trendwatching.com

October 2009 | NOWISM

newsletter@trendwatching.com — Tue, 13 Oct 2009 01:01:01 GMT

As the future is uncertain, and the past is, well, the past, instant-gratification seeking consumers are embracing anything that is 'real-time' with more passion than ever before. And despite this trend's seemingly ephemeral character, it is rich in solid, applicable trend examples...

Read NOWISM »

September 2009 | TRANSPARENCY TRIUMPH

newsletter@trendwatching.com — Mon, 31 August 2009 01:01:01 GMT

Think 'transparency' is an established, maturing theme? You ain’t seen nothing yet. Here’s a fresh look at the latest and greatest in the transparency arena, where savvy consumers (as well as on-trend brands) can score triumph after triumph.

Read TRANSPARENCY TRIUMPH »

August 2009 | Catching-up is the new looking ahead

newsletter@trendwatching.com — Wed, 15 July 2009 01:01:01 GMT

Instead of ambushing you with yet another Big New Trend this month, we decided to make life (somewhat) easier for all of us, and send you an overview of the trends we have so far highlighted in 2009. From ECO-TRANSIENT to LESS & LONGING. Please study the theory, scan the many examples, and get ready for a no doubt turbulent remainder of 2009...

Read Catching-up is the new looking ahead »

June 2009 | FOREVERISM

newsletter@trendwatching.com — Fri, 12 June 2009 01:01:01 GMT

Get ready for 'FOREVERISM': consumers increasingly embrace lifestyles, relationships and products that are 'never done'. It’s a fluid ‘trend’, guaranteed to spawn new ideas.

Read FOREVERISM »

May 2009 | INNOVATION JUBILATION

newsletter@trendwatching.com — Mon, 4 May 2009 01:01:01 GMT

There will never be a shortage of smart new ventures, goods and services that deliver on consumers’ wants and needs. Just take a look at the dozens of recent innovations we’ve rounded up, courtesy of our sister-site Springwise. Screw the recession! ;-)

Read INNOVATION JUBILATION »

April 2009 | SELLSUMERS

newsletter@trendwatching.com — Thu, 2 Apr 2009 01:01:01 GMT

Whether it’s selling their insights to corporations, hawking their creative output to fellow consumers, or renting out unused assets, consumers will increasingly become SELLSUMERS, too...

Read SELLSUMERS »

March 2009 | ECO-BOUNTY

newsletter@trendwatching.com — Tue, 3 Mar 2009 01:01:01 GMT

ECO-BOUNTY refers to the numerous emerging opportunities for brands that participate in the epic quest for a sustainable society. Downturn-obsessed brands who lose their eco-focus will find themselves left out when the global economy starts recovering...

Read ECO-BOUNTY »

February 2009 | GENERATION G

newsletter@trendwatching.com — Mon, 19 Jan 2009 01:01:01 GMT

Has there ever been more urgency for corporations to ditch the greed and embrace generosity? After all, giving is the new taking, and sharing is the new giving. Which is why we’ve dedicated our February 2009 Trend Briefing to GENERATION G and many of its sub-trends...

Read GENERATION G »

December 2008 | Half a dozen consumer trends for 2009

newsletter@trendwatching.com — Tue, 2 Dec 2008 01:01:01 GMT

Despite a global downturn, there are still plenty of trends out there that are begging to be applied profitably. In 2009, ensure you make the most of NICHETRIBUTES, LUXYOURY, FEEDBACK 3.0, ECONCIERGE, MAPMANIA and HAPPY ENDING...

Read Half a dozen consumer trends for 2009 »

November 2008 | TOP 15 TREND QUESTIONS

newsletter@trendwatching.com — Thursday, 30 Oct 2008 01:01:01 GMT

Find the answers to 15 pressing trend questions you're facing, from how to spot and apply trends, to where to find the best trend resources, to how to make the most of the current turbulence in markets around the world.

Read TOP 15 TREND QUESTIONS »

October 2008 | PERKONOMICS

newsletter@trendwatching.com — Tuesday, 30 Sep 2008 01:01:01 GMT

A new breed of perks and privileges, added to brands regular offerings, is satisfying consumers ever-growing desire for novel forms of status and/or convenience, across all industries. The benefits for brands are equally promising: from escaping commoditization, to showing empathy in turbulent times. One to have firmly on your radar in the months to come.

Read PERKONOMICS »

September 2008 | OFF=ON

newsletter@trendwatching.com — Monday, 1 Sep 2008 01:01:01 GMT

More and more, the offline world (a.k.a. the real world, meatspace or atom-arena) is adjusting to and mirroring the increasingly dominant online world, from tone of voice to product development to business processes to customer relationships. Get ready to truly cater to an ONLINE OXYGEN generation even if you’re in ancient sectors like automotive and fast moving consumer goods...

Read OFF=ON »

July 2008 | INNOVATION AVALANCHE

newsletter@trendwatching.com — Friday, 27 Jun 2008 01:01:01 GMT

There's more 'innovation' happening than ever before. New brands, new niches, new concepts, new products, new services, and new experiences are flooding an equally fast expanding number of markets. Here are 41 new business ideas begging to be copied...

Read INNOVATION AVALANCHE »

May 2008 | ECO-ICONIC

newsletter@trendwatching.com — Tue, 6 May 2008 01:01:01 GMT

At the heart of ECO-ICONIC is a status shift; many consumers are eager to flaunt their green behavior and possessions because there are now millions of other consumers who are actually impressed by green lifestyles.

Read ECO-ICONIC »

April 2008 | STATUS STORIES

newsletter@trendwatching.com — Wed, 2 Apr 2008 01:01:01 GMT

As more brands (have to) go niche and therefore tell stories that aren't known to the masses, and as experiences take over from physical status symbols, consumers will increasingly have to tell each other stories to achieve a status dividend from their purchases.

Read STATUS STORIES »

March 2008 | FREE LOVE

newsletter@trendwatching.com — Mon, 25 Feb 2008 01:01:01 GMT

FREE LOVE: the ongoing rise in free, valuable stuff that's available to consumers online and offline. From AirAsia tickets to Wikipedia, and from diapers to music. Blame an all out war for consumers' ever-scarcer attention, the post-scarcity dynamics of the online world, the avalanche of free user generated content, and an emerging swapping and recycling culture.

Read FREE LOVE »

February 2008 | THE EXPECTATION ECONOMY

newsletter@trendwatching.com — Mon, 21 Jan 2008 01:01:01 GMT

An economy inhabited by experienced, well-informed consumers, whose expectations are based on years of self-training in hyperconsumption, and on the biblical flood of new-style, readily available information sources, curators and BS filters...

Read THE EXPECTATION ECONOMY »

December 2007 | 8 trends to capitalize from in 2008

newsletter@trendwatching.com — Mon, 27 Nov 2007 01:01:01 GMT

Rest assured there won’t be a shortage of emerging trends in 2008. To get you going, here are eight trends to watch and capitalize on in the new year. You have no excuse not to be in the know!

Read 8 trends to capitalize on in 2008 »

November 2007 | Five major consumer trends you won't find anywhere else

newsletter@trendwatching.com — Mon, 05 Nov 2007 20:30:00 GMT

Time flies when you're having fun! This issue marks our *fifth* anniversary. And since giving is the new taking, this month's briefing highlights no less than five trends that you definitely won't find anywhere else.

GENERATION Z, ECO-FATIGUE, BLANDTASTIC, PETS PASSE and TURQUOISE TRIUMPH -- you can find them here »

September 2007 | TOP 5 TREND WATCHING TIPS

newsletter@trendwatching.com — Mon, 03 Sep 2007 14:00:00 GMT

We felt it was once again time to share some trend watching tips and tricks with you. Find out about the 'why' of trend spotting, the mindset required, the resources you need, the process of embedding trends into your organization, and how to apply them.

Find our top 5 tips for trend watching here »

August 2007 | FOREVER TRENDS

newsletter@trendwatching.com — Wed, 01 Aug 2007 13:00:00 GMT

When it comes to 'easy' inspiration for dreaming up new products and services, some big trends keep on giving. Case in point: the continuing rise in purchasing power enjoyed by baby boomers, the gay community and women. In this briefing, expect plenty of examples from brands having fun with these forever trendy demographics.

Read the briefing here »

June 2007 | (STILL) MADE HERE

newsletter@trendwatching.com — Sun, 01 Jul 2007 13:00:00 GMT

This month, we highlight (STILL) MADE HERE: the power of all products with a sense of place, which are coveted by consumers for a variety of reasons: from environmental concerns to shifting perceptions of what constitutes status.

Read the briefing here »

May 2007 | TRANSPARENCY TYRANNY

newsletter@trendwatching.com — Tue, 01 May 2007 13:00:00 GMT

Yet another big trend for 2007 and beyond: TRANSPARENCY TYRANNY. As promised a few months ago, here's an extensive briefing about an ever-more transparent business world. Don't let our trend moniker fool you: brands that embrace this trend can actually turn it into TRANSPARENCY TRIUMPH. It's up to you. ;-)

Read the briefing here »

April 2007 | CROWD CLOUT

newsletter@trendwatching.com — Sun, 01 Apr 2007 13:00:00 GMT

The power of groups, the clout that crowds can exercise to get wha they want, is nothing new. What is new, however, is the dizzying ease with which likeminded, action-ready consumers can now go online and connect, group and ultimately exert influence if not demand bulk discounts. Call it group power, call it CROWD CLOUT...

Read the briefing here »

February/March 2007 | TRYSUMERS

newsletter@trendwatching.com — Thu, 01 Feb 2007 13:00:00 GMT

In this month's trend briefing, we're highlighting TRYSUMERS: consumers who take a more daring approach to consumption, just because they can. Expect an eclectic mix of trend drivers and examples, from universal quality standards to ubiquitous reviews to navigation devices to avatars.

Read the briefing here »