Get your work infront of peoplewho can pay you
Course + community for photographers who want to land clients and build an audience.
The strategy behind my six-figure photography career, exhibitions, and a 120K+ audience.
Frederik's work featured in
Results within 30 days
after joining Underexposed
3K → 11K on Instagram
12× growth in new followers
BECOME EXPOSURE-READYIN 7 DAYS.
Clear positioning. Focused portfolio. A memorable introduction.
Three challenges. Feedback from Frederik as you go.
CLEAR POSITIONING
Make it instantly clear what you photograph and what you want to be hired for.
A FOCUSED BODY OF WORK
Shape what you show around the work you want more of.
PERSONALITY AND POINT OF VIEW
Show the taste, personality and perspective behind your photographs.
A CLEAR PATH TO HIRE
Make it obvious how to hire you and what you need to get started.
EXPOSURE-READY
Now you’re ready for a lot more eyes on your work.
CLEAR POSITIONING
Make it instantly clear what you photograph and what you want to be hired for.
A FOCUSED BODY OF WORK
Shape what you show around the work you want more of.
PERSONALITY AND POINT OF VIEW
Show the taste, personality and perspective behind your photographs.
A CLEAR PATH TO HIRE
Make it obvious how to hire you and what you need to get started.
EXPOSURE-READY
Now you’re ready for a lot more eyes on your work.
AFTER YOUR TRIAL · FULL COURSE + COMMUNITY
GET SEEN.
GET HIRED.
30+ short lessons on getting your photography noticed and finding clients, with feedback and support as you put them into practice.
Get found when
clients search
Rank on Google for clients already searching for a photographer like you.
Reach the people
who hire you
Get your photography seen on Instagram, not buried in the feed.
Get named when
clients ask AI
Be the photographer ChatGPT names when a client asks who to book.
Turn Reels into
real bookings
Turn your photography into Reels that get noticed without compromising your work.
Get hired off
your portfolio
Get your portfolio seen by clients ready to book work like yours.
Get your work
published
Get published. Find the right editors to pitch in the Underexposed Press Vault™.
Inside the course & community
A practical online marketing course for photographers, with a community to help you get your photography discovered, remembered, published, and hired.
Inside UnderexposedWatch · 02:09
The course gives you structure.The community helps you execute.
Personal feedback from Frederik
Get eyes on your photography portfolio, content, positioning, and pitches.
Live workshops + Q&A
Deep dives into social media for photographers and practical marketing strategies, with live Q&As.
What you'll get
Trusted by photographers worldwide
- 30+ video lessons on marketing for photographers
- Press vault: 200+ journalists to pitch
- Private community of working photographers
- Monthly workshops with direct feedback
$199 to join. First month included.
Then $29/month for community, feedback and live workshops. Cancel anytime.
“Your advice was spot on, Frederik.
Let me know when you're in the Bay Area.”Mike Krieger · Co-founder of Instagram
Meet Frederik
Before photography, I spent 17 years as a social media and online marketing strategist.
When I picked up a camera, photography was new to me. Getting my work in front of the right people was not.
With no agent, no industry connections, and no marketing budget, I was shooting commissioned work for Facebook within a year.
My goal with Underexposed is to help your photographs reach people who appreciate your work, remember your name, and hire you.
3x Cannes Gold LionsCannes Lions · Burger King Mexico
18 yearsMarketing and social media
180K+ followersBuilt across social media
Global brand workCoca-Cola, Burger King, Facebook
Underexposed is for you, if...
✓
Your photography is better than the opportunities you are getting.
✓
You want routes to discovery beyond Instagram.
✓
You want the right people to remember your name.
✓
You are willing to publish, test, pitch, and improve.
Straight answers
Why would Underexposed work when other things haven’t?
More posts, another website redesign, and another batch of Reels can still leave your work getting likes from photographers without reaching potential clients. Underexposed teaches photography marketing: how you, as a photographer, reach people who hire: through local marketing, a portfolio they can find through search, and outreach that puts your work in front of clients and editors.
Can this help me get clients with a small following?
Yes. Underexposed includes specific local marketing strategies that are especially useful if you have a small audience. You’ll learn how to get your work in front of potential clients in your area, without needing a large following first.
How long until I see inquiries?
It depends on your starting point, your market, and what you put into practice. Improving your profile and reaching out to potential clients can create opportunities sooner. Building visibility through search takes longer. There’s no fixed timeline for bookings.
Is this mainly an Instagram course?
Instagram is where the trial starts. The full course also covers your portfolio, Google and AI search, press, YouTube, video, and outreach. The goal is to give people more ways to discover your photography.
Do I have to be comfortable on camera?
No. The trial includes one introduction Reel and shows you how to make it. You don’t have to be a presenter.
How much time will I need?
Plan for two to four hours a week to watch the short lessons and apply them to your own work. The course is self-paced, so you can work around shoots and busy periods.
What will I actually do during the free trial?
You’ll get six short videos, three practical challenges, and a private trial group with Frederik. The challenges guide you through improving your profile, publishing a portfolio carousel, and creating an introduction Reel. You’ll have something live to show for the week.
What happens after the trial, and what will I pay?
The seven-day trial is free. Cancel before it ends and you pay nothing.
If you stay, you’ll pay $199 on day 7. That unlocks the full course, tools, Press Vault, and community, with your first month included.
Your $29 monthly membership starts one month later. Plus tax.
Why a membership, and what happens if I cancel?
The course gives you a foundation in online marketing. The Underexposed membership gives you feedback, workshops, community, and updates as the ways people discover photography change. Cancel anytime. Your access continues until the end of your paid period.
Stop being photography's best-kept secret.
Get your work in front of clients, editors, brands, and agencies who can hire, publish, or commission you.
Start My 7-Day Free Trial7 days free. Cancel during your trial and pay nothing.