Thankfully there is a simple tool you can use to entice members back onto your rewards site.  Emailing your members can easily and dramatically increase your member activity.  Take, for example, an automatically generated birthday email like the one below.

By rewarding members to log in and entering a code, you’re actively engaging the member to participate in the rewards site.

Emails are also a great place to sell ad space.  Birthday emails are excellent since they can contain special promotions or buy one/get one free deals for the member.  Restaurants and auto service centers are popular and successful with special birthday promotions. Additionally, we suggest utilizing weekly “E-meals” where local restaurants are featured with a different promotion every day.  These emails are designed to drive substantial foot traffic to the advertiser’s business.

By utilizing our custom email engine, Tribal Direct, you can target specific member groups with appropriate advertising content.   By simply asking members to opt-in to a mailing list, you can create custom email campaigns featuring special offers and deals for that particular group of members.   That way, you can focus on advertising to your target audience without email blasting your entire member database.

If you are unfamiliar with our email program or don’t know how to set it up, don’t hesitate to contact your Sales Support team.

First, you will receive the link to the report in your email from noreply@tritonloyalty.com.   Be sure to add this to your safe sender list in your email client, or else it ends up in your junk folder.  Your email will look similar to the image below.

However, soon all new campaigns will begin to receive reports that look much more similar to the emails you’re used to getting from Sales Support.  All new campaign report emails will look like the image below.

Clicking on the “Click Here” or “Campaign Report” link will open the response report in your web browser as seen below…

As you can see, there is quite a bit of information on this response report page.  Each element has a demographic breakdown in terms of gender and age.  The demographics are broken down with a spreadsheet on the left and pie charts on the right.

Click on the Elements drop down menu to view demographic information and pie charts for each element.

If you have a leads generating element in your campaign, click on the blue Download button to open and save the leads for Survey and/or GMI.  To the left of the blue Download button, you will see the number of members who opted-in to be contacted.  Additionally, you can click the Download Responses link below that to view ALL the survey responses from each member.

If you have a survey element then you will see the survey questions at the bottom of the report. Click the arrow buttons to scroll thru the individual survey questions.

Lastly, we suggest you save the report for offline viewing by exporting to .PDF (top right) to save and print the entire report.  Note that when exporting to .PDF, all the elements will be displayed.

We highly suggest you review these reports in depth before forwarding them onto clients.  It’s always a best practice to read any material before presenting it to clients.  Familiarize yourself with the results and if you have any additional questions please don’t hesitate to contact your Sales Support team.

FAQ:

Q:  I clicked on the link in the email and nothing is showing up in my browser. What do I do?

A:  Some older browsers may have difficulty viewing reports.  Be sure to update your browser.  If that doesn’t work, try downloading the latest Internet Explorer 8 or Google Chrome.

Q: How frequently can I receive a report for my campaign?

A: You can receive daily reports with a final recap at the end; weekly reports with a final recap at the end; or simply one final recap at the end of your campaign.  Unless otherwise specified, you will be receiving reports on a weekly basis.

Q:  My campaign with a survey includes questions with a write-in answer, how can I see those answers?

A:  Click on the “Download Responses” link below the blue Download button.  That will open an excel file with every member response and their answers.

Q:  What is that number next to the campaign name in the subject of the report email?

A:  That number refers to the internal campaign ID for our automated reports.

Q: I just got the final report for the last week of my campaign but I don’t have a recap, when will I get that?

A: All recap reports will be sent the day after the end date of your campaign.

Enjoy your day!

-Sales Support Team

1.  We will now have more time (and resources) to help you become and stay a top StickyFisher seller.

2.  The reports you receive will look better than ever… with vivid colors AND more detailed demographic breakdowns.

We are slowly integrating the automated reports into our schedule over the next few weeks.  You will be alerted when these arrive by receiving an email that looks like this…

To help ensure you receive these emails, please add no-replay@tritonloyalty.com to your safe list to prevent the email from being dumped into your spam folder.  This email will soon be changed to no-reply@tritonloyalty.com, so go ahead and add that one to your safe list as well. 

Once you receive the report email, you will see a “Click Here” link within the body of the email.  Clicking on that link will open the response report in your web browser as seen below…

There are a few different actions you can take on this reporting home screen.  If your campaign is running more than one element, you can cycle through each element’s performance separately by clicking on the element drop down tab.  From this screen you can also download the leads generated from the Survey / Get More Info, cycle through the responses to each Survey question, download all the Survey responses, or export the report to .PDF to save or print off a copy to take with you.

You can now deliver more detailed demographic information to your client with these reports.  As before, gender breakdowns are still available, but we have added additional age brackets to cover all of your stations’ databases in more detail.

These new reports are only in their first stage of implementation, but already receiving great reviews!  Here’s what one of our AE’s from the west coast had to say after receiving her first auto report… “I think it looks really good, the new digital version! I really like it! Very clean, easy, and professional looking!”  We are very excited to not only receive comments like this, but to also enhance such an important part of your StickyFish campaign.  Please feel free to leave your comments and let us know your thoughts about the upgrade.  We will always continue to strive to bring you (and your clients) the best products available. 

Have a good day!

Whether your area hosts several concerts that would benefit from running perceptual Surveys and Trivia to get the word out, or a Visitor’s Bureau looking to increase travel by bringing in lead lists using Survey and Get More Info… StickyFish can help. 

Advertisers to pitch for summer StickyFish campaigns:

• Concerts / Venues
• Summer Camps
• Vacations / Travel
• Hotels
• Theme Parks / Water Parks
• Air Conditioning Maintenance
• Wedding (Planning, Formal Wear, Honeymoon)
• Landscaping and Lawn Care
• Pest Control / Termite Control
• Stay-cations
• Parks & Recreation

And remember, we are here to help you every step of the way.  We want to make your StickyFish campaign not only successful, but easy from start to finish.  Check out all the tools and resources available to you on this website to assist with your pitch or help get a renewal.  We have Campaigns In a Can, sample content, and success stories at your disposal to download, print, and take with you to your meetings.  You can also hit the “Contact Us” link at the top of the page to reach out either by phone or email for additional help from either myself, or Matt Jones.  You can even chat with us live, using our “Live Chat” feature.  Have a great day and Happy selling!

Introducing our two new completely customizable games…

• Blackjack – Your rewards members will now be able to earn big points by playing casino style Blackjack!  Not only will this keep your audience spending time on your site, but most importantly to you, provides some nice sponsorship opportunities.  Sponsored Blackjack games will keep your client top of mind while members earn points playing this fun, interactive game.   Blackjack includes clickable graphics to drive members out to your client’s website, and a customizable scrolling message bar you can use to drive traffic out to other point earning elements, like survey and trivia.  

• Scratch & Win – This new game allows your rewards members to purchase virtual “scratch” tickets for chances to win big points.!  Like Blackjack, this is another sponsorhip opportunity and a way for your audience to spend time on your site, all while interacting with your client’s brand.  Scratch & Win includes clickable graphics to drive members out to your client’s website, and a customizable scrolling message bar you can use to drive traffic out to other point earning elements, like survey and trivia.

Here’s another big plus:  these games can be completely customized to be sponsored by your client at the station level.  Visit our Games Customization page for step-by-step directions.  Blackjack and Scratch & Win are located in the “Get Points” section of your site.  Blackjack can be found under the “Casino” tab, where it lives with our Slot Machine game.  Take a minute or two to log-in and play your newest way to sell StickyFish.  We hope you enjoy the new games!  Feel free to contact us to let us know how we can help maximize your success.  Happy selling!

People will soon start getting back outside, so be sure to go after a few clients looking to advertise in the categories below.  Whether it’s a local HVAC company looking to run a Survey for qualified leads of homeowners who need their A/C unit maintenanced, or a bridal boutique wanting to stay top of mind while educating rewards members on their new selection of formal wear through the use of Trivia… StickyFish can do that.

Springtime advertisers to consider:

• Lawn Care
• Nurseries & Landscaping
• Home Improvement
• Hotels & Vacation
• Concerts, Festivals, & Expos
• Air Conditioning Maintenance
• Motocycle Sales & Maintenance
• Allergies (Medical & Medicine)
• Florists
• Wedding (Planning, Formal Wear, Honeymoon)

Be sure to check out all the tools available to you on the Sales Support Center to assist with your pitch.  We have Campaigns In a Can, sample content, and success stories at your disposal to download, print, and take with you to your meetings.  You can also hit the “Contact Us” link at the top of the page to reach out for additional help.  Happy selling!

Leah – I come to the Triton Loyalty Sales Support team with a background in radio and loyalty marketing.  My career began at the Midwest Television (KFMB) radio stations in San Diego where I worked in National Sales.  I am joining the Triton Loyalty team after working with Mass 2 One Media for the last year and a half.  Over the course of that time I worked with the Sales Managers and Account Executives of radio stations in the Midwest and West Coast, helping them to monetize their VIP programs.

I graduated from the University of California, San Diego with a degree in Communications.  Currently I live in San Diego, CA. with my husband.  We are expecting our first child in mid April. 

I am so excited to be joining the team of Matt Jones, Chris Bohn, Anthony Swingruber, and Derelyn Lites. I am looking forward to working with our clients in the Pacific and Mountain time zones very much.

- For Leah’s contact information, just click the “Contact Us” link at the top of the page.

Tip #2: 

2.  Pitch for Valentine’s Day!  With February fast approaching, jewelers, florists and restaurants have stepped up their marketing efforts to capture Valentine’s Day shoppers and diners.  StickyFish can assist them in their efforts. Here are a few examples how…

With the litany of companies in these categories clamoring for business during this time of year, it’s easy to get lost in the shuffle.  You can illustrate though how your client or prospect can establish top of mind awareness through the “trivia” element of your rewards page.  In this section of your rewards page, establish questions about your client’s place of business and send your rewards members to their website to find the information for points.  You can tailor questions to expose members to your client’s Valentine’s specials and educate them about the business so your client is first in mind when members make their Valentine’s purchasing decisions.  On top of this, your client will see a spike in web traffic as rewards members interact with their website.

The “survey” element can give you market analysis to present to your client along with qualified leads.  How much are people willing to spend this Valentine’s with the economy still struggling?  What do people consider the most important characteristics of a business in your client’s category?  What type of special offer would people be most interested in this Valentine’s Day?  Use your database of rewards members as a focus group for these questions and others to help your client tailor their marketing message for the holiday.  Also, as members answer survey questions, they may realize their need for the product or service your client offers and opt-in to be directly contacted by your client. 

Illustrating to your client the qualified lead generating potential and specific market analysis the “survey” element provides, or demonstrating how the “trivia” element can increase traffic to your client’s website and educate your rewards members about their business, can help separate your Valentine’s proposal and close the sale.

Tip #1: 

1.  Get signed-up for training.  See over there to the right where it says, “Upcoming Training”?  Find a date that works best for your schedule and simply click the link to get started.  Whether you have had training in the past and just need a refresher, or if you are brand-new to selling StickyFish (or radio for that matter) and just need to wrap your mind around the concept… it’s easy!

If you are a manager and have new team members, this is the first place to start.  You can sign your AE’s up one-by-one, or wait until you have a few to take training together.  Our Director of Local Sales (and my boss), Matt Jones, conducts all the sales training.  His style of training, combined with his wisdom of StickyFish, really makes the training sessions not only very educational, but engaging as well.