trendwatching.com

February 2012 | POINT-KNOW-BUY

31 Jan 2012 01:01:01 GMT

Smartphone-toting consumers are embracing a world in which they can find out about (and potentially buy) anything they see or hear, even if they don't know what it is or can't describe it in words. POINT-KNOW-BUY will reshape consumers' info-expectations, search behavior and purchasing patterns. We check out the drivers, from smartphones to the emerging visual tech ecosystem. With examples from brands like Google, Heinz, Adidas and Amazon...

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New! We've translated our free Trend Briefings into eight other languages:

December 2011 | 12 CRUCIAL CONSUMER TRENDS FOR 2012

6 Dec 2011 01:01:01 GMT

While we certainly live in ‘interesting’ times, there are more opportunities than ever for brave and creative brands and entrepreneurs to deliver on changing consumer needs. Read the 12 must-know consumer trends for 2012, from SCREEN CULTURE to RED CARPET to POINT & KNOW...

Read 12 CRUCIAL CONSUMER TRENDS FOR 2012 »

New! We've translated our free Trend Briefings into eight other languages:

November 2011 | DEALER-CHIC

7 Nov 2011 01:01:01 GMT

Deal hunting has become an integral part of daily life for millions of consumers. We dive into the drivers behind the deal phenomenon, the long-term impact on all B2C brands, and (of course) the latest brand innovations...

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New! We've translated our free Trend Briefings into eight other languages:

October 2011 | (RE)COMMERCE

4 Oct 2011 01:01:01 GMT

For smart consumers, 'trading in' is the new buying. There are more opportunities than ever for consumers to make the most of their possessions; with novel brand buy-backs, exchange schemes, online platforms and mobile marketplaces, all offering convenient resale options...

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New! We've translated our free Trend Briefings into eight other languages:

We're hiring (again): do you know the perfect candidate for any of these jobs?

28 Sep 2011 01:01:01 GMT

We hope you enjoyed our recent Trend Briefing on RETAIL RENAISSANCE. As we continue to expand both our free content and paid services, we’re growing rapidly, and we're now on the look-out for London-based native English speakers (or might as well be ;-) for the below positions. If any of these jobs ‘is you’ or someone you know, please do let us know.

TREND THINKER
Do you have 3+ years of experience as a trend / business thinker, with a truly global perspective? Are you passionate about reading and writing on the future of business and consumerism? More here »

CLIENT SERVICES COORDINATOR
Are you an experienced professional with client service skills, administrative experience, and organizational prowess, looking for an international, demanding working environment? More here »

TREND CONTENT MANAGER
Do you have 3+ years marketing experience, have all the skills of a superstar project manager, and crave responsibility? More here »

INTERNS
Are you at business school (or have you just finished university), are you fascinated with business/marketing/trends, and do you just know trendwatching.com would be perfect for you? More here »

SPOTTERS
Love to do some trend and innovation spotting on the side? Then join Happy Spotting, our global network of hundreds of trend-savvy innovation-hunters. More here »

New: Our 2012 Consumer Trend Report. Can you afford to miss out in these turbulent times?

20 Sep 2011 01:01:01 GMT

Dear RSS subscriber,

2012 is fast approaching, and it's shaping up to be another exceptionally turbulent year. Now, there will be external factors that your industry or company cannot control, so it's more important than ever that you have access to the latest consumer trends, insights and opportunities. After all, launching innovations that deliver on consumers' changing expectations is something you can control and outdo your competition on. So, how to get started?

Our 2012 Trend Report will do most of the work for you (with our early-bird price available until its publication date of 21 November).

Part of our exclusive Premium Service, the report will come your way as a printed version, PDF and PPT. On top of that, you will get access to a searchable Trend Database indexing all our consumer trends (including 5,000+ innovations tagged by trend and industry) and Industry Trend Reports covering 17 B2C sectors.

Don't wait too long, though: leading brands are already clients. From Google to L'OREAL to TBWA Singapore to Li-Ning to Itaú to Air New Zealand to Expedia to Haier to Heineken to Bulgari to Thomson Reuters to Target to CP+B to LG to Kraft Foods to Starhub to CEMEX to MTV to Natura. Not to mention numerous small companies and agencies too.

For a complete overview of everything you'll receive, please visit our Premium site »

And, as we're all running a tight ship, we're keeping things affordable: our early-bird price is currently only USD 1,699 / EUR 1,199 / GBP 1,049 if you order now >>>

September 2011 | RETAIL RENAISSANCE

8 Sep 2011 01:01:01 GMT

Why consumers will enjoy shopping for your products and services in the ‘real world’ more than ever. No matter what consumer-driven industry you’re in, the latest formats, technologies, capabilities, and products delighting retail customers around the world need to be on your radar...

Read RETAIL RENAISSANCE »

New! Read our Trend Briefings in eight other languages:

August 2011 | "2011, SO FAR"

26 Jul 2011 01:01:01 GMT

Instead of ambushing you with yet another Big New Trend this month, we decided to make life (somewhat) easier with executive summaries of all of 2011’s Trend Briefings. From 11 CRUCIAL TRENDS FOR 2011 to RANDOM ACTS OF KINDNESS to THE F-FACTOR, there’s plenty of theory, innovations and opportunities to get you ready for the turbulent second half of the year...

Read "2011, SO FAR" »

Our Trend Briefings now come in Spanish, Korean, German, Portuguese, Chinese, Turkish, Dutch & French!

13 Jul 2011 01:01:01 GMT

We've translated all of 2011's Trend Briefings, from RANDOM ACTS OF KINDNESS to 11 CRUCIAL TRENDS FOR 2011 to THE F-FACTOR, into 8 new languages!

So if English isn't your first language, just click on a flag below to read them in your preferred language.

Know someone else who would appreciate this? Simply forward them this email and then they can enjoy reading our trend content in their language too.

Enjoy!

June 2011 | INNOVATION EXTRAVAGANZA

8 Jun 2011 01:01:01 GMT

Each year around this time, we bring you a Trend Briefing that is a bit more lighthearted than usual, focusing almost exclusively on the endless and exciting innovations that are popping up all over the world. Welcome to INNOVATION EXTRAVANGANZA ;-)

Read INNOVATION EXTRAVAGANZA »

May 2011 | THE F-FACTOR

26 Apr 2011 01:01:01 GMT

That’s F for the Friends, Fans & Followers who influence consumers’ purchasing decisions in ever-more sophisticated ways.

Read THE F-FACTOR »

March 2011 | RANDOM ACTS OF KINDNESS

8 Mar 2011 01:01:01 GMT

For brands, increasingly open communications both with and between consumers (especially online), means that it's never been easier to surprise and delight audiences with R.A.K.: whether sending gifts, responding to publicly expressed moods or just showing that they care...

Read RANDOM ACTS OF KINDNESS »

February 2011 | CITYSUMERS

2 Feb 2011 01:01:01 GMT

As rapid urbanization is one of the biggest macro trends of our time, you can't go wrong innovating for existing and newly minted urbanites around the world. Hey, the future consumption arena is urban: don't be left out...

Read CITYSUMERS »