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<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title>Trilix</title><link>http://www.trilixgroup.com</link><description>Trilix | Marketing, Advertising, Web Design and Development, Media Relations, Public Relations</description><lastBuildDate>Tue, 14 Feb 2012 00:00:00 -0600</lastBuildDate><language>en-us</language><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/trilix" /><feedburner:info xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" uri="trilix" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><item><title>Our Guide to Endless Love</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/our-guide-to-endless-love/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/our-guide-to-endless-love/</guid><pubDate>Tue, 14 Feb 2012 00:00:00 -0600</pubDate><description><![CDATA[We love art! The art of music is not to be forgotten, especially today. Here are our favorite songs that touch our hearts each Valentine’s Day…Todd Senne (President) – “Summer Lovin’” by Olivia Newton John and John TravoltaRon Maahs...]]></description></item><item><title>Valentine's Day and Positioning</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/valentine-s-day-and-positioning/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/valentine-s-day-and-positioning/</guid><pubDate>Fri, 10 Feb 2012 00:00:00 -0600</pubDate><description><![CDATA[If anyone out there knows Sherri Sheinfeld, tell her I still think about her. Sherri was my first Valentine, and although she moved to the suburbs when we were 12, and the last time I saw her was at my bar mitzvah in 1964, I still have fond memories...]]></description></item><item><title>A Day in the Life of Media Specialist Ashley Danielson</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/a-day-in-the-life-of-media-specialist-ashley-danielson/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/a-day-in-the-life-of-media-specialist-ashley-danielson/</guid><pubDate>Tue, 31 Jan 2012 00:00:00 -0600</pubDate><description><![CDATA[Round two of "A Day in the Life..."8–8:45 a.m. –– Caught up on emails and voicemails. Discussed upcoming client information for the week with Trilix’s media director.  8:45–9:15 a.m. –– Worked with designer on special ad copy for...]]></description></item><item><title>Anticipation Heating Up for Super Bowl Ads</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/anticipation-heating-up-for-superbowl-ads/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/anticipation-heating-up-for-superbowl-ads/</guid><pubDate>Tue, 24 Jan 2012 00:00:00 -0600</pubDate><description><![CDATA[Super Bowl Sunday is fast approaching, and millions of Americans are looking forward to an exciting game, entertaining halftime show, delicious food and maybe a couple of beers. And for many of us, the Super Bowl ads are the most anticipated, and...]]></description></item><item><title>A Day in the Life of a Trilix Senior Project Manager</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/a-day-in-the-life-of-a-trilix-senior-project-manager/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/a-day-in-the-life-of-a-trilix-senior-project-manager/</guid><pubDate>Fri, 20 Jan 2012 00:00:00 -0600</pubDate><description><![CDATA[Ever think you might like to work at an agency? Maybe you’re not a designer, copywriter or web programmer, but you have great client skills, big ideas, can manage budgets and are always (or at least mostly) organized. The account services...]]></description></item><item><title>Three Must-Have Resolutions for 2012</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/three-must-have-resolutions-for-2012/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/three-must-have-resolutions-for-2012/</guid><pubDate>Mon, 09 Jan 2012 00:00:00 -0600</pubDate><description><![CDATA[Now that we’re a week into the New Year, it’s time to take a look at your 2012 goals. We’re not talking fitness, eating better or getting more sleep (although, I think we can all say those are on our list) –– we’re talking business. Here...]]></description></item><item><title>Google+ Grand Tour</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/google-grand-tour/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/google-grand-tour/</guid><pubDate>Tue, 20 Dec 2011 00:00:00 -0600</pubDate><description><![CDATA[Google+ is a topic that’s been buzzing around the water coolers for the last couple months, but has anyone really grabbed the latest social media platform by the horns? Although it doesn’t have 800 million users like Facebook, it has caused much...]]></description></item><item><title>Looking for a Better Work/Life Balance During the Holidays?</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/looking-for-a-better-work-life-balance-during-the-holidays/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/looking-for-a-better-work-life-balance-during-the-holidays/</guid><pubDate>Mon, 19 Dec 2011 00:00:00 -0600</pubDate><description><![CDATA[It’s that time of the year again when everyone has a little hustle in their step. Whether it’s finishing up end-of-the-year reports or running to the store to get more flour for cookies, everyone is busy.Here are a few ideas to help you survive...]]></description></item><item><title>The Power of Social Media</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/the-power-of-social-media/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/the-power-of-social-media/</guid><pubDate>Tue, 13 Dec 2011 00:00:00 -0600</pubDate><description><![CDATA[I like to consider myself an early adopter; someone who jumps on the latest social media platform to test it out for myself. I’ve been a long-time fan of Facebook and Twitter and I can’t wait to see where newcomers like Google+ and Get Glue go....]]></description></item><item><title>Black Friday Strategies for Local Businesses</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/black-friday-strategies-for-local-businesses/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/black-friday-strategies-for-local-businesses/</guid><pubDate>Wed, 23 Nov 2011 00:00:00 -0600</pubDate><description><![CDATA[Thanksgiving is just around the corner. Many Americans will gather with their loved ones to watch the Macy’s parade, feast on turkey and cheer for their favorite football team. After the dinner table is clear, the real work begins. Savvy shoppers...]]></description></item><item><title>Your Guide to a Company Holiday Party</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/your-guide-to-a-company-holiday-party/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/your-guide-to-a-company-holiday-party/</guid><pubDate>Wed, 23 Nov 2011 00:00:00 -0600</pubDate><description><![CDATA[It’s that time of year again and chances are, your company or organization is in the midst of planning some form of holiday get-together. Whether it’s a big night out on the town or a lunch-hour potluck, it’s always great for employees to get...]]></description></item><item><title>Pinterest: A Place to Pin it All</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/pinterest-a-place-to-pin-it-all/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/pinterest-a-place-to-pin-it-all/</guid><pubDate>Fri, 04 Nov 2011 00:00:00 -0500</pubDate><description><![CDATA[Des Moines native Ben Silbermann started a website in March of 2010 and it grew into the latest and greatest social media startup. Haven’t heard of Pinterest yet? Let me introduce you to one of the most addicting sites on the web.Pinterest is a...]]></description></item><item><title>Contracts Expire, Partnerships Evolve</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/contracts-expire-partnerships-evolve/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/contracts-expire-partnerships-evolve/</guid><pubDate>Thu, 27 Oct 2011 00:00:00 -0500</pubDate><description><![CDATA[Are you considering hiring an advertising agency? Before you send out an RFP or start shopping around, determine what kind of relationship you’re pursuing. Do you need a vendor to fulfill orders or a partner to generate new ideas and help guide...]]></description></item><item><title>Does Your Identity Need a Facelift?</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/does-your-identity-need-a-facelift/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/does-your-identity-need-a-facelift/</guid><pubDate>Tue, 25 Oct 2011 00:00:00 -0500</pubDate><description><![CDATA[If we’ve learned anything from our celebrity-obsessed, reality-TV-addicted and perpetually young culture, it’s that maintaining your image is critical to remaining relevant. A fresh look can be just what a company needs to attract a new audience...]]></description></item><item><title>The Times They Are A Changing</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/the-times-they-are-a-changing/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/the-times-they-are-a-changing/</guid><pubDate>Tue, 18 Oct 2011 00:00:00 -0500</pubDate><description><![CDATA[The Launch of Facebook Timeline It’s coming (cue the ominous music) another change to Facebook. You may have already heard the rumblings, but Facebook will be launching Facebook Timeline. Creator Mark Zuckerberg says that it will solve a universal...]]></description></item><item><title>Fall: A Time for Leaves, Scarves and New TV</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/fall-a-time-for-leaves-scarves-and-new-tv/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/fall-a-time-for-leaves-scarves-and-new-tv/</guid><pubDate>Fri, 30 Sep 2011 00:00:00 -0500</pubDate><description><![CDATA[It’s that time of year again; time to put away the swim suits, sunscreen and lemonade and break out blankets, crockpots and the good ole’ remote control. Don’t fret! The fall isn’t so bad. We get to enjoy beautiful foliage, crisp air, and of...]]></description></item><item><title>Interacting with the Interactive Team</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/interacting-with-the-interactive-team/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/interacting-with-the-interactive-team/</guid><pubDate>Tue, 27 Sep 2011 00:00:00 -0500</pubDate><description><![CDATA[They speak in code, literally. They build and design award-winning websites for Trilix clients and they know the ins and outs of the interwebs like the backs of their hands. They are the Interactive Team. We sat down with them to learn how clients...]]></description></item><item><title>Do What You Love, Love What You Do</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/do-what-you-love-love-what-you-do/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/do-what-you-love-love-what-you-do/</guid><pubDate>Wed, 07 Sep 2011 00:00:00 -0500</pubDate><description><![CDATA[I love stories – any kind – whether they’re found in the pages of a book or newspaper, flickering from a movie screen or being told aloud. It doesn’t matter if I have heard them a thousand times; stories have the ability to fill me with a...]]></description></item><item><title>Keeping Your Brand's Message Consistent</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/keeping-your-brand-s-message-consistent/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/keeping-your-brand-s-message-consistent/</guid><pubDate>Tue, 30 Aug 2011 00:00:00 -0500</pubDate><description><![CDATA[In today’s world, where conversations are shared across multiple platforms at the click of a button, you can spread your brand’s marketing message to your target audiences easier than ever before. Whether you use traditional outlets or embrace...]]></description></item><item><title>Recent Grad's First Day on the Job</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/recent-grad-s-first-day-on-the-job/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/recent-grad-s-first-day-on-the-job/</guid><pubDate>Thu, 18 Aug 2011 00:00:00 -0500</pubDate><description><![CDATA[Congratulations, communications students! You graduated college after those late nights of studying, papers and research. You got ample experience interning and attending PR, marketing and advertising conferences. Now what? It’s time to apply for...]]></description></item><item><title>100 Years of the Butter Cow</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/100-years-of-the-butter-cow/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/100-years-of-the-butter-cow/</guid><pubDate>Sat, 13 Aug 2011 00:00:00 -0500</pubDate><description><![CDATA[The end of summer is always bittersweet. Yes, we say goodbye to the scorching heat and oppressive humidity – which has been in abundance this season – but we also say goodbye to the long, sunny days, trips to the lake and running through the...]]></description></item><item><title>Going Beyond Points to Measure Media Effectiveness</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/going-beyond-points-to-measure-media-effectiveness/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/going-beyond-points-to-measure-media-effectiveness/</guid><pubDate>Sat, 30 Jul 2011 00:00:00 -0500</pubDate><description><![CDATA[If advertising was a true science, it would be easy to evaluate the effectiveness of a media campaign by measuring points and metrics like impressions, click-throughs, reach and frequency. However, advertising is part art as well, and “soft”...]]></description></item><item><title>Who is Your Company Talking to?</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/who-is-your-company-talking-to/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/who-is-your-company-talking-to/</guid><pubDate>Fri, 22 Jul 2011 00:00:00 -0500</pubDate><description><![CDATA[For the past few years, advancements in social media have taken the marketing world by storm. Who’s reading my blog? Who’s reading my Facebook posts? Should I even be on Twitter? Why check into places? What’s Google+?To answer your questions,...]]></description></item><item><title>The Art of Proofreading</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/the-art-of-proofreading/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/the-art-of-proofreading/</guid><pubDate>Thu, 07 Jul 2011 00:00:00 -0500</pubDate><description><![CDATA[In our day-to-day life at Trilix, we all do some form of writing or designing. Today, Trilix sat down with production manager (also known as proofreading extraordinaire), Leng Vong, to gather some of her editing knowledge.Trilix: What is your...]]></description></item><item><title>Designing a User-Friendly Website</title><link>http://www.trilixgroup.com/the-agency/against-the-grain/designing-a-user-friendly-website/</link><guid>http://www.trilixgroup.com/the-agency/against-the-grain/designing-a-user-friendly-website/</guid><pubDate>Thu, 30 Jun 2011 00:00:00 -0500</pubDate><description><![CDATA[Companies frequently come to Trilix seeking an updated website and better content management system. A professional website should have a consistent look, be organized for easy navigation, contain professionally written content, and key functions...]]></description></item></channel></rss>

