</a> concerning difficulties in intercepting Apple iMessage communications.</p>
<p>The DEA <strong>didn&#8217;t</strong> say that these messages couldn&#8217;t be intercepted by the government. They said they couldn&#8217;t be intercepted using typical <a href="http://en.wikipedia.org/wiki/Communications_Assistance_for_Law_Enforcement_Act" target="_blank">wiretap authorizations</a> implemented by wireless carriers. That&#8217;s because iMessage traffic is encrypted between iOS devices and Apple&#8217;s servers, and possibly end-to-end (I say &#8220;possibly&#8221; because Apple doesn&#8217;t publish its security implementation).</p>
<p>Even if iMessage traffic is encrypted end-to-end, Apple is still involved in the setup of the communications, and is still backing up iOS devices in iCloud, inclusive of historical iMessages.  So if the government wants to see iMessage traffic, it needs to talk to Apple, not the wireless carriers</p>
<p>Researcher Julian Sanchez <a href="http://www.cato.org/blog/untappable-apple-or-dea-disinformation" target="_blank">wonders</a> if this might even be DEA misinformation. I&#8217;m inclined to think the DEA document has simply been widely misinterpreted.</p>
<p>iMessage is definitely better protected than traditional text messages. If your company is concerned about corporate messages that could be intercepted via <a href="https://media.blackhat.com/bh-dc-11/Perez-Pico/BlackHat_DC_2011_Perez-Pico_Mobile_Attacks-wp.pdf" target="_blank">rogue carrier base stations</a> or nation states which control mobile infrastructure, iMessage is a layer of protection above the traditional mobile SMS protocols.</p>
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		</item>
		<item>
		<title>Data Protection Should Follow the Risk</title>
		<link>http://consumerization.trendmicro.com/data-protection-should-follow-the-risk/</link>
		<comments>http://consumerization.trendmicro.com/data-protection-should-follow-the-risk/#comments</comments>
		<pubDate>Tue, 12 Mar 2013 17:42:45 +0000</pubDate>
		<dc:creator>Patrick Wheeler</dc:creator>
				<category><![CDATA[Consumerization]]></category>
		<category><![CDATA[BYOD]]></category>
		<category><![CDATA[cloud services]]></category>
		<category><![CDATA[customer data]]></category>
		<category><![CDATA[customer data security]]></category>
		<category><![CDATA[data privacy]]></category>
		<category><![CDATA[data protection]]></category>
		<category><![CDATA[data security]]></category>
		<category><![CDATA[Dropbox]]></category>
		<category><![CDATA[end user]]></category>
		<category><![CDATA[end user protection]]></category>
		<category><![CDATA[endpoint protection]]></category>
		<category><![CDATA[enterprise data security]]></category>
		<category><![CDATA[Google Docs]]></category>
		<category><![CDATA[IDC Analyst connection]]></category>
		<category><![CDATA[Phil Hochmuth]]></category>

		<guid isPermaLink="false">http://consumerization.trendmicro.com/?p=2811</guid>
		<description><![CDATA[The convergence of consumerization, BYOD, and cloud computing is a phenomenon difficult to describe in a few words. I’ve heard IT managers call it “a perfect storm” — and there’s some truth to that. However, I just found the most accurate, blog-worthy description in a new IDC Analyst Connection. Analyst Phil Hochmuth states, “All these trends [...]]]></description>
				<content:encoded><![CDATA[<iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fconsumerization.trendmicro.com%2Fdata-protection-should-follow-the-risk%2F&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=recommend&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px;height:30px;margin-top:5px;"></iframe><p>The convergence of consumerization, BYOD, and cloud computing is a phenomenon difficult to describe in a few words. I’ve heard IT managers call it “a perfect storm” — and there’s some truth to that. However, I just found the most accurate, blog-worthy description in a new <a href="http://www.trendmicro.com/cloud-content/us/pdfs/wp_idc_data-security-strategy.pdf">IDC Analyst Connection</a>. Analyst Phil Hochmuth states, <strong>“</strong>All these trends might be summed up in a single megatrend:  the introduction of untrusted end-user environments in the enterprise.<strong>”</strong>  It’s spot-on. And in the same sentence, Hochmuth cleverly identifies where we should focus: END USERS! Sensitive company and customer data, financial information, and trade secrets are in the hands of your employees who are using laptops, tablets, and smartphones. And they are using these devices to access, save, and share your company data on Dropbox, Google Docs, and other cloud services.</p>
<p><strong>“</strong>Faced with these trends, organizations are moving security closer to end users and their point of interaction with company data,” says Hochmuth. <strong>“</strong>Data protection technologies should live almost everywhere in the network and on almost every type of IT asset where sensitive data could traverse or be stored.<strong>” </strong></p>
<p>This is exactly why, at Trend Micro, we’ve been talking about “Complete End-User Protection.” To address the risks associated with consumerization, BYOD, and the cloud, <a href="http://www.trendmicro.com/us/enterprise/data-protection/endpoint/index.html">enterprise data security</a> must change. The old device-centric approach has become too cumbersome to manage and leaves security gaps. <strong></strong></p>
<p>Only multilayered data-centric security deployed across mobile devices, endpoints, email, and gateway can protect your data wherever end users access it—on any device, any app, any access point. Sounds complicated?  It doesn’t have to be. Very few organizations actually need the capabilities of large (and expensive) overlay solutions that require separate management. The key to lowering IT costs and effort is to integrate data security within your existing security infrastructure.</p>
<p><strong>Does integrated data security make sense for your organization? Let us know in the comments!</strong></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Additional resources:</p>
<ul>
<li>See how <span style="text-decoration: underline;"><a href="http://www.trendmicro.com/us/enterprise/data-protection/endpoint/index.html">integrated data protection</a></span> works</li>
<li>Read <a href="http://www.trendmicro.com/cloud-content/us/pdfs/wp_idc_data-security-strategy.pdf">IDC Analyst Connection</a></li>
</ul>
<p>&nbsp;</p>
<p><a class="a2a_button_twitter_tweet addtoany_special_service" data-count="none" data-url="http://consumerization.trendmicro.com/data-protection-should-follow-the-risk/" data-text="Data Protection Should Follow the Risk"></a><a class="a2a_button_google_plusone addtoany_special_service" data-annotation="none" data-href="http://consumerization.trendmicro.com/data-protection-should-follow-the-risk/"></a><a class="a2a_button_google_plus_share addtoany_special_service" data-annotation="none" data-href="http://consumerization.trendmicro.com/data-protection-should-follow-the-risk/"></a><a class="a2a_button_facebook" href="http://www.addtoany.com/add_to/facebook?linkurl=http%3A%2F%2Fconsumerization.trendmicro.com%2Fdata-protection-should-follow-the-risk%2F&amp;linkname=Data%20Protection%20Should%20Follow%20the%20Risk" title="Facebook" rel="nofollow" target="_blank"><img src="http://consumerization.trendmicro.com/wp-content/plugins/add-to-any/icons/facebook.png" width="16" height="16" alt="Facebook"/></a><a class="a2a_button_email" href="http://www.addtoany.com/add_to/email?linkurl=http%3A%2F%2Fconsumerization.trendmicro.com%2Fdata-protection-should-follow-the-risk%2F&amp;linkname=Data%20Protection%20Should%20Follow%20the%20Risk" title="Email" rel="nofollow" target="_blank"><img src="http://consumerization.trendmicro.com/wp-content/plugins/add-to-any/icons/email.png" width="16" height="16" alt="Email"/></a><a class="a2a_button_linkedin" href="http://www.addtoany.com/add_to/linkedin?linkurl=http%3A%2F%2Fconsumerization.trendmicro.com%2Fdata-protection-should-follow-the-risk%2F&amp;linkname=Data%20Protection%20Should%20Follow%20the%20Risk" title="LinkedIn" rel="nofollow" target="_blank"><img src="http://consumerization.trendmicro.com/wp-content/plugins/add-to-any/icons/linkedin.png" width="16" height="16" alt="LinkedIn"/></a><a class="a2a_button_reddit" href="http://www.addtoany.com/add_to/reddit?linkurl=http%3A%2F%2Fconsumerization.trendmicro.com%2Fdata-protection-should-follow-the-risk%2F&amp;linkname=Data%20Protection%20Should%20Follow%20the%20Risk" title="Reddit" rel="nofollow" target="_blank"><img src="http://consumerization.trendmicro.com/wp-content/plugins/add-to-any/icons/reddit.png" width="16" height="16" alt="Reddit"/></a><a class="a2a_button_slashdot" href="http://www.addtoany.com/add_to/slashdot?linkurl=http%3A%2F%2Fconsumerization.trendmicro.com%2Fdata-protection-should-follow-the-risk%2F&amp;linkname=Data%20Protection%20Should%20Follow%20the%20Risk" title="Slashdot" rel="nofollow" target="_blank"><img src="http://consumerization.trendmicro.com/wp-content/plugins/add-to-any/icons/slashdot.png" width="16" height="16" alt="Slashdot"/></a><a class="a2a_button_pinterest" href="http://www.addtoany.com/add_to/pinterest?linkurl=http%3A%2F%2Fconsumerization.trendmicro.com%2Fdata-protection-should-follow-the-risk%2F&amp;linkname=Data%20Protection%20Should%20Follow%20the%20Risk" title="Pinterest" rel="nofollow" target="_blank"><img src="http://consumerization.trendmicro.com/wp-content/plugins/add-to-any/icons/pinterest.png" width="16" height="16" alt="Pinterest"/></a><a class="a2a_button_stumbleupon" href="http://www.addtoany.com/add_to/stumbleupon?linkurl=http%3A%2F%2Fconsumerization.trendmicro.com%2Fdata-protection-should-follow-the-risk%2F&amp;linkname=Data%20Protection%20Should%20Follow%20the%20Risk" title="StumbleUpon" rel="nofollow" target="_blank"><img src="http://consumerization.trendmicro.com/wp-content/plugins/add-to-any/icons/stumbleupon.png" width="16" height="16" alt="StumbleUpon"/></a><a class="a2a_button_tumblr" href="http://www.addtoany.com/add_to/tumblr?linkurl=http%3A%2F%2Fconsumerization.trendmicro.com%2Fdata-protection-should-follow-the-risk%2F&amp;linkname=Data%20Protection%20Should%20Follow%20the%20Risk" title="Tumblr" rel="nofollow" target="_blank"><img src="http://consumerization.trendmicro.com/wp-content/plugins/add-to-any/icons/tumblr.png" width="16" height="16" alt="Tumblr"/></a><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fconsumerization.trendmicro.com%2Fdata-protection-should-follow-the-risk%2F&amp;title=Data%20Protection%20Should%20Follow%20the%20Risk" id="wpa2a_8">Share/Bookmark</a></p>]]></content:encoded>
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		<title>Jailbreaking is happening in the millions: don’t turn a blind eye</title>
		<link>http://consumerization.trendmicro.com/jailbreaking-is-happening-in-the-millions-dont-turn-a-blind-eye/</link>
		<comments>http://consumerization.trendmicro.com/jailbreaking-is-happening-in-the-millions-dont-turn-a-blind-eye/#comments</comments>
		<pubDate>Mon, 11 Feb 2013 11:00:56 +0000</pubDate>
		<dc:creator>Cesare Garlati</dc:creator>
				<category><![CDATA[Mobile Security]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[BringYourOwnIT.com]]></category>
		<category><![CDATA[BYOD]]></category>
		<category><![CDATA[Cesare Garlati]]></category>
		<category><![CDATA[Consumerization]]></category>
		<category><![CDATA[cydia]]></category>
		<category><![CDATA[Galaxy]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[jailbreak]]></category>
		<category><![CDATA[jailbreaking]]></category>
		<category><![CDATA[Mobile Device Management]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[RIM]]></category>
		<category><![CDATA[RSA Conference]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Smartphones]]></category>
		<category><![CDATA[Tablets]]></category>
		<category><![CDATA[Trend Micro]]></category>

		<guid isPermaLink="false">http://consumerization.trendmicro.com/?p=2741</guid>
		<description><![CDATA[The jailbreaking of Apple iOS devices has been around as long as the devices themselves, but IT managers are still underestimating the scale of the issue and the security risks it represents for corporate data and networks. The latest jailbreak for iOS 6.1, released on 4 February, was downloaded by a whopping 5 million users [...]]]></description>
				<content:encoded><![CDATA[<iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fconsumerization.trendmicro.com%2Fjailbreaking-is-happening-in-the-millions-dont-turn-a-blind-eye%2F&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=recommend&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px;height:30px;margin-top:5px;"></iframe><h4><a href="http://consumerization.trendmicro.com/jailbreaking-is-happening-in-the-millions-dont-turn-a-blind-eye/j/" rel="attachment wp-att-2754"><img class="alignright size-medium wp-image-2754" title="Jailbreak iOS 6.1 - Geographical distribution" src="http://consumerization.trendmicro.com/wp-content/uploads/2013/02/Jailbreak-6.1-1-300x235.jpg" alt="" width="300" height="235" /></a>The jailbreaking of Apple iOS devices has been around as long as the devices themselves, but IT managers are still underestimating the scale of the issue and the security risks it represents for corporate data and networks.</h4>
<p>The latest jailbreak for iOS 6.1, released on 4 February, was downloaded by a whopping 5 million users in the first 48 hours alone, according to the <a href="http://www.pod2g.org/2013/02/evasi0ncom-statistics.html">website stats</a> posted by Cyril (a.k.a. pod2g),  the developer of the latest hack published on <a title="http://www.evasi0n.com" href="http://www.evasi0n.com">evasi0n.com</a>. During these first two days, the websites served 40 million page views of which a good 50 per cent to 2.5 million unique visitors from the U.S.</p>
<p>This is consistent with the figures I learned from Jay Freeman (a.k.a. Saurik) who I met a few months ago at the JailbreakCon 2012 in San Francisco, 2<sup>nd</sup> edition of the jailbreak community world congress – yes, they do have one. Jay Freeman is the owner of Cydia, the &#8211; perfectly legitimate &#8211; independent app store catering to those who’ve liberated their Apple device. Jay explained to me that, based on his website stats, at any given time 5 to 10 per cent of the overall Apple iOS installed base is jailbroken.</p>
<p>Why should it bother you? Well, it shows <a title="BYOD: A Leap Of Faith For Enterprise Users? " href="http://consumerization.trendmicro.com/byod-a-leap-of-faith-for-enterprise-users/">these devices are vulnerable</a>. That the security measures Apple is so famous for can be broken and bypassed in a matter of days – iOS 6.1 was officially released on 28 January: it took Cyril and friends less than a week to inflict Apple this very latest humiliation.  Even though the jailbreaking community is doing this for non-monetary reasons, you can bet the bad guys (i.e. organized crime and commercial spyware vendors) are plotting ways of exploiting this – in fact they may have even done so already.</p>
<p>In essence, jailbreaking is a classic example of what happens when you push users too far and force them into a corner. They rebel. We have seen the very same pattern in many other consumer electronic segments, from game consoles through digital TV set-top boxes. Apple’s problem is that it wants total control over every aspect of the ecosystem, from printers and peripherals through to which apps users can download. These users love their Apple devices but they are treated like children. With Android, users are treated like adults: they are allowed to download any apps they please from any sources they trust.  The Andorid OS security features a permissions model, admittedly less than perfect, whereby users are asked via a pop-up box if they agree to an app accessing the user’s calendar, phone book and so on. Apple pre-vets all apps beforehand and allows no such pop-ups, which as we will see later on, can backfire in the world of jailbroken devices.</p>
<p>By the way, jailbreaking is not to be confused with unlocking, which is the process by which a mobile device bought on a contract with a particular operator can be altered so that it is usable with other operators’ networks. Jailbreaking, on the other hand, involves the deliberate breaking or bypassing of the iOS device’s security measures. It is as easy as a simple download and it is happening in ever greater numbers today, with a dedicated jailbreaking community working collaboratively on cracking the latest iOS version as soon as it comes out.</p>
<p><a href="http://consumerization.trendmicro.com/jailbreaking-is-happening-in-the-millions-dont-turn-a-blind-eye/j-2/" rel="attachment wp-att-2755"><img class="alignleft size-medium wp-image-2755" title="Jailbreak iOS 6.1 - Downloads" src="http://consumerization.trendmicro.com/wp-content/uploads/2013/02/jailbreak-6.1-2-300x212.jpg" alt="" width="300" height="212" /></a></p>
<p>So, users are reacting to being treated like a child, to being told what apps they can and can’t download, in an extreme way, but what’s the harm? Well, legally, thanks to some exemptions to the Digital Millennium Copyright Act, it is perfectly OK to jailbreak a smartphone – the Android version of jailbreaking is called ‘rooting’ – but to do so on a tablet is illegal. Apple is obviously strongly opposed to users – and to developers &#8211; breaking free of its control in this way and <a title="Apple: Unauthorized modification of iOS can cause instability, security vulnerabilities, shortened battery life, and other issues" href="http://support.apple.com/kb/HT3743">warns </a>of shortened battery life, unreliable data and other bad things happening. The only area it is 100 per cent correct on is the unacceptable <a title="Jailbreaking BYOD Control. Is Apple iOS ready for enterprise primetime? " href="http://consumerization.trendmicro.com/consumerization-byod-jailbreak-apple-control-enterprise-primetime/">security risks</a> that jailbreaking introduces.</p>
<p>Because the Cupertino firm treats its users like children in offering them pre-vetted applications it says are clean and secure, when they decide to break out of that ecosystem and access apps from third party stores, which may be infected with malware, there are no protections and no pop-up permissions boxes. The children have effectively wandered into the jungle, with bad stuff all around and nothing to defend themselves with. Apple is still in denial and doesn’t allow security vendors to develop commercial solutions to mitigate these embarrassingly recurring security issues &#8211; look, for example, at the exploit currently targeting Mac users of the Safari browser included in Apple&#8217;s OS X, vulnerability cataloged as CVE-2013-0634.</p>
<p>This is obviously <a title="BYOD advice for IT managers: is consumer mobile technology as secure as you thought? " href="http://consumerization.trendmicro.com/byod-advice-for-it-managers-is-consumer-mobile-technology-as-secure-as-you-thought/">bad news for an IT manager</a>. Especially in an increasingly consumerized IT world where the <a title="Icebergs, The Nordics, and Other BYOD Considerations " href="http://consumerization.trendmicro.com/icebergs-the-nordics-and-other-byod-considerations/">BYOD trend is a reality</a> for the vast majority of organizations. Jailbroken iOS devices are simply a risk they cannot take in the enterprise &#8211; there are mobile device management tools which will detect any such device trying to access the corporate network and quarantine until it has been dealt with. Consider another scenario, however, of covert jailbreaking done without the user’s knowledge. Device jailbreaking can be done remotely and without the need for a user password, perhaps via one of the many vulnerabilities discovered – and regularly exploited &#8211; in popular cross-platform components like Adobe Reader or Java. In this context it could be the perfect gateway for a cyber criminal to covertly install spy tools or malware onto the device. Such espionage applications are no longer the preserve of James Bond. FinFisher International’s FinSpy Mobile, just to name one targeting Apple iOS, can monitor user location, contact list, phone calls, web history, text messages and even turn on the iPhone’s mic in specific locations to eavesdrop. How do you know your CEO hasn’t had his iPhone hacked in this way? How do you know how many “silent auditors” attended your last Board meeting? In the last few days alone the U.S. Energy Department &#8211; that design and build nuclear weapons, the U.S. Federal Reserve and The Wall Street Journal have all been hacked. What does it make you think your Executives haven’t received the same kind of attention – perhaps via their mobile devices?</p>
<p>Users put so much faith in Apple they think their iOS devices don’t need any additional security software, but it’s a false sense of security, just as it was on the Mac platform which is now being readily exploited by attackers. With between 5-10 per cent of the iOS installed user base accessing jailbreak app store Cydia, this is no longer an underground movement. IT managers need to be aware and they need to <a title="The Consumerization University: Embrace is the right approach for BYOD" href="http://consumerization.trendmicro.com/the-consumerization-university-day-5-embrace-is-the-right-approach-for-byod/">take suitable precautions</a>.</p>
<p>&nbsp;</p>
<p><strong>Do you know how many jailbroken iPhones and iPads have access to  your company&#8217;s email server? Is your IT security infrastructure able to detect and quarantine these jailbroken devices? Is jailbreaking contemplated by your company&#8217;s BYOD policy?<br />
</strong></p>
<p>&nbsp;</p>
<p><em>Jailbreak Top Post:</em> <a title="Jailbreak or Not to Jailbreak, That is the Question" href="http://consumerization.trendmicro.com/to-jailbreak-or-not-to-jailbreak-that-is-the-question/">To Jailbreak or Not to Jailbreak, That is the Question </a></p>
<p><em>More on jailbreaking</em>: <a title="Jailbreaking BYOD Control. Is Apple iOS ready for enterprise primetime?" href="http://consumerization.trendmicro.com/consumerization-byod-jailbreak-apple-control-enterprise-primetime/">Jailbreaking BYOD Control. Is Apple iOS ready for enterprise primetime? </a></p>
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		<title>Icebergs, The Nordics, and Other BYOD Considerations</title>
		<link>http://consumerization.trendmicro.com/icebergs-the-nordics-and-other-byod-considerations/</link>
		<comments>http://consumerization.trendmicro.com/icebergs-the-nordics-and-other-byod-considerations/#comments</comments>
		<pubDate>Mon, 04 Feb 2013 10:00:57 +0000</pubDate>
		<dc:creator>Cesare Garlati</dc:creator>
				<category><![CDATA[Consumerization]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[BYOD]]></category>
		<category><![CDATA[corporate network security]]></category>
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		<category><![CDATA[enterprise IT]]></category>
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		<category><![CDATA[Norway]]></category>
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		<guid isPermaLink="false">http://consumerization.trendmicro.com/?p=2717</guid>
		<description><![CDATA[New data shows that companies are increasingly exposed to security risks due to a variety of consumer-grade technology brought in by the employees. I just returned from a tour in the Nordic countries where I presented to the local press the results of the latest BYOD survey* conducted by YouGov on behalf of Trend Micro. [...]]]></description>
				<content:encoded><![CDATA[<iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fconsumerization.trendmicro.com%2Ficebergs-the-nordics-and-other-byod-considerations%2F&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=recommend&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px;height:30px;margin-top:5px;"></iframe><h3><a href="http://consumerization.trendmicro.com/?attachment_id=2720" rel="attachment wp-att-2720"><img class="wp-image-2720 alignright" title="BYOD Iceberg" src="http://consumerization.trendmicro.com/wp-content/uploads/2013/02/byod-iceberg-1024x919.jpg" alt="" width="400" height="359" /></a><strong>New data shows that companies are increasingly exposed to security risks due to a variety of consumer-grade technology brought in by the employees.</strong></h3>
<p>I just returned from a tour in the Nordic countries where I presented to the local press the results of the latest BYOD survey* conducted by YouGov on behalf of Trend Micro. The data collected from 3,012 interviews across Norway, Sweden, and Denmark highlights many details of this <a title="The Dark Side of BYOD – Privacy, Personal Data Loss and Device Seizure " href="http://consumerization.trendmicro.com/consumerization-byod-privacy-personal-data-loss-and-device-seizure/">controversial IT Trend</a>. Most importantly, the research confirms an undeniable truth: Companies around the world are exposed to increasing security risks due to a variety of consumer-grade technology brought into the enterprise by the employees and inevitably used for work-related activities.</p>
<p>Consumerization and <a title="BYOD, Enterprise Mobility and Beyond – What to expect in 2013 " href="http://consumerization.trendmicro.com/byod-enterprise-mobility-and-beyond-what-to-expect-in-2013/">BYOD </a>have become mainstream in the Nordics. The majority (56%) of the respondents admit using one or more personal devices for work related activities. Laptops are the single most common personal devices that are also used for work (42%) in addition to newer form factors such as smartphones (33%) and tablets (11%).</p>
<p>Consistently, most employers (56%) have <a title="Managing consumer risk in the enterprise – why IT needs to change mindset to better support the business " href="http://consumerization.trendmicro.com/byod-managing-consumer-risk-in-the-enterprise/">embraced consumerization</a> and BYOD and, in fact, allow their employees to use their own personal computer (44%), smartphones (36%), and tablets (15%) for work related activities. However, while many users (66%) seem to follow diligently corporate policies, almost one third (29%) admit to bypassing corporate permissions &#8212; this alone exposes companies to unacceptable security risks. This also confirms that corporate IT is losing control and that BYOD and Consumerization are happening whether companies like it or not.</p>
<p><a title="martphone Security Winners &amp; Losers" href="http://consumerization.trendmicro.com/smartphone-security-winners-losers-sneak-preview/">Security of those personal devices</a> accessing corporate networks and data is definitely a top concern. In fact, a good number of respondents (63%) are aware of the risks and have security software in some of their personal devices. However, despite the exponentially growing number of malware detected on newer mobile platforms – Android in particular – only a tiny fraction of these users have security software installed in their smartphones (16%) and even fewer on their tablets (7%).</p>
<p>Transparency and full disclosure are key for the success of any <a title="BYOD Best Practices – Three pitfalls you can’t afford to ignore " href="http://consumerization.trendmicro.com/byod-best-practices/">corporate BYOD programs</a>. However, only a fraction of the users (8%) have been informed by their employers that their personal files and their privacy may be compromised as a result of connecting their personal devices to corporate networks.</p>
<p>To make the matter worse, the majority of the users (54%) admit sharing – rightly – their personal devices with others. Personal computers are the most likely to be used also by family and friends (40%) followed by smartphones (20%) and tablets (10%). This is a major concern as corporate data may be exposed to 3rd parties who may not be aware of corporate BYOD policies. In addition, remote lock &amp; wipe initiated by the employer may affect 3rd party personal files further exposing the company to liability and litigation.</p>
<p>And the<a title="Riding the Consumerization Wave " href="http://consumerization.trendmicro.com/riding-the-consumerization-wave/"> influx of consumer-grade technology in the enterprise</a> is not limited to mobile devices. While the majority of the users (79%) seem to limit their use of personal devices to accessing corporate email and calendar, a concerning 19% admit to rely on consumer-grade cloud services to store potentially sensitive corporate data. This is often in contrast with corporate policy (21%) and cause for great security concerns.</p>
<p>And for the most conservative IT managers among you, who believe that the corporate-liable device is still the way to go – sometime referred as Choose Your Own Device, here is a final interesting finding: Even when the device is owned by the company, and therefore bound to a traditional Acceptable Use Policy, half of the users (49%) admit using it for personal purposes such as access to social media websites and to download potentially malicious applications and games.</p>
<p>To recap: over and over again, data shows that BYOD is like a huge iceberg on a collision path with the slow-moving corporate IT ship. From a distance, we all see the tip of this iceberg: those personal mobile devices brought in by the employees. However, most IT professionals fail to realize the full destructive potential of its underwater volume: that 90% or so of those personally owned devices that have no security software, that are likely shared with friends and family and that the employees are going to proudly use with or without company’s approval.</p>
<p>P.S. In case you are wondering: the metaphor of the iceberg occurred to me when I first walked out of my hotel in Oslo to meet the press. High temperature that day was -20°C (-4°F)!</p>
<p><strong>Is your business heading towards a BYOD iceberg? How would the employees in your organization respond to the types of questions asked in this survey?</strong></p>
<p><em>* Survey results are available upon request.</em></p>
<p>&nbsp;</p>
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		<title>Bring Your Own Apps – Manage Risk to Reap the Rewards</title>
		<link>http://consumerization.trendmicro.com/bring-your-own-apps-manage-risk-to-reap-the-rewards/</link>
		<comments>http://consumerization.trendmicro.com/bring-your-own-apps-manage-risk-to-reap-the-rewards/#comments</comments>
		<pubDate>Mon, 14 Jan 2013 13:00:17 +0000</pubDate>
		<dc:creator>Erica Benton</dc:creator>
				<category><![CDATA[Consumerization]]></category>
		<category><![CDATA[application security]]></category>
		<category><![CDATA[bring your own applications]]></category>
		<category><![CDATA[bring your own devices]]></category>
		<category><![CDATA[BYOA]]></category>
		<category><![CDATA[BYOD]]></category>
		<category><![CDATA[Consumerisation]]></category>
		<category><![CDATA[Consumerisation of IT]]></category>
		<category><![CDATA[Consumerization of IT]]></category>
		<category><![CDATA[enterprise security]]></category>
		<category><![CDATA[Skype]]></category>
		<category><![CDATA[Technology Trends]]></category>

		<guid isPermaLink="false">http://consumerization.trendmicro.com/?p=2707</guid>
		<description><![CDATA[When we talk about consumerization trends these days we often concentrate on the device, the ‘D’ in BYOD. But enterprise employees have been using consumer-grade applications in the workplace for a lot longer – just think about the popular IM or email clients provided by Yahoo, Google and others for the past 5+ years. Thanks [...]]]></description>
				<content:encoded><![CDATA[<iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fconsumerization.trendmicro.com%2Fbring-your-own-apps-manage-risk-to-reap-the-rewards%2F&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=recommend&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px;height:30px;margin-top:5px;"></iframe><p>When we talk about consumerization trends these days we often concentrate on the device, the ‘D’ in BYOD. But enterprise employees have been using consumer-grade applications in the workplace for a lot longer – just think about the popular IM or email clients provided by Yahoo, Google and others for the past 5+ years. Thanks to the ubiquity of cloud computing and powerful smartphones and tablets this trend of Bring Your Own Apps (BYOA) is really gaining pace, and needs to be understood and managed better by IT.</p>
<p>Popular consumer-grade online apps now exist to serve a huge range of needs including online storage and file sharing (eg Dropbox); blogging (WordPress, Blogger); telephony (Skype); social media and engagement (Twitter, Facebook, Hootsuite); and collaboration (Huddle, Yammer). The problem is that, just as with the BYOD trend, these unsanctioned tools have largely crept into the enterprise in an ad hoc, piecemeal manner. Yes, they’re great time-savers and allow users to work in the way they have become accustomed at home, with intuitive, productivity-enhancing tools, but they also bring extra risk into the organization.</p>
<p>The risks mainly stem from the fact that the majority of these apps were not designed to be used in an enterprise environment, with all its associated security policies and controls. They were built primarily with consumers in mind, which can raise issues of data privacy if sensitive corporate information ends up on the servers of a third party company.</p>
<p>While many web firms have strict auditing and data center security controls of their own, the vetting of such providers is something IT managers ideally need to be involved in from the start. Similarly, there are risks around what happens if a cloud provider goes bust or is bought, or even if a member of staff leaves along with their private web account – what happens to the corporate data then?</p>
<p>IT also faces a potential security tsunami if users are allowed to download whatever applications they wish from online app stores. While official iOS and Window Phone channels offer certain protections, Android’s open ecosystem makes it easy for cyber criminals to upload malware-ridden apps masquerading as legitimate software. The volume of Android malware rose from around 30,000 in Q2 to a whopping 175,000 in September according to the Q3 Threat Report from Trend Micro – proof that IT teams need to carefully manage the downloading of apps onto corporate or BYOD devices.</p>
<p><strong>Some tips</strong><br />
IT teams have to realize that BYOA is happening because users find consumer tools much easier to use and more readily available than their enterprise equivalents. IT therefore needs to harness the obvious benefits of continued use of consumer-grade apps while putting in place the practices and policies to manage them securely.</p>
<p>The following steps should help start the process:<br />
• Draw up clear policies on the use of consumer applications in the workplace and detail the process for reviewing new tools.<br />
• Once agreed upon, communicate the policies to employees. Remind employees of these policies regularly, alongside other ongoing communications on IT policies.<br />
• Audit existing tools in use in the organization, then decide which ones can be kept and managed securely.<br />
• Establish platform owners for each that are responsible for keeping infosecurity teams updated of any changes.<br />
• Suggest logical points of consolidation between teams – i.e.: all social teams on TweetDeck or Hootsuite, not both – or upgrade to an enterprise grade equivalent.<br />
• Consider client security and mobile device management for all BYOD and corporate devices to ensure only safe and pre-approved apps can be downloaded.</p>
<p><strong>Have you run into BYOA in your organization? Which consumer apps turn up most frequently on your teams&#8217; systems?</strong></p>
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		</item>
		<item>
		<title>Consumerization Trends for 2013</title>
		<link>http://consumerization.trendmicro.com/consumerization-trends-for-2013/</link>
		<comments>http://consumerization.trendmicro.com/consumerization-trends-for-2013/#comments</comments>
		<pubDate>Tue, 08 Jan 2013 08:00:35 +0000</pubDate>
		<dc:creator>Cesare Garlati</dc:creator>
				<category><![CDATA[BYOD]]></category>
		<category><![CDATA[Consumerization]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[BringYourOwnIT.com]]></category>
		<category><![CDATA[Cesare Garlati]]></category>
		<category><![CDATA[Galaxy]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Juniper]]></category>
		<category><![CDATA[Mobile Device Management]]></category>
		<category><![CDATA[Mobile Security]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[RIM]]></category>
		<category><![CDATA[RSA Conference]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Smartphones]]></category>
		<category><![CDATA[Tablets]]></category>
		<category><![CDATA[Trend Micro]]></category>

		<guid isPermaLink="false">http://consumerization.trendmicro.com/?p=2696</guid>
		<description><![CDATA[Post based on my conversation with Zoe Sands, Head of Digital Marketing at Juniper Networks. A couple of weeks ago I had the pleasure of meeting with Cesare Garlati, Vice President, Mobile Security at Trend Micro. It was an enlightening and informative meeting; he is a security veteran with vast experience in mobility, his chosen [...]]]></description>
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<h4><em>Post based on my conversation with<a href="http://forums.juniper.net/t5/user/viewprofilepage/user-id/12188"> Zoe Sands</a>, Head of Digital Marketing at Juniper Networks.<br />
</em></h4>
<p>A couple of weeks ago I had the pleasure of meeting with <a href="http://www.linkedin.com/in/cesaregarlati" rel="nofollow" target="_blank">Cesare Garlati, Vice President, Mobile Security at Trend Micro</a>. It was an enlightening and informative meeting; he is a security veteran with vast experience in mobility, his chosen specialism – I learnt a great deal from meeting him. Our conversation started around the Consumerisation of IT, as it is now driving a new level of challenge across the enterprise, and how, rather than thinking of this trend as a mobility issue, it’s being thought of as an innovation – the lead being taken by consumer brands rather than traditional IT vendors. This is an interesting perspective. As IT professionals there is value in being receptive to non-traditional competing factors. Cesare stressed that we have to have the mindset that “consumerisation is not just mobile, it is all encompassing”, and that’s where the topic currently lies with IT. Over the past two years there has been much interest in the ’Bring Your Own Device (BYOD) topic, but it’s important to remember this is only the tip of the iceberg when it comes to the Consumerisation of IT. So, when will we see a more holistic approach taken for consumerisation of IT? After my meeting with Cesare I think 2013 will be the real turning point. Here are some of the predictions we spoke about in during our meeting:</p>
<p>&nbsp;</p>
<ol>
<li>The past two years has seen a big rise in the <strong>adoption of BYOD</strong>. This is not going to go away; there will be more BYOD and more usage within the enterprise. According to the <a href="http://mobile-workforce-project.ipass.com/reports/q4-report-2012" rel="nofollow" target="_blank">iPass Q4 2012 Mobile Workforce Report</a> BYOD is at 46% penetration and expected to reach more than 50% of the workforce in 2013. Organisations need to be prepared for more non-corporate devices accessing their networks.</li>
<li>More organisations will realise that mobile device management (MDM) a traditional approach to securing corporate networks won’t work in the future, it is not a security fix rather than a patch on your network. The new approach will be holistically <strong>managing data</strong> and thus protecting intellectual property and assets.</li>
<li><strong>Corporate liability versus personal privacy</strong> will be discussed extensively during 2013. With more and more cases being taken against organisations because individuals’ and third parties’ data has been exposed. Organisations will need to weigh up the risk of privacy beaches against productivity gained as a result of consumerisation of IT.</li>
<li>The odds dictate that there will be a major security case during 2013 due to consumer mobile technology in the enterprise. Mobile security and mobile malware will become mainstream themes.</li>
<li>IT departments will need to reinvent themselves. Rather than being seen as the traditional gate keepers of the corporate network, a move towards providing <strong>IT consultancy and services </strong>for the business units will be imperative.</li>
</ol>
<p>What do you think of the above Consumerisation of IT trends? Do you agree? Do you see other potential issues arising in 2013? I would love to hear your thoughts on this, so please post your comments below.</p>
</div>
<p>Original Post on J-Net Community: <a href="http://forums.juniper.net/t5/Industry-Solutions-and-Trends/Consumerisation-of-IT-Trends-for-2013/ba-p/172126">http://forums.juniper.net/t5/Industry-Solutions-and-Trends/Consumerisation-of-IT-Trends-for-2013/ba-p/172126</a></p>
<p><a class="a2a_button_twitter_tweet addtoany_special_service" data-count="none" data-url="http://consumerization.trendmicro.com/consumerization-trends-for-2013/" data-text="Consumerization Trends for 2013"></a><a class="a2a_button_google_plusone addtoany_special_service" data-annotation="none" data-href="http://consumerization.trendmicro.com/consumerization-trends-for-2013/"></a><a class="a2a_button_google_plus_share addtoany_special_service" data-annotation="none" data-href="http://consumerization.trendmicro.com/consumerization-trends-for-2013/"></a><a class="a2a_button_facebook" href="http://www.addtoany.com/add_to/facebook?linkurl=http%3A%2F%2Fconsumerization.trendmicro.com%2Fconsumerization-trends-for-2013%2F&amp;linkname=Consumerization%20Trends%20for%202013" title="Facebook" rel="nofollow" target="_blank"><img src="http://consumerization.trendmicro.com/wp-content/plugins/add-to-any/icons/facebook.png" width="16" height="16" alt="Facebook"/></a><a class="a2a_button_email" href="http://www.addtoany.com/add_to/email?linkurl=http%3A%2F%2Fconsumerization.trendmicro.com%2Fconsumerization-trends-for-2013%2F&amp;linkname=Consumerization%20Trends%20for%202013" title="Email" rel="nofollow" target="_blank"><img src="http://consumerization.trendmicro.com/wp-content/plugins/add-to-any/icons/email.png" width="16" height="16" alt="Email"/></a><a class="a2a_button_linkedin" href="http://www.addtoany.com/add_to/linkedin?linkurl=http%3A%2F%2Fconsumerization.trendmicro.com%2Fconsumerization-trends-for-2013%2F&amp;linkname=Consumerization%20Trends%20for%202013" title="LinkedIn" rel="nofollow" target="_blank"><img src="http://consumerization.trendmicro.com/wp-content/plugins/add-to-any/icons/linkedin.png" width="16" height="16" alt="LinkedIn"/></a><a class="a2a_button_reddit" href="http://www.addtoany.com/add_to/reddit?linkurl=http%3A%2F%2Fconsumerization.trendmicro.com%2Fconsumerization-trends-for-2013%2F&amp;linkname=Consumerization%20Trends%20for%202013" title="Reddit" rel="nofollow" target="_blank"><img src="http://consumerization.trendmicro.com/wp-content/plugins/add-to-any/icons/reddit.png" width="16" height="16" alt="Reddit"/></a><a class="a2a_button_slashdot" href="http://www.addtoany.com/add_to/slashdot?linkurl=http%3A%2F%2Fconsumerization.trendmicro.com%2Fconsumerization-trends-for-2013%2F&amp;linkname=Consumerization%20Trends%20for%202013" title="Slashdot" rel="nofollow" target="_blank"><img src="http://consumerization.trendmicro.com/wp-content/plugins/add-to-any/icons/slashdot.png" width="16" height="16" alt="Slashdot"/></a><a class="a2a_button_pinterest" href="http://www.addtoany.com/add_to/pinterest?linkurl=http%3A%2F%2Fconsumerization.trendmicro.com%2Fconsumerization-trends-for-2013%2F&amp;linkname=Consumerization%20Trends%20for%202013" title="Pinterest" rel="nofollow" target="_blank"><img src="http://consumerization.trendmicro.com/wp-content/plugins/add-to-any/icons/pinterest.png" width="16" height="16" alt="Pinterest"/></a><a class="a2a_button_stumbleupon" href="http://www.addtoany.com/add_to/stumbleupon?linkurl=http%3A%2F%2Fconsumerization.trendmicro.com%2Fconsumerization-trends-for-2013%2F&amp;linkname=Consumerization%20Trends%20for%202013" title="StumbleUpon" rel="nofollow" target="_blank"><img src="http://consumerization.trendmicro.com/wp-content/plugins/add-to-any/icons/stumbleupon.png" width="16" height="16" alt="StumbleUpon"/></a><a class="a2a_button_tumblr" href="http://www.addtoany.com/add_to/tumblr?linkurl=http%3A%2F%2Fconsumerization.trendmicro.com%2Fconsumerization-trends-for-2013%2F&amp;linkname=Consumerization%20Trends%20for%202013" title="Tumblr" rel="nofollow" target="_blank"><img src="http://consumerization.trendmicro.com/wp-content/plugins/add-to-any/icons/tumblr.png" width="16" height="16" alt="Tumblr"/></a><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fconsumerization.trendmicro.com%2Fconsumerization-trends-for-2013%2F&amp;title=Consumerization%20Trends%20for%202013" id="wpa2a_24">Share/Bookmark</a></p>]]></content:encoded>
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		<title>BYOD, Enterprise Mobility and Beyond – What to expect in 2013</title>
		<link>http://consumerization.trendmicro.com/byod-enterprise-mobility-and-beyond-what-to-expect-in-2013/</link>
		<comments>http://consumerization.trendmicro.com/byod-enterprise-mobility-and-beyond-what-to-expect-in-2013/#comments</comments>
		<pubDate>Tue, 18 Dec 2012 13:00:32 +0000</pubDate>
		<dc:creator>Cesare Garlati</dc:creator>
				<category><![CDATA[Consumerization]]></category>
		<category><![CDATA[2013 predictions]]></category>
		<category><![CDATA[bring your own device]]></category>
		<category><![CDATA[BYOD]]></category>
		<category><![CDATA[Enterprise Mobility]]></category>
		<category><![CDATA[mobile enterprise]]></category>
		<category><![CDATA[predictions]]></category>
		<category><![CDATA[Raimund Genes]]></category>
		<category><![CDATA[security predictions]]></category>
		<category><![CDATA[TrendLabs]]></category>

		<guid isPermaLink="false">http://consumerization.trendmicro.com/?p=2672</guid>
		<description><![CDATA[Trend Micro CTO Raimund Genes just published his traditional new year predictions for 2013. Quite insightful and mind opening paper, which I invite you to download and add to your reading list for the Holidays. Interestingly enough for Trend Micro &#8211; the company that has made the “Journey to the Cloud” its corporate mantra &#8211; [...]]]></description>
				<content:encoded><![CDATA[<iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fconsumerization.trendmicro.com%2Fbyod-enterprise-mobility-and-beyond-what-to-expect-in-2013%2F&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=recommend&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px;height:30px;margin-top:5px;"></iframe><p><a href="http://consumerization.trendmicro.com/?attachment_id=2677" rel="attachment wp-att-2677"><img class="alignright size-medium wp-image-2677" title="Raimund's 2013 Prediction #1" src="http://consumerization.trendmicro.com/wp-content/uploads/2012/12/Typography_Predictions_1-300x300.jpg" alt="" width="300" height="300" /></a>Trend Micro CTO <a title="Watch Raimund's Video" href="http://ctoinsights.trendmicro.com/2012/12/2013-threat-predictions/">Raimund Genes</a> just published his traditional new year predictions for 2013. Quite insightful and mind opening paper, which I invite you to <a title="Trend Micro Predictions for 2013 and Beyond" href="http://www.trendmicro.com/cloud-content/us/pdfs/security-intelligence/spotlight-articles/sp-trend-micro-predictions-for-2013-and-beyond.pdf%20%20">download</a> and add to your reading list for the Holidays.</p>
<p>Interestingly enough for Trend Micro &#8211; the company that has made the “Journey to the Cloud” its corporate mantra &#8211; Raimund’s top two predictions are not related to the cloud but rather to the inevitable<a title="BYOD: A Leap Of Faith For Enterprise Users? " href="http://consumerization.trendmicro.com/byod-a-leap-of-faith-for-enterprise-users/"> impact of consumer mobile platforms on corporate IT</a> &#8211; a topic particularly relevant to the Consumerization blog and to the Enterprise Mobility professionals among us:</p>
<p style="padding-left: 30px;"><em><strong>#1 The volume of malicious and high-risk Android apps will hit 1 million in 2013.</strong></em></p>
<p style="padding-left: 30px;"><em><strong>#2 Windows 8 offers improved security—but only to consumers.</strong></em></p>
<p>I find quite intriguing that Raimund put mobile at the very top of his list. As my readers know well, I have been preaching for a while that <a title="Adapt, accept and manage: a BYOD mantra for corporate IT " href="http://consumerization.trendmicro.com/a-byod-mantra-for-corporate-it/">corporate IT needs to change mindset</a> with regard to consumer mobile technology to better support the business. Talking regularly about the consumerization of IT can often make one sound like a broken record, but the economic, security, and management challenges it brings up for enterprises are too important to ignore.</p>
<p>The problems boil down to a lack of control, which can be described in two key ways. IT departments of course are built on processes, planning and predictability, but the introduction of technology from the consumer sphere, even when centrally procured by IT teams for use in the enterprise, creates its own problems. Consumer technology is sexy and easy-to-use but it’s certainly not built with security and manageability in mind and will usually fall short of IT’s typical expectations with respect to security and manageability. Products from the likes of Google and Apple, for example, whose respective mobile platforms iOS and Android now account for the lion’s share of the market, are great at serving the needs of consumers but have been extremely slow at embracing enterprise requirements. There is no enterprise sales or support culture with these vendors and there is little or no transparency with product roadmaps, which takes corporate IT managers completely out of their comfort zone.</p>
<p>The second problem with the explosion of these new mobile platforms is that, whether consumer-focused tech or not, applications and devices are being brought into the corporate world via the individual employee rather than being mandated from IT, which is the complete opposite of what normally happens. Most IT departments simply aren’t set up to work in this way, and it will require a fundamental change of thinking to ensure consumerization is handled properly.</p>
<p>Moving into 2013, rather than adopt the classic head-in-the-sand approach of old, CIOs and IT bosses need to embrace consumerization and take a proactive, strategic approach built around flexible policies and the right security and management tools.</p>
<p>Firstly, BYOD policies can’t be created in a vacuum – IT leaders need to sit down with line of business managers in all parts of the organization to figure out what their employees would like to use and how to make that possible. Thus IT is taking the initiative and reaching out in an inclusive, proactive manner.</p>
<p>Secondly, policies must be drawn up to be more flexible and fluid. In a world where everyone in the organization from the CEO down needs to be managed, there can’t be a one-size-fits-all approach to policy making. IT needs to think carefully and map technology and policies to the various user groups.</p>
<p>Finally, they need the right infrastructure technologies to help enable all of this. Of course, this is an area where established enterprise vendors such as Trend Micro can help – to enable the secure management of consumer devices and services so that employees are happy and more productive, risks are managed and the business flourishes.</p>
<p>My prediction for 2013 is that this will be remembered as the year when Enterprise Mobility finally embraces consumer mobile technology for good &#8211; and with it, the many <a title="It’s official: BYOD boosts productivity " href="http://consumerization.trendmicro.com/the-financial-impact-of-consumerization-its-official-byod-boosts-productivity/">business benefits of Consumerization</a>.</p>
<blockquote><p>“Prediction is very difficult, especially about the future.” Niels Bohr Danish physicist (1885 &#8211; 1962)</p></blockquote>
<p>&nbsp;</p>
<p><a title="Security Threats to Business, the Digital Lifestyle, and the Cloud: Trend Micro Predictions for 2013 and Beyond" href="http://www.trendmicro.com/cloud-content/us/pdfs/security-intelligence/spotlight-articles/sp-trend-micro-predictions-for-2013-and-beyond.pdf%20%20"><strong>Security Threats to Business, the Digital Lifestyle, and the Cloud: Trend Micro Predictions for 2013 and Beyond</strong>. </a></p>
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		<title>The Financial Impact of Consumerization – Is your BYOD program in the money?</title>
		<link>http://consumerization.trendmicro.com/the-financial-impact-of-consumerization-is-your-byod-program-in-the-money/</link>
		<comments>http://consumerization.trendmicro.com/the-financial-impact-of-consumerization-is-your-byod-program-in-the-money/#comments</comments>
		<pubDate>Mon, 17 Dec 2012 08:00:32 +0000</pubDate>
		<dc:creator>Cesare Garlati</dc:creator>
				<category><![CDATA[BYOD]]></category>
		<category><![CDATA[Consumerization]]></category>
		<category><![CDATA[Enterprise Mobility]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[BringYourOwnIT.com]]></category>
		<category><![CDATA[Cesare Garlati]]></category>
		<category><![CDATA[Financial Study]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[Galaxy]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Mobile Device Management]]></category>
		<category><![CDATA[Mobile Security]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[RIM]]></category>
		<category><![CDATA[RSA Conference]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Smartphones]]></category>
		<category><![CDATA[Tablets]]></category>
		<category><![CDATA[Trend Micro]]></category>

		<guid isPermaLink="false">http://consumerization.trendmicro.com/?p=2650</guid>
		<description><![CDATA[One of the less understood aspects of Consumerization is its financial impact on the business. Studies* show that an increasing number of organizations allow their employees to use personal devices to connect to corporate networks and data for work related activities – the so called Bring Your Own Device phenomenon. However, a new research** commissioned [...]]]></description>
				<content:encoded><![CDATA[<iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fconsumerization.trendmicro.com%2Fthe-financial-impact-of-consumerization-is-your-byod-program-in-the-money%2F&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=recommend&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px;height:30px;margin-top:5px;"></iframe><p><a href="http://consumerization.trendmicro.com/the-financial-impact-of-consumerization-you-cant-manage-what-you-dont-measure/e/" rel="attachment wp-att-2554"><img class="alignright size-medium wp-image-2554" title="Enterprises Deploy Many Types of BYOD Programs" src="http://consumerization.trendmicro.com/wp-content/uploads/2012/11/1-Enterprises-Deploy-Many-Types-of-BYOD-Programs-300x187.jpg" alt="" width="300" height="187" /></a>One of the less understood aspects of <a title="The Consumerization University: Consumerization is disruptive " href="http://consumerization.trendmicro.com/the-consumerization-university-day-1-consumerization-is-disruptive/">Consumerization </a>is its financial impact on the business. Studies* show that an increasing number of organizations allow their employees to use personal devices to connect to corporate networks and data for work related activities – the so called <a title="BYOD: A Leap Of Faith For Enterprise Users? " href="http://consumerization.trendmicro.com/byod-a-leap-of-faith-for-enterprise-users/">Bring Your Own Device</a> phenomenon. However, a new research** commissioned by Trend Micro reveals that only a few companies measure the actual financial impact of this new IT model and that even fewer have a clear sense of whether Consumerization actually makes good business sense.</p>
<p>To help C-level executives articulate the business case for Consumerization, Trend Micro has partnered with Forrester Research to develop the first industry study on the financial impact of consumer technology in the enterprise. The research was conducted in January 2012 in the U.S. and Europe and includes 200 organizations that offer  formal BYOD programs to their employees. Respondents include CXOs and senior IT managers with an understanding of the impact of the program on their business unit or organization.</p>
<p><a href="http://consumerization.trendmicro.com/the-financial-impact-of-consumerization-you-cant-manage-what-you-dont-measure/k/" rel="attachment wp-att-2555"><img class="alignleft size-medium wp-image-2555" title="Key Factors Driving Firms To Deploy BYOD" src="http://consumerization.trendmicro.com/wp-content/uploads/2012/11/2-Key-Factors-Driving-Firms-To-Deploy-BYOD-300x187.jpg" alt="" width="300" height="187" /></a>According to the study, the key factors driving the majority of the firms to define BYOD programs are increased worker productivity (70%) and providing access to corporate information for employees who are away from the office (63%). Contrary to common misconception, only a minority of companies look at device (40%), voice (20%) and data (23%) costs reduction when considering BYOD.</p>
<p>Most enterprises measure the impact of a wide variety of BYOD related items. However, approximately only half of them measure the specific impact achieved by BYOD separately from other types of business processes. Among the <a title=" The Financial Impact of Consumerization: You can’t manage what you don’t measure" href="http://consumerization.trendmicro.com/the-financial-impact-of-consumerization-you-cant-manage-what-you-dont-measure/">most scrutinized items</a> are bottom line revenues (59%), software license costs (60%), corporate reimbursements for employee devices (53%), voice (58%), data (52%) and device replacement costs (51%).</p>
<p>In terms of overall business impact, respondents point out that BYOD mainly <a title="It’s official: BYOD boosts productivity " href="http://consumerization.trendmicro.com/the-financial-impact-of-consumerization-its-official-byod-boosts-productivity/">benefits </a>worker productivity (66%) and flexible work environment (66%) while negatively affects mobile device management cost (41%), helpdesk support calls (36%) and helpdesk costs (33%).</p>
<p>The actual financial impact of BYOD varies widely across the sample. For the first time however, this study offers an aggregate estimate of the most relevant items quantified in terms of weighted averages***.</p>
<p>Here are some revealing pros and cons:</p>
<ul>
<li>12% increase in worker productivity (n=27)</li>
<li>15% decrease in device replacement costs (n=17)</li>
<li>8% decrease in reimbursement for employee data expenses (n=21)</li>
<li>5% decrease in training and education costs (n=11)</li>
<li>3% increase in bottom line revenues (n=22)</li>
</ul>
<ul>
<li>8% increase in the number of help desk calls (n=20)</li>
<li>7% increase in mobile device management costs (n=17)</li>
<li>3% increase in corporate liable data costs (n=20)</li>
<li>3% increase in server costs (n=15)</li>
<li>2% increase in regulatory compliance expenses (n=14)</li>
</ul>
<p>To answer the key question whether BYOD is in fact saving or costing money to a specific organization, the cost benefit analysis above needs to be applied to the specific business model of the company. Generally speaking, service oriented verticals with higher administrative personnel costs are poised to gain most from BYOD &#8211; due the sizable increase in worker productivity &#8211; while manufacturing and capital intensive verticals may see less of an impact on the bottom line.</p>
<p>Organizations may therefore <a title="Managing consumer risk in the enterprise – why IT needs to change mindset to better support the business " href="http://consumerization.trendmicro.com/byod-managing-consumer-risk-in-the-enterprise/">look at BYOD as an opportunity</a> to gain competitive advantage or as mere cost of doing business. Regardless from any financial consideration however, one thing is certain: Consumerization is real and here to stay. The lack of a strategic approach to Consumerization creates <a title="Mobile security matters " href="http://consumerization.trendmicro.com/the-consumerization-university-day-4-mobile-security-matters/">security risks</a>, financial exposure and a management nightmare for IT. Rather than resist it, organizations should <a title="Embrace Consumerization. Unlock Opportunity. " href="http://consumerization.trendmicro.com/embrace-consumerization-unlock-opportunity/">embrace Consumerization</a> to unlock its business potential. This requires a strategic approach, <a title="BYOD Best Practices – Three pitfalls you can’t afford to ignore " href="http://consumerization.trendmicro.com/byod-best-practices/">flexible policies</a> and appropriate security and management tools.</p>
<p>&nbsp;</p>
<p><strong>PREVIOUS:</strong>  <a title="The hidden costs of Consumerization" href="http://consumerization.trendmicro.com/the-financial-impact-of-consumerization-the-hidden-costs">New independent research uncovers the hidden costs of Consumerization</a></p>
<p>&nbsp;</p>
<p><strong>*</strong> “IT Executive and CEO Survey”, Decisive Analytics for Trend Micro, January 2012</p>
<p><strong>**</strong> “The Value Of Consumerization”, Forrester Research for Trend Micro, March 2012</p>
<p><strong>***</strong> Conservative estimates, range capped at ± 50%, details available upon request</p>
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		<title>Why the world is ready for BYOD, even if your business isn’t</title>
		<link>http://consumerization.trendmicro.com/why-the-world-is-ready-for-byod-even-if-your-business-isnt/</link>
		<comments>http://consumerization.trendmicro.com/why-the-world-is-ready-for-byod-even-if-your-business-isnt/#comments</comments>
		<pubDate>Wed, 12 Dec 2012 15:00:19 +0000</pubDate>
		<dc:creator>Majken Pullin</dc:creator>
				<category><![CDATA[BYOD]]></category>
		<category><![CDATA[Consumerization]]></category>
		<category><![CDATA[bring your own device]]></category>
		<category><![CDATA[Business Technology Trends]]></category>
		<category><![CDATA[Consumerisation]]></category>
		<category><![CDATA[IT Manager]]></category>
		<category><![CDATA[IT Trends]]></category>

		<guid isPermaLink="false">http://consumerization.trendmicro.com/?p=2588</guid>
		<description><![CDATA[It might sound like an obvious thing to say, but in the IT industry it’s easy to get lost in the technology. Unfortunately, fixating too much on the bits, bytes, and specs can often distract IT pros from the job at hand – supporting the business. Something of a stand-off between staff and IT has [...]]]></description>
				<content:encoded><![CDATA[<iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fconsumerization.trendmicro.com%2Fwhy-the-world-is-ready-for-byod-even-if-your-business-isnt%2F&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=recommend&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px;height:30px;margin-top:5px;"></iframe><p>It might sound like an obvious thing to say, but in the IT industry it’s easy to get lost in the technology. Unfortunately, fixating too much on the bits, bytes, and specs can often distract IT pros from the job at hand – supporting the business. Something of a stand-off between staff and IT has developed in many organizations over the past couple of years around BYOD and it really needn’t have. In the end, it’s about employees using the technology they want to perform better at work. What business wouldn’t want this end goal?</p>
<p>Let’s get one thing straight. Most CEOs get it. Nearly three quarters think that BYOD is an employee’s right. What’s more telling is that only 44 per cent of IT execs agree with that perspective. So what’s the deal?</p>
<p>Well, a lot of it comes down to lack of control. Despite the productivity benefits, the potential cost savings and the happier staff mentality that BYOD helps foster, there is an intrinsic unease amongst IT leaders with letting employees use devices not owned, managed, and strictly controlled by the business. Some of these <a href="http://www.trendmicro.com/us/enterprise/challenges/it-consumerization/infographic/index.html">concerns</a> are warranted – there are data security issues and potential support problems lurking around the corner if BYOD is not well managed. But you have to remember that it’s not a question of saying ‘yes’ or ‘no’ anymore. BYOD is happening, so it’s time to get used to that fact and start proactively managing it.</p>
<p>A lot of the reason why many businesses, or rather IT departments, aren’t ready for BYOD comes down to organizational culture. Of course, in smaller businesses where budgets are tighter and IT resources minimal, there’s a greater willingness to ride the wave of BYOD. But in large enterprises in certain industries, such as oil and gas, financial services, or healthcare, there is often a more rigid, inflexible working environment resistant to change.</p>
<p>Some of this may be rooted in the strict regulatory requirements that govern these industries and the fear of harsh penalties, costly clean-up projects, or brand damage that could ensue from a data breach. But it would be wrong to use this as an excuse. Employee devices can be managed centrally, with app control, password protection, and remote wipe installed to keep them secure.</p>
<p>We’re at a crossroads now because IT needs to realize that most employees today see BYOD as a right, and you can be sure that the next generation of new entrants into the workplace will as well. As a Trend Micro employee, I have no idea how to use a BlackBerry. On the other hand, using my iPhone makes things faster and more streamlined because it’s the only smartphone I’ve owned and I know it like the back of my hand. When I’m travelling, I can stay informed of what’s going on back in the office, and I can use the same device to Skype my kids at the end of the day. When I’m at home, I can still log-into conference calls, even if the power is down and we’re being battered by a super storm (would I want to be in that scenario is a different question!).</p>
<p>It’s no surprise that around half of CEOs think BYOD can improve productivity, innovation, and creativity and even give firms a competitive advantage, according to recent <a href="http://www.trendmicro.com/cloud-content/us/pdfs/business/white-papers/wp_decisive-analytics-consumerization-surveys.pdf">Trend Micro research</a> carried out by Decisive Analytics. The challenge is there for IT leaders – BYOD is happening for a reason. Acknowledge and manage the adoption of BYOD for the good of the business and the employees, and everybody wins.</p>
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		<title>2013 Consumerization Trends to Watch</title>
		<link>http://consumerization.trendmicro.com/2013-consumerization-trends-to-watch/</link>
		<comments>http://consumerization.trendmicro.com/2013-consumerization-trends-to-watch/#comments</comments>
		<pubDate>Tue, 11 Dec 2012 23:00:42 +0000</pubDate>
		<dc:creator>Christopher Budd</dc:creator>
				<category><![CDATA[Consumerization]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[BYOD]]></category>
		<category><![CDATA[CTO]]></category>
		<category><![CDATA[predictions]]></category>
		<category><![CDATA[Raimund Genes]]></category>
		<category><![CDATA[Security]]></category>
		<category><![CDATA[security predictions]]></category>
		<category><![CDATA[security watchlist]]></category>

		<guid isPermaLink="false">http://consumerization.trendmicro.com/?p=2643</guid>
		<description><![CDATA[Every year, Raimund Genes, Trend Micro’s Chief Technology Officer (CTO) talks with staff and researchers to develop projections for the coming year. For 2013, Raimund’s predictions indicate that security issues related to the consumerization of IT will be front and center in terms of new developments, both positive and negative. 2012 was a big year [...]]]></description>
				<content:encoded><![CDATA[<iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fconsumerization.trendmicro.com%2F2013-consumerization-trends-to-watch%2F&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=recommend&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px;height:30px;margin-top:5px;"></iframe><p>Every year, Raimund Genes, Trend Micro’s Chief Technology Officer (CTO) talks with staff and researchers to develop projections for the coming year. For 2013, Raimund’s predictions indicate that security issues related to the consumerization of IT will be front and center in terms of new developments, both positive and negative.</p>
<p>2012 was a big year of transition with consumerization topics moving more to the center of the security watchlist, most notably the explosion of Android malware. In Raimund’s view, this movement of consumerization topics will only increase in 2013. In fact, nearly half of his predictions relate to consumerization trends:</p>
<ul>
<li>The volume of malicious and high-risk Android apps will hit 1 million in 2013.</li>
<li>Windows 8 offers improved security—but only to consumers.</li>
<li>As digital technology plays a larger role in our lives, security threats will appear in unexpected places.</li>
<li>Consumers will use multiple computing platforms and devices. Securing these will be complex and difficult.</li>
</ul>
<p>Taken together, these predictions clearly indicate that criminals are seeking to capitalize on the consumerization of IT.  And while there will be improvements, such as Google’s improvements to try and prevent malware and Microsoft’s improvements to Windows 8, users are facing an increasingly complex world in the post-PC era and that the stakes are continuing to increase as devices become more and more integrated into daily life.</p>
<p>These predictions show that security in the consumerization space isn’t a niche topic any more: it’s arguably the biggest and most important topic for the coming year.</p>
<p>You can read the <a href="http://www.trendmicro.com/cloud-content/us/pdfs/security-intelligence/spotlight-articles/sp-trend-micro-predictions-for-2013-and-beyond.pdf">report</a> to get more details and learn about predictions around others areas. You can also get more of Raimund’s thoughts on the coming year on his <a href="http://ctoinsights.trendmicro.com/2012/12/2013-threat-predictions">blog</a>, and in his annual <a href="http://youtu.be/SfMRR0hjmUw">video</a> podcast.</p>
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