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Jury Consulting

We partner with the foremost legal teams to build, refine, and deliver winning strategies for high-stakes litigation.

30+ Years of Industry Experience
6,500+ Completed Trials
65,000+ Cases Spanning Practices

Position your complex case for an optimal outcome.

You need data-driven research and communications expertise to develop a strong legal strategy and convincing story. Our jury consultants use their collective centuries of trial experience and careful data analysis to identify your key themes and craft the most effective arguments.

We know that distilling your dispute into a clear and compelling story gives you an advantage. Our proven research strategies and innovative technologies enable your team to understand what motivates decision-makers and design a thematic narrative that explains what happened, why they should care, and why you should prevail.

Rely on our jury consulting experts to bolster your strategy and gain a competitive edge.

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Strategy & Theme Development

The best litigators know that a strong narrative is the key to success in complex disputes.

Our strategy advisors bring a unique perspective from decades of practical experience and prescribe the best methodology to uncover your strongest case. The result is a thematic story that boosts the impact of your arguments, examinations, and evidence.

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Jury Research

When critical matters are in your hands, you need to be sure your case will connect with your audience.

We use rigorous methods to test and refine your strategy and develop robust juror profiles for trial. Our technology-enabled jury research application, The Advantage^SM, establishes the connections you need to make your case quickly and clearly. Our jury consultants transform the data into practical themes and provide tactics to maximize your case strengths—while minimizing any weaknesses.

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Voir Dire & Jury Selection

Even the strongest argument can fall flat without the right audience. Our veteran consultants help you seat the best jury possible by uncovering biases and de-selecting the jurors who could never see your case with an open mind.

We carefully craft voir dire questions to elicit the attitudes and information needed to inform strikes. Our team can also conduct targeted online research to further advise your jury selection strategy.

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Witness Preparation

Decision-makers rely on their opinion of the messenger when judging the facts of a case—making credible witnesses critical to your success.

Our psychology and communication experts assess your fact and expert witnesses and provide them with strategies designed to enhance the clarity and confidence of their testimony.

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Trial Observation & Insights

Make sure you get your message across to the jury clearly and convincingly.

Our jury consultants help hone your opening, closing, and everything in between to present your case with the most impact. Shadow jury research offers an opportunity to further refine your strategy with direct feedback from a set of mock jurors intended to mirror the actual panel.

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They have unique skills and insights that go far beyond the abilities of even the most experienced of trial lawyers. I recommend IMS to any firm serious about winning cases.
Shareholder & Litigator

IMS was a major factor in a trial resulting in a multi-million-dollar verdict. We will use them on our next involved trial for the advantage it gives us.
Partner & Civil Litigator

Wouldn’t want to go to trial without IMS.
Partner, Am Law 50 Firm

IMS's process forces you to focus, as a lawyer, on your case. They have an innate common sense and the ability to see the case through the eyes of a juror.
Litigator, Am Law 100 Firm

They ask the hard/right questions about trial themes. They prepare compelling visual aids and demonstrative evidence. Simply put, IMS makes us better trial lawyers.
Litigator & Partner