A new version of our software was released on the 18^th.  This release contains both fixes and enhancements.  Here’s what’s been updated in this release…

Fixed: State selection during contest registration – The tool for members to select their state when filling out the registration form in a contest listed the home state at the top of the list instead of in alphabetical order, which created confusion for some users.  This has been modified so that all states list in alphabetical order.

Fixed: RSS feed info page – The reference page for members to add an RSS feed to their web page was displaying the options for the ‘get points’ RSS feed twice and not displaying the options for the ‘use points’ RSS feed.  This has been corrected.

Fixed: Contest cancel – the contest cancel feature had an email notification issue that has been identified and fixed.

Fixed: Slots – A bug was causing the slot machine, under rare, intermittent conditions, to award points to the player without the player hitting a winning combination.  This has been resolved.

Fixed: Analytics on custom contests – 3^rd party analytics tags such as Google were not being included on the custom contest pages.  This has been fixed.

Fixed: Get More Info automated reporting – When viewing a Get More Info report generated by the automated reporting tool and trying to download the prospect list you would get an error that no data was found.  This has been fixed.

Fixed: Bonus code results report – The results report for bonus codes in the admin reported the number of members who redeemed a code card without taking into account the date range setting on the screen.  This has been corrected.

About our Software Releases

We are constantly hard at work to provide you with the best software in the industry.  Our software releases are divided into two categories – very short small releases that mainly address software fixes but also include small enhancements, and longer bigger releases that include at least one significant upgrade to the platform or new service offering.  Shorter releases will be labeled Minor Release and bigger releases will be labeled Major Release.  If you have questions on any item in a release, please contact us at help@tritonloyalty.com.

Want to attach a sponsor or customize one or more of these games? Send an email to help@tritonloyalty.com.

SPECIAL NOTE: We are not offering the Pro Football Pigskin Picks prediction game this year. However, if you’re interested in including a Pro Football game on your program, we recommend licensing either the Fantasy Football or Pro Football games from Dell Sports.  You can run either of these game as a stand-alone, outside of your StickyFish program. However, our technical team is working with Dell to integrate the games with StickyFish.  Testing on this integration should be complete after the first week of August.  This integration will enable a single point of registration (your club) for the game, as well as the crediting of points for successful picks.  For more information, please contact Terry Dell at terry@dellsports.com or (704)-896-2210

Game: Emmy Awards
Event Date	August 29, 2010
Promotion Duration	August 20 – August 29
Commitment Deadline: August 20, 2010
Game Description Let members get involved in this night of stars by guessing who will win Emmy’s in a variety of categories.
Game: MTV Video Music Awards
Event Date	September 12, 2010
Promotion Duration	September 3 – September 12
Commitment Deadline: September 3, 2010
Game Description Give members a chance to guess which celebrities will take home a moon man statue.
Game: MLB World Series
Event Date	October 5 – October 12, 2010
Promotion Duration	September 28 – October 12
Commitment Deadline: September 28, 2010
Game Description Let members take a swing at guessing which team will be victorious in this year’s World Series.

Featured: Diddy Beats headphones.  These are in-ear high performance headphones, endorsed and branded by Diddy.  An additional 10 runner-up winners will receive a copy of the CD.

Dates:  Now through 8/27/2010

Affiliates: All CHR and Rhythmic radio stations and all non-radio sites participating in Triton Loyalty Prize Closets.

Prize Offered: Win a pair of Diddy Beats headphones and a copy of Diddy’s new upcoming album “Last Train to Paris on CD

Entry Details: Members can enter the contest once per day without points, and are invited to  improve their chances by purchasing more entries with points.  Each additional entry is 1,850 points.

TThe campaign is active now.  If you are not included but would like this on your site, please let us know and we will add you.  Just email help@tritonloyalty.com.

You will find this custom contest in the “spend points” section inside your loyalty program.

Featured: Darryl Worley

Dates:  Now through 8/27/2010

Affiliates: All Country radio stations and all non-radio sites participating in Triton Loyalty Prize Closets.  Also available to news/talk stations, as Worley and his new song “Keep The Change” is prominently featured on many talk radio shows recently, notably The Sean Hannity Show and Fox News.

Prize Offered: Enter to win a PERSONALIZED autographed acoustic guitar, signed by Worley, a “Keep The Change” T-shirt, a pair of Wrangler jeans, a personalized autographed poster and a copy of the new Worley CD “Sounds Like LIfe”.

Entry Details: Members can enter the contest once each day without points, and are invited to  improve their chances by purchasing more entries with points.  Each additional entry is  2,500 points.

They   are  also presented opportunities to earn points by participating with content via the interactive features in Triton Loyalty.

Elements Used in this Campaign:

1)  Surveys:  Listen to the new song KEEP THE CHANGE and respond with thoughts and rating

The campaign is active now.  If you are not included but would like this on your site, please let us know and we will add you.  Just email help@tritonloyalty.com.

You will find this custom contest in the “spend points” section inside your loyalty program.

A new version of our software was released on the 14^th.  This release contains both fixes and enhancements.  Here’s what’s been updated in this release…

Enhancement: Stealth Featured Links – You can now create a bonus link that is stealth, meaning it does not display in the list.  This allows you point-enable a URL without necessarily including it in the bonus links section of your Stickyfish site.

Fixed: Text-in answers for multiple-choice questions – StickyFish sites integrated with Mobile Exchange Messengaer (MXM) allow members to text in answers to audience appointments.  However multiple-choice questions were not compatible because the methodology makes use of the ‘match string’ and multiple choice questions were not set up with match strings.  We modified the system so that a match string can be specified for the correct answer in a multiple choice question.

Fixed: Contest cancel – An error was preventing the contest cancel functionality from operating properly in some cases.  The issue causing this error was resolved.

Fixed: IE8 compatibility issue – Some FanClub admin users were experiencing navigation issues related to some homepage Flash graphics in the admin engine when using IE8.  This has been fixed.

Fixed: Image upload – A bug was preventing images from being uploaded while setting up or editing a subscription or subscription group in the admin.  This has been resolved.

Fixed: Format error messaging – When a member provided their mobile phone number to subscribe to MXM services and did not correctly format the number with dashes, the error message telling them the proper way to enter the number was unintelligible.  This was corrected.

Fixed: Homepage promo – A regression error caused a large white space to appear beneath home page promos.  The error was identified and corrected.

Fixed: Games reporting bugs – Several issues were discovered in some reports for the new blackjack and scratch & win games.  Occasionally reports gave error messages or displayed no results.  There were also some format and styling issues.  All known issues have been corrected.

About our Software Releases

We are constantly hard at work to provide you with the best software in the industry.  Our software releases are divided into two categories – very short small releases that mainly address software fixes but also include small enhancements, and longer bigger releases that include at least one significant upgrade to the platform or new service offering.  Shorter releases will be labeled Minor Release and bigger releases will be labeled Major Release.  If you have questions on any item in a release, please contact us at help@tritonloyalty.com.

Last month, Arbitron released a research report that indicated 22.2% of PPM (People Meter) cume comes from P-1 listeners, accounting for 52.4% of the average station’s total AQH.

In diary methodology, P-1 averages remain at 35.7% of the average station’s cume, accounting for 70.4% of AQH.

Country radio consultant Jaye Albright asks the question:

Does the difference in the ratios mean that having one of your heaviest users in the PPM sample is 20% more important than it has been to achieve consistent performance in diary samples?

In other words, are your P-1’s even MORE important in a PPM world? If your answer is yes (as it should be), what are you doing to identify, recruit and reward those P-1’s? How are you managing the relationship with them to increase your chance of success?

Brand Loyalty should be a central focus of your programming, marketing and promotion strategy. The tools in your Triton Loyalty program are invaluable. We’d love to hear your thoughts, ideas and success stories.

Summer vacations are here, and that means FREE GAS is one of the most attractive offers you can make to your members.  A new campaign featuring FIVE winners of $500 Exxon/Mobil gas cards has been launched and available now to promote!

Featured: Win a $500 gas card to be used at any Exxon or Mobil station.

Dates:  The congest is active now on all affiliates participating in Prize Closets and accepting NAP.  It will be active on all NON-NAP sites beginning Wednesday afternoon (see below).  Contest runs through 8/31/2010

Affiliates: All affiliates participating in Triton Loyalty Prize Closets.

Prize Offered: There will be five winners drawn, each receiving a $500 gas card.

Entry Details: Members can enter the contest once per day without points, and are invited to  improve their chances by purchasing more entries with points.  Each additional entry is 2,500 points.

Elements Used in this Campaign:  Contests/Sweepstakes only

You will find this custom contest in the “spend points” section inside your loyalty program.

If you are a NON-NAP affiliate and do not wish to participate in this promotion, please notify us within 48 hours.  If we do not hear from you, it will be published to your site on Wednesday.

1)  Keep the surveys short.  The less you ask of the participant, the more you will get from them.  Their short attention span requires that we value their time with brief, to-the-point questions.

2)  Write interesting surveys.  Each question should be crafted to be entertaining, fun, interesting or engaging.   Write from the participant’s point of view, not from “what we want to get from them”.

3)  Promote surveys.  Activity increases with effective promotional efforts.  Tease the content via newsletters, email, on your web site and via your core brand values.  Entice members to participate by revealing partial results in frequent updates.

4)  Complete the Feedback Loop.  Validate their participation by sharing the information you gathered, and how it will be used.  When you demonstrate that  member activity is valuable, they will be eager to participate more frequently.

5)  Use Surveys Frequently.  Run surveys for short periods of time and add new ones regularly.  This insures that new content/information will be in front of members when they return.  That makes it more interesting and worthwhile to return.

For more information on how to use, manage and market surveys, please contact the Triton Loyalty Audience Engagement Team.

1.  Initial Participation and Enrollment Offers: In an environment where consumers are inundated with advertising messages and solicitations to engage, it’s important to create instant gratification offers to attract registration.  In addition to an offer of points, consider using the “Instant Win” feature as a method of involving new members in participation.  You can also create exclusive contests only available to recent members (use the targeting feature of the contest module).  The sooner a new member enjoys the benefits after applying for membership, the more likely you will influence habitual behavior.

2. Accumulated Benefits: The more a member participates and engages in desired behavior the more he/she should be recognized and rewarded. This of course comes in the form of accumulating points to earn opportunities.  How valuable are your opportunities to attract repeat behavior?  In addition to sweepstakes, trade-ins and auctions, how can you create added value for highly engaged members?  Perhaps publicized offers only available to members who have achieved certain levels (status), or events only available by invitation to the top xx% of players?  Again, this can be achieved with targeting.  You can also offer discounts, rebates or special coupons available only to your elite members.

3. Instant Benefits: One cause of declining participation is the tendency of programs to become stale.  Administrators find a few successful tactics and innovation takes a back seat.  Surprise your members with unexpected, spontaneous offers to reinforce the sense of belonging and increase mind share.  Announce (on air, in print, online, via email, by text, in social media, etc) an enter to win contest for a nice prize over a short duration (less than 24 hours).   Even better:  Offer the contest for everyone to enter for FREE (no points).  This will attract new membership as well as create a new reason for inactive participants to participate.  Make “surprise” a regular part of your strategy.

4.  Emotional Benefits: Explore tactics to reinforce the member’s emotional connection to your brand with benefits unique to the brand.  If you can create ways for member participation to make them feel good about the relationship, another reason to engage will be established.  Brainstorm ways to achieve this for your program, even if the idea is as simple as organizing a charitable event where donated points turn into benefits for a charity of choice.  Especially in difficult economic times, the public will appreciate it if your brand makes it easy for them to do something good for others.

A thriving, dynamic loyalty campaign requires care and planning.  Build in unique opportunities to engage members on their terms.  For help with your loyalty strategy, contact Triton’s Audience Engagement team…email Tracy Johnson or email Jeanette Graham!

Featured: Keith Urban

Dates:  Now through 7/31/2010

Affiliates: All Country radio stations and all non-radio sites participating in Triton Loyalty Prize Closets.

Prize Offered: Win a copy of Keith Urban’s new album “Defying Gravity” on CD

Entry Details: Members can enter the contest once without points, and are invited to  improve their chances by purchasing more entries with points.  Each additional entry is 150 points.

They   are  also presented opportunities to earn points by participating with content via the interactive features in Triton Loyalty.

Elements Used in this Campaign:

1)  Trivia.  Members play a mini-version of country music game CyberScramble.  A short segment of a scrambled Keith Urban song is presented.  If players unscramble the song and identify the title, they earn points.  There’s also a link to the full Country CyberScramble game if they’d like to play more.

2)   Surveys: Send a message to Keith.  Members are invited to submit any comment, question, or message they like.  At the conclusion of the campaign, all responses will be submitted to Keith, via his management and record label.  This is a great promotional opportunity to create your own content.  In you admin tool, you can download all responses from your members only.  Use these as content on your web site, in emails to members or even to use on-the-air as you invite more participation.

The campaign is active now.  If you are not included but would like this on your site, please let us know and we will add you.  Just email help@tritonloyalty.com.

You will find this custom contest in the “spend points” section inside your loyalty program.

The content included in the  promotion has been one of the  most popular ways to connect your  audience to activities in your loyalty  program.  It’s a natural way to  promote on the air, on your site, in  your newsletter, etc.