Advertiser Name:  Duke Energy

Station Market: Cincinnati Hubbard

Campaign Dates: 11/7/2011 – 1/16/2012

Elements Used: Featured Link

Advertisers Objectives:  Click thru’s to their Utility info on their website.

Questions for you: 

Did your client feel the campaign accomplished the objectives?  Yes.

What were the advertiser’s reactions to the results?  Very positive!

Did adding the rewards campaign increase the total of the buy to the station?  Yes.

Questions for your client:

Is this a likely renewal?  If the campaign continues, we’ll use the Featured Link again.

What kind of success did the campaign generate (i.e. did the revenue increase, did the web traffic go up, etc.)?  Over 4,000 click thru’s to our website!

Please remember to return the feedback document we email after your StickyFish campaign ends, so we can continue to share great news like this with you more often.  We email this form about a week after the campaign ends.

Reach out to us anytime with questions or ideas you have about how a StickyFish campaign can help bring you and your clients great feedback like listed above…that’s what we’re here for.  Just click the Contact Us link above!

AND DON’T FORGET!  Save The Date! Triton Digital Applications & Services Winter Roadmap Presentation.

Triton Digital’s Applications & Services Division would like to invite you to attend the following Winter Roadmap Presentation.  The digital landscape is evolving quickly, and Triton Digital is rapidly leading the way on enhancing existing products as well as releasing new offerings. Register now to learn more about the latest features and products we have released, as well as our upcoming product roadmap. Don’t miss out on this opportunity to discover even more ways to engage your digital audience. This will be an important update for both existing and future clients to attend.

Please register for the following session:

Date:  Thursday, February 2, 2012

Time:  1:00 PM – 2:15 PM EST

Registration Link:  https://www1.gotomeeting.com/register/471253024

Cheers!

Your Triton Digital Support Team

Triton Digital’s Applications & Services Division would like to invite you to attend one of the following Winter Roadmap Presentations.  The digital landscape is evolving quickly, and Triton Digital is rapidly leading the way on enhancing existing products as well as releasing new offerings. Register now to learn more about the latest features and products we have released, as well as our upcoming product roadmap. Don’t miss out on this opportunity to discover even more ways to engage your digital audience.

Please register for one of the following sessions.

Triton Digital – Applications & Services Division Winter Roadmap Update

Date:  Monday, January 23, 2012

Time:  1:00 PM – 2:15 PM EST

Registration Link:  https://www1.gotomeeting.com/register/138914033

Date:  Thursday, February 2, 2012

Time:  1:00 PM – 2:15 PM EST

Registration Link:  https://www1.gotomeeting.com/register/471253024

While we encourage your active participation, we also recognize that your time is valuable and conflicts may exist.  As a result, we will make a recording available after the calls should you not be able to attend either session.

For up to the minute information on the Triton Digital Roadmap Update, please visit our support site at www.tritonloyaltysupport.com.  Should you have any questions, please feel free to contact us by email at help@tritondigital.com or by calling 877-TDM-WEB1.

Cheers!

- Your Triton Digital Applications & Services Support Team

What Can I Customize? 

Ladders:  New ‘ladders’ are being launched… an XP (experience) ladder, a Survey ladder, and a Trivia ladder.  A points ladder is something you climb.  They are used to power levels, and ranking on leaderboards.  In contrast to StickyFish’s points currency (which you earn and then redeem, causing your balance to go up and down), you only earn points in a ladder, you don’t redeem them.  For example, we are introducing a points ladder for StickyFish Trivia.  The ladder will be named ‘Trivia Junkies’ and the points will be called ‘Trivia Answered’.  Each time you complete a Trivia in StickyFish, you will be credited for 1 Trivia Answered and you will see on a leaderboard on the StickyFish site showing how you rank against other Trivia players in total Trivia Answered.  You will also unlock Trivia Junkie badges as you answer more Trivia and level up.

For these ladders, you can customize any of the following:

1. Name of the Ladder Points – for example, completing a Trivia earns you 1 ‘Trivia Answered’.  You could rename this to ‘Trivia Completed’ or anything else you want.
2. Icons/Badges – we associate an icon with the overall ladder, and then a badge with each Level you achieve in the ladder.  You can swap these out for your own custom icons or badges.
3. Level Names – each Level in a Ladder is given a specific name.  For example, in the Trivia Junkies ladder, the first Level is called ‘Level 1 Trivia Junkie’… Level 2 is ‘Level 2 Trivia Junkie’… and this continues up through 10 Levels.  You can rename these levels to anything you would like.
4. Notification Text – when a member unlocks a new Level, a notification alert pops up on their screen.  You can customize what these alerts say for each Level.

Widgets:  Two new widgets are being launched in your StickyFish site… a profile widget and a leaderboard widget.  The text and background colors of these widgets can be customized. 

For the leaderboard widget, you can customize the following color areas:

1. Member name color
2. Level text color
3. Performance text color
4. Leaderboard list background color
5. Profile background color

For the profile widget, you can select from the following widget skins that would best match the colors and personality of your site.

How Do I Request a Customization?

Email the Help Desk at help@tritondigital.com and ask for the customization form to fill out and return.  Please allow for up to 72 hours for customizations to take effect.

You can read the full descriptions of these features in our November 18th blog post.  You can also preview these new features on our Atlanta’s Rock demo site.  We recommend logging in with your Facebook account, and then completing at least one Survey and one Trivia to unlock the first badge for each.

Cheers!

- Your Triton Digital Support Team

Advertiser Name:  MTI Distributing

Station Market:  Minneapolis

Campaign Dates:  October

Elements Used:  Bonus Code, Featured Link, and Trivia (video and audio)

Advertisers Objectives:  Increase Toro snow blower sales at Toro Dealerships in the Twin Cities.

Questions for you: 

Did your client feel the campaign accomplished the objectives?  YES.  They felt there was a lot of traffic, clients mentioning the campaign, and ultimately sales.

What were the advertiser’s reactions to the results?  So far just satisfaction, they just received the numbers, but initial reactions were positive.

Did adding the rewards campaign increase the total of the buy to the station?  YES.

Questions for your client:

Is this a likely renewal?  YES.  (has been for the last couple of campaigns since it is so successful)

What kind of success did the campaign generate (i.e. did the revenue increase, did the web traffic go up, etc.)?  See above.

Please return the feedback document we email after your StickyFish campaign ends, so we can continue to share great news like this with you more often.  Reach out to us anytime with questions or ideas you have about how a StickyFish campaign can help bring you and your clients great feedback like listed above during this holiday season…that’s what we’re here for!  Just click the Contact Us link above!

Cheers!

Your Triton Digital Support Team

SEE (Social Engagement Engine) is a powerful new platform that we’ve built from the ground up to help you increase your site traffic, conversions, retention, and referrals by making it easy to integrate social & game mechanics into your web sites and applications.

If you are a StickyFish client, and you use our registration process, we’ve got you covered.  This new tool is perfect for your clients who are looking to increase their Facebook “Likes.”  If you have advertiser Facebook pages you’d like us to add, just shoot an email to http://tritonloyaltysupport.com/contact-us/ and we will add these pages for you.

A few quick tips regarding the early stages of SEE Facebook “Likes” are below:

1. Requests are to be emailed to http://tritonloyaltysupport.com/contact-us/
2. 3 -day turnaround from receiving request with call letters, URL, and URL Title.
3. No reporting available at this time.
4. No set start/end date for pages.  Link is live until member “Likes” it.
5. Up to 10 links viewable at one time on your rewards page.  Once a link is “Liked” the next link rotates up from the list into view.
6. 250 points for “Liking” the pages of DJ’s or anything station related.  500 points for Advertiser pages.
7. Members must be logged in with their Facebook account to view list of pages to “Like.”
8. ‘Get Social’ module is located under the ‘Get Points’ section of your rewards club.
9. Once a page is “Liked” it does not open the Facebook page in a browser window.
10. Facebook “Likes” are added by the Triton Digital Support Team only by using our Social Engagement Engine (SEE).

And stay tuned, as we will be rolling out even more features from SEE very soon!

Cheers!

- Your Triton Digital Support Team

Advertiser Name: Sacramento Black Rifle

Station Market: Sacramento

Campaign Dates: Late Sept to Mid Oct

Elements Used: Survey

Advertisers Objectives:  Generate qualified leads for people in the Sacramento marketplace that have an interest in purchasing a gun in the next year.

Questions for you:

Did your client feel the campaign accomplished the objectives?  Yes. This is a completely different type of advertising for my client and it showed him the value of my company. He was very impressed with the detail of each report and it was the difference maker in me getting this deal.

What were the advertiser’s reactions to the results?  Very Excited and impressed.  I was trying to explain to him how it works and he actually took the survey himself. When his name showed up he knew that we were not just pulling a bunch of names out of the air.

Did adding the rewards campaign increase the total of the buy to the station?  I would say so. He has not spent money yet but we carved out a significant chunk of their marketing dollars for 2012. 

Questions for your client:

Is this a likely renewal?  Yes after they get back to all of the people that opted in to receive more information.

What kind of success did the campaign generate (i.e. did the revenue increase, did the web traffic go up, etc.)?  They received a total of 16 different people who wanted to be contacted to receive a special offer. They have been out of town for the last couple weeks so I have not had a chance to find out how many of those 16 turned into actual sales. Based on the answers to the survey questions I think they are all very close to “pulling the trigger” on purchasing a new gun.

**On a side note**

This whole experience showed me the value of what you guys bring to the table and I have been actively selling this since we started the Sacramento Black Rifle survey. I have used in as a case study for all the different advertisers that I have pitched over the last 4 weeks.

What great feedback!  Remember to fill out and return the feedback form you receive after your StickyFish campaign has ended, so we can continue to share these success stories with you.  Please reach out to us anytime with questions you have about how a StickyFish campaign can help you and your clients…that’s what we’re here for!

Cheers!

Your Triton Digital Support Team

Below is the actual form we received from the AE after the campaign ended…

Advertiser Name: The Back Porch Day Spa

Station Market: Albuquerque

Campaign Dates: 9/1/11 - 9/30/11

Elements Used: Trivia

Advertisers Objectives: Increase web hits

Questions for you: 

Did your client feel the campaign accomplished the objectives?

Absolutely!  Their web hits increased significantly and it hit their primary target audience.

What were the advertiser’s reactions to the results?

Positive.  Happy with the presence of women 35-54.

Did adding the rewards campaign increase the total of the buy to the station?

Not yet, but I’d imagine it’s just around the corner.

Questions for your client:

Is this a likely renewal?

Yes, likely to renew in the future!

What kind of success did the campaign generate (i.e. did the revenue increase, did the web traffic go up, etc.)?

We definitely saw an increase (roughly 30%) in internet traffic for the month of September!

Keep these success stories coming in, as we love to hear (and share) them with you all!

Cheers,

Your Triton Digital Support Team

NCH Marketing Services recently stated that coupons on the outside of a products package were claimed the most often.  However, coupons that were downloaded from the internet came in second with close to a 17% redemption rate.  Guess what format of coupon distribution had the lowest redemption rate?  Free standing inserts in the Sunday paper.

Additionally, online coupons are more likely to get in the hands of the people who actually want them.  The reason for this?  Offers are more targeted and consumers are seeking out the coupons they want.

Most advertisers have coupons they are willing to distribute - you just have to ask for them!  The next time you are pitching a broadcast schedule (along with a StickyFish campaign) to a potential client, ask for coupons.  They can be placed in either your Trade-Ins section or as a Special Offer point earning element.  Members will be given the opportunity to either spend points or earn points, your advertiser will get the redemption they want, and you will get that possible renewal.  (Source:  http://www.emarketer.com/Article.aspx?R=1008547)

Cheers,

Your Triton Digital Support Team

Recently, our Hartford Clear Channel market sold a StickyFish campaign that consisted of Trivia and Survey.  The client was Marrakech Inc… a company that helps individuals with disabilities secure employment, connect them with supportive services, assist them with housing, and help them better participate within their community.  The objective was to acquire as many leads as possible in order to help each qualified lead on an individual level.  At the end of the campaign the advertiser was happy to see how many qualified leads came from the campaign and a renewal is in the future!

Adding StickyFish elements to an order not only benefits YOU, but it also makes the advertiser happy and coming back for more!

We love to hear your feedback, so please remember to fill out and return the client feedback document you are emailed after your StickyFish campaign comes to an end.

Cheers,

Your Triton Digital Applications & Services Support Team

Chrysalis Cosmetics is a company that provides minimally invasive cosmetic and post-bariatric plastic surgery.  Their goal was to increase awareness of the company by increasing visits to their website.  The perfect StickyFish pairing for this to be accomplished is to run a Featured Link along with Trivia.  The Featured Link awards members points for simply clicking through to the client’s website.  The Trivia takes it one step further and makes the member search through the website for an answer to the weekly Trivia question.  Points are then awarded for the correct answer.  During the StickyFish campaign, the client noticed a significant increase in web traffic!   Goal met!  This increase in web traffic could be directly traced back to the stations rewards pages and member participation with the Trivia and Featured Link.  Not only that, but by adding the StickyFish campaign to the original order, the station was able to secure 100% of the digital buy on one of their stations.  

This goes to show that by simply adding a rewards campaign to your client’s order, you can increase results for them and secure yourself more money!

We love to hear your feedback, so please remember to fill out and return the client feedback document you are emailed after your StickyFish campaign comes to an end.

Cheers,

Your Triton Digital Applications & Services Support Team