The post H.I.P. Inc. appeared first on .

The post Elite Clinical Studies appeared first on .

The post Pearls on 7th appeared first on .

The post Small Town Big City Radio appeared first on .

The post Now & Then Retro appeared first on .

Organizations that have been in business for years and years, like the New York Times, have a cool opportunity to turn their Facebook page into a way for Likers to visually scroll through their entire history, as well as notable historical events in the world.

 Look at that Timeline – you can browse their history (and the world’s) all the way back to 1851!

Spotify has taken a similar approach to their Timeline, highlighting important moments in music history, from the birth of Johann Pachelbel to the death of Frank Sinatra to the release of the first MP3. Most stories are accompanied with a Spotify link for you to listen to the artist being talked about in the highlight, making Spotify’s business page something you can truly get lost in for hours. Despite being a young company, Spotify’s Timeline takes you all the way back to year 1000 — yup, 1000 — while keeping you up-to-date on current music news and new releases today. 

Technically, Facebook doesn’t allow you to post events on your business page’s Timeline that are earlier than when your business started. Spotify used this disclaimer to get around the limitation – setting it’s start date all the way back to the year 1000, while explaining in the milestone’s description that they were actually  founded in 2006.

For small business owners, Timeline offers just as much potential. Often, small businesses have an interesting local history of their own, which Timeline allows them to share with their community. Small business owners can consider mixing a few personal milestones in with business-related ones on their page, to increase the connection between themselves and their customers.

Our history doesn’t span back hundreds of years, but we have included a personal touch on Treysyde’s Timeline: Founder and CEO Trevor Weitzel’s modeling debut in our cover photo!

Lastly, the visual emphasis of Timeline is a huge benefit to certain small businesses — like local Phoenix store Bunky Boutique. With larger photos and the ability to highlight specific posts for a full-width image, their Facebook page is a great place for customers to get a taste for what’s in the store right now, and get them drooling over merchandise before they even get there!

Bunky Boutique’s Facebook Timeline is heavy on images, emphasizing what’s in store for her customers and giving her Facebook Likers unique, worthwhile and engaging content.

Have you seen any great examples of new Facebook Timeline’s for business pages? We’d love to see examples of large companies and small, local businesses using it to their advantage — share with us in the comments!

The post Our Favorite Facebook Timeline Business Pages appeared first on .

Local

The most important thing for a small to mid-sized, locally-owned business is to be found among its competitors. The easiest way to make that happen? Adding local onsite SEO to your website, and optimizing your business listings across the web.

We’ve already written about how to claim your Google Places listing, but there are many more online business directories that are as important to keep up-to-date and accurate today as it was to be listed in the phonebook a decade ago. Here are a few other listings you should be sure to claim and monitor:

• Yelp!
• Bing Local
• Yahoo Local

You can claim each of these independently, or you can submit one listing to the Universal Business Listing (UBL.org) and they’ll shoot it out to several online directories for a fee.

Just as important as getting your business listed across the web is to make sure your own website has the right local SEO. Make sure your business’s phone number and address are on every page (as text, not in an image), and make sure your title tags, meta descriptions, headers and content include location-based keywords.

Mobile

2012 could be considered The Year of Mobile for many reasons: half of American adults were expected to have a smartphone by the end of 2011, and those mobile phone users are using them to search and shop locally. According to Google, 1 in 3 mobile searches are local, 61% of searchers call a business and 59% visit a business after searching. What does all this mean? It means optimizing your website for mobile browsers is just about the most important thing you can do to keep up with consumers in 2012.

To fully take advantage of your customers’ shift to mobile, you can’t rely on them simply viewing the desktop version of your website on their phone. For one, it’s likely to load too small, too slow, or too jumbled-up for them to access the important information that mobile searchers are looking for. They want thumb-friendly, easy to read mobile sites that include one-click calls to action, like directions to your business or your phone number to call you. Luckily, a mobile website is much cheaper to develop than a mobile app, and can be easily customized to match your brand. (Tip: Treysyde is offering a special on mobile websites — shoot us an email or call us now to learn more!)

Social

By now you’re well aware that you should have a presence on Facebook, and maybe you’re even on Twitter too. But true to form, the social media landscape has changed and added a few new key players. Visual, image-oriented social networks like Instagram and Pinterest became huge forces in 2011–there are an estimated 15,000 users on Instagram, including President Obama, and Pinterest now drives more referral traffic to other websites than Google +, Reddit, Youtube, LinkedIn and Myspace combined. Now in 2012, brands have started adding Instagram and Pinterest in to their social media marketing tool-kits, along with Facebook and Twitter. Take a look at how big names like Starbucks and Redbull are using Instagram to interact and share with their loyal customer bases.

Smaller, locally-owned businesses should strive to create two things with social media: loyalty and buzz. By letting your current customers know you’re on social networks and interacting with them, you’ll deepen that connection and boost brand loyalty and trust. In turn, those loyal customers might tell their friends — whether in person, in a tweet, or with a check-in on Foursquare — that they like and frequent your business, which creates buzz. Getting your business on the appropriate outlets will increase the ability for existing customers to recommend you and help new customers find you in the first place.

If you’re already on social media, make 2012 the year that you up your social game, whether by sharing better content with your followers or by adding a new outlet that lets you share a new side of your brand. If you aren’t using social media yet, make 2012 the year you log on, learn the ropes, and build a community!

If you’re looking for ways to boost your internet presence this year, or if you’re just getting started and wondering where to begin, make Local, Mobile, and Social your marketing must-haves for 2012. 

The post Local, Mobile, Social: Small Business Marketing Must-Haves for 2012 appeared first on .

Mobile apps (aka applications) have been around for a few years now, and most people are familier with the term and what it means. Less familier, however, is the difference between a mobile website and a mobile app, and even more unclear to many small business owners is which option would really benefit their marketing strategy. Allow us at Treysyde to clarify the difference in simple terms, and give a few examples of which kinds of businesses can really benefit from each.

The Differences: In A Nutshell.

• The biggest, most obvious difference between a mobile app and a mobile website: An app is written software that must be downloaded to your smartphone. A mobile website isn’t a download, you simply visit it in your mobile web browser, just like any other website you might visit on your computer.
• A mobile website is less expensive for business owners to develop and free for users to visit (minus cell phone plan costs, of course). Mobile apps, being more feature-rich, are more expensive to develop and are often sold at a cost to smartphone users.
• A mobile website can be compatible with any brand of smartphone, meaning it has a broader reach. The software for mobile apps has to be developed for a specific market, like Apple, Android, and Blackberry, and can only be reached by those compatible smartphones.
• A mobile website shows up in mobile searches, whether from a phone’s mobile browser or on a search engine app like Google. A mobile app can only be searched for in its compatible app store.

The Benefits: Which Is Better For Businesses

Generally, mobile apps are better for targeting a specific niche. A mobile app is really effective for a company with constantly-updating content and a large following, like a news organization or a social network. They’re also perfect for games or entertainment (Think Angry Birds or Instagram). For businesses, mobile apps can be effective and worthwhile for chain restaurants like Pizza Hut or national retail stores like Macy’s, because their brands are well-recognized by a large audience — in other words, they already have their niche.

Mobile websites are better for targeting a mass market. A mobile website is most effective for local businesses that mobile users would search for, like restaurants, salons, bars, coffee shops, thrift stores, etc, since for a small to mid-size local business, the end-goal of a mobile marketing strategy is to get users inside. Creating an app for ordering chinese take-out or shopping at a local boutique may sound great, but in the end will likely not reach enough mobile users to be effective. Optimizing a mobile website with a few simple, easy-to-access pieces of information and one-click functionality — like their phone number, hours, location and directions — is much more beneficial and reaches that broad audience.

Check out this post and infographic from Mashable about mobile apps vs mobile websites for businesses for a great visual breakdown and helpful statistics.

At Treysyde, we recommend mobile websites over mobile apps for small to mid-sized businesses. Mobile websites are much cheaper and easier to create, they are compatible with any smartphone brand and network, and they can be customized to match your desktop website while still focusing on simple, clickable calls-to-action. For more information about our mobile websites, click here.

Have you been debating a mobile app or mobile website? Which do you think you’ll choose?

The post Mobile Websites Vs. Mobile Apps appeared first on .

Phoenix, AZ-based Treysyde Marketing LLC offers mobile website creation for small to mid-size local businesses in the Valley area, with a limited time special price of $250.

PHOENIX, AZ, January 11, 2012 — Online marketing agency Treysyde Marketing announced today a new service for small to mid-size businesses in the Valley metro area: Mobile websites. Mobile websites created for Treysyde Marketing’s clients will be optimized for mobile browsers across all platforms, allowing mobile users to search for, contact, and get to local Phoenix businesses easily and efficiently.

Mobile websites differ from mobile applications, and are more effective than simply viewing the desktop version of a business’s website on a mobile browser. Mobile websites use a simplified layout optimized for mobile browsers, are thumb-friendly, and include easy-to-access calls to action such as click-to-call or click for directions. Today’s consumer searches instantly, locally, and on-the-go, and mobile websites allow businesses to cater to those needs.

“I am very excited and proud to be able to offer a mobile solution to local businesses around Phoenix. Having a mobile website is one of the most important things smaller, independent businesses can do right now to prominently place themselves where their customers are searching for them,” Founder and CEO Trevor Weitzel said.

Treysyde Marketing recognizes that now is the time to urge clients to optimize their websites for mobile. According to Google, by 2013 more people will use their smartphones than their desktops to get online. Local searching on mobile devices has skyrocketed as well: 95% of mobile users have looked for local information on their phones, and one in three mobile searches are local. For a limited time, Treysyde is offering mobile websites for a flat fee of $250.

For additional information about mobile websites by Treysyde Marketing and the $250 special, contact:

Trevor Weitzel, Founder & CEO
Treysyde Marketing LLC
(480) 359-5356
hello@treysydemarketing.com
http://treysydemarketing.com

About Treysyde Marketing LLC:

Treysyde Marketing LLC is a Phoenix, AZ based company that provides web design and online marketing services to small to mid-sized businesses throughout the Valley. Since 2011, Treysyde Marketing has consistently executed marketing campaigns that deliver a high return-on-investment. Treysyde Marketing LLC is privately owned. For more information please call (480) 359-5356 or visit http://treysydemarketing.com.

The post Treysyde Marketing Announces New Mobile Website Service and Offers $250 Special appeared first on .