Comments for Twitchy, Unreliable-Looking

Comment on How ‘Glee’ Works by The One True b!X

The One True b!X — Fri, 27 Nov 2009 02:59:36 +0000

I’m a little confused as to why the determining factor in there being a “show in there” is “serial momentum”. Not every television series is about a tight and methodical serial arc.

Comment on How ‘Glee’ Works by wiesengrund

wiesengrund — Thu, 26 Nov 2009 10:23:12 +0000

I just wish there was show in there somewhere. “Glee” strikes me as the best movie not made of the decade, but I’m week in and week out astonished by Murphy’s problems to gel this into a weekly drama. He usually is very good at this. But I have yet to find any serial momentum in the show.

Comment on How ‘Glee’ Works by Jessica Rae

Jessica Rae — Thu, 26 Nov 2009 07:35:00 +0000

I agree, mostly. I’ve realized that I love the show but dislike every single character. I haven’t seen the episode for tonight – but in the episode prior I got very upset that Kurt was trying to steal Finn. He was the one character I thought was going to be some sort of moral compass, and without that…I dunno. Sometimes watching this show really irks me.

Comment on How ‘Glee’ Works by char

char — Thu, 26 Nov 2009 07:25:51 +0000

It’s why Six Feet Under worked….all were assholes. We still pulled for them in all their various archetypes.

Comment on On Mutant Enemy And Social Media by The One True b!X

The One True b!X — Fri, 13 Nov 2009 04:20:38 +0000

That said, with regard to consistent voice, obviously some companies seem to manage fairly well with small support teams which rotate handling various social media outlets. But that probably makes more sense for large companies than it would for small and might mainly be an artifact of the company’s size necessitating a team.

Comment on On Mutant Enemy And Social Media by The One True b!X

The One True b!X — Fri, 13 Nov 2009 04:13:06 +0000

It’s a subjective thing, of course, but personally I think the use of unpaid interns for social media is part of the problem. It limits the potential for the social media in question to have a distinctive and consistent voice (since interns tend to move on and be replaced) over time.

Which is not to say I think anyone should give up the dream.

Comment on On Mutant Enemy And Social Media by Robin Claire

Robin Claire — Fri, 13 Nov 2009 04:04:15 +0000

Interesting read. As a soon-to-be college graduate heading into an absolutely terrifying job market, now I’m fantasizing about being an unpaid intern for ME, helping them maximize their social media output. (Hey, a girl can dream!)

I think some of your best points, B!X, are 1) the complete failure on Fox’s part and less obviously 2) how cheap it would have been/could be to initiate this kind of marketing. I love your specific examples of video clips or ‘extras’ that ME could do.

I’d like to think that ME has learned from this experience. Their hands were most likely fairly tied when it came to Dollhouse. Although I’m still mourning the cancellation, I’m trying to look on the bright side. ME knows it has a devoted fanbase, and should they return to television I imagine they will pick a better network and try to maintain more control over the marketing.

Anyway, I’m done spouting off. Very well-written B!X – I’d love to hear more.

Robin

p.s. Does anyone know who is responsible for the DitchTheTech, WipetheFuture, SENDanielPerrin, etc? It looks to be a good example of viral marketing, completely too late, of course.

Comment on On Mutant Enemy And Social Media by The One True b!X

The One True b!X — Fri, 13 Nov 2009 03:28:13 +0000

Short answer: No. (Also, not really on topic. The issue here isn’t the cancellation of Dollhouse. It’s how social media was, wasn’t, should have been, and should be used.)

Comment on On Mutant Enemy And Social Media by Delanna

Delanna — Fri, 13 Nov 2009 03:22:47 +0000

Okay, seriously. Isn’t there some kind of law against this? All jokes aside, what happened to Firefly and Dollhouse was the most lowdown thing a network can do.

Preetty much no advertising, putting it in a death slot, and then expecting it to do well. There has to be a law against murdering a show before it even gets a chance to spread it’s wings. If I were Joss Whedon or Eliza Dushku, I’d seriously gather up the cast, get some lawyers, and go through that contract again. there has to be some kind of professional ethics code being violated here.

Comment on On Mutant Enemy And Social Media by Scott Ellington

Scott Ellington — Thu, 12 Nov 2009 23:21:48 +0000

I just dropped a sortofa kindofa RT here in the hope that your excellent argument will reach a few more influential ears.