The information gathered from these results is nothing new, but the study is excellent at reinforcing the fact that the conventional web design layout is still the best.

Another good reminder for non-web designers and developers is to think like a newspaper editor. When adding content to your website, try to always keep the most important information above the fold… and to the right of the “second fold.” If the results above are true, your website will be happy you did.

How Twitter works in theory

The only thing I would add to the aspect of being helpful on your business’/church’s website is being helpful for existing clients also.

This is where a blog, for example, comes in handy. Having fresh, helpful information on your website will provide an incentive to continue returning to your website. If customers or anyone else visits your website on a recurring basis then they have an increased chance of spreading the word about you and your site. That, in turn, increases your visibility.

Check out David’s post: Be Helpful

Since there are so many social media options available, it is good to maintain some perspective. The post provides a good mental image (for Star Wars/Star Trek geeks like me) to help you maintain that perspective:

Your blog is your mothership. Don’t neglect it for lesser tools.”

http://chrisguillebeau.com/3×5/the-unconventional-guide-to-the-social-web/

The post also provides some useful thoughts on how to maintain your blog as well.

Here is the link: Your blog is your mothership.

Website 1: Updated WordPress Version
This website owner updated their version of WordPress. A minor error in the administrative settings allowed a hacker to register as a user. Because the software was up to date, the hacker got no farther than joining as a subscriber. No damage was done, no reinstalling of files was needed, and no major overhauls were warranted.

Website 2: WordPress Was Not Updated
The WordPress admin for the second website did not upgrade their WordPress platform. The same minor error mentioned above allowed the hacker to register as a user. However, since the software was out of date the hacker was then able to change themselves to an administrator. They then added other fake users, hid new admins they created, and changed various settings. They also changed the permalink structure to redirect users to potentially harmful websites. An afternoon’s worth of work was required to completely sanitize the website to make it safe once again.

The Importance
Weeks ago, the WordPress community found a hole in the security and the issue was promptly fixed. Once it was resolved, an update was distributed. In fact, the past two software updates included this security patch. People who had not updated their software recently were exposed to the worm and a lot of website owners have been affected. They felt the affect of not staying on top of their updates. The rest of the community was more protected from the attack.

If you want to read more about the importance of updating your WordPress software, Matt Mullenweg wrote a good article on the WordPress blog.

Please let me know if you have any questions concerning your current version of WordPress or if you are confused about updating your version of WordPress.

Stay safe out there!

Jeff’s Advice To Me… And You
Jeff, who provided excellent customer service, and I spoke about our situation. To help you with your website, here is the rundown I received.

• Stay on top of your blog and its members. Try to catch possible issues early before users have a chance to do harm to your website.
• If you can do it, turn off the “anyone can register” option under general settings of your WordPress blog.
• Change your password frequently and use something alphanumeric with lowercase letters, capital letters, and typographical symbols.
• Check out Google Webmaster Tools. In general they provide good information for your website. An added benefit, is that if you have any red flags from being hacked they will let you know here.
• Run virus scans on your computer to make sure you do not have any viruses or spyware. This is a “just-in-case” measure for extra protection for you, your computer, and your website.

We Are Not Just About Security
I know a lot of the past few blog posts have been about personal, blog, and online security. Please know this is just a temporary subject given all of the things that have been happening around Triune Designs and the web in general. We should be resuming our “normal programming” quite soon.

For me it raised an important question: whose blog is it?

His Blog
It should be noted that his blog is a semi-personal one and not a business blog like this. (However, since he makes part of his living through his blog I am counting it as part business/part personal.) With that said, though, the blogger is right. It is his blog. He can shut it down whenever he wants. He can decide to go in a completely different direction and start writing lemur-themed haiku posts. The same is true for this blog. If we decided to only write about the benefits of oscillating fans during the summer there is not much you could do about it. Or could you?

Your Blog
While the audience cannot completely control the website owner’s actions, the audience does have some power. They have a voice. As was mentioned above, their voices come in two primary forms: (1) commenting and (2) unsubscribing. Voicing displeasure on comments is a great way to provide feedback to the writer(s). In a blogging community (like a business blog should support), responding to feedback is vital to a blog’s health. If there is no response then that blog community moves on to step two: mass exodus. If large masses of people leave your blog then your revenue streams and/or marketing opportunities dry up. That is bad for business.

So, for me, the answer to my question of “whose blog is it?” is simple. The blog is both of theirs. That particular blogging community has part ownership with the final decision-making power lying in the hands of the writer himself.

And, if the blogger wants to go in a completely new direction. He will just have to understand that they might have to find a brand new audience.

I have two examples come to mind.

The Iconic Symbol
The first is with a blog post I did on Twitter a few months ago. I had a good conversation with some readers and got a few links coming to the website. Awesome… and then the junk came. Apparently, the icon was picked up on Google images… and a few bloggers liked the it enough to steal bandwidth hotlink the image. I assume a few of them did it by accident, but either way it was pretty annoying and required a bit of angling so they would not use my resources.

Please Hammer, Don’t Hurt Me
The second example brings us to today: our blog kind of got hacked yesterday. I believe it has to do with some of the recent blog post about web security. So far, I cannot tell that anything actually happened, but two “people” registered on the blog as subscribers. They/he/she did this despite my not having user registration access on the main part of the website. After a quick Google search I found that one of the email addresses is associated with a person who uses that newly acquired access to break into the website and do (presumably) bad things.

I guess I might have to try and increase the security on the blog. Between that and prayer, hopefully nothing bad will go down on the back-end of the website. Stay tuned!

Driving around, I immediately started to notice people in other Jeeps waving to me. After a while, I began waving back when people waved at me even progressing to where I was the initiator many times. I noticed other occurrences of the Jeep community. Other Wrangler owners began talking with me when I parked. Friends who own Wranglers offer to help me with various repair projects on the vehicle – more so than when I worked on my previous vehicles. And I am just touching the surface leaving out Jeep festivals, off-roading gatherings, etc.

I have learned that people are passionate about their Jeeps and this passion has developed a great community.

Communities All Around
What is great is that there are communities all around us and oftentimes we never see them. Some are obvious – motorcycle riders have an avid member community; some are not – have you ever seen the Mazda Miata community? Believe me, it is there (one of my old roommates, Chris Crumpton showed me that). And these examples are just dealing with cars, there are thousands of other communities out there centered around church, sports, computers, movies, occupations (just to name a few).

The definition of a community is a group of people with common ownership, common agreement as to goals, or a body of people in a learned occupation. I argue that a community is also built around people with a common passion.

Communities & You
As a small business, you are very passionate about what your company creates or sells. So, use this passion to your advantage and help build a community centered around your business.

You have two options for building a community. You can either get involved in existing communities that are related to your your passion (and/or business) or create your own. There are people who are passionate just like you, it is just a matter of finding them. Once you are involved, you can help that community develop. The other option is to build your own community (using platforms such as blogging, Facebook, or Twitter) and begin showing your passion. Make it easy for other like-passioned people to join you and help the community grow.

Have fun with your passion-based community… and if you happen to see me driving around in my Jeep make sure to give me a big wave. I will throw one back at you.