Project Description:  This project grew all the way from the logo to a fully functional and finished website. A large undertaking with a tonne of content. Publishing in versions is the best way to go on a site like this. Creating Version Releases of your website is a great idea for a number of reasons and BetterLiving Group have done it right. During the build myRealPage released a new Weblet in their websites for real estate platform called Neighborhood pages. As you can see we made full use of them.

Learn more about building your project in versions. Contact us today

The next time you go about building a website, why not try breaking it down into smaller pieces and publishing it and re-publishing it on specified release dates. Building a website is not like publishing a book. All the chapters don’t have to be there right away. The promise of more to come is enticing. No matter how small your project, there are number of reasons building a website in versions is a heck of a good idea.

1. Publish smaller sooner to start the Google juice flowing and get indexed.
2. Adding and building content later is actually creating on-site activity. Google likes this. Your fans like this.
3. Budget your project; Can’t afford it all right away? Break it down to bite sized chunks.
4. Set it and forget it doesn’t exist on line – you may as well publish in versions.

Publishing a large site in versions requires a couple of things to remember:

Build a following first with a marketing plan. Avoid waiting until the website is complete to advertise it’s completion. Think movie trailer.  Tweeting and creating a Fanpage following is a great idea. CYGY Online Magazine did it this way. They even asked fans to vote on the logo colours prior to the site release.When the site is published it’s done with a fanfare and rides a wave of activity. Don’t forget other forms of advertising that include business cards. Include those basics in the first version budget.

Then let your fans know about the next release and what to expect. But of course, hold something back as an unexpected surprise.

More and more the real estate brokerage’s brand is sinking into the background. Proctor and Gamble or Milton Bradley seem to do it right. They supply just the right amount of name recognition while spectacularly backing and advertising the brand of the individual products first. After all, it’s their *product* that sells, not the Big Daddy brand in the back ground. I certainly can’t tell by watching an agent on Youtube or reading their feed on Twitter what brokerage they are from. Like the big Daddy Brands of old, brokerages should be following suit along with their fee structure. That right there is the key. Let’s get back to that later.

The basic problem is brokerages aren’t selling homes. They are recruiting agents. The only way they can promote themselves is through the agent. Some brokerages have even gone so far as to provide “free” marketing for their agents. (You know who I’m speaking about?). There is nothing free about that. They are simply paying for advertising of themselves at the expense of the agent having no personal brand at all. It seems like a neat and tidy package that some agents just love. Nothing wrong with it just as long as we’re all clear and on the same page.

Back to the key point: Real estate agents get nickel and dimed at every turn. Some fees and insurances are real. Some are because they have to. The brokerage for the most part is a have to.

Here’s the part about turning it on it’s head. Many often suggest that the brokerage had better start providing more or they are going to be left in the dirt. But my thinking is why don’t they simply provide less in exchange for micofees?  This is the model the music business was forced to take. It works very well. You and I, we start an online virtual brokerage that simply provides the must have legal parts and charge fees in relationship to the service it provides. The brand is way in the background like Proctor and Gamble and we let the agent brand and sell the way they want to.

What do you say? Who’s in?

Testimonial: “TribalYell was extremely easy to work with and very patient. They were always prompt in returning my calls or emails as there is a lot of back an forth when trying to build a website. They made the process easy and painless. I would highly recommend them” ~Judy Shih

Project Description: We thoroughly enjoyed ourselves working for Judy. She had a vision and we listened, presented, refined and programmed the approved design. Like many websites, there is more that could be done to this one and we published it at a perfect point for additions. Unlike printed materials we can publish a website before it’s completed. How do your visitors know it’s not completed? We can then add to the website at anytime your budget allows us to move forward to the next version. We can create a version plan for your next website project. Give us a call or drop us an email.

Let me know if you have a TV spot you want blogged about here. Contact us.

Project Description: We had been managing a professional SEO company to work on Andrew Hasman’s old website. Months went by and things were going well when we suddenly hit a wall. The old website platform had certain areas of SEO locked or inaccessible. Our SEO subcontractors could not go any further and suggested moving the website to the myRealPage.com platform where SEO options are not locked and inaccessible. There was also a need to bend the website to meet certain marketing goals and ongoing marketing plans. So a very powerful real estate website platform was needed.

In August of 2011 we began wire-framing a new website for Andrew Hasman. In September we had the Mock-up approved and content written. By October the website was published.

To learn more about our Website Work, Branding Work, Advertising and Marketing Plans, contact us today.

Project Descirption: Create a logo for a new DJ just entering the scene. It had to be playful and identifiable as more that just a kid’s scribbled text. It can never be confused with a kid’s clothing store or adult hobby shop. This logo is one of the few we have done where the finished product is basic black. The logo is really the shape of the font only because it takes on the colour of the marketing piece it is a part of which means there is no final colour. Fun!

Yes, we do more than real estate logos and branding. Learn more or get started today. Contact us!

Project Description: Harpreet Christie, a REALTOR® in Lloydminster Alberta, has been talking to us for some time about creating a more solid identity for herself. At her request we gave her pricing for a logo and new website. She told us she would budget for that and get back to us. About six months later Harpreet gave us the go-ahead to start and here we are with her new logo. At this writing her website is being completed and we are starting to move the branding into other areas such as business cards and social media.

To learn more about our Logo Work, Branding Work, Advertising and Marketing Plans, contact us today.

Keeping your website up-to-date is important for a number of reasons. One is security of your database and information and another is usefulness of the latest plugins and the browsers visitors use.

It’s much easier to stay instep with the updates than get behind. If you haven’t updated your WordPress platform for some time, it’s a good idea to check the comparability of your theme first.

The latest WordPress Version is called Sonny Stitt. The Version is 3.3 and it was released yesterday, December 12, 2011. You can update your WordPress website from the site’s back end. Please don’t forget to back-up your database first.

If you need help updating your WordPress Website, please contact us. We will:

• Back-up your data-base and store it in your folder.
• Perform theme compatibility check and report issues.
• Perform update to the latest version.
• Update all relevant plugins

We’re keeping our ear-to-the-ground for you. You keep on doing what you do best!