Negative comments provide fuel for collective action. They legitimate and make you relevant.
Emphasize Your Negative comments and Refine Your Mission Statement

• define what they you believe in and what you oppose, what you don’t publish, defines your blog, your ideals/promises which are so important to attract and maintain an audience.
• What are you fighting against and why? Make sure your audience knows what is your business’s purpose.
• This is all about refining your mission statement and accentuating your perspective.

When people know what you’re fighting against, they know where you stand. And that matters when you want to gain both empathy and their patronage. 

http://www.doshdosh.com/social-media-networking-and-roi

 

Focus on the networking process itself. 
 

1. Start by determining what you can offer to the budget travellers. This may come in the form of a link, feedback, a social news vote, a recommendation or a specific skill. This is the value you can offer from your end, irregardless of the benefit you will get. Build relationships by offering valueable informations and assistance before extracting a specific benefit, accommodating the travellers. This is an efficient way of networking

    

2. Make a list of questions you have for the community of travellers. Use them during your conversations in order to extract specific knowledge. The keyword here is specific. You want targeted, relevant information you can use for specific purposes. You need to structure the conversation in order to get the information you require.

    

3. Focus on specific benefits you want to receive from an individual or group. The best and most meaningful relationships occur when you genuinely respect the other party. Aim for benefits but do not do emphasize them at the expense of harming your reputation with the other individual or community. Keep the benefits you want to get in mind and obtain them within context: do not go out of your way to force specific returns.

    

4. Share Networking Duties If you’re working in a group blog or own a company, split up the focus by assigning a specific community to a specific person and get him/her to focus on it. This is more efficient because you’re making sure that each business is represented on all of the major websites. Nurture experts that can give you input on each social media channel.

    

5. Cross-leverage your social media profiles. Some people use multiple social media websites while others usually stick to one or two. It is always helpful to set up social media profiles even for sites you don’t use, because you’ll increase your points of possible interaction. Connect your social media profiles to each other via links and send users for one site to another. This is useful when you want to initiate discussions or promote content on another channel.

HOSTEL-BLOG

TRADITIONAL WEBSITE

It’s Very User-Friendly 

weak(er) in user-friendliness and high on complexity 

HOSTEL-BLOG allows non-technical people to manage content easly

More robust and feature-filled CMSes done to solve complicated webprojects

Bloggers link to your valuable content on a regular basic

Blogs’ tools are designed for search engine to access and index it’s content

There are Tons of Great Themes/Templates for It 

The huge repository of currently available WP plugins already ensures that your job is half done. 

You have for the Travelers

Traditional Web

WEB 2.0

Increased brand awareness

Regularly informations for the travellers

Update content with CMS

1. Publicate in your oun blog
2. Use diffrent social network platforms and link it to your oun blog
3. Let the visitors one-click link your informations to their websites

Improved reputation

Existing content on your website(white papers, articles, FAQ,)

1.Change content with CMS
2.Update it in all places manually

1. Change it in your own blog
2. Instant update the rest
3. Instant update by all external websites

develop publicity

Information sources from other websites to link

Update content with CMS

Personal Developmen

Sense about what’s being talked about

Create new categorie with CMS
Publication is not working

Easy usage of blog built-in-tools

Relationships with benefits

Check new ideas before implamantation

After Sale Only:
Newsletters/ Feedback Forms are almost impossible

Easy usage of blog built-in-tools